Latest / Influencer Confidential / What Every New Creator Should Invest In #304

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What Every New Creator Should Invest In #304 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the current Well,
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  Speaker 1: let's jump in. As a creator, you're going to be
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  Speaker 1: faced with a lot of decisions and what you should
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  Speaker 1: be investing in. And this video or episode, if you're
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  Speaker 1: listening as a podcast, is personal because as an entrepreneur,
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  Speaker 1: we are constantly making decisions and what we're investing in.
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  Speaker 1: I've been an entrepreneur, you guys, forever and ever, and
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  Speaker 1: I've had many lives in the entrepreneur world. But some
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  Speaker 1: of the best advice I actually got was from my dad,
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  Speaker 1: and it was something I want to share with y'all,
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  Speaker 1: which is basically, like invest in things that make you money. Now.
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  Speaker 1: I know that seems like silly, because anything arguably can
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  Speaker 1: make you money, right, Like if you had a good
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  Speaker 1: camera or these things, they can make you money. But
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  Speaker 1: I think what he meant more was like, if you
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  Speaker 1: had to chew, if you have to make choices, what
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  Speaker 1: is going to be the biggest ROI bang for your
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  Speaker 1: buck and what is directly related to revenue generating activities. So,
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  Speaker 1: for example, if you had to choose between like a
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  Speaker 1: coworking space to pay monthly rent at an office, or
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  Speaker 1: a marketing team or ads like that is more closely
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  Speaker 1: related to making money. Now, obviously having an office and
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  Speaker 1: sound work and a space, it's not that that won't
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  Speaker 1: make you money, because for some people it will, and
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  Speaker 1: everyone here has a different story. But however, if you
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  Speaker 1: were to look at the degrees of separation, investing in
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  Speaker 1: something like a resource that is more revenue generating will
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  Speaker 1: probably have bigger bang for your buck. So what I
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  Speaker 1: want to go through are some things that you know
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  Speaker 1: we have invested in as business owners, also things that
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  Speaker 1: we believe you should be investing in as a creator,
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  Speaker 1: and then things that maybe you just wait. It's not
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  Speaker 1: to say like don't invest in it, but just wait, like,
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  Speaker 1: for example, a logo, do you really need to spend
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  Speaker 1: money on a logo on day one? Like truly you're
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  Speaker 1: not even anything yet, Like do you need the logo yet?
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  Speaker 1: I don't say that design is not important. We have
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  Speaker 1: a whole company built on design. But even my business
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  Speaker 1: partner and I have run a very successful company and
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  Speaker 1: our logos has not been updated. It's not like a
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  Speaker 1: major priority. So it's just thinking about things a little
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  Speaker 1: bit realistically. So back to this idea of like, spend
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  Speaker 1: money on things that make you money. Perfect example, we
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  Speaker 1: had a creator who subscribed to our substock. She pays
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  Speaker 1: eight dollars a month to get three brand opportunities to
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  Speaker 1: pitch in her inbox Monday through Friday. That means she's
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  Speaker 1: getting fifteen opportunities a week. That's thirty sixty ninety opportunities
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  Speaker 1: arguably a month for eight dollars. Now let's just say
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  Speaker 1: she gets one brand deal from it. That newsletter paid
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  Speaker 1: itself off times one hundred, right, So it's about thinking
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  Speaker 1: about things like this, like what can you spend on
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  Speaker 1: that's linked to your money. So our paid creator, our
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  Speaker 1: job bulletin board. You guys may be like, I don't know,
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  Speaker 1: I don't know whatever, but like investing in them that
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  Speaker 1: eight dollars a month or eighty for the year. If
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  Speaker 1: that just gets you one brand deal, you're like tripling
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  Speaker 1: your income. So I just want you guys to think
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  Speaker 1: about what you spend your money in that relation. Same
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  Speaker 1: thing with like conferences and events, right, Like, I spend
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  Speaker 1: money to go to conferences. This is a personal decision.
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  Speaker 1: Some people would be like, no, it's not worth it.
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  Speaker 1: It's kind of like the office. But for me, I
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  Speaker 1: know if I go to a conference or an event,
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  Speaker 1: I'm going to leave with a business card. I'm going
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  Speaker 1: to leave with a brand that I want to work with.
