Latest / Omni Talk Retail / Scentbird CTO on Personalization, Efficiency & The Future of Retail

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Scentbird CTO on Personalization, Efficiency & The Future of Retail · Omni Talk Retail

• 0:00
  Hello,
• 0:01
  this
• 0:01
  is
• 0:01
  Omnitalk
• 0:02
  Retail.
• 0:02
  I'm
• 0:02
  Ann
• 0:03
  Mazinga
• 0:03
  and
• 0:03
  I
• 0:04
  am
• 0:04
  live
• 0:04
  again
• 0:05
  at
• 0:05
  the
• 0:05
  Etail
• 0:06
  West
• 0:06
  Conference
• 0:07
  here
• 0:07
  in
• 0:07
  Palm
• 0:08
  Springs.
• 0:08
  Before
• 0:09
  we
• 0:09
  get
• 0:09
  started
• 0:09
  with
• 0:10
  our
• 0:10
  next
• 0:10
  interview,
• 0:10
  I
• 0:10
  want
• 0:10
  to
• 0:10
  give
• 0:11
  a
• 0:11
  quick
• 0:11
  thank
• 0:11
  you
• 0:12
  to
• 0:12
  the
• 0:12
  team
• 0:12
  at
• 0:12
  Net
• 0:13
  Elixir
• 0:13
  for
• 0:13
  helping
• 0:14
  us
• 0:14
  bring
• 0:14
  you
• 0:14
  all
• 0:15
  of
• 0:15
  the
• 0:15
  interviews
• 0:15
  and
• 0:16
  all
• 0:16
  the
• 0:16
  content
• 0:16
  here
• 0:17
  from
• 0:17
  the
• 0:17
  show.
• 0:17
  You
• 0:18
  can
• 0:18
  stop
• 0:18
  by
• 0:18
  and
• 0:18
  visit
• 0:19
  them
• 0:19
  over
• 0:19
  the
• 0:19
  course
• 0:19
  of
• 0:19
  the
• 0:19
  next
• 0:20
  couple
• 0:20
  days
• 0:20
  at
• 0:20
  booth
• 0:21
  501.
• 0:22
  All
• 0:23
  right,
• 0:23
  with
• 0:23
  that,
• 0:23
  let's
• 0:24
  get
• 0:24
  to
• 0:24
  our
• 0:24
  next
• 0:25
  interview
• 0:25
  subject.
• 0:26
  Here
• 0:26
  we
• 0:26
  have
• 0:26
  Andre
• 0:27
  Rabov,
• 0:28
  the
• 0:28
  CTO
• 0:28
  and
• 0:29
  co
• 0:29
  founder
• 0:29
  of.
• 0:30
  Of
• 0:30
  scentbird.
• 0:30
  Andre,
• 0:31
  welcome.
• 0:31
  Thank
• 0:32
  you
• 0:32
  for
• 0:32
  having
• 0:32
  me.
• 0:33
  How's
• 0:33
  the
• 0:33
  show
• 0:34
  going
• 0:34
  for
• 0:34
  you
• 0:34
  so
• 0:34
  far?
• 0:34
  The
• 0:35
  show
• 0:35
  is
• 0:35
  amazing.
• 0:35
  It's
• 0:36
  my
• 0:36
  second
• 0:36
  day
• 0:37
  here.
• 0:37
  Okay.
• 0:38
  Actually,
• 0:38
  like
• 0:38
  second
• 0:38
  and
• 0:39
  a
• 0:39
  half
• 0:39
  because
• 0:39
  I
• 0:39
  flew
• 0:39
  in
• 0:40
  Sunday.
• 0:40
  I
• 0:40
  had
• 0:40
  some.
• 0:41
  Already
• 0:41
  had
• 0:42
  some
• 0:42
  good
• 0:42
  meetings
• 0:42
  in
• 0:42
  Sunday
• 0:43
  evening,
• 0:44
  and
• 0:44
  it's
• 0:45
  great.
• 0:45
  Like,
• 0:45
  I
• 0:46
  love
• 0:46
  to
• 0:46
  accidentally
• 0:47
  bump
• 0:47
  into
• 0:48
  people
• 0:48
  who
• 0:48
  I
• 0:49
  don't
• 0:49
  know
• 0:49
  and
• 0:50
  exchange
• 0:50
  notes,
• 0:50
  and
• 0:50
  it's
• 0:51
  been
• 0:51
  great.
• 0:51
  Yeah.
• 0:52
  Awesome.
• 0:52
  I'm
• 0:53
  so
• 0:53
  happy
• 0:53
  to
• 0:53
  hear
• 0:53
  it.
• 0:54
  There's
• 0:54
  no
• 0:54
  better
• 0:54
  place
• 0:55
  than
• 0:55
  Palm
• 0:55
  Springs.
• 0:56
  Right?
• 0:56
  And
• 0:56
  it's
• 0:57
  such
• 0:57
  a
• 0:57
  nice
• 0:57
  change
• 0:58
  from
• 0:58
  weather
• 0:59
  terms
• 0:59
  because
• 1:00
  I
• 1:00
  was
• 1:00
  coming
• 1:01
  from
• 1:01
  New
• 1:01
  York
• 1:01
  and
• 1:02
  96
• 1:03
  sun
• 1:04
  is
• 1:04
  good.
