Latest / Found in Interpretation Podcast / Ep. 58 - Joachim Lepine - Stop Asking ChatGPT. Ask Yourself First.
Transcript
- 0:00Hello, hello and welcome to another episode of Found in
- 0:03Interpretation podcast, the podcast that talks about
- 0:05translation, interpretation, a I guess technology and I'm here
- 0:11with Brian. Brian, how you doing?
- 0:13I'm doing great, thanks. And this is a first for us.
- 0:16This is our third time having a guest, the same guest speaker on
- 0:20and we've got Joe coming back for 1/3 time and it's but it's
- 0:23going to be totally new content. So I'm really excited.
- 0:26How you doing, Joe? I'm doing great.
- 0:28How are you? Thank you so much for having me
- 0:29on. All right, excellent.
- 0:32Uh, don't forget everyone like share, subscribe, comment.
- 0:38It really helps us and encourages us to continue.
- 0:41We got great feedback from our episodes, so now let's kick it.
- 0:57We're here with Joshi. So Joshi is here to present or
- 1:04introduce us to his latest book, isn't it?
- 1:08Right on yes, you GPT before a ChatGPT is gonna release in
- 1:12March and I'm so thankful to have this opportunity to tell
- 1:15you all about it and just to catch up with you guys.
- 1:18I love watching your podcast because it's always fun and
- 1:20fresh and I love your vibes. So it's just awesome having any
- 1:24opportunity to to hang out with you cool dudes.
- 1:26Yeah, likewise, it's always a pleasure to see you evolve
- 1:30throughout your career too. Like the last couple of years
- 1:33it's been because you're one of our first guests and we were
- 1:35talking about Lying Academy and all that.
- 1:38And then you launched the first book.
- 1:40Are you published a first book about AI and now you're doing a
- 1:45second book, which is pretty monumental feat considering how
- 1:49busy we are in our everyday lives to have an another
- 1:51publication so quickly after the next.
- 1:54So we have a a few questions for you.
- 1:58Firstly, um, do you have to read the first book about AI in order
- 2:03to understand the new book? Great question.
- 2:07So no, absolutely not. So AI Resilient was all about
- 2:11giving professionals and experts the tools to continue to
- 2:14showcase their value and get hired and booked solid by
- 2:17clients in the AI era, where clients essentially can go to AI
- 2:21and get a deliverable. And so sometimes they're
- 2:23wondering if they still need to hire a professional and
- 2:25sometimes they're they're foregoing professional services
- 2:28and trying out AI. And so that book was like tools
- 2:31for the experts to help talk to our clients a little bit more
- 2:34strategically. U GPT before ChatGPT is totally
- 2:38different. It's a book that talks about the
- 2:41difference between the human mind and the AI mind or you
- 2:46know, semi mind or whatever you want to call it, the difference
- 2:49between the two. And it's also tailored toward
- 2:52experts, but also decision makers and businesses and
- 2:55organizations. So all of all different sizes to
- 2:59help them understand humans versus machines.
- 3:02And also by using our own brains more effectively, we can use AI
- 3:07much more strategically and much more sparingly.
- 3:10So I'm sort of aiming to hit a couple of different birds with
- 3:14one stone. OK.
- 3:15So then the the first time when you published AI Resilient, we
- 3:20read the book and we had a kind of a book review session if you
- 3:24want to call it that way. And this time is when is this
- 3:29new book going to be available? Yeah, well, thank you for having
- 3:32me on before the books even out. It's super nice of you.
- 3:34It's gonna come out in late March.
- 3:36I'm aiming for the third week of March.
- 3:38I don't have the exact launch date, but when it comes out
- 3:40it'll be up for $0.99 for a couple days.
- 3:44And yeah, right now the manuscript is undergoing
- 3:47editing. It's a little bit longer than
- 3:48the first book, a little bit more complex in different ways.
- 3:50So it's been a little bit nerve wracking going through the
- 3:53paces. But if all goes well, one month
- 3:55from today it should be out on Amazon.
- 3:58Cool. Now Full disclosure, did you use
- 4:01ChatGPT to help you write this book?
- 4:04No, I did not use chatpad to write the book, but I think it's
- 4:06such an important and good question.
- 4:09I've noticed that in different places people are starting to
- 4:11use labels like human only. I was just watching like
- 4:14relaxation YouTube videos this morning.
- 4:17Like I take a little time before I start my day and like people
- 4:20are starting to say like human made music or no AI video right
- 4:25And and right in the 1st 2 pages of the book, I'm going to talk
- 4:28about how I created the book and I did use AI, but I did not use
- 4:31it by going to chat PT, for example.
- 4:34I think that's the the opposite of what the book preaches.
- 4:37So I did use AI, but I used it very, very strategically.
- 4:40What what when you're saying you you didn't use Chaji PT but you
- 4:44used I? Most people associate AI with
- 4:48ChatGPT, So what do you mean by that?
- 4:51Yeah, it's a great question. So actually what I decided to do
- 4:53for the second book, since it's all about turning to our own
- 4:57hearts and minds before we turn to machines.
- 5:00What I did is I did like you know, I felt there was a point I
- 5:04literally woke up 1 morning, I was at my in laws place and I
- 5:07was like Oh my God, I need paper.
- 5:08Like now I need paper and a pen. And I just had I had like all
- 5:12these ideas for a book on why we need to put people before
- 5:15machines. And I just you know, was
- 5:17scrambling around my inlaws place looking for something
- 5:19right on. And just like I think I found
- 5:21some like old sketching paper or something, I just did like a
- 5:24brain dump. Like I wrote down all these
- 5:25ideas and stories and anecdotes I'd like to share.
- 5:27Your mother-in-law say. You know, they were, they were
- 5:30very patient with me. And it's like, oh, Joe's, Joe's
- 5:33off in his corner. Yeah, yeah.
- 5:36So they're used to this. Yeah, they're used to it.
- 5:39Yeah, everyone's used to it. So but yeah, essentially like I
- 5:41took the ideas that I knew I wanted to share and things that
- 5:44I've also been like cogitating and talking to people about.
- 5:47I'm including with you guys in in our, the podcast that you've
- 5:50done with me. I took all these different ideas
- 5:52and I put them down and I used a wonderful app that let me
- 5:55dictate the ideas and then put them into categories.
- 5:58So that's one of the ways I used AI, not to come up with the
- 6:01ideas, but to do sort of the grunt work of putting things
- 6:04into buckets to help to organize the content.
- 6:06So that's what I mean by I used AI.
- 6:08And that's really what the whole entire book is about is about.
- 6:12Don't go to the machine to do stuff for you.
- 6:15Come up with your own ideas, own your stuff, own your passion,
- 6:19own your concepts, own your intellectual property, and then
- 6:22go to the machine to help when and if useful with the grunt
- 6:27work and not the. Opposite.
- 6:28Do you give specific instructions to the machine to
- 6:31say don't give me any suggestion, don't go outside of
- 6:34what I just told you, because naturally the artificial
- 6:37intelligence will give you a lot of propositions to go into a
- 6:42certain way. So that might influence you.
- 6:44Did it try to do that or did you give specific instructions?
- 6:48Yeah, it's an awesome question, actually.