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  Speaker 1: I'm going to leave with clients. Like I go there
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  Speaker 1: to hunt, I am very intentional. I'm not just going
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  Speaker 1: there to look at the wallpaper. Right, I'm like, who
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  Speaker 1: do I want to meet? What's the content I want
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  Speaker 1: to shoot? What do I want to learn about? Right? Like,
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  Speaker 1: this year, as a team, we have made a decision.
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  Speaker 1: We are buying tickets, and we have bought tickets excuse me,
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  Speaker 1: and we're going to go to a conference in September
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  Speaker 1: in LA. It's called Create and Cultivate to festival. The
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  Speaker 1: headliners are Alex Earl Emma Greed, and I'm like, I
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  Speaker 1: want to go meet Emma Greed. I want to bring
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  Speaker 1: around my podcast. I want to go meet Alex Earl.
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  Speaker 1: I want to bring on my podcast. Now, well that happens,
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  Speaker 1: who knows. But the idea is is like I'm putting
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  Speaker 1: my money where my mouth is. I'm going to events.
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  Speaker 1: I want to meet brands, I want to meet creators.
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  Speaker 1: I want to go to brand activations. They're also having
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  Speaker 1: like a musical headliner, so it's like kind of conference
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  Speaker 1: fun booths and brand activations and exciting things. I've been
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  Speaker 1: to a lot of great Cultivate events, so I can
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  Speaker 1: vouch for it, but I just want to be in
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  Speaker 1: the room where conversations like this are happening. The last
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  Speaker 1: event that I went to that was a great Cultivate event,
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  Speaker 1: the founder of Poppy was there, like she literally sold
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  Speaker 1: her company for a billion dollars to PEPSI I want
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  Speaker 1: to be in the room with those type of people
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  Speaker 1: because I know something will happen. So for me and
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  Speaker 1: for our business, we will invest in conferences. Now. Is
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  Speaker 1: it going to make my money back right away in
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  Speaker 1: that moment dollar for dollar maybe not. But if I
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  Speaker 1: find someone to bring onto my podcast, or if I
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  Speaker 1: meet a brand that I do a brand deal with,
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  Speaker 1: it is worth it. It is worth it, so I
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  Speaker 1: invest in conferences. I actually have a code for y'all
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  Speaker 1: if y'all want to come to create Cultivate this year,
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  Speaker 1: it is in September. It's for two days. It's in LA.
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  Speaker 1: We have a code Nina Za twenty and it will
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  Speaker 1: give you guys twenty percent off your ticket. I paid
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  Speaker 1: full price, but y'all could get twenty percent off your ticket.
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  Speaker 1: So you want to come to this event. It's four
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  Speaker 1: thousand people, one hundred and fifty speakers. I mean it
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  Speaker 1: is being branded as like a Coachella for business owners.
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  Speaker 1: It's all women. It's a creator event. Like I am
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  Speaker 1: just so pumped. I want to be in that energy.
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  Speaker 1: I know I'm gonna leave with so much knowledge. And again,
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  Speaker 1: if I'm putting my money into it, that means I
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  Speaker 1: think it's worth it, and I think y'all should come
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  Speaker 1: with me. So use that code Nina ze A twenty
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  Speaker 1: for a discount of twenty percent. And if y'all come,
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  Speaker 1: let me know. When it comes to investing as a creator,
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  Speaker 1: lighting I don't think is as important. I wouldn't invest
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  Speaker 1: in it. Natural light that's the key. But audio that's
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  Speaker 1: a big one. But you don't even have to put
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  Speaker 1: that much money. There's so many tools, like we use
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  Speaker 1: the little dji ones. I'll put them in my Amazon storefront,
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  Speaker 1: but you could use whatever there's so many versions. But
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  Speaker 1: audio is important in content, that is for sure, So
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  Speaker 1: invest in that. But the lighting, the equipment, the fancy camera,
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  Speaker 1: leave it at home. Do you know how many creators
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  Speaker 1: are doing literally twenty five thousand dollars brand deals using
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  Speaker 1: their iPhone? Like that is what you need to invest in.
