Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Stop Posting for Likes!

Transcript

Stop Posting for Likes! · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Today on the podcast, we're going to be looking at how to
• 0:04
  use your social media posts to drive sales or engagement.
• 0:10
  Again today what we're going to be looking at, you've been
• 0:13
  posting on social media, you're getting lots of likes, people
• 0:17
  are interested and everything seems to be looking good.
• 0:21
  But you're forgetting that the end of the day, all the posting
• 0:24
  that we're doing on social media is because we're trying to drive
• 0:26
  sales. I will try to drive.
• 0:29
  I mean, not just engagement, but sales.
• 0:31
  We want people to see the post. We want people to do something.
• 0:33
  Because at the end of the day, we're not just posting for
• 0:36
  posting sakes. We're posting because we're
• 0:38
  hoping that at some time, whatever, three months or six
• 0:42
  months or one year or two years, we're hoping that money is going
• 0:45
  to come out at the end of the day.
• 0:47
  So the reason why we're looking at this today is because too
• 0:51
  many people are putting up interesting content, really
• 0:53
  creative content on their social media handles and stuff is
• 0:57
  blowing up. But people are not paying
• 0:59
  attention as to how all this activity can help you get more
• 1:05
  money into your business. So that's what we're going to be
• 1:09
  looking at today. If this is your jam, then this
• 1:13
  podcast is the place for you. So stay tuned in here.
• 1:15
  Stay locked in. Subscribe on Spotify, YouTube,
• 1:18
  Apple, or any player of your choice.
• 1:20
  And if you'd love to connect with me, I'm the host of the
• 1:23
  show. My name is Tavishima Aede.
• 1:24
  You can call send me a text message or a WhatsApp message on
• 1:28
  080646621400. By the way, shout out to Lucia
• 1:35
  of Golden Abbey, Rolling Stones. Yeah, Rolling Stone Realty.
• 1:41
  Rolling Stone Realty who called me up today and she is
• 1:45
  officially the third person to ever call me and the second
• 1:51
  female. So I like the fact that three
• 1:54
  people have called, two of them happened to be female.
• 1:56
  Everybody else just goes ahead and sends a WhatsApp message.
• 2:01
  So I'm not saying the rest of you should call me because
• 2:03
  actually it's more convenient when you send a WhatsApp
• 2:07
  message. But anyway, so shout out to
• 2:09
  Lucia. And because of Lucia and
• 2:12
  questions that Lucia had, I'm going to be making another
• 2:15
  podcast episode in another two or three days just so that those
• 2:18
  of you in the real estate space, you can have more ideas for how
• 2:21
  to follow through with our conversations on, sorry, follow
• 2:25
  through on conversations with potential customers.
• 2:30
  Yeah, because that's pretty much what Lucia and I spoke about
• 2:34
  when she called. So you guys can see how when you
• 2:38
  do reach out, you actually do inform the content of the show.
• 2:42
  And yes, it's my real number, so, you know, I'm saying it
• 2:46
  again. But of course, people will be
• 2:48
  surprised when they call and then I pick It's me.
• 2:51
  It's not APA, at least not now when I become a certified big
• 2:55
  boy. Yes, somebody else answered this
• 2:56
  phone, but for now, I'm still the one who's answering the
• 2:59
  calls. So how to use social media posts
• 3:03
  to drive sales or engagement? Now, first of all, what is
• 3:07
  engagement? And then how does engagement
• 3:09
  lead to more sales? Engagement just means people are
• 3:13
  interacting with the post. Let me put it that way.
• 3:15
  So people are viewing, OK. Viewing is not really
• 3:18
  engagement. Let's say people are liking, but
• 3:22
  the most important, OK, Not all engagement is created equal.
• 3:26
  Let me just put it that way. So views, OK, views is not
• 3:29
  really engagement. Like I said, likes, likes is OK,
• 3:32
  but it doesn't really do anything well.
