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283: How to Make AI Content Sound More Human · Imperfect Marketing

• 0:27
  Speaker 1: Hi, I'm Kendra Korman.
• 0:29
  Speaker 1: If you're a coach, consultant or marketer, you know marketing is far from a perfect science, and that's why this show is called Imperfect Marketing.
• 0:38
  Speaker 1: Join me and my guests as we explore how to grow your business, with marketing tips and, of course, lessons learned along the way.
• 0:46
  Speaker 1: Hello, and welcome back to another episode of Imperfect Marketing.
• 0:55
  Speaker 1: I'm your host, kendra Korman, and I'm really excited to be covering this topic of some frequently asked questions related to AI that I get.
• 1:05
  Speaker 1: So there's three main questions that I'm going to be covering today, and if you have any more questions, always feel free to reach out at support at KendraCormancom, or you can find me on LinkedIn, at Kendra Corman, or YouTube at Kendra Corman, so I hope to see you there.
• 1:23
  Speaker 1: So the first question that I get asked a lot and I've been answering a lot of these questions on Facebook and LinkedIn and pretty much everywhere right Is I had AI do X for me, whatever that content creation is, and it feels like AI wrote it.
• 1:42
  Speaker 1: So the first question I say is well, what direction did you give AI?
• 1:47
  Speaker 1: And usually it's something like you know, please help me write X.
• 1:54
  Speaker 1: Here's a couple of things to reference, and they upload a couple of attachments and then they just go ahead and post.
• 2:01
  Speaker 1: Ai needs a lot more direction.
• 2:03
  Speaker 1: It was trained on the entire internet, right, books and basically everything that's existed until today, and I think that that's pretty amazing that it does as well as it does, but really, when we're talking about this bland content, it's from not enough direction.
• 2:20
  Speaker 1: So there's a couple of different things that I talk to people about when they say that they have this.
• 2:25
  Speaker 1: First is give it more direction.
• 2:27
  Speaker 1: Right, so you want to give it more information and more direction.
• 2:32
  Speaker 1: You want to tell it you're a marketing strategist with 20 plus years of experience, or you are a home health care nurse that has recently retired after 30 years and you are working with whoever your audience is right, and then you go into I need help creating whatever it is that you're creating.
• 2:54
  Speaker 1: Here are some reference pieces and then you want to give them your voice.
• 2:59
  Speaker 1: So each voice is very unique.
• 3:03
  Speaker 1: You could do something like right in the voice of Barbie, or Tony Stark is one that I've used before and you can have some fun with it.
• 3:09
  Speaker 1: You could say something like professional yet engaging, or professional yet friendly, or write like you're talking with a friend over a cup of coffee, etc.
• 3:22
  Speaker 1: I prefer to train the AI on samples that I've actually written for whatever that is.
• 3:27
  Speaker 1: So if it's a white paper freebie, or if it's an email newsletter or a LinkedIn post, I actually train it on samples that I actually wrote.
• 3:37
  Speaker 1: So, things that I wrote I'll put into the AI system and get a voice back.
• 3:42
  Speaker 1: One thing to note I'll have the prompt in the show notes for you if you want to try this, but I have six prompts for my business, six AI voices, sorry, and one of the voices is for my LinkedIn profile.
• 3:58
  Speaker 1: One is my personal LinkedIn, I should say.
• 4:00
  Speaker 1: One is for imperfect marketing social posts.
• 4:04
  Speaker 1: One's for imperfect marketing show notes.
• 4:06
  Speaker 1: One is for imperfect marketing YouTube descriptions and titles.
• 4:11
  Speaker 1: I can keep going, right.
• 4:13
  Speaker 1: So, yeah, ones for email.
• 4:16
  Speaker 1: You can have different voices for all the different things that you do, because it's always a little bit different.
• 4:22
  Speaker 1: Right, your voice on Facebook is a little bit different, maybe, than Instagram.