• 1:05
  Yes.
• 1:05
  I
• 1:05
  like
• 1:05
  this.
• 1:06
  I
• 1:06
  like
• 1:06
  where
• 1:06
  we're
• 1:06
  going
• 1:07
  with
• 1:07
  this.
• 1:07
  Well,
• 1:08
  let's
• 1:08
  start
• 1:08
  by
• 1:09
  just
• 1:09
  introducing
• 1:09
  scentbird
• 1:10
  to
• 1:10
  our
• 1:10
  audience
• 1:11
  in
• 1:11
  case
• 1:11
  they're
• 1:11
  not
• 1:11
  familiar,
• 1:12
  and
• 1:12
  then
• 1:12
  we'll
• 1:12
  dive
• 1:13
  into
• 1:13
  a
• 1:13
  little
• 1:13
  bit
• 1:13
  of
• 1:14
  your
• 1:14
  background,
• 1:14
  of
• 1:15
  course.
• 1:15
  So
• 1:16
  scentbird
• 1:17
  is
• 1:17
  a
• 1:17
  perfume
• 1:17
  subscription
• 1:18
  company.
• 1:19
  We
• 1:20
  now
• 1:21
  call
• 1:21
  ourselves
• 1:22
  a
• 1:22
  fragrance
• 1:22
  destination
• 1:23
  of
• 1:23
  the
• 1:23
  world
• 1:24
  because
• 1:24
  we
• 1:24
  started
• 1:25
  with
• 1:25
  fine
• 1:25
  fragrances.
• 1:26
  Over
• 1:26
  time,
• 1:27
  we
• 1:27
  added
• 1:28
  candles,
• 1:28
  reed
• 1:29
  diffusers.
• 1:29
  Then
• 1:29
  two
• 1:30
  and
• 1:30
  a
• 1:30
  half
• 1:30
  years
• 1:30
  ago,
• 1:31
  we
• 1:31
  acquired
• 1:31
  this
• 1:31
  amazing
• 1:32
  car
• 1:32
  freshener
• 1:33
  brand
• 1:33
  called
• 1:33
  Drift.
• 1:34
  We
• 1:34
  are
• 1:35
  getting
• 1:35
  into
• 1:35
  the
• 1:36
  home
• 1:36
  scents
• 1:36
  because
• 1:37
  we
• 1:37
  launched
• 1:37
  wall
• 1:37
  plugs
• 1:38
  and
• 1:38
  more
• 1:39
  products
• 1:39
  to
• 1:39
  come.
• 1:39
  And
• 1:40
  the
• 1:40
  idea
• 1:40
  is
• 1:42
  scent
• 1:42
  is
• 1:43
  good.
• 1:43
  Fragrance
• 1:43
  is
• 1:44
  such
• 1:44
  an
• 1:44
  important
• 1:44
  part
• 1:44
  of
• 1:45
  our
• 1:45
  life.
• 1:45
  Like,
• 1:46
  you
• 1:46
  always
• 1:47
  connect
• 1:47
  it
• 1:47
  to
• 1:48
  certain
• 1:48
  memories.
• 1:49
  And
• 1:49
  that's
• 1:49
  why
• 1:49
  we
• 1:50
  always
• 1:50
  want
• 1:50
  to
• 1:50
  have.
• 1:50
  We
• 1:51
  want
• 1:51
  people
• 1:51
  to
• 1:51
  have
• 1:52
  nice
• 1:52
  fragrances
• 1:53
  around
• 1:53
  them.
• 1:53
  Yeah.
• 1:54
  I'm
• 1:54
  a
• 1:54
  scentbird
• 1:55
  subscriber.
• 1:56
  I
• 1:57
  do
• 1:57
  love
• 1:58
  just
• 1:58
  the
• 1:59
  variety
• 1:59
  that
• 1:59
  you
• 2:00
  get
• 2:00
  especially.
• 2:01
  And
• 2:01
  we'll
• 2:01
  talk
• 2:01
  about
• 2:02
  this
• 2:02
  in
• 2:02
  a
• 2:02
  little
• 2:02
  bit,
• 2:02
  but
• 2:03
  I'm
• 2:03
  especially
• 2:04
  curious
• 2:04
  about
• 2:05
  how
• 2:06
  well
• 2:07
  it
• 2:07
  gets
• 2:07
  you
• 2:07
  to
• 2:08
  be
• 2:08
  able
• 2:08
  to
• 2:08
  experience
• 2:09
  different
• 2:10
  scents
• 2:11
  before
• 2:11
  making
• 2:11
  that
• 2:12
  big
• 2:12
  investment,
• 2:12
  which
• 2:12
  is
• 2:13
  really
• 2:13
  hard
• 2:13
  to
• 2:13
  do
• 2:14
  when
• 2:14
  you're
• 2:14
  ordering
• 2:15
  things
• 2:15
  online.
• 2:16
  And
• 2:16
  that
• 2:16
  is
• 2:17
  actually
• 2:17
  why
• 2:17
  we
• 2:18
  started
• 2:18
  this,
• 2:18
  because
• 2:19
  when
• 2:19
  we
• 2:19
  started,
• 2:21
  most
• 2:21
  of
• 2:21
  the,
• 2:21
  like,
• 2:22
  95%
• 2:22
  of
• 2:23
  online
• 2:23
  purchases
• 2:23
  were
• 2:24
  repurchases.