• 3:37
  It gives the algorithm some signals that this might be
• 3:39
  valuable content. So it shows to more people.
• 3:42
  But then the engagement metrics that seem to weigh more shares,
• 3:49
  you know, reshare retweets, you know, things like that, and then
• 3:52
  sliding into people's DMS. So that really gives the
• 3:55
  algorithm signals that this is a good piece of content and those
• 3:58
  are the kind of engagement you know that we need.
• 4:00
  So when somebody likes what I put out is good.
• 4:05
  When somebody shares what I put out, it's even better.
• 4:10
  When somebody shares and comments, it's even better.
• 4:15
  If the person shares and then from there slides into my DM.
• 4:18
  That is even the best because it is only when people are hitting
• 4:22
  me in my DM and hitting you in your DM that there's increased
• 4:26
  opportunity to close deals. So essentially this is what
• 4:31
  engagement is and This is why engagement is important.
• 4:35
  Now, lots of you are putting up beautiful posts, wonderful posts
• 4:40
  that are getting lots of views and lots of likes, but you have
• 4:44
  not been gaining engagement per SE on those posts and you have
• 4:50
  not been using call to actions to get people to engage with
• 4:54
  that post. A call to action just means the
• 4:56
  next step that you want somebody to do.
• 4:59
  So for those who have been listening to the podcast for a
• 5:01
  while, remember that time when I said one young guy I was doing
• 5:04
  prospecting outside my son's school and he gave me a flyer
• 5:07
  and on the flyer it said back to school sales somewhere.
• 5:10
  It said, you know, what did he say again?
• 5:15
  Was it call or DM for something, something discount?
• 5:18
  Now that is a call to action on the flyer.
• 5:22
  If he guy just sent out a flyer and the thing said Uchena and Co
• 5:28
  back to school stores the best in Abuja and then you just leave
• 5:31
  it like that. And that's an OK design for a
• 5:34
  flyer. But it could be better because
• 5:36
  most people would just look at them like interesting.
• 5:40
  Some people will keep, some people will throw away.
• 5:43
  But then when you include in the flyer, especially since you know
• 5:46
  how Abuja mummies can be, daddies might not pay attention
• 5:49
  but mummies pay attention. You put it there back to school
• 5:53
  something, something, something. And then at the end, you say,
• 5:57
  you know, call now for 17% discount or something.
• 6:00
  Now you know, Abuja mommies, if I Lagos mommies, definitely you
• 6:04
  know some of them because you know, moms always thinking about
• 6:06
  those sorts of things. All school is about to end.
• 6:09
  My son has been using this bag for two terms.
• 6:12
  I think we need a new bag. By the way, in my own opinion,
• 6:15
  you know, So what if the bag hasn't fallen apart, then we can
• 6:18
  continue. But you know how mommy is going
• 6:20
  to be now. You like, you know, you mommies,
• 6:23
  you, you want your children to look good, look smart all the
• 6:26
  time. So because there's a call to
• 6:29
  action on there, mummies will see it and mummies will take
• 6:32
  action, send you Adm call. So it is from engaging with that
• 6:39
  flyer that you put out that will lead to more opportunities for
• 6:45
  business conversations and sales.
• 6:47
  And so you guys should be doing this thing online as well.
• 6:50
  So it's not just enough that you put out something and the thing
• 6:53
  went viral. You know, a million likes.
• 6:56
  You know, how many shares did you get?
• 6:59
  How many comments did you get? How many people slid into your
• 7:03
  DM? In fact, that's sliding into the
• 7:06
  DM. I'm telling you guys, that's one
• 7:08
  that is the sweetest one because know how know how 100 people
• 7:12
  slide into your DM? There's money to be made there,
• 7:15
  but 100 people just liked it doesn't necessarily mean that
• 7:19
  there's money there. 100 people reshared.
• 7:21
  It doesn't necessarily mean that there's money there.