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  Speaker 1: Invest in the iPhone. That was an a list, but
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  Speaker 1: I'm adding it to the list. Invest in a phone
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  Speaker 1: with a great camera. That is what you should be
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  Speaker 1: investing in as a content creator, not the expensive extra cameras.
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  Speaker 1: You don't need that yet. I would invest in things
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  Speaker 1: that help you get to your destination faster. You do
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  Speaker 1: not want to spend months and months and months figuring
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  Speaker 1: something out. So for example, if I wanted to learn investments,
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  Speaker 1: I would just buy a course that teaches me that.
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  Speaker 1: If I wanted to learn Facebook ads and I want
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  Speaker 1: to do it myself, why would I just spend hours
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  Speaker 1: and months figuring it out by a course, Put the
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  Speaker 1: horse blinders on and learn the skill. Now. I would
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  Speaker 1: strongly recommend to not invest in multiple courses at once,
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  Speaker 1: because that is like a dopamine hit and then you
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  Speaker 1: don't even finish them. I always tell my students before
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  Speaker 1: they enroll my program. Are you guys taking another course
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  Speaker 1: at the same time do you have capacity to take
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  Speaker 1: You really give the love to my program so that
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  Speaker 1: you see results. And people are always shocked. They're like,
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  Speaker 1: you mean you don't want us to buy it. It's like,
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  Speaker 1: not that I don't want you to buy it, but
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  Speaker 1: if you're going to do it, do it, like, actually
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  Speaker 1: take my step one. Find the brands, learn how to
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  Speaker 1: get their emails, you know, get their contact, send a
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  Speaker 1: pitch and get the results. Don't take five courses at once,
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  Speaker 1: because then you don't finish. So I am for like
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  Speaker 1: investing in a skill set to learn how to do something,
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  Speaker 1: but don't buy something else until you finish that one program.
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  Speaker 1: I would also strongly invest in your sales assets as
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  Speaker 1: a business owner, so as a creator, like your media kit.
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  Speaker 1: If you need someone to design it, we have professional services.
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  Speaker 1: But I will say again, if you're paying for a
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  Speaker 1: sales tool and that sales tool is getting you money
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  Speaker 1: and helping you revenue generate, it's worth it. It's linked
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  Speaker 1: to your money, right, it is linked to your money.
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  Speaker 1: I would invest in a professional media kit or maybe
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  Speaker 1: our program will teach you how to build it. Yourself,
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  Speaker 1: that's fine, or figure it out on your own, use
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  Speaker 1: another designer. I don't care, but I would invest in
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  Speaker 1: design when it comes to your media kit, not your logo.
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  Speaker 1: Like your media kit is your sales tool, so you're
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  Speaker 1: gonna want to have something that really reflects you. Having
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  Speaker 1: a beautiful portfolio or beautiful media kit. There's money in that.
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  Speaker 1: It's supposed to make you money. It is a sales tool,
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  Speaker 1: so put your money in the things that will bring
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  Speaker 1: you money. Now, people have asked me, what are my
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  Speaker 1: thoughts on investing in a website. Listen, a website is
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  Speaker 1: the front door of your business. But if you don't
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  Speaker 1: got no traffic and you are not at that level,
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  Speaker 1: you don't need to put that money on day one.
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  Speaker 1: Maybe it's something you grow into, right like once you
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  Speaker 1: hit certain milestones or you realize this business is actually
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  Speaker 1: taking off. Because websites can be expensive, so I wouldn't
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  Speaker 1: start with that as an investment. Just like a simple
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  Speaker 1: landing page. There's so many landing page builders right now
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  Speaker 1: that you could do, even using like claud or building
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  Speaker 1: something simple. I would start there. And then again if
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  Speaker 1: you're like, Okay, I want to do a blog, or
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  Speaker 1: I want to make a build out whole website. That
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  Speaker 1: can be phase two of once you get started. But
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  Speaker 1: I wouldn't do that on day one because it's like,
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  Speaker 1: again a little bit of a dopamine hit and you're
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  Speaker 1: like building this out. But what's the point of your website?
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  Speaker 1: Is it to be a blogger? That's very different than
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  Speaker 1: if you just need something that's going to get you business.