- 6:49Use a specialized app for this. I did not use ChatGPT
- 6:52specifically because ChatGPT is prone to hallucinating.
- 6:56And you can give it instructions, but it's
- 6:57stochastic, right? So it'll give you one response
- 7:00one time, and then you put in the same prompt another time and
- 7:02you get a different answer. And so it's not very.
- 7:05Language app. I'm curious about the app.
- 7:08Yeah, so the app is called the Letterly app.
- 7:11Literally the nice thing about it is that you can record up to
- 7:1575 minutes. So this lets me go off in my
- 7:18crazy corner at my inlaws place and talk to myself and and it
- 7:22will take all of that content and it will very, very
- 7:24effective, effectively structure it.
- 7:26And yes, you can enter your own custom prompts to make sure it
- 7:29works well. Well, well, kudos to your in
- 7:32laws for giving you this creativity and for allowing you
- 7:36to have a special space for you to talk to yourself.
- 7:40You're used to it. Like sometimes I'll disappear
- 7:42and go take a nap and it's like, OK, well, you know, no one does
- 7:45that in our family but Joseph taking a nap.
- 7:47And it's like, you know what? Yeah, I'm off taking my naps.
- 7:49Like it's cool, guys. I'm gonna do me.
- 7:53So with literally, it's literally if I remember
- 7:56correctly because I've heard of it, it's a text to speech app,
- 8:00right? It's actually the opposite
- 8:03speech to text, but the great thing is.
- 8:05That sorry. Sorry.
- 8:05Exactly. Yeah, yeah, yeah, sorry.
- 8:07It's a speech to text app. Right.
- 8:10But it actually goes further because what it does that's
- 8:12really special is it? It will do the speech to text.
- 8:15So it will get down what you said and produce a minimum of
- 8:18errors. But also once it has all that
- 8:21content, you can like custom prompt it and it has built in
- 8:24prompts and you can create your own.
- 8:26So this is just one of like countless ways in the book that
- 8:30I talk about how I'm using AI. So I don't want to go too much
- 8:33in the weeds, but it really is a great app because it has those
- 8:36really high character limits. Like you can talk to it for a
- 8:38long time and I'll sometimes walk around in my neighborhood
- 8:42and I'll use different AI programs and speak to them.
- 8:45And then it's taking my ideas and it's it's able to basically
- 8:48apply the three years that I've been teaching.
- 8:50So research, rounding out and refining for my content and my
- 8:54ideas. I love that because it's like I
- 8:57hear so much junk about like use AI to write your blog in one
- 9:00click, replace your translator, right?
- 9:03I've seen ads on Facebook replace your interpreter, use
- 9:05our AI, go to AI to replace your graphic designer with ChatGPT
- 9:10connected to Canva, right? I see that every day in my
- 9:13Facebook feed and I'm like, no, guys, this is not the future.
- 9:16This is not, this is not right. This is not how we do it.
- 9:19This is not how we make AI a win for everybody.
- 9:22It's not about replacing people. That's, you know, that's going
- 9:24to lead to slop and mediocrity and bad feedback loops and 100
- 9:28other problems. And meanwhile there is a smarter
- 9:31way you could use it. Absolutely.
- 9:33And so you have this, the AI resilient, that was the message
- 9:39behind that basically is like use your human, the human touch
- 9:43to be able to connect with your clients and.
- 9:46Totally. And basically grow your business
- 9:50because you are human and you cannot offer extra that a
- 9:54machine can't. Is there like a key message to
- 9:56retain from your new book? Right on.
- 10:00So the message with the new book is humans have incredible power
- 10:07that we can tap into. And if we clearly understand our
- 10:10strengths and weaknesses and the machine strengths and weaknesses
- 10:13and the basics of machine learning, then we can a, be more
- 10:17strategic in the decisions we make.
- 10:20Um, and often that will lead to not even needing AI if we, if
- 10:24we've prompted ourselves first, right, We can prompt ourselves.
- 10:26Sometimes it's helpful to like apply the way we think about
- 10:28machines to us just to sort of like get it, like we can tap
- 10:31into ourselves and get better results.
- 10:33And then when we do use AI, because we're coming to the AI
- 10:37with something quality already, then it can do what it's really
- 10:41good at, which is pattern recognition and repurposing and
- 10:45a lot of other stuff that can be very complimentary.
- 10:48But I think that often in society, people are getting the
- 10:51order backwards. It's like, let's just ask
- 10:53ChatGPT. And I'm like, let's not just ask
- 10:56ChatGPT because I'm studying AI right now.
- 10:58And I can tell you it's not the place to go for critical
- 11:01judgment. It's not the place to go for
- 11:04innovation and new ideas. That's not what it.
- 11:06Does it's a recombining me all the time that's wrong?
- 11:09I know it says that had the greatest podcast ever.
- 11:13It praises me too. Yeah, the flattery.
- 11:16And it's. Programmed to do that.
- 11:19There's something about that. I mean, like it's it's trained
- 11:24to tell you what you want to hear because that maximizes
- 11:27engagement. And it's trained to sound
- 11:28authoritative, of course, as we all know by now, because because
- 11:33people will use it more and go to it more if it sounds like it
- 11:35knows what it's talking about. Yeah, that was doing something
- 11:38with York University the other day and, and someone asked a
- 11:42question and it gave a response and then she asked the second
- 11:47follow up questions like did you make this up or is this that
- 11:50like actual research? And actually, it did confess
- 11:52that it was made-up. Yeah, yeah, it will do that to
- 11:56me too. And it'll reply and it's like,
- 11:57oh, Joe, you have such an eagle eye.
- 11:59Congrats. Like bravo for spotting that.
- 12:01You're so good. Let me let me try again and I'll
- 12:03do better. But each time.
- 12:05Yeah, this program had our gesture.
- 12:09Here, yes. I love it.
- 12:13For those who who are only listening to us and not watching
- 12:16us, you've missed out on an epic.
- 12:17Yeah, here. I was playing the violin and
- 12:21Brian was tapping his back. Putting myself in the shoulder,
- 12:26yeah. Right.
- 12:28Yeah. So that's great.
- 12:29And now quick question, are you, have you run this by ChatGPT?
- 12:34Like is there any issue about putting a trademark name on a
- 12:37title of a book? Yeah, so originally I had
- 12:41thought about the title Me GPT before ChatGPT because I started
- 12:46telling people like, hey, guys, look at how I'm using AI these
- 12:49days. I've tested it a lot, and I'm
- 12:50getting better results by asking Joe GPT first.
- 12:53But then, you know, that won't resonate with other human
- 12:55beings. So I started talking about Me
- 12:56GPT, and then I put that in the title of the book.
- 12:59But, you know, before you go publish a book, you have to
- 13:01check copyright infringement and stuff and patents.
- 13:04And I found out that Me GPT is actually a cloning service that
- 13:08lets people create an AI clone of themselves.
- 13:11So that would be going exactly against the message of the book.
- 13:15So I changed it to 2 GPT and there are a couple of like
- 13:19little. Sounds like a the premise of a
- 13:21dystopian movie here. It does, doesn't it?
- 13:23Yeah. Yeah, like I don't wanna, like,
- 13:26I don't know about you guys, but once I was having a beer with a
- 13:30friend and I spilled my beer and he was filming or something.