• 4:26
  Speaker 1: Your voice on Instagram might be a little bit different than LinkedIn.
• 4:29
  Speaker 1: Or you might have the same voice for Facebook and LinkedIn, or Facebook and Instagram, but different for LinkedIn.
• 4:35
  Speaker 1: Really depends on how you want to address each of these audiences.
• 4:39
  Speaker 1: Really depends on how you want to address each of these audiences.
• 4:43
  Speaker 1: So again, if you're getting stuff that feels bland and not you, it's probably because you're not giving it enough information.
• 4:46
  Speaker 1: So go ahead, use that voice prompt and find out if you can get better results that way.
• 4:54
  Speaker 1: And again, examples AI loves examples, so I'll sometimes do.
• 5:00
  Speaker 1: Here is one that I've written before Don't use the content from this, but do use the tone or the structure or something along those lines.
• 5:09
  Speaker 1: It's really, really helpful when you give it enough direction like that and you get a much better first draft of whatever it is that you're creating.
• 5:18
  Speaker 1: All right, so that's question one.
• 5:21
  Speaker 1: Question two that I got recently was they were working with ChatGPT and they'd been waiting about two weeks for their prompt to finish.
• 5:31
  Speaker 1: I was like something's not right there.
• 5:35
  Speaker 1: So I thought that was very interesting from a technology perspective.
• 5:41
  Speaker 1: If you're not getting your prompt back within a couple of minutes, something is wrong.
• 5:46
  Speaker 1: I think her chat froze on the system and that she needed to start a new chat.
• 5:52
  Speaker 1: Sometimes it doesn't freeze and it just says yeah, I'll get right on that.
• 5:58
  Speaker 1: It doesn't do anything.
• 6:00
  Speaker 1: I don't know why.
• 6:01
  Speaker 1: It's not free versus paid or anything like that.
• 6:04
  Speaker 1: Just sometimes it gets in a mood and doesn't finish it.
• 6:07
  Speaker 1: So if you ever experienced that, you want to start your chat over.
• 6:11
  Speaker 1: One of the things, though, that I think caused the issue was too much in the request.
• 6:16
  Speaker 1: So you never want to ask the AI system to write an entire blog post or to write 10 social posts at once.
• 6:26
  Speaker 1: You're going to get one line for each.
• 6:27
  Speaker 1: You're going to get a 300 word blog instead of a 700 word blog.
• 6:31
  Speaker 1: That's not going to cover the whole outline.
• 6:33
  Speaker 1: Ai does much better in pieces, request by request by request, and then you can edit it to make it flow, or you can put it all together and have it, edit it and review it, because it's much smaller chunk.
• 6:48
  Speaker 1: So always start with the outline of whatever it is that you want to cover having some examples and things like that and then, when you're prompting, make sure you're asking for those key pieces to be included piece by piece.
• 7:02
  Speaker 1: By piece Takes a little bit longer, but it is so much better when it comes to results and you won't be waiting two weeks for ChatGPT to not respond.
• 7:13
  Speaker 1: So just something thing to keep in mind there.
• 7:17
  Speaker 1: Okay, the final question that I get all the time is on presentations and people are loving what I'm sharing about presentations in all of my speaking gigs and everything like that, because I think all of us spend a little bit too much time on presentations.
• 7:35
  Speaker 1: We're always trying to make it look pretty, whether you're using PowerPoint or Canva.
• 7:40
  Speaker 1: It takes time to type everything in slide by slide by slide.
• 7:46
  Speaker 1: Yeah, you can go ahead and use Copilot, which is a great tool inside PowerPoint.
• 7:52
  Speaker 1: That's Microsoft overlaid on chat, gpt, and it can do some of it.
• 7:58
  Speaker 1: It's just not as good.
• 7:59
  Speaker 1: What I prefer to do is use a system called Gammaapp.
• 8:02
  Speaker 1: I've used a system called Beautifulai, which is very nice too, but with Gammaapp I'm able to create a presentation leveraging AI a couple of different ways.