• 2:25
  Okay.
• 2:25
  You
• 2:25
  know,
• 2:25
  like,
• 2:26
  we
• 2:26
  met
• 2:27
  people
• 2:27
  who
• 2:27
  are
• 2:28
  buying
• 2:29
  the
• 2:29
  same
• 2:29
  Fragrance
• 2:29
  for
• 2:30
  the
• 2:30
  last
• 2:30
  20
• 2:30
  years.
• 2:31
  Like
• 2:31
  the
• 2:31
  idea
• 2:32
  of
• 2:32
  signature
• 2:32
  scent.
• 2:33
  Yeah.
• 2:33
  We
• 2:34
  all
• 2:34
  know
• 2:34
  this.
• 2:34
  Like,
• 2:34
  you
• 2:34
  buy
• 2:34
  it,
• 2:35
  you
• 2:35
  go
• 2:35
  online,
• 2:35
  you
• 2:35
  find
• 2:35
  a
• 2:36
  better
• 2:36
  deal.
• 2:36
  That's
• 2:37
  the
• 2:37
  only
• 2:37
  online
• 2:37
  purchase.
• 2:37
  You
• 2:38
  want
• 2:38
  something
• 2:38
  new,
• 2:38
  you
• 2:39
  go
• 2:39
  to
• 2:39
  the
• 2:39
  store
• 2:39
  because
• 2:40
  you
• 2:40
  want
• 2:40
  to
• 2:40
  experience
• 2:41
  them.
• 2:41
  You
• 2:41
  want
• 2:41
  to
• 2:41
  smell
• 2:41
  them.
• 2:42
  Unfortunately,
• 2:43
  the
• 2:43
  store
• 2:43
  experience
• 2:44
  is
• 2:44
  not
• 2:44
  the
• 2:44
  best.
• 2:45
  Like,
• 2:46
  we've
• 2:46
  all
• 2:46
  been
• 2:46
  to
• 2:46
  Macy's.
• 2:47
  We
• 2:47
  all
• 2:47
  got
• 2:47
  spray.
• 2:48
  Especially
• 2:48
  with
• 2:48
  all
• 2:48
  these
• 2:49
  teenage
• 2:49
  boys
• 2:49
  now.
• 2:50
  They
• 2:50
  totally
• 2:51
  dominated
• 2:51
  the
• 2:52
  fragrance
• 2:52
  section.
• 2:52
  That's
• 2:53
  a
• 2:53
  big
• 2:53
  thing
• 2:53
  right
• 2:53
  now.
• 2:54
  Like,
• 2:54
  teenagers
• 2:55
  are
• 2:55
  into
• 2:56
  fragrances.
• 2:56
  Yeah.
• 2:57
  Which
• 2:57
  is
• 2:57
  good
• 2:57
  for
• 2:57
  us.
• 2:58
  Anyway,
• 2:59
  the
• 2:59
  idea
• 2:59
  was
• 2:59
  how
• 3:00
  can
• 3:00
  we
• 3:00
  make
• 3:00
  it
• 3:00
  easier
• 3:01
  to
• 3:01
  discover
• 3:02
  new
• 3:02
  fragrances
• 3:02
  online?
• 3:03
  Because
• 3:03
  it's
• 3:03
  not
• 3:04
  only
• 3:04
  how
• 3:04
  you
• 3:04
  discover
• 3:05
  it
• 3:05
  online,
• 3:05
  but
• 3:05
  also
• 3:06
  how
• 3:06
  you
• 3:06
  try
• 3:07
  to
• 3:07
  discreet.
• 3:08
  Because
• 3:08
  if
• 3:08
  you
• 3:08
  open
• 3:09
  the
• 3:09
  bottle,
• 3:09
  you
• 3:09
  cannot
• 3:10
  return
• 3:10
  it.
• 3:11
  So
• 3:11
  we
• 3:11
  started
• 3:11
  with
• 3:12
  fragrance
• 3:12
  recommendation.
• 3:13
  And
• 3:13
  try
• 3:13
  before
• 3:14
  you
• 3:14
  buy
• 3:14
  model,
• 3:15
  full
• 3:15
  bottle
• 3:15
  sample.
• 3:17
  You
• 3:17
  like
• 3:17
  it,
• 3:17
  you
• 3:17
  keep
• 3:17
  it.
• 3:18
  Don't
• 3:18
  like
• 3:18
  it,
• 3:18
  you
• 3:18
  return
• 3:19
  it
• 3:19
  back.
• 3:19
  But
• 3:19
  then
• 3:20
  it
• 3:20
  didn't
• 3:20
  work
• 3:20
  out.
• 3:21
  And
• 3:21
  we
• 3:21
  started
• 3:21
  to
• 3:22
  talk
• 3:22
  more
• 3:22
  to
• 3:22
  our
• 3:23
  customers,
• 3:23
  and
• 3:23
  they
• 3:24
  said
• 3:24
  almost
• 3:24
  the
• 3:25
  same
• 3:25
  thing.
• 3:25
  I
• 3:26
  have
• 3:26
  five,
• 3:26
  six,
• 3:27
  seven
• 3:27
  fragrance
• 3:27
  bottles
• 3:28
  at
• 3:28
  home,
• 3:28
  half
• 3:29
  full.