- 13:35And then he he put it into an AI and then he created.
- 13:41Now he took a picture and then he did a little AI video with me
- 13:46spilling my beer and. I would pay good money for that
- 13:49by the way. If it's if it's for sale, I'd I
- 13:52would. Like let us know if it's
- 13:53available from the. Public well, I should ask him,
- 13:55but when I saw myself in the situation that it didn't happen,
- 14:00did the guy just typed it up, typed the prompt and then I and
- 14:03the video I spilled my beer and I felt really weird.
- 14:07I it, I knew it wasn't me. You know when, when if I film
- 14:11you, you know it's you. But if the if you see yourself
- 14:15doing something you've never done before, it's pretty creepy,
- 14:19I thought. I don't know about you guys.
- 14:22It is creepy. I see a lot of that AI generated
- 14:24like, um, you know, people are using it for personal branding.
- 14:26So they'll take a photo of themselves.
- 14:28Then I will put them in all different places.
- 14:30I don't know about you guys, but what I see, like I see some
- 14:32influencers that do that with like every post, it's like them
- 14:35in a different location on a beach or something and you can
- 14:37just barely tell that it's I maybe in a few months we won't
- 14:39be able to tell anymore. But it does not resonate with
- 14:42me. Like, I see that stuff and I'm
- 14:43like, no, like, if you're going to go on social media, share
- 14:46something about yourself and don't don't be putting AI stuff
- 14:49up there. Like, hey, there's maybe after
- 14:52they get a call from the CRA and the CR get on their revenue
- 14:55agency says, hey, how how come you have all this money to go
- 14:59around the world, you know, and then maybe they'll stop.
- 15:02Yeah, and maybe your insurance won't, won't, you know, grant
- 15:06your claim because you've been drinking alcohol and that's it.
- 15:08That's when the fine print it says you shouldn't be drinking.
- 15:11So yeah, there are many ways like insurance uses those kinds
- 15:14of images for their purposes as well.
- 15:15And there are all kinds of nebulous and fascinating ethical
- 15:19issues with creating image like likenesses of people, right, and
- 15:22then putting them out there for the world to to see.
- 15:25But see, the issue is too is that when those things happen,
- 15:29they don't put a disclaimer that this is AI generated.
- 15:31Whereas like now we're putting a lot more disclaimers at this.
- 15:35We're not using AI. So there's kind of a double
- 15:39standard there when it comes to to that aspect.
- 15:42So that is changing. If you generate an image of
- 15:45yourself, for example with ChatGPT, now there is a label.
- 15:48So I did this recently. I created an image on ChatGPT
- 15:52and put it straight into LinkedIn and a little icon
- 15:55appeared and was like was in the upper left hand corner saying
- 15:58like this was ChatGPT generated so and you YouTube as well.
- 16:03I don't know if you've noticed this, but in the videos now, if
- 16:06AI was used very significantly, then like there has to be a
- 16:10label now that says like AI was significantly used in the
- 16:13creation of this video. It's still a little bit vague,
- 16:15but it's starting, right? Like AI labels are starting.
- 16:19Yeah, well, that's good because it's it's getting everyone's
- 16:22really confused. Like, I mean, you look at like
- 16:26world leaders and doing like these crazy things and I'm like,
- 16:29did this really happen or not? Like, are you see someone like,
- 16:31you know, jump in front of a subway or something?
- 16:34Like it's like, Oh my God. Like I think I know this person
- 16:37and you know, it's very it's, it's scary.
- 16:40Like the way I understand, like a lot of the stuff like Facebook
- 16:43and everything, when it first appeared, it was like the maybe
- 16:46create a network and create like a something kind of positive.
- 16:51And it's become so negatively used that like it's just, um, I
- 16:56don't know how to explain it. It's become very perverse, I
- 16:58guess. Yeah, there there are many risks
- 17:01too, you know, for misinformation and
- 17:02disinformation for election interference.
- 17:05Like, you know, we can add this as a new layer on top of the
- 17:08bots that already were previously interfering in, in
- 17:11major elections, for example, in North America.
- 17:14So yeah, I mean, there are tons of issues.
- 17:17It's quite a can of worms. And there's precious little
- 17:19legislation to actually prevent people from putting that stuff
- 17:22out in the world for now. And then there's the
- 17:24environmental cost, right, Which a lot of people don't talk
- 17:27about. But when you generate like, I
- 17:29don't know if you saw those cute little monkey videos or
- 17:32whatever, like or Bunny videos where people create like a 10
- 17:35seconds real of like some bunnies jumping and it's super
- 17:38cute and whatever, you can tell right away it's AI generated and
- 17:42it's like for a week or two everyone was doing that.
- 17:44Well, I did a little bit of research and one, I think it was
- 17:47like 10 seconds video of those jumping bunnies or whatever.
- 17:52It takes as much power to create as running your microwave oven
- 17:57for one hour. And that's before you get into
- 18:00the carbon dioxide emissions and the habitat destruction and you
- 18:05know, so many other things. So while the tech is getting
- 18:09more efficient, it's not keeping up with the rate of usage when
- 18:12there's basically dumb stuff like, you know, AI videos, you
- 18:16know, cute AI videos going viral, like that's that's very
- 18:19destructive to our planet. And I look at those videos and I
- 18:21think, is it worth the trade off?
- 18:23Especially if like they're portraying animals.
- 18:24It's like, you think this is cute, but are you really helping
- 18:29animals with this video or are you actually really doing
- 18:32something very destructive? Like are people are thinking
- 18:34about this, you know? Hmm, absolutely.
- 18:37Like I was gonna, I've been looking into getting solar
- 18:40panels for my house and I was talking to one of the, the
- 18:45companies that sells them and, and he was telling me like that
- 18:48the the grid is just, was not expecting this boom in power
- 18:53surge just because of all the new AI that's coming out and how
- 18:57much electricity, Australia electricity it takes to be able
- 19:00to generate all of these things that are like, like you said,
- 19:02like it's not necessarily useful information.
- 19:05It's just, but it does take a lot of energy.
- 19:08Right, exactly. And you know, I'm, I'm a
- 19:10pragmatist at heart, so I'm not on a crusade against AI.
- 19:13I don't think that that's going to work.
- 19:14You know, just like when cars came out, they were wildly
- 19:18inefficient, right? And you could go on a crusade
- 19:20against cars, but it's like cars are coming, guys.
- 19:23And it's very much the same thing today.
- 19:24Like AI. I'm not sure it's going to be
- 19:28effective to like go all out on a crusade against it or try to
- 19:32prevent it or try to put the genie back in the bottle.
- 19:34As a pragmatist, I'm more like, you know, it's out there, people
- 19:37are using it. Let's have a conversation about
- 19:40not using it for dumb stuff. And conversely, how can we use
- 19:45it strategically in a way that actually is intelligent and
- 19:48ethical? And I find it's kind of a
- 19:49fascinating intersection there. I was reading a or I was
- 19:53listening to a podcast yesterday and there's there's a special
- 19:56word, I forget what it is for all of these large corporations
- 19:59that have like billions of dollars to invest in marketing
- 20:04AI, for example. There's a special word for it,
- 20:08for what it is. I wish I knew it now because it
- 20:10would be very relevant to today's podcast.