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  Speaker 1: That case, you could just do a landing page. Also,
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  Speaker 1: I would say, like all the additional things that are
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  Speaker 1: coming up that are just like fluff and extra wardrobe
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  Speaker 1: outfits all of that. No, no people will tell me, oh,
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  Speaker 1: I want to do Amazon. I'm like, start with the
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  Speaker 1: stuff that you already have. Start there, right, start there,
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  Speaker 1: and then grow. I think you also just have to
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  Speaker 1: be really honest with yourself, like if you're going to
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  Speaker 1: get like a notion or an asauna, because all these
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  Speaker 1: monthly memberships add up, so like, are you the type
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  Speaker 1: of person that's actually going to use it? Right? Are
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  Speaker 1: you actually going to be using these tools? Organization is
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  Speaker 1: very important, however, like maybe investing in like a Google
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  Speaker 1: setup first where you just have access to Google Drive
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  Speaker 1: and start there because it's attached to your email like
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  Speaker 1: that may be a better fit. I'm not telling you
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  Speaker 1: not to get these organization tools. I'm totally into them.
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  Speaker 1: We have them in our company, we invest in them.
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  Speaker 1: But I don't know if I would start that on
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  Speaker 1: day one if I was just like a solo person,
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  Speaker 1: like a beginner creator. I mean, I'm a team of twelve,
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  Speaker 1: so it's a little bit different for us, like we
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  Speaker 1: need a system and all of that. But if you're
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  Speaker 1: just getting started, maybe don't put your money in that.
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  Speaker 1: Right that may not be where you first start. Now,
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  Speaker 1: something I've not mentioned that is a very important investment,
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  Speaker 1: and this is something that you will have to get
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  Speaker 1: to as you grow, is investing in talent and other people.
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  Speaker 1: You will not be able to do this alone. I
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  Speaker 1: mentioned we're a team twelve. We did not start that way.
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  Speaker 1: We grew that way. Now, you may not want to
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  Speaker 1: be a big company with all these employees and people
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  Speaker 1: and stuff. You don't have to be, but I will
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  Speaker 1: tell you doing it all alone is exhausting. Even if
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  Speaker 1: you just have someone helping you with editing, or helping
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  Speaker 1: you with a certain piece of your business, or a
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  Speaker 1: virtual assistant to support you with pitching whatever. At one
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  Speaker 1: point you guys, you're gonna tap out. You're gonna tap out.
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  Speaker 1: You can't do it all. So again, that person that
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  Speaker 1: you invest in, going back to my dad's advice, should
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  Speaker 1: be either helping you make more money so that you
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  Speaker 1: have more time to do it, or that person is
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  Speaker 1: revenue generating. So like hiring an assistant to help you pitch,
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  Speaker 1: very clearly, you will see if they make their money
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  Speaker 1: back for you, right versus if they are doing the editing,
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  Speaker 1: then you need to be going to pitch, So your
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  Speaker 1: time should be going to pitch and then you will
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  Speaker 1: make the money that way. So something I would definitely consider. Anyways,
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  Speaker 1: I hope this video was helpful for y'all and you
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  Speaker 1: guys were able to see some investments that you should
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  Speaker 1: be making, some investments that you should wait till a
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  Speaker 1: little bit later. Like I said, these are things that
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  Speaker 1: we have spent on your creator that wants to go
• 11:00
  Speaker 1: to create and cultivates. Festival with Us conference. Put yourself
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  Speaker 1: in the room, go meet people, go network, go with
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  Speaker 1: be with brands. We do have that discent code Nina
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  Speaker 1: Za twenty. Use that at checkout for twenty percent off
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  Speaker 1: your ticket. I will be going. I paid full price
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  Speaker 1: so again, if I'm going, I'm putting money in it.
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  Speaker 1: I thank you. Guys should too. I hope you enjoyed
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  Speaker 1: today's episode. If you did, make sure to rate, review,
• 11:25
  Speaker 1: and subscribe to our show and visit Sidewalkerdaily dot com
• 11:29
  Speaker 1: for more resources on all things influencer, marketing and social media.
• 11:34
  Speaker 1: Until next time,