• 3:30
  I
• 3:30
  want
• 3:30
  to
• 3:31
  try
• 3:31
  something
• 3:31
  new,
• 3:32
  but
• 3:32
  I
• 3:32
  cannot
• 3:33
  justify
• 3:33
  the
• 3:33
  purchase
• 3:34
  because
• 3:34
  I
• 3:34
  already
• 3:34
  invested
• 3:35
  so
• 3:35
  much.
• 3:36
  And
• 3:36
  every
• 3:37
  year
• 3:37
  there
• 3:37
  are
• 3:37
  10,000
• 3:38
  more
• 3:38
  new
• 3:38
  fragrances.
• 3:39
  So,
• 3:39
  like,
• 3:39
  you
• 3:40
  want
• 3:40
  to
• 3:40
  keep
• 3:40
  trying,
• 3:41
  and
• 3:41
  then
• 3:41
  we
• 3:42
  just
• 3:42
  come
• 3:42
  up
• 3:42
  with
• 3:42
  the
• 3:42
  idea
• 3:42
  of
• 3:42
  repackaging.
• 3:43
  So
• 3:43
  now
• 3:44
  we
• 3:44
  are
• 3:44
  sending
• 3:44
  you,
• 3:45
  like
• 3:45
  8ml
• 3:45
  of
• 3:45
  fragrance.
• 3:46
  132
• 3:47
  sprays
• 3:48
  to
• 3:48
  be
• 3:48
  exact.
• 3:49
  Wow.
• 3:50
  Wow.
• 3:50
  And
• 3:51
  it's
• 3:51
  enough
• 3:51
  for
• 3:51
  one
• 3:52
  month.
• 3:52
  But
• 3:53
  what's
• 3:53
  more
• 3:54
  important
• 3:54
  is
• 3:54
  it's
• 3:55
  enough
• 3:55
  for
• 3:55
  you
• 3:55
  to
• 3:55
  understand
• 3:56
  do
• 3:56
  you
• 3:56
  like
• 3:56
  it
• 3:56
  or
• 3:56
  not?
• 3:57
  Because
• 3:57
  it's
• 3:58
  chemistry.
• 3:58
  You
• 3:59
  need
• 3:59
  to
• 3:59
  apply
• 3:59
  it
• 3:59
  on
• 4:00
  your
• 4:00
  skin.
• 4:00
  You
• 4:01
  need
• 4:01
  to
• 4:01
  understand
• 4:02
  does
• 4:02
  it
• 4:02
  work
• 4:02
  for
• 4:02
  you
• 4:02
  or
• 4:03
  not?
• 4:03
  Like,
• 4:03
  what
• 4:03
  kind
• 4:03
  of
• 4:03
  compliments
• 4:04
  you
• 4:04
  get
• 4:04
  from
• 4:04
  people.
• 4:05
  Yeah.
• 4:05
  And
• 4:06
  then
• 4:06
  you
• 4:06
  can
• 4:06
  make
• 4:06
  a
• 4:06
  decision
• 4:07
  to
• 4:07
  either
• 4:07
  buy
• 4:08
  a
• 4:08
  full
• 4:08
  bottle
• 4:09
  or
• 4:09
  what
• 4:09
  people
• 4:09
  do.
• 4:10
  They
• 4:10
  keep
• 4:10
  trying
• 4:11
  something
• 4:11
  else.
• 4:12
  Why
• 4:12
  was
• 4:13
  one
• 4:13
  thing
• 4:13
  that
• 4:13
  I
• 4:13
  think
• 4:14
  is
• 4:14
  really
• 4:14
  remarkable
• 4:15
  about
• 4:16
  how
• 4:17
  the
• 4:17
  scentbird,
• 4:17
  I
• 4:18
  guess,
• 4:18
  business
• 4:18
  model
• 4:19
  is
• 4:20
  first
• 4:20
  taking
• 4:21
  the
• 4:21
  quiz,
• 4:21
  like,
• 4:22
  understanding,
• 4:22
  like,
• 4:23
  fragrance
• 4:23
  preferences.
• 4:24
  How
• 4:24
  are
• 4:25
  you
• 4:25
  tapping
• 4:26
  things
• 4:26
  like
• 4:27
  AI
• 4:27
  or
• 4:28
  other
• 4:28
  technology
• 4:28
  as
• 4:29
  you
• 4:29
  think
• 4:29
  about
• 4:29
  kind
• 4:29
  of
• 4:30
  the
• 4:30
  future
• 4:30
  evolution
• 4:31
  of
• 4:31
  that,
• 4:31
  especially
• 4:31
  as
• 4:32
  you're
• 4:32
  getting
• 4:32
  into
• 4:32
  new
• 4:33
  categories
• 4:33
  like
• 4:34
  home
• 4:34
  and
• 4:35
  vehicle
• 4:35
  fragrance.
• 4:37
  Product
• 4:38
  discovery
• 4:38
  is
• 4:39
  the
• 4:39
  biggest
• 4:40
  problem,
• 4:40
  I
• 4:40
  would
• 4:40
  say,
• 4:41
  especially
• 4:41
  when
• 4:41
  there
• 4:42
  is
• 4:42
  variety.
