Latest / Spokes & Strategy: Marketing the Bicycle
EP 21: How Predictive Maintenance Could Change the Bike Shop Bench with CrankPal
A bike leaves the shop working. Nobody knows what happens to it until it comes back broken.
In this episode of Spokes & Strategy, Brandon Morphew talks with Umberto Javarone, founder and CEO of CrankPal, and Nico Abbruzzese, CrankPal's COO and partner, who also owns a bike shop in Milan focused on triathletes. Umberto's background is in aircraft maintenance, and Nico brings hands-on service industry and shop ownership experience. Together they built a workshop management platform paired with a rider app that predicts when bike components are likely to need attention, closing the gap between…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.