• 7:23
  But Shasso is not just likes we're looking for.
• 7:25
  We're looking for reshare, we're looking for retweet, we're
• 7:28
  looking for sliding to my DM or we're looking for comments, you
• 7:34
  know, down below so that people can get something.
• 7:37
  So that essentially is what I want to pass across.
• 7:42
  Now it's not just about wonderful posts, it's about
• 7:47
  engagement, especially the kind of engagement that leads to us
• 7:50
  getting some money. Because I can assure you I have
• 7:55
  been making this podcast for five years and a lot of people
• 7:57
  who say five years, how did you do it?
• 8:00
  There are some people who give up after two months, some people
• 8:04
  give up even after one week. It is hard to be putting out
• 8:07
  stuff and you are not seeing naira and Kobo.
• 8:10
  So in the beginning you had better factor that and make that
• 8:13
  a part of the conversation. Sorry, I said conversation part
• 8:16
  of the equation that when you're putting out content, you have a
• 8:19
  content strategy, You are thinking about the kind of
• 8:22
  engagement that eventually will lead you to have fruitful
• 8:24
  business conversations with people that could lead to you
• 8:27
  making some money. Let this thing be worth your
• 8:29
  effort because not everybody can stay at something for five years
• 8:33
  like some of us. All right, so let me see.
• 8:40
  OK, So if you want, I'll put it now.
• 8:47
  OK, So I've explained what engagement is.
• 8:51
  OK, so that's likes, comments, shares.
• 8:53
  OK, saves. I forgot saves.
• 8:55
  Saving is also a good one because when people save,
• 8:58
  especially women, when they save on Instagram, they usually come
• 9:02
  back to it. So for those of you who, like
• 9:06
  you, had a conversation with someone five months ago and then
• 9:09
  everything went quiet and then all of a sudden the person is
• 9:12
  back now messaging you and you're wondering, oh, how did
• 9:14
  that happen? You know, it's because the
• 9:16
  person most likely did the save function.
• 9:18
  So do I chatting the woman's not really ready now.
• 9:22
  But then she did that same thing.
• 9:23
  Save one of your posts. Now that she's ready, she can go
• 9:26
  back into saved section on Instagram and see that post and
• 9:29
  then go back in the DM to say, well, now I'm ready.
• 9:32
  Send me 15 pieces of Ankara. So that's how it works.
• 9:35
  So save is also a good a good a good engagement.
• 9:42
  Yes. OK.
• 9:44
  So the whole point of engagement is we are trying to all, I put
• 9:56
  it now, no one of engagement is we're trying to get a
• 9:59
  conversion. Yes, we're trying to get a
• 10:01
  conversion. We're trying to get someone to
• 10:02
  take the next step. So whether we're trying to get a
• 10:06
  sale or trying to get somebody to sign up for something or just
• 10:09
  trying to create a lead. So there are different kinds of
• 10:13
  call to actions that we can be using in our post.
• 10:15
  And I want to explore that today because lots of you are just
• 10:18
  creating wonderful content, but you are not really thinking
• 10:20
  about these things. So it is one of, there's one guy
• 10:23
  listening to the podcast who sent me some samples.
• 10:25
  I'm not going to use your real name, but I'll admit.
• 10:30
  And yeah, if you think it's you, he actually is you, let me not
• 10:32
  call you by name. You know, the post actually is
• 10:35
  nice. The post is nice and it's a
• 10:37
  beautiful concept. It's a really, really beautiful
• 10:39
  concept. The guys involved in and tech
• 10:42
  sales and he's looking for as in gadget sales and he's looking
• 10:45
  for different ways to market his business.