• 4:42
  Like,
• 4:42
  once
• 4:42
  you
• 4:43
  have
• 4:43
  three
• 4:43
  items,
• 4:44
  you're
• 4:44
  already
• 4:44
  like,
• 4:45
  which
• 4:45
  one
• 4:45
  do
• 4:45
  I
• 4:46
  need
• 4:46
  to
• 4:47
  buy?
• 4:47
  Then
• 4:47
  you
• 4:48
  try
• 4:48
  and
• 4:49
  research
• 4:49
  it
• 4:49
  yourself.
• 4:50
  And
• 4:50
  then
• 4:50
  you
• 4:50
  lost.
• 4:51
  Yeah.
• 4:51
  So
• 4:51
  this
• 4:52
  is
• 4:52
  where
• 4:52
  quizzes
• 4:53
  helps
• 4:53
  a
• 4:53
  lot.
• 4:54
  But
• 4:55
  for
• 4:55
  me,
• 4:55
  AI
• 4:56
  is
• 4:56
  not
• 4:56
  like.
• 4:57
  AI
• 4:58
  is
• 4:58
  the
• 4:58
  way
• 4:58
  how
• 4:58
  you
• 4:58
  communicate
• 4:59
  to
• 4:59
  people.
• 5:00
  Okay.
• 5:00
  Because
• 5:01
  the
• 5:01
  recommendation
• 5:02
  agents
• 5:02
  are
• 5:02
  not
• 5:03
  new.
• 5:03
  They've
• 5:03
  been
• 5:03
  around
• 5:04
  four
• 5:04
  years
• 5:04
  or
• 5:04
  40
• 5:05
  years
• 5:06
  or
• 5:06
  so,
• 5:06
  maybe
• 5:06
  even
• 5:06
  more.
• 5:07
  But
• 5:07
  how
• 5:08
  do
• 5:08
  you
• 5:08
  explain
• 5:09
  why
• 5:09
  this
• 5:10
  specific
• 5:10
  fragrance
• 5:11
  is
• 5:12
  what
• 5:12
  we
• 5:12
  recommend?
• 5:14
  Is
• 5:14
  it
• 5:14
  a
• 5:14
  note?
• 5:15
  Is
• 5:15
  it
• 5:15
  the
• 5:15
  longevity?
• 5:16
  Maybe
• 5:16
  you
• 5:17
  have
• 5:17
  some
• 5:17
  brand
• 5:17
  affinity.
• 5:19
  Why
• 5:19
  it's
• 5:19
  important
• 5:20
  because
• 5:20
  people,
• 5:21
  you
• 5:21
  are
• 5:22
  using
• 5:22
  AI
• 5:23
  as
• 5:24
  quick
• 5:24
  way
• 5:24
  to
• 5:24
  do
• 5:24
  research
• 5:25
  for
• 5:25
  the
• 5:25
  customer.
• 5:26
  And
• 5:26
  then
• 5:27
  people.
• 5:27
  Oh
• 5:27
  yeah,
• 5:27
  that
• 5:28
  totally
• 5:28
  makes
• 5:28
  sense.
• 5:28
  Yes.
• 5:29
  I
• 5:29
  like
• 5:29
  woody
• 5:30
  notes
• 5:30
  because
• 5:31
  like
• 5:31
  we
• 5:31
  know
• 5:31
  we
• 5:32
  already
• 5:32
  collected
• 5:32
  data
• 5:32
  from
• 5:33
  you,
• 5:33
  but
• 5:33
  now
• 5:34
  we're
• 5:34
  explicitly
• 5:35
  telling
• 5:35
  you
• 5:35
  so.
• 5:36
  And
• 5:36
  like,
• 5:36
  so
• 5:36
  AI
• 5:37
  does
• 5:37
  that.
• 5:37
  But
• 5:38
  AI
• 5:38
  is
• 5:38
  also
• 5:38
  scalable.
• 5:39
  Yes.
• 5:39
  Because
• 5:40
  like
• 5:40
  it's
• 5:40
  amazing
• 5:41
  to
• 5:41
  have
• 5:43
  a
• 5:44
  person
• 5:44
  to
• 5:44
  talk
• 5:44
  to,
• 5:45
  but
• 5:46
  we
• 5:46
  can
• 5:46
  hire
• 5:47
  million
• 5:48
  people
• 5:48
  to
• 5:48
  talk
• 5:49
  in
• 5:49
  real
• 5:49
  time
• 5:49
  to
• 5:50
  our
• 5:51
  customers.
• 5:51
  So
• 5:52
  that's,
• 5:52
  that's
• 5:52
  a
• 5:52
  great
• 5:52
  way
• 5:52
  to
• 5:52
  scale.
• 5:53
  You
• 5:53
  still
• 5:53
  need
• 5:54
  to
• 5:54
  control
• 5:54
  it.
• 5:54
  But
• 5:55
  another
• 5:55
  thing
• 5:57
  that
• 5:57
  a
• 5:57
  lot
• 5:57
  of
• 5:58
  people
• 5:58
  are
• 5:58
  missing,
• 5:58
  you
• 5:58
  still
• 5:59
  need
• 5:59
  to
• 5:59
  research
• 6:00
  what
• 6:00
  kind
• 6:00
  of
• 6:01
  questions
• 6:02
  people
• 6:02
  ask.
