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Accor's Chief Sales Officer on Why Meetings Make Money - Sophie Hulgard
In this episode, Sophie Hulgard, Chief Sales Officer at Accor, shares insights on the power of providing hospitality through meetings, the economic impact of face-to-face events, and how hotels can maximize these opportunities.
Listen now to learn about:
The impact of the pandemic on the meetings and events industry.
The value of face-to-face meetings versus digital interactions.
Key findings from Accor's recent research on the economic impact of meetings.
Differences in meeting value perceptions across various countries.
The unique advantages hotels have in hosting meetings.
Accor's emphasis…
The skinny
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