• 10:47
  So he comes up with really entertaining videos about the
• 10:51
  history of certain models, the history of certain gadgets, you
• 10:53
  know, things like that. So yeah, these things are
• 10:56
  beautiful and people like it. But you know, guy signalling you
• 11:00
  and you know, it's, it's the truth as you're doing this thing
• 11:04
  and as people are liking it, we have to start thinking what kind
• 11:07
  of call to actions can we be using in this post so that we
• 11:10
  can be driving conversions, people can be taking the next
• 11:13
  step and people can be doing stuff now that might end up with
• 11:17
  us having some sales in, you know, two months, three months,
• 11:24
  one year, 2 years, you know, whatever.
• 11:27
  And by the way, that's the reason why I asked you, you know
• 11:31
  this guy, I'm not using your real name, but I know it's you.
• 11:34
  That's the reason why I asked you, do you think you can keep
• 11:37
  doing this for another two or three years?
• 11:41
  Because unless you start including very more direct calls
• 11:49
  to actions, you would actually have to do this over the long
• 11:52
  term for you to get organic growth out of it.
• 11:54
  As in people just saying, you know what's up, how far, how
• 11:58
  much? OK, anyway, let me go into the
• 12:02
  example of calls to actions already done, 10 minutes so far.
• 12:05
  So one call to action that can drive engagement is where people
• 12:10
  ask comments or questions. People do this a lot on
• 12:12
  LinkedIn. They used to do it before on
• 12:14
  Instagram, although I don't see it as much, but I guess you can
• 12:17
  bring it back. That's where you ask the
• 12:19
  question or call for comments where you say what is your
• 12:22
  biggest challenge with blah, blah, blah.
• 12:25
  Share in the comments below. So in this thing that you sent
• 12:31
  me, OK, let me call him Mike Frank.
• 12:34
  That's not his real name, Mike Frank.
• 12:37
  So with Frank now enough thing that you sent me about the
• 12:42
  evolution of what's it called BlackBerry and stuff like that.
• 12:48
  You can ask a question because you know, there's that part in
• 12:51
  the in in the material that you sent where you are talking about
• 12:54
  how, you know, blackberries used to be cool and people used to
• 12:56
  oppress and things like that. You can ask that question, you
• 12:59
  know, how did you use a BlackBerry, you know, to oppress
• 13:02
  babes or to oppress your classmates back in the day, But
• 13:05
  you put it there, especially since people are already feeling
• 13:08
  that comment, sorry, feeling that topic.
• 13:11
  People might be dropping it now. More is true.
• 13:14
  There was one guy who had BlackBerry.
• 13:16
  So, so, so BlackBerry bought three men, the guys to oppress
• 13:20
  us. Something, something, something,
• 13:22
  you know, comment, comment, comment, comment, comment,
• 13:24
  comment. As people are commenting is
• 13:26
  boosting the algorithm. The algorithm is saying people
• 13:30
  are feeling this thing. People really value this thing.
• 13:33
  And then the algorithm will start showing it to more and
• 13:35
  more and more people. So you can see there's not just
• 13:37
  enough to put the post in this case, since we're calling for
• 13:42
  comments, comments will boost the algorithm.
• 13:44
  Hopefully algorithm will be reaching other people who could
• 13:46
  become potential customers or clients.
• 13:50
  So you can see that call to action doesn't always mean you
• 13:52
  have to say buy now. So make Frank, I know you're
• 13:55
  afraid that I'm asking you to say buy now.
• 13:57
  No, no, no. I'm not saying buy phones now.
• 14:00
  Eventually we'll get to that point where you're telling
• 14:02
  people buy my phone now, you know?
• 14:06
  Yeah, eventually we get to that point.
• 14:08
  But for now, there's stuff that you can do.
• 14:11
  So ask for a question. Biggest challenges, you know,
• 14:16
  how did you use BlackBerry 2 to obtain no to oppress people back
• 14:21
  in the day? Comments.
• 14:23
  Comments below. Or which of you, who of you are
• 14:27
  so sad that BlackBerry has gone away and we no longer have BB
• 14:31
  pin? Comment below Or which of you
• 14:36
  are iPhone users or iPhone family and you think BlackBerry
• 14:40
  was the worst thing that has ever been invented?