- 20:12Would you like me to ask JPT? So maybe the AI bubble, is that
- 20:18what you're thinking? Of.
- 20:19No, no, no, it's like another term instead of marketing, it's
- 20:23like just like it's like, yeah. Anyways, I'll maybe I'll put it
- 20:27in the description if I can find out which podcast I was
- 20:31listening to yesterday. So my my other question would
- 20:35be, so I'm a business owner, Elanza, A freelancer.
- 20:40Could this book be beneficial to both of us and are different
- 20:45professional activities? Absolutely.
- 20:48I mean, I think I've, I've tried to provide a lot of value for
- 20:52really all professionals who can use the book directly because
- 20:56there are workflows in there for how to get better results from
- 21:00AI when you do use it. So there are tips for doing
- 21:02better research. There are tips for finding blind
- 21:05spots and things that you can improve, or testing your
- 21:07assumptions or stress testing ideas or doing market research.
- 21:11But all of this stuff starts with tapping into your own mind
- 21:14first. So that stuff should be useful.
- 21:17There's an entire chapter with really, really great down to
- 21:20earth things you can do with AI strategically and sparingly.
- 21:25And then the other side of it is I'm going to be encouraging
- 21:30people as well to not hesitate to recommend the book to their
- 21:33clients because I think that this, you know, I've primarily
- 21:37written this for business owners, for organizations, so
- 21:40that they can understand the difference between the human
- 21:42brain and the AI, you know, output production, I guess you
- 21:47could call it, or generation. And so I'm hoping that it will
- 21:50help with advocacy, which is not really what the first book did.
- 21:53The first book was exclusively for professionals.
- 21:56The second one is really intended to to build broader
- 21:59societal awareness of where humans excel, where machines
- 22:02excel. And let's give it a little a
- 22:04little bit of thought, you know, before we jump on to AI, let's
- 22:06not ask ChatGPT first. So I think that by building
- 22:10awareness of all the value that humans provide, I'm hoping that
- 22:14I'm going to be able to help organizations to make better
- 22:17choices and to also simply continue hiring humans.
- 22:20Because, for example, a recent MIT article showed that because
- 22:25everyone's using AI, AI in itself is not a competitive
- 22:28advantage. So there's nothing to be gained
- 22:31from starting to use AI to replace services of highly
- 22:34qualified professionals. Quite the opposite.
- 22:36What the research is starting to show, and it's very encouraging,
- 22:39is that the market leaders of the future are the ones that are
- 22:41going to power their organizations with passion and
- 22:45innovation and the human elephant and creativity.
- 22:48And so that's a big part of it is like, read it for you to get
- 22:51awesome cool tips of how to use AI better.
- 22:54But then think about recommending this to your
- 22:56clients as well because this is some advocacy for them.
- 22:59And if all goes well, we can hopefully make them a little bit
- 23:03more aware in a tactful and empowering way.
- 23:06We can make them aware of the importance of continuing to hire
- 23:08human as well. So where, where does a feature
- 23:13end in an AI feature comes out for you?
- 23:16Because a lot of the things we see that are AI, it's basically
- 23:20a marketing term basically for a feature that can organize your
- 23:25thoughts, your ideas, your text or things like that.
- 23:29Like if I use AI to correct, let's say say proofread this,
- 23:32well, basically the I, is it really an AI or proofreader now?
- 23:36So I'm I I had a hard time sometimes seeing where the
- 23:41future ends and the real AI begins.
- 23:44Totally. Proofreading is a fascinating
- 23:46sort of case study because AI is not especially good at
- 23:50proofreading. And the reason is, again,
- 23:53there's always an element of randomness in its answers.
- 23:55It's stochastic. So if you have it revised the
- 23:57same text twice, it will give you different things and it will
- 24:01always recommend changes that are inappropriate and that would
- 24:04make the text worse. You know, I've noticed that
- 24:06consistently, but when I use it effectively, I do have
- 24:09specialized prompts where I basically will not tell it to
- 24:12correct the text. I never asked AI to correct the
- 24:14text. That's, that's a very poor use
- 24:16in fact, of AI, right? The correcting requires human
- 24:19judgment. But what I will ask for is
- 24:20strategic suggestions and stress testing and I'm checking blind
- 24:24spots and things like that. And it's actually quite good at
- 24:29giving ideas again, sometimes useful ideas, right?
- 24:33So it should, again, This is why I think it's so important to
- 24:36start with human first. Now there the other side of this
- 24:39is that there are apps that use AI proofreading that our
- 24:43specialized and these are more things that are typically in the
- 24:46hands of humans. So if we think of Antidot, for
- 24:48example, in their online version, now they have an AI tab
- 24:52and it will suggest reformulations.
- 24:54But essentially, this is, you know, used by professionals
- 24:57typically who will be able to look through the AI suggestions
- 25:00and then make a determination on what you know, what it's worth
- 25:03correcting and what is not. And I think that's really
- 25:05interesting. That's a more specialized way.
- 25:07We're going to see this more in translation.
- 25:09For example, we have QA checkers that are really, really trained
- 25:14to proofread text and that do a better job.
- 25:16And I'm all in favor of like, keeping these tools in the hands
- 25:19of the professionals, right? When you go to the dentist, you
- 25:21don't give them the tool, you don't suggest their tools.
- 25:24You respect them and you say, hey, you know, I need a root
- 25:27canal. You guys do your thing.
- 25:30I trust you guys, right? And it's kind of the same thing
- 25:33like come to us, the language professionals and we'll choose
- 25:36the tool. I think that's that's really the
- 25:37message that I would like to to share with all translation and
- 25:41interpreting and editing all language, you know, kind of task
- 25:45clients. Yes, don't tell a dentist how to
- 25:48do his job. That's a good message.
- 25:50Yeah, exactly. I'm just joking.
- 25:52No, but I like, I like the tagline like tap into your own
- 25:55brain first before you tap into Chat GPT's brain.
- 25:59That that's, that's really sound advice.
- 26:01Because when I go into ChatGPT, because I want like in my, the
- 26:04back of my mind, I'm like, I don't want to think too much
- 26:06about this. I'm going to ask ChatGPT.
- 26:09But yeah, you're right. Like you do have to tap into
- 26:11your own brain, especially in like in a professional setting.
- 26:15Totally. And I mean there are there have
- 26:16now been studies that find that if we over rely on it, we go to
- 26:19it first and we experience cognitive atrophy.
- 26:21So for example, students who will write an essay and 1st go
- 26:25to AI compared to students who have to actually think and then
- 26:28are allowed to use AI. Like in testing they found that
- 26:31you're basically you experience brain rot and produce worse
- 26:36stuff if you over rely on it. So I think that's going to be
- 26:39true in a professional setting, just like you said.
- 26:41So we have to be very like watchful and decide to be
- 26:44deliberate with our workflows. Yeah, it happens with like,
- 26:48driving too, like when you automatically put Google Maps
- 26:51on. I mean, you know how to get from
- 26:53point A to point B, but you still do it.
- 26:55Like, it just has an instinct for a lot of people, like, just
- 26:58people that intuitively do it. And like, you just forget
- 27:01sometimes. Like, Oh yeah, I should have
- 27:03turned right here. I should turn left here.