• 6:03
  Because
• 6:03
  this
• 6:03
  is
• 6:03
  the
• 6:03
  way
• 6:04
  how
• 6:04
  you
• 6:04
  not
• 6:04
  only
• 6:05
  teach
• 6:06
  AI
• 6:06
  to
• 6:06
  ask
• 6:07
  better
• 6:07
  questions,
• 6:08
  but
• 6:08
  also
• 6:08
  how
• 6:08
  do
• 6:08
  you
• 6:08
  adjust
• 6:09
  your
• 6:09
  overall
• 6:09
  product
• 6:10
  based
• 6:10
  on
• 6:10
  what
• 6:11
  you
• 6:11
  learn
• 6:11
  from
• 6:11
  your
• 6:11
  customers.
• 6:12
  So
• 6:12
  you're
• 6:13
  really
• 6:13
  using
• 6:14
  AI
• 6:14
  then
• 6:15
  in
• 6:15
  your
• 6:15
  business
• 6:16
  to
• 6:16
  help
• 6:17
  kind
• 6:17
  of
• 6:18
  take
• 6:18
  the
• 6:18
  vernacular
• 6:19
  that's
• 6:19
  different
• 6:20
  across
• 6:20
  all
• 6:20
  of
• 6:20
  your
• 6:21
  consumers
• 6:21
  for
• 6:22
  a
• 6:22
  woody
• 6:22
  note.
• 6:22
  Or
• 6:23
  maybe
• 6:23
  I
• 6:23
  say
• 6:23
  I
• 6:24
  like
• 6:24
  being
• 6:24
  in
• 6:24
  the
• 6:24
  forest
• 6:25
  and
• 6:25
  then
• 6:25
  it's
• 6:26
  picking
• 6:26
  up
• 6:26
  cues
• 6:26
  and
• 6:27
  then
• 6:27
  you're
• 6:27
  learning
• 6:27
  from
• 6:27
  that.
• 6:28
  Yeah.
• 6:28
  The
• 6:28
  AI
• 6:30
  Perfumista
• 6:31
  will
• 6:31
  be
• 6:31
  one
• 6:31
  of
• 6:32
  the
• 6:32
  biggest
• 6:32
  launch
• 6:32
  for
• 6:32
  this
• 6:32
  year
• 6:33
  that
• 6:33
  we
• 6:33
  are
• 6:33
  hoping
• 6:34
  we
• 6:34
  will
• 6:34
  deliver
• 6:34
  a
• 6:35
  lot
• 6:35
  because
• 6:36
  we
• 6:37
  have
• 6:37
  all
• 6:37
  these
• 6:37
  product
• 6:38
  feeds.
• 6:38
  We
• 6:38
  have
• 6:38
  people
• 6:39
  who
• 6:39
  buy
• 6:39
  this
• 6:39
  fragrance
• 6:40
  also
• 6:40
  buy.
• 6:40
  But
• 6:41
  we
• 6:41
  still
• 6:41
  don't
• 6:42
  answer
• 6:42
  with
• 6:42
  that.
• 6:42
  The
• 6:43
  question
• 6:43
  why?
• 6:43
  Why
• 6:44
  I'm
• 6:44
  seeing
• 6:44
  this
• 6:45
  or
• 6:45
  because
• 6:46
  sometimes
• 6:46
  people
• 6:47
  will
• 6:47
  think,
• 6:47
  okay,
• 6:47
  this
• 6:47
  is
• 6:47
  something
• 6:48
  they're
• 6:48
  trying
• 6:48
  to
• 6:48
  push
• 6:49
  to
• 6:49
  me,
• 6:49
  I
• 6:49
  don't
• 6:49
  want
• 6:50
  that.
• 6:50
  I
• 6:50
  want
• 6:50
  to
• 6:50
  be
• 6:51
  unique.
• 6:52
  I
• 6:52
  want
• 6:52
  to
• 6:52
  have
• 6:52
  a
• 6:52
  personalized
• 6:53
  experience.
• 6:53
  And
• 6:54
  this
• 6:54
  is
• 6:54
  where
• 6:54
  AI
• 6:55
  closes
• 6:55
  the
• 6:55
  gap.
• 6:56
  So
• 6:56
  we
• 6:56
  have
• 6:56
  high
• 6:56
  hopes
• 6:56
  for
• 6:56
  this
• 6:57
  launch.
• 6:58
  Well,
• 6:58
  I
• 6:58
  wanted
• 6:58
  to
• 6:59
  transition
• 6:59
  quickly
• 7:00
  to
• 7:01
  talking
• 7:01
  about
• 7:01
  your
• 7:02
  session
• 7:02
  that
• 7:02
  you're
• 7:02
  going
• 7:03
  to
• 7:03
  be
• 7:03
  a
• 7:04
  part
• 7:04
  of.
• 7:05
  Maybe
• 7:05
  one
• 7:05
  of
• 7:06
  the
• 7:06
  coolest
• 7:06
  titles
• 7:07
  of
• 7:07
  any
• 7:07
  of
• 7:07
  the
• 7:07
  sessions
• 7:08
  that
• 7:08
  I've
• 7:08
  heard
• 7:08
  of
• 7:08
  here
• 7:09
  at
• 7:09
  ETL.