• 14:43
  Comment below. Even that is call to action.
• 14:48
  Another one, tag your friend who needs to see this.
• 14:52
  That's a call to action at the end of the post.
• 14:55
  You know, thank you very much for listening.
• 14:56
  Go watching the wonderful blah, blah blah evolution of
• 15:00
  BlackBerry. If you still know that friend
• 15:03
  who happens to have a BlackBerry now in 2025, tag that friend
• 15:07
  below. That's a call to action.
• 15:13
  It is boosting the algorithmic performance.
• 15:16
  If, if, if people tag, the algorithm will say people love
• 15:19
  this thing and it will start boosting to more people and
• 15:22
  hopefully those people could become potential customers.
• 15:26
  Then poles and quizzes because in that video, Mcfrank, so not
• 15:31
  the video, I think was a picture.
• 15:33
  There was one where there was like a purple BlackBerry and I
• 15:36
  think like a BlackBerry or you know, something.
• 15:38
  So poles and quizzes. So thank you very much for
• 15:43
  reading. Thank you very much for
• 15:44
  watching. You saw the 1996 version of the
• 15:48
  BB pin Something, something, something, which was your
• 15:51
  favorite colour, You know, click on the poll below A or B and
• 15:59
  then people are voting, especially on Instagram.
• 16:02
  I think on Instagram people used to be able to do polls.
• 16:05
  I don't know about now because I'm no longer on Instagram.
• 16:07
  So you could do polls on Instagram.
• 16:09
  You could do, I think I still do polls in WhatsApp.
• 16:13
  OK, that's if it's a what type community.
• 16:15
  Let's see what else you know. So things like this getting more
• 16:17
  engagement. What is your favorite thing
• 16:21
  about blah, blah, blah. Or remember that saving is also
• 16:26
  a good, a good kind of engagement.
• 16:29
  So you can even put it there, you know, save this post to
• 16:33
  remember or save this post to refer to or save, you know,
• 16:36
  something like that. So you can see that at the end
• 16:39
  of the post, by including a call to action, you are calling for
• 16:47
  some forms of engagement and increasing the probability that
• 16:52
  there might be room for business conversations down the line.
• 16:55
  So call to action doesn't always mean by now.
• 17:00
  It doesn't always mean that. So make Frank, don't be afraid.
• 17:04
  I'm not saying put at the end of every post by now.
• 17:09
  Then let's see, let's see, let's see what else?
• 17:14
  I made a list of them. So download good.
• 17:17
  So get people to download a freebie.
• 17:20
  So download a free copy of our something, something, something.
• 17:23
  That is a good call to action. The idea behind the download our
• 17:26
  something, something, something is whether it's download our PDF
• 17:30
  or download our quiz is that might be a sign that these are
• 17:34
  people who might be interested in your product or service.
• 17:37
  So they do that and then it's not going to be out of place
• 17:41
  that you contact them later on to say, I noticed you downloaded
• 17:44
  our free PDF. Something, something, something.
• 17:47
  Thank you very much for doing that.
• 17:49
  I appreciate that you like our content.
• 17:51
  I was just curious, do you happen to be in the market for
• 17:54
  so, so so and so, you know, you might be able to spark some
• 17:56
  conversation. So download the freebie or like
• 18:02
  me, sometimes when I put up stuff on LinkedIn, you know, I
• 18:04
  say click on the link in bio to listen to the podcast because I
• 18:09
  want people to read the post on LinkedIn.
• 18:12
  And then the engagement I want is I want them to click on the
• 18:16
  link so that they get taken to the podcast and then subscribe
• 18:19
  to the podcast. Because it's from subscribing to
• 18:22
  the podcast that there's a chance that they might reach out
• 18:24
  to me sometime in the future. And there's a chance that
• 18:27
  eventually, excuse me, they might become a paying client.