- 27:04Like it's just weird how your brain works out when you over
- 27:08rely on electronics. Totally.
- 27:10And also think about when you take the taxi, they all use a
- 27:13GPS now and we don't pay them less.
- 27:16No, am I right? Right.
- 27:17We pay them the same thing. They're using the AI.
- 27:20It's we're still getting our result that we asked for.
- 27:23In fact, if anything, we're getting, we're paying little bit
- 27:25less or we're getting service, we're getting to where we need
- 27:27to go a little bit faster, right?
- 27:29Both are usually true at the same time with taking a taxi.
- 27:32And so it's sort of like, it's very interesting, like what you
- 27:36just did is very useful because when we go and take other
- 27:39occupations, other professions, other areas of endeavor, then we
- 27:43suddenly can like shed a new light on, on the language
- 27:46professions and say, Hey, hold up, hold up.
- 27:48You know, if, if you're, if we're not paying our taxi driver
- 27:52less or if like we're paying the same, we would have paid before,
- 27:56but we're getting better service in some way, Why would it be any
- 27:58different for us? You know, why should we start
- 28:00telling clients that we're going to lower our rates, for example,
- 28:03like a lot of people are doing that.
- 28:05And I'm like, no, guys, stop, don't do this.
- 28:08It's not going, it's not in your interest and it's not in your
- 28:10client's interest. Well, it reminds me, you know,
- 28:13when you're using Uber and then you know your area and you see
- 28:17the Uber driver doing this and you're like, Oh my God, he's
- 28:20using Google Maps because Google Maps for you go this way and
- 28:23they're not using their brains. Yeah, right.
- 28:26You're like, good point. I'm not even sure we're really
- 28:28getting better service in the end because you're like, hey, I
- 28:31know my neighborhood. You gotta go this way.
- 28:33And then they go all the way and you're like, you're watching
- 28:36them going all the way there. So, you know, Google Maps or
- 28:40Apple Maps or whatever, not always to be trusted.
- 28:45I just want my tacos, guys. I just want my tacos.
- 28:48I see you're going the wrong way.
- 28:49And I just, I'm hungry. Such a great point, Yeah.
- 28:53It's like there's this assumption that we're going to
- 28:57save time or that we're going to get a better result, but that's
- 28:59not always the case. Yeah, and, and I think that
- 29:03there's we're starting to see this, like people are starting
- 29:05to get it, but we're still, it's early days with AI, right?
- 29:08A lot of people are still experiencing what I call the Wow
- 29:10effect, right? They put something into chat GPC
- 29:13and they're like wow, right? And that Wow makes them think
- 29:15that I I think they are, you know, plus, you know, chat GT5,
- 29:19we did see some improvements. They were incremental, but you
- 29:22know, I definitely noticed them. So I think we're still very much
- 29:26in the wow phase. Feel that in a way we've I don't
- 29:28know, maybe there's going to be a big jump with whatever future
- 29:31version comes out, but I feel that every feature now is less
- 29:36impressive than the previous one.
- 29:38I think like a few months ago, the biggest thing was ohe AI
- 29:42agents look, you won't able you won't have to do anything on the
- 29:45Internet. You have a prompt to go on its
- 29:47way for half an hour and I'll come back, but I'm like, at
- 29:50first I was like, oh, wow. And I'm like now, Oh, I
- 29:53basically haven't found anything that I really wanted in the end.
- 29:57So, so I, I think, and I think that when Chachi first came or
- 30:02whatever AI agent, we were impressed by the interaction and
- 30:07having to, instead of having to use machine language or like
- 30:12programming or code to interact with the machine.
- 30:14Now you could basically do it with text.
- 30:17And I think that was the impressive part because most of
- 30:19us are not computer programmers and we use text based
- 30:23communication. So I think that's a that was a
- 30:26very natural way to interact with the machine.
- 30:29But then after that leap, every other version that comes up,
- 30:33unless you're researcher doing some, I don't know, amazing
- 30:36things in science. As a regular user and
- 30:41interpreter, I basically plateaued in my interaction with
- 30:46AI. I don't know how you guys feel
- 30:47about that. Yeah, I think, I mean, it comes
- 30:50back to Joe's point last podcast, the 9010 rule, right?
- 30:54Like they, they gave us something that was like 90%
- 30:57complete. And then but it's the last 10%
- 30:59that really counts to be able to get to like that 100%, to be
- 31:03able to get that accuracy that you wanted to be able to get the
- 31:06the exact thing that you're looking for.
- 31:09And that's the part that's missing right now.
- 31:12Yeah, 100%. I, I could not agree more.
- 31:14And you're right, it was like a, an exponential boom, right when
- 31:19chat T came out and like the, the, the couple of years after
- 31:21that now, I mean, it's been out for a few years, right?
- 31:24And we do see incremental improvements.
- 31:26But a lot of people, for example, were disappointed with
- 31:30the last version of PT because it's like it didn't redefine the
- 31:34world. And it's like, yeah, like it's,
- 31:35it's exponential. It's not going to do that every
- 31:37year. But I think that also, like Alan
- 31:40pointed out, something that is so important, which is I think
- 31:43that there are a lot of newfangled apps and features
- 31:46that are a solution in search of a problem, right?
- 31:50So like there's this massive boom in AI.
- 31:53So everyone and their cousin is vibe coding their own AI.
- 31:57And so you have a gazillion AI's and like, but is it really doing
- 32:02the right thing? You know, like I was talking to
- 32:04a transcriber yesterday, Linda Grace Fisher.
- 32:06I don't know. She's brilliant person and, and
- 32:09trans creator and marketer. And she was talking about this
- 32:12too, about how like the she, she was using AI to get ideas for
- 32:18some transformation she was doing.
- 32:19And then at some point she was like, wait a second, I've been
- 32:22spending more time on this job because I'm using AI and I look
- 32:26at the end result and I'm not as happy with it.
- 32:28And she was talking about blog writing, A blog blog she was
- 32:31writing. And so she went back to writing
- 32:33it herself. And she said, yeah, it was like
- 32:34hard to come back to writing. She hadn't written A blog, I
- 32:36think in three years. So she found it hard.
- 32:39But it's like sometimes hard is good, sometimes struggle is
- 32:43good, right? Like I like.
- 32:45Say worth in life takes time and effort.
- 32:48Exactly. It's not worth it.
- 32:50Yeah, that's totally, totally. It's like I, I love that saying,
- 32:53you know, your mess is your message.
- 32:54Also, like you could write about a blog, about how hard it is to
- 32:57write a blog and how you're stuck.
- 32:58And that would resonate with like so many people, right?
- 33:02So I think there's always a way to bring things back to our
- 33:05humanity, and that's going to resonate more because I think
- 33:08that we're all sick and tired of people putting up AI content
- 33:11anyway, right? There are a lot of people that
- 33:13are creating their content with AI and you could just tell,
- 33:16right? Even in 2026, you can tell
- 33:19someone wrote something with AI and it just does not land the
- 33:22same as someone that wrote with her heart and soul.
- 33:24And I think most of us would rather read something that was
- 33:27written or produced with someone's heart and soul, even
- 33:30if it's imperfect. Maybe it's even better if it's
- 33:32imperfect because it's human. We connect with that more and
- 33:35where we don't want the AI, you know, kind of slob and glossy
- 33:39stuff. Like I don't know about you
- 33:40guys. That's how I feel anyway.