• 7:09
  C
• 7:10
  Suite
• 7:10
  Synergy.
• 7:11
  We
• 7:12
  love
• 7:12
  alliteration
• 7:13
  here
• 7:13
  at
• 7:13
  OmniTalk.
• 7:14
  So
• 7:14
  tell
• 7:15
  us
• 7:15
  a
• 7:15
  little
• 7:15
  bit
• 7:15
  about
• 7:15
  what
• 7:15
  you
• 7:16
  and
• 7:16
  your
• 7:16
  co
• 7:16
  panelists
• 7:17
  are
• 7:17
  going
• 7:17
  to
• 7:17
  be
• 7:17
  talking
• 7:17
  about.
• 7:18
  We
• 7:18
  actually
• 7:18
  already
• 7:19
  spoke
• 7:19
  this
• 7:20
  morning
• 7:20
  and
• 7:22
  I
• 7:22
  would
• 7:22
  say
• 7:23
  the
• 7:24
  number
• 7:24
  one
• 7:25
  topic
• 7:25
  was
• 7:26
  around
• 7:27
  goal
• 7:27
  and
• 7:28
  answering
• 7:28
  the
• 7:28
  question
• 7:28
  why?
• 7:29
  Why
• 7:29
  we
• 7:29
  are
• 7:29
  doing
• 7:29
  these
• 7:30
  things.
• 7:30
  Okay.
• 7:30
  Because
• 7:33
  more
• 7:33
  and
• 7:33
  more
• 7:33
  companies
• 7:34
  adopt
• 7:34
  hybrid
• 7:35
  mode.
• 7:35
  Yes.
• 7:35
  A
• 7:36
  few
• 7:36
  still
• 7:37
  will
• 7:37
  remain
• 7:37
  100%
• 7:38
  in
• 7:38
  the
• 7:38
  office.
• 7:39
  But
• 7:39
  if
• 7:40
  you
• 7:40
  want
• 7:40
  to
• 7:40
  tap
• 7:40
  into
• 7:41
  this
• 7:41
  global
• 7:41
  talent
• 7:42
  pool,
• 7:42
  you
• 7:43
  have
• 7:43
  to
• 7:43
  go
• 7:43
  in
• 7:43
  some
• 7:44
  shape
• 7:44
  or
• 7:44
  form
• 7:44
  of
• 7:45
  remote
• 7:45
  or
• 7:45
  hybrid
• 7:46
  or
• 7:46
  something
• 7:46
  like
• 7:47
  this.
• 7:47
  And
• 7:48
  it's.
• 7:49
  You
• 7:49
  can
• 7:49
  control
• 7:50
  what
• 7:50
  people
• 7:50
  do.
• 7:51
  What
• 7:51
  you
• 7:52
  can
• 7:52
  control
• 7:52
  is
• 7:53
  their
• 7:53
  understanding
• 7:54
  of
• 7:54
  the
• 7:54
  common
• 7:54
  goal,
• 7:55
  their
• 7:56
  understanding
• 7:56
  of
• 7:57
  boundaries
• 7:57
  that
• 7:57
  they
• 7:58
  cannot
• 7:58
  cross.
• 7:59
  But
• 7:59
  then
• 7:59
  if
• 7:59
  you
• 7:59
  hire
• 8:00
  people
• 8:00
  who
• 8:01
  just
• 8:02
  self
• 8:02
  starters,
• 8:03
  they
• 8:03
  know
• 8:03
  where
• 8:04
  they're
• 8:04
  going
• 8:04
  to,
• 8:04
  they'll
• 8:05
  create
• 8:06
  amazing
• 8:07
  things.
• 8:07
  So
• 8:07
  that
• 8:07
  was
• 8:07
  one
• 8:08
  of
• 8:08
  the
• 8:08
  biggest
• 8:08
  topic,
• 8:09
  another
• 8:09
  one
• 8:10
  around
• 8:10
  alignment
• 8:11
  was
• 8:11
  around
• 8:12
  like,
• 8:12
  and
• 8:12
  I
• 8:12
  like
• 8:13
  it
• 8:13
  from
• 8:13
  Mickey
• 8:13
  from
• 8:13
  Marigold.
• 8:14
  Like
• 8:15
  don't
• 8:15
  create
• 8:16
  complaint
• 8:16
  departments
• 8:17
  because
• 8:18
  people
• 8:18
  often
• 8:18
  come
• 8:19
  to
• 8:19
  their
• 8:19
  managers
• 8:20
  and
• 8:20
  they
• 8:20
  complain,
• 8:21
  hey,
• 8:21
  marketing
• 8:22
  didn't
• 8:22
  deliver
• 8:23
  this,
• 8:23
  or
• 8:23
  copywriting
• 8:24
  is
• 8:24
  late
• 8:25
  again,
• 8:25
  and
• 8:25
  so
• 8:25
  on
• 8:25
  and
• 8:25
  so
• 8:25
  forth.
