Taking Calculated Risks in Performance Marketing | Megan Toscano of charity: water
This week, Cassie and Erica chat with Megan Toscano, Performance Marketing Director at charity: water, to uncover her tips for taking calculated risks in performance marketing. Megan also shares her unique approach to ad creative, her thoughts on audience targeting, and how she measures success in ad campaigns.
Here's a peek at what we cover in this episode:
[00:04:32] - Megan shares her background in photography, her venture to the agency world that taught her how to manage clients, take calculated risks, and turn failures into successes, and how she fell in love with performance marketing…
The skinny
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