- 33:41Maybe. I'm old fashioned.
- 33:42I mean, we're all in languages. I studies as a translator,
- 33:46Brian, as well. We're familiar with text.
- 33:49And when you read something online that was generated by an
- 33:54AI, you feel it, right? Like I, I can't point my finger
- 33:58on what exactly, but I read it and I'm like, oh, you know what?
- 34:02I'm just gonna scroll and skip it because I know it was written
- 34:05by an AI. And as soon as I feel that, I
- 34:09lose interest and I move on. But I don't know if the general
- 34:12public really sees that as well. That's a great question, yeah.
- 34:18Sorry, I'm gonna transition a bit to something a little bit
- 34:22different, but still on topic, AI Resilient and your and your
- 34:26new book, are those going to be part of like a your curriculum
- 34:30and line Academy? They're going to form a book
- 34:35series, so up on Amazon, they're going to be like, um, structured
- 34:38that way. They're not part of the
- 34:40curriculum per se. I haven't really decided what I
- 34:42want to do with all of these. Like my goal has always been to
- 34:46help people. I, I write because I stumble on
- 34:49something where I discover something or I have a great
- 34:51conversation with someone and I'm like, we've got to get this
- 34:53idea into more people's hands because this can really help.
- 34:56Like that's always my goal when I write something.
- 34:59I know that in conjunction with UGT for ChatGPT, I've offered a
- 35:05free workshop so I can show people like an over shoulder
- 35:09view. They're going to see me doing
- 35:11the UGT before ChatGPT process and seeing the difference
- 35:15compared to just going to AI. So that should be really fun.
- 35:18I'm just offering that for free next month to to to show people
- 35:22what this is like in action and to make it a little bit less
- 35:24abstract in the long term. I haven't really thought about
- 35:27what what offer this might lead to like for people who might
- 35:31want to go further. I may offer a more complete like
- 35:34training suite around human first processes.
- 35:37I think that could that could be a really inspiring project, but
- 35:40I haven't really decided yet at this stage.
- 35:41I'm just like, you know, guys, I found a really cool thing.
- 35:44I'm getting amazing results with AI that I don't see anyone else
- 35:47getting. Here's how I'm doing it and I
- 35:49want to help as many people as possible.
- 35:52You call it you GPT so why OU? Yeah, exactly right.
- 35:58Not the plant. No, I mean, I first heard me
- 36:02thought it was HUQ. No, no, it wasn't huge.
- 36:05And then the letter U Oh no, he didn't tell you.
- 36:07And then I figured why OU? I know it's early in the
- 36:10morning. I haven't.
- 36:10Had coffee? That's OK, that's OK.
- 36:12But slow. It's still a new concept and.
- 36:17Yeah, I like it better than me. GPT for men like me, no T.
- 36:22Right, but that's not to mention the the GPT that's a really
- 36:26important part of it is that when I say U GPT before ChatGPT,
- 36:29I also define what GPT means in that context.
- 36:32And I say like the strength of the AI is that it has a
- 36:35generative pre trained transformer, right?
- 36:37So it's run like hundreds and actually thousands of training
- 36:41iterations. Look at chat GTA 3, for example.
- 36:43It trained on 500 billion tokens.
- 36:46And that's where where AI is very, very powerful is that pre
- 36:49trained transformer that's able to even take multimodal input
- 36:53and create stuff from it and recognize patterns.
- 36:56And that's amazing. But what we've got is something
- 36:58that AI can never take from us really, which is, I'm calling it
- 37:02UGT for give it your personal touch.
- 37:05Yes. That's what the.
- 37:08Machine should remember then generative pre trained
- 37:11transformer. Exactly.
- 37:12Exactly. So we've got something that I
- 37:14think is a lot more powerful. But sometimes we forget, right?
- 37:17And we, it's so convenient to go to AI.
- 37:19Or if you're tired, you can go to AI.
- 37:20You're gonna have Gemini write your e-mail for you.
- 37:22And we forget how powerful we are.
- 37:24We forget. Hey, my ideas are pretty damn
- 37:26good too. Why?
- 37:29Why should we defer to machines? It doesn't make a lot of sense,
- 37:32so that's what I'm pushing back against.
- 37:34Absolutely yeah, Sometimes when I need help like crafty message,
- 37:37I'll ask ChatGPT and I'll put all the stuff in and then
- 37:40they'll make it pretty. But I'll I'll go back and and
- 37:44fix it, you know, after. So they, yeah, if you don't do
- 37:47that, if you don't have that human touch, you're going to.
- 37:49Well, I don't know about you guys, but in French, like in
- 37:53English works, you know much that I have a higher accuracy in
- 37:58what I want in English. But when it comes to, let's say,
- 38:01rephrasing, reviewing or correcting a French message,
- 38:05yeah, that's more of a hit and miss.
- 38:08Yes, totally. And it will continue to be more
- 38:09of a hit or miss in French. And the reason is simply that
- 38:12there's less training data with the way that these AI's are
- 38:15trained. You know, I'm currently taking a
- 38:17course on this. It's the MIT course AI
- 38:19Implications for Business Strategy.
- 38:21And they really, really go through how exactly the models
- 38:24work. And one of the things that I've
- 38:26understood a lot better since taking that course is that your,
- 38:31the, the raw amount of data you have matters a lot.
- 38:35It really, really matters a lot for the quality.
- 38:37And of course, the the quality of the input is important too,
- 38:42but the raw quantity of even semi good about data, as long as
- 38:47it's like relatively good data data, it's going to improve the
- 38:51model a lot more. So even if you have a little bit
- 38:54of quality data, you're still going to end up with a better
- 38:57trained model if you have more data, even if the quality is not
- 39:00all five star. So the French will continue to
- 39:02lag in terms of writing. I've noticed that as well.
- 39:06There's a lot of like all like comma present participle
- 39:09structures that are directly borrowed from English.
- 39:12There are a lot of things that are not very natural or very
- 39:14interesting. The sentence structure, very
- 39:16poor variety. It's just because there's less
- 39:18data. That's that's the very, very
- 39:20simple reality behind it. Can we assume then then like
- 39:24basically Internet is the main language or English is the main
- 39:27language of the Internet? So basically there's more data,
- 39:30there's more material to be able to get information from from and
- 39:35if you're using an AI tool. Yes, exactly.
- 39:38There's a lot more data out there in English and there's a
- 39:41lot less text out there in French.
- 39:43It's really a numbers game in terms of the training, because
- 39:46the way that the the tests are run, it's doing things like
- 39:51checking to see, OK, if we take out this token and we put
- 39:53something else like a random number and then we run it
- 39:55backwards, like can we predict what was originally there?
- 40:00And then based on that, you train the model.
- 40:02And so this only works if you have huge amounts of data and
- 40:06that's, that's where you start to get convincing pattern
- 40:08recognition. So.
- 40:11Yeah, if you just understand you're taking the end result and
- 40:15then they're walking their way backwards in order to basically
- 40:19break it down. Yes, that's one of the ways that
- 40:22they train the AIS. There are other ways too, but at
- 40:24its core, it's all about recognizing patterns and about
- 40:28running predictions. It's all about prediction.
