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How Shopify Democratized E-Commerce
In this episode of Startup Stories, Lucas and Luna explore how Shopify grew from a snowboard shop's side project to a multi-billion dollar platform powering millions of merchants. They trace founder Tobias Lütke's decision to build his own e-commerce software, the pivotal launch of the Shopify App Store, and how the company navigated the tension between enabling entrepreneurs and competing with Amazon. A deep dive into platform strategy, product-led growth, and the economics of online retail.
#Shopify #TobiasLütke #ECommerce #StartupStories #PlatformStrategy #ProductLedGrowth…
The skinny
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