• 8:13
  Speaker 1: I can actually do pretty looking worksheets and social graphics and everything else that goes along with it too.
• 8:19
  Speaker 1: But what I can do with Gammaapp and there's a free version of it, so feel free to check it all out out is I can create my outline.
• 8:27
  Speaker 1: I know what I want on those slides.
• 8:29
  Speaker 1: I know what I want my audience to take away.
• 8:31
  Speaker 1: I know my material inside and out.
• 8:35
  Speaker 1: I'm not really creating stuff and making it up from scratch, right.
• 8:39
  Speaker 1: I'm creating content for real.
• 8:42
  Speaker 1: That's mine.
• 8:43
  Speaker 1: It's AI assisted, not AI generated, and I'm always talking about AI that way, because AI, again, is only a bland copycat of you, if you let it be that way.
• 8:55
  Speaker 1: Okay.
• 8:56
  Speaker 1: So when I'm creating this AI assisted content, I create the outline, I put the outline into chat, gpt or cloudai and I ask it to put it into Markdown format.
• 9:08
  Speaker 1: Markdown is a way that for computers to understand headings and subheadings and things like that, they have hashtags around headings so that it understands what's indented, what's not and what that hierarchy is.
• 9:24
  Speaker 1: It's actually a pretty cool way of using it in your prompts too.
• 9:28
  Speaker 1: Just a little pro tip.
• 9:29
  Speaker 1: But when you're working with AI and creating that presentation again, start with your own ideas, start with your outline as to what you want on those slides, have the AI system put it into Markdown format for you and then you can copy and paste it into Gammaapp and it will go ahead and create each individual slide for you and you can export it to PowerPoint.
• 9:54
  Speaker 1: It's so cool.
• 9:56
  Speaker 1: You can change the images.
• 9:57
  Speaker 1: It'll generate AI images for you.
• 10:01
  Speaker 1: It generates the layouts.
• 10:02
  Speaker 1: If you don't like the layout, you can change it.
• 10:05
  Speaker 1: You can create custom themes.
• 10:07
  Speaker 1: You can use the themes that they already have built in and they've got hundreds of themes.
• 10:11
  Speaker 1: It feels like I've created mine with my own brand colors and my logo, so that that's all included on the slides wherever possible.
• 10:18
  Speaker 1: Some of the images it creates are great.
• 10:20
  Speaker 1: Some of them need a little bit of work.
• 10:22
  Speaker 1: I usually leave the images in because I use it as a talking point inside my PowerPoint presentations as to how AI systems, when they're creating images, aren't so good when it comes to words and letters and things like that in those images.
• 10:37
  Speaker 1: They can get it right some of the time, but just not often enough to make a difference.
• 10:42
  Speaker 1: But overall, yes, just a jumping in here quickly to share a couple of questions that I've been getting recently on AI.
• 10:51
  Speaker 1: So how not to make it like a bland copycat?
• 10:54
  Speaker 1: Check the show notes or the description wherever you're listening or watching, and give it your voice.
• 10:59
  Speaker 1: Train it on that.
• 11:00
  Speaker 1: Number two, if it's waiting for two weeks, it's probably stopped working.
• 11:06
  Speaker 1: If you don't have a response with a couple minutes from any AI system, there's probably a problem.
• 11:11
  Speaker 1: So make sure that you're breaking the tasks down little by little by little, and you'll get much better results.
• 11:17
  Speaker 1: And then, finally, when you're building a presentation in AI, my recommended tool is Gammaapp.
• 11:22
  Speaker 1: Build your own outline with your own content and have AI assist you in creating that PowerPoint or presentation, rather than you going ahead and creating it yourself.
• 11:34
  Speaker 1: So I hope this helps you and kicks you off into using AI better and more often.
• 11:42
  Speaker 1: As always, it would really help me out if you would rate and subscribe wherever you're listening or watching.
• 11:47
  Speaker 1: Thanks so much and have a great day.