- 40:31And so the more stuff you have to predict on in the future to
- 40:34produce future answers, the better the outcome will
- 40:37typically be. It's it's, it's literally a
- 40:40numbers game. And in fact, when we talk to
- 40:43ChatGPT, for example, in text, it doesn't understand text.
- 40:47That text is being converted into tokens and it's, it's
- 40:50thinking, if you can call it that, it's actually just
- 40:52recognizing patterns in tokens. So there is literally 0
- 40:56understanding in the human sense.
- 40:57The way the AI works, it is a really impressive technology.
- 41:00It's a modern marvel. You know, if you think about how
- 41:04great this is for medicine, for example, where a radiologist can
- 41:07get like a pre diagnosis from an AI that can help them make a
- 41:10faster determination based on preset criteria.
- 41:13It's really great. But it does not have the, the
- 41:17the professional judgment to know when is something is the
- 41:19right answer and when it's inappropriate.
- 41:21That's the the key thing. And that's what I think that we
- 41:24also help have to help our clients understand like it the
- 41:27the machine doesn't understand whether it, what it's saying is
- 41:29good and it will not because it's pattern recognition.
- 41:33You know, that's that's what it's all about.
- 41:34It's not what we thought I would be what we think about.
- 41:37Like I grew up on Isaac Asimov. You know, there were like those
- 41:40androids and they had rules for them.
- 41:42It's not that, you know, the AI habits is essentially a very,
- 41:47very sophisticated system of pattern recognition and training
- 41:51based on patterns to be able to create multimodal content with
- 41:54foundation models has nothing to do with the kind of, you know,
- 41:58potentially self aware AI based on like rules.
- 42:03You know, it's not rule based rule rules didn't work.
- 42:05You know, programmers tried that and what we have is
- 42:08sophisticated algorithms instead.
- 42:11But is that? Sorry sorry.
- 42:13So is that explained in in one of the chapters of your book?
- 42:16Like what Chappie T ChatGPT does and how it finds information for
- 42:19you? Yeah, I explained some of the
- 42:22basics of of how it works. We know from some rush.
- 42:25For example, they did a study last summer and found that for
- 42:28some of the prompts they did 40% of the so-called facts that they
- 42:31were given by Chegg PT came from Reddit.
- 42:34And this is because Reddit is a partner of open AI.
- 42:37So they were able to scrape their data for, you know, you
- 42:40know, massive amounts of data. So even though they have
- 42:42guardrail prompts so you won't directly see like our rants like
- 42:45ChatGPT will not often go on a rant right like someone would on
- 42:49Reddit. But they may still use all kinds
- 42:51of data that's coming from very dubious sources.
- 42:57And yeah, a, a very basic, even rudimentary, rudimentary
- 43:01understanding of this is so helpful, I think for us and for
- 43:05also all organizations today that are contending with AI in
- 43:07some form. Absolutely, because I tell you
- 43:10that I'm, I'm learning a lot today about all this AI stuff.
- 43:13And I feel like for someone like myself, I like to listen to it.
- 43:17I like to read about it and then maybe put it into my own
- 43:20thoughts and then tell it to someone.
- 43:22And that's how I, I retain things personally.
- 43:25So I'm, I'm excited to read your, your new book because I,
- 43:28I, I'm curious to see how I'm gonna remember this because the
- 43:33way that you say it is so succinct and so well put that
- 43:36I'm like, I need to use this for like to explain to my clients
- 43:38why they shouldn't say I for like interpretation or
- 43:41translation or other language functions.
- 43:44I'm I'm super happy to hear that.
- 43:45That's really my, my only goal is to, to take all this
- 43:50information and all my own learning and good conversations
- 43:53I have also with people like you.
- 43:54And to be able to put that into a hopefully palatable form where
- 43:58this can be useful for us. And also, this time around,
- 44:02useful for clients who may get a lot of value out of some of the
- 44:05workflows, but who may also come around and go, oh, wait a
- 44:08second, really. 40 percent, 40% from Reddit.
- 44:12OK, maybe let's give this some thought.
- 44:13We're another example of this is confidentiality.
- 44:17Like I've talked to people, I'm not talking about translators.
- 44:19I'm talking about people who hire translators, some of my own
- 44:21clients. And they're like, Oh yeah, we
- 44:23use like Gemini like all the time for stuff.
- 44:26And I'm like, did you know that your data is going through the
- 44:29US government, you know, because of the Patriot Act?
- 44:31They have access to your, your content and they can, they can
- 44:35vary it. They can basically prompt to
- 44:37find what they want in your data and find everything you know,
- 44:40like everything is just an open book.
- 44:42So art, is that what? You want the Patriot Act?
- 44:45Isn't that the bill that was passed after September 11?
- 44:48Yeah, yeah, basically like it's still out there.
- 44:50And you have to be really careful because my understanding
- 44:53is that you're, when you're putting data into these AI,
- 44:57because the US government is using it for intelligence
- 44:59purposes, they can access your data.
- 45:02And a lot of people don't know that.
- 45:04Like they're sending out their data.
- 45:05Yes, it's going to Google, yes, it's going to Microsoft or
- 45:08whoever. But in many cases, it's
- 45:10transiting through the US also, the US government has access.
- 45:12And so that's also just something to keep in mind.
- 45:15Sometimes businesses don't even realize they're breaking their
- 45:17own rules, right? Like third, they're not
- 45:20following their own rules because they're not aware, you
- 45:22know, they're, they're using AI and they're, they just have not
- 45:25been really properly guided on what's what this technology is
- 45:29and, and where your info is going.
- 45:31Well, well, the, the, the, the, the thing sometimes that I am
- 45:36surprised about is that in our case, you were saying earlier
- 45:39that the like Judge BT or any other AI doesn't understand
- 45:47something, right? But it gives the illusion of
- 45:49understanding, correct? And it's, it's really sometimes
- 45:54hard to go against that illusion, like to really tell
- 45:58people, listen, you may feel that it understands what you're
- 46:02saying, but it's not because for most people, what matters is
- 46:06basically the result. And some people say, well, what
- 46:08do I care if it doesn't understand, right?
- 46:11I, it did what I wanted in the end.
- 46:13So how do you fight against that?
- 46:16That's a great point. And in some cases, I don't fight
- 46:19against that. I would say there are purposes
- 46:21where AI can be really useful, genuinely useful.
- 46:23And it's OK that it doesn't understand per se.
- 46:26But I guess part of the way that we counter this on a technical
- 46:30level is to say, like, what's the outcome that you want?
- 46:33And often the outcome requires a human.
- 46:35So I can be part of the equation, but you wouldn't go to
- 46:39ChatGPT for your medical diagnosis, right?
- 46:41You might, you might go to it for like to ask for opinion, but
- 46:45you're probably not going to take it at face value and start,
- 46:49you know, performing surgery on yourself because chat TV like
- 46:52told you how to do it, right. It's kind of the same thing.
- 46:55Like, yeah, the the technology really is impressive.
- 46:57Frankly, it's amazing for a lot of things.
- 46:59But it does not mean you can take humans out of the equation.
- 47:02I think that's the wrong direction.