• 18:32
  So that's another call to action.
• 18:34
  Download your freebie, click on link in bio.
• 18:39
  What else? Register for our master class
• 18:42
  comment below and we'll send you Adm that will give you more
• 18:48
  product descriptions. OK, Like let's see.
• 18:52
  OK Lucia. Yes, Real estate, Golden Rolling
• 18:56
  Stones, Rolling Stone Realty. So let's say Lucia puts up a
• 19:01
  post and they have places in Guzabe, you know, A and B1 is a
• 19:08
  twin duplex, something, something, another one is a
• 19:11
  double terrace. You know, something, something,
• 19:12
  something. And you know, they're comparing
• 19:14
  the different kinds of plots, different kinds of amenity or
• 19:17
  something. And then they can put call to
• 19:19
  action below. They say comment guide below and
• 19:22
  we will send you, we will DM you our estate comparison, our
• 19:30
  estate comparison chart or estate comparison flyer or
• 19:33
  something. You know, basically that people
• 19:35
  will be able to look at it and they'll be able to see that OK,
• 19:37
  for the different estates that they have in Abuja, what are the
• 19:41
  houses, What are the bedroom sizes?
• 19:42
  What are the amenities? What is this?
• 19:44
  What is the that? And of course, if someone clicks
• 19:49
  on sorry types in the comment guide and you send it to them,
• 19:55
  there actually is no problem with you reaching out later on
• 19:57
  to say hope the guide was useful.
• 19:59
  Oh, and by the way. How come you requested the
• 20:02
  guide? Are you just curious or do you
• 20:04
  happen to be in the market for real estate?
• 20:08
  But you can see that by putting a call to action, we're creating
• 20:11
  some kind of engagement that could lead to business
• 20:13
  conversations that might end up with someone becoming a
• 20:16
  customer. Expectations.
• 20:19
  Yes. Let me set the right
• 20:20
  expectations because some people misunderstand me.
• 20:23
  So forgive me if in making the podcast, I make it look as if
• 20:26
  you do any of these things, money is guaranteed.
• 20:29
  There's nothing in life that is guaranteed.
• 20:31
  Nothing. The only thing that's guaranteed
• 20:33
  in life is, you know, we've been born and we're going to die.
• 20:36
  So death is the only thing that is guaranteed.
• 20:40
  Everything else, you know, we can, we can rough.
• 20:42
  It is the same with sales. Sales is a game of
• 20:46
  probabilities. We're doing all these things to
• 20:49
  try and improve the odds or improve the probabilities in our
• 20:53
  favour, but it is not a guarantee.
• 20:56
  So one thing I can assure you is if you are not using call to
• 21:02
  actions at all, then this is going to be a very long term
• 21:06
  play. But at least if you're using
• 21:08
  these call to actions, you know, strategically, you can increase
• 21:15
  the odds that you will start having business conversations,
• 21:20
  profitable conversations with people.
• 21:23
  Then you can also put call to actions that have, you know,
• 21:26
  start your 7 day free trial now, you know, click on the link
• 21:31
  below to request a demo or send DM and say something, something,
• 21:35
  you know to start a demo, you know.
• 21:37
  So for those of you who have educational products, you know,
• 21:39
  all of you crypto Bros now crypto Bros and crypto sisters,
• 21:43
  you know, that could be a good way.
• 21:44
  You've been running some educational content, you've been
• 21:46
  talking to people about crypto, you're talking about your
• 21:48
  exchange. By the way, if you're going to
• 21:50
  do this kind of thing, make sure that you are also.
• 21:54
  One moment. Yeah.
• 21:56
  Mumsy is about to travel, so I need to service the car.
• 21:58
  Mechanic just came. Let me settle the mechanic, and
• 22:00
  then I'll be back. Hello.
• 22:09
  OK. All right.
• 22:11
  Sorry about that. You know what?
• 22:14
  OK, I'm coming. I'll be back with you guys.