- 47:03And businesses will shoot themselves in the foot if that's
- 47:06the road that they start going down.
- 47:08Yeah, Yeah. No, definitely like plan your if
- 47:11you're gonna use it, like use it for your meal plan for the week,
- 47:14but don't use it to maybe see how much profit you could make
- 47:17in a week by by applying this into your own business.
- 47:21Yeah, I find in particular with business advice, I've used it a
- 47:24lot for that to to test different things, different
- 47:26AI's. I've also tried some like pre
- 47:29trained chat bots to for, for, for business advice.
- 47:33It's pretty bad, you know, even if you do a few shot prompting,
- 47:36even if you give it lots of information about your business,
- 47:39it's pretty bad. So there are some.
- 47:41Things you S is watching. Yeah, I should watch what I say.
- 47:47When Eagle eye. Bald eagle eye.
- 47:50Eagle Eye. But there there are ways that
- 47:53you can use it like one of the things I teach in the book is
- 47:55what I call interview prompting. So you stop going to AI as a
- 47:59slot machine and instead you configure it to ask you
- 48:03questions to draw out the best of yourself.
- 48:05So if you do this right, this can actually be very effective
- 48:09because you are going to give things your some thought and
- 48:12think about it and then the AI will start to actually sometimes
- 48:16produce useful output. But business strategy is really
- 48:20interesting because even if you have lots and lots of data, it's
- 48:24hard to even really say what's like, what's your criteria for
- 48:28the right choice? Because as you know, it's not
- 48:30just about making more money. Your business has to be
- 48:33sustainable as well. You have values to abide by.
- 48:37There are timelines. There are limits on your human
- 48:39energy, on what you can do in a business.
- 48:41You know, this is true for big businesses, just like small
- 48:44ones. And AI is especially bad at
- 48:47synthesizing that into something useful because essentially there
- 48:50are so many. It's, it's so it's not like a
- 48:53hard and fast thing like like we were talking about radiology,
- 48:57like an X-ray diagnosis where certain markers have been found
- 49:01over billions of data points. Certain markers can be
- 49:03identified to be precancerous, right?
- 49:06With business, there are so many variables.
- 49:08And it's also a very personal thing, right?
- 49:10The way that you you want to live and run your business might
- 49:14be very different from Starbucks.
- 49:15It's like while they pull the pulls apart.
- 49:18And so I found that business is very revealing of the
- 49:21limitations. But if you use interview
- 49:23prompting, you can have it ask you smart questions and those
- 49:27can help you to find better answers.
- 49:29Not because the AI is giving you the right answer necessarily.
- 49:33Often it will still come up with a bad solution, but it's useful
- 49:36because it's helping you think better and to ask questions you
- 49:40didn't ask before and maybe pointing some things out to you.
- 49:42You can have it do market research and it's extremely good
- 49:45at market research. So I find, again, I would never
- 49:48go to AI to come up with the answers for me.
- 49:51But if you use it strategically with interview prompting and
- 49:54some other things that I I detail in the book, then it can
- 49:58be an extremely useful sort of sparring partner for your your
- 50:01thinking. Cool, looking forward to read
- 50:04it. Likewise, yeah, now, yeah,
- 50:06before we we end we didn't do this last time when we were
- 50:09talking about a resilient, but acknowledgements, thank yous.
- 50:13Do you have anyone in particular who you would like to to thank
- 50:16for other than your in laws for for the creation of of your,
- 50:20your two, your two bucks? Well, thank you guys.
- 50:24Thank you for for helping me and, and helping me to get this
- 50:27message out there, just like you did for my first book, like that
- 50:29means the world to me. Also, I mean, I could take the
- 50:32opportunity to thank my coach Michelle, who's Michelle is
- 50:36helping me with the promotional part of it.
- 50:39It's very important to get it into more people's hands.
- 50:41I have Veronica Goldspiel who's going to be helping with some of
- 50:44the editing processes, my colleague Ann Marie, as well as
- 50:46helping with with some content to pieces and editing.
- 50:51I have Roberta. Roberta where is currently doing
- 50:53the manuscript editing, which is I'm so thankful to her.
- 50:56It's a big job. I dictated the text, so it does
- 50:59require like we're cleaning up in my first book did, and she's
- 51:02doing an incredible job. And I'm currently working with
- 51:05Jessica Anderson as well, a book coach who is helping with
- 51:07different sides of things, different side of things, like
- 51:09in terms of what to do once the book is out there.
- 51:13Because it really does take a village like you need, you need
- 51:15to have a team. I think like anyone can launch a
- 51:17book. You can upload a book in like 2
- 51:19minutes on Amazon. But if you want to reach
- 51:22people's hearts and minds and you want to have a message and
- 51:25you want to make a difference in the world, it really does take a
- 51:28team to help you with different aspects.
- 51:30I also have Zelja. I can't pronounce her name.
- 51:32I'm not going to try. But Zeljka is my wonderful book
- 51:34cover designer. I hire humans for everything for
- 51:36this book. It's very important to me, of
- 51:38course, in terms of my values. So yeah.
- 51:41And I'm thankful to the missed team over at Mercy because
- 51:44they've signed a website that goes with it as well.
- 51:47So yeah, lots and lots of people who have helped me.
- 51:50And I'm incredibly grateful because, you know, I think
- 51:54publishing, like I see a lot of people on Facebook saying
- 51:56publish your book in one click. And I'm just cringing so much
- 51:58and I'm going, I don't, I would never want to read an AI written
- 52:01book. I still believe that we should
- 52:03do business with humans, all of us.
- 52:05That's how we can succeed. That's how we can help each
- 52:07other. It's how we can make a better
- 52:09world. It's like going to the best of
- 52:11what every person has to offer. And and to me that will never
- 52:14change. Alright, that is a great way to
- 52:20end the episode. It's a great message and not
- 52:23only I look forward to reading it, but once we've read it,
- 52:28we're going to bring you back for 4th time here on Fountain
- 52:32Interpretations. So we can ask, we can do a deep.
- 52:35Dive I would be so thrilled that anytime it's you know what
- 52:40you're doing in the profession is very valuable.
- 52:42You guys have a good reach and you've worked hard for it and
- 52:45you're, you're helping our community to develop in a time
- 52:48that's particularly difficult, right, with AI.
- 52:51So like, kudos, really sincerely kudos for everything you guys
- 52:54are doing. Thank you and for those who are
- 52:56subscribed to our podcast, I forgot what the work we're
- 53:01doing, but no for those who are who are subscribed to our
- 53:04podcast will put all of it in the description.
- 53:07Joe, keep us in informed as to when the if there's a soft
- 53:11launch, a hard launch and any sessions and we'll just add it
- 53:14to your description so people are aware of what's happening
- 53:17and in the world of of our GPT. Wonderful.
- 53:23Thank you so much, Brian. Thank you everyone OHS of
- 53:27course, of course, it's always fun to to have you.
- 53:31So everyone don't forget again, like share, subscribe and read.
- 53:38People forget we have to read. We don't scroll.
- 53:40Read a book. Buy a book.
- 53:43Encourage an author. Don't read Judging beauty too
- 53:46much, alright? Thank you.
- 53:48I appreciate that. Alright, take care.
- 53:50Alright guys, take care. Bye now.