• 8:26
  And
• 8:27
  if
• 8:27
  you
• 8:27
  support
• 8:27
  this
• 8:28
  even
• 8:29
  a
• 8:29
  little
• 8:29
  bit,
• 8:30
  that
• 8:30
  will
• 8:30
  create
• 8:30
  the
• 8:31
  problem
• 8:31
  because
• 8:31
  now
• 8:31
  people
• 8:32
  know
• 8:32
  they
• 8:32
  can
• 8:33
  express
• 8:33
  this
• 8:33
  more
• 8:34
  openly.
• 8:34
  But
• 8:35
  if
• 8:35
  you
• 8:35
  say,
• 8:35
  hey
• 8:35
  guys,
• 8:36
  yes,
• 8:36
  they
• 8:37
  were
• 8:37
  late,
• 8:37
  but
• 8:38
  this
• 8:38
  is
• 8:38
  why
• 8:38
  it
• 8:38
  happened,
• 8:39
  or
• 8:40
  did
• 8:40
  you
• 8:40
  communicate
• 8:40
  it
• 8:41
  back?
• 8:41
  Did
• 8:41
  you
• 8:41
  share
• 8:42
  this
• 8:42
  feedback
• 8:42
  for
• 8:42
  them?
• 8:43
  Because
• 8:43
  maybe
• 8:43
  they
• 8:44
  will
• 8:44
  wait
• 8:44
  because
• 8:44
  for
• 8:45
  them
• 8:45
  it's
• 8:45
  not
• 8:45
  the
• 8:45
  highest
• 8:45
  priority.
• 8:46
  But
• 8:46
  it
• 8:46
  is
• 8:46
  for
• 8:47
  you,
• 8:47
  right?
• 8:47
  So
• 8:47
  creating
• 8:48
  this
• 8:48
  alignment
• 8:49
  between
• 8:49
  teams
• 8:50
  is
• 8:50
  important,
• 8:51
  but
• 8:52
  I
• 8:52
  share
• 8:53
  this
• 8:53
  personal
• 8:54
  experience.
• 8:54
  For
• 8:54
  us
• 8:55
  a
• 8:55
  very
• 8:55
  pivotal
• 8:56
  moment
• 8:56
  was
• 8:57
  a
• 8:57
  couple
• 8:57
  of
• 8:57
  years
• 8:58
  ago
• 8:58
  when
• 8:58
  we,
• 9:00
  you
• 9:00
  know
• 9:00
  this
• 9:00
  book
• 9:01
  five
• 9:01
  Dysfunction
• 9:01
  of
• 9:01
  the
• 9:02
  team.
• 9:02
  Yes.
• 9:02
  And
• 9:03
  amazing
• 9:04
  book.
• 9:04
  Everybody
• 9:05
  read
• 9:05
  it,
• 9:06
  but
• 9:06
  not
• 9:06
  necessarily
• 9:07
  took
• 9:08
  ideas
• 9:08
  from
• 9:08
  it
• 9:09
  and
• 9:09
  have
• 9:09
  an
• 9:09
  amazing
• 9:10
  concept
• 9:10
  of
• 9:10
  first
• 9:11
  team.
• 9:11
  So
• 9:11
  your
• 9:12
  leadership
• 9:12
  team
• 9:12
  is
• 9:12
  your
• 9:13
  first
• 9:13
  team.
• 9:13
  Not
• 9:14
  engineering,
• 9:14
  not
• 9:15
  marketing,
• 9:15
  not
• 9:15
  finance,
• 9:15
  the
• 9:16
  C
• 9:16
  suite.
• 9:17
  And
• 9:17
  you
• 9:17
  should
• 9:18
  align
• 9:18
  with
• 9:18
  these
• 9:18
  people
• 9:19
  first.
• 9:20
  You
• 9:20
  should
• 9:20
  be
• 9:20
  100%
• 9:21
  transparent
• 9:21
  with
• 9:21
  them.
• 9:22
  They
• 9:22
  should
• 9:22
  understand
• 9:23
  you.
• 9:23
  Like
• 9:24
  even
• 9:24
  if
• 9:24
  you
• 9:24
  tell
• 9:25
  them
• 9:25
  just
• 9:25
  like
• 9:25
  a
• 9:26
  beginning
• 9:26
  of
• 9:26
  a
• 9:26
  word,
• 9:27
  like,
• 9:27
  okay,
• 9:27
  I
• 9:27
  know
• 9:28
  what
• 9:28
  I'm
• 9:28
  talking
• 9:28
  about.
• 9:28
  They
• 9:29
  should
• 9:29
  understand
• 9:29
  your
• 9:30
  pains,
• 9:30
  your
• 9:30
  priorities,
• 9:31
  your
• 9:31
  goals,
• 9:31
  your
• 9:32
  bottlenecks.
• 9:33
  Once
• 9:33
  that
• 9:34
  happens,
• 9:35
  the
• 9:35
  rest
• 9:35
  will
• 9:35
  fall.
• 9:36
  Do
• 9:36
  you
• 9:37
  think
• 9:37
  that
• 9:37
  that's
• 9:37
  still
• 9:38
  a
• 9:38
  pretty
• 9:39
  significant
• 9:39
  issue
• 9:40
  with
• 9:40
  a
• 9:40
  lot
• 9:40
  of
• 9:41
  the
• 9:41
  retailers
• 9:41
  that
• 9:42
  are
• 9:42
  or
• 9:42
  that
• 9:43
  were
• 9:43
  in
• 9:43
  the
• 9:43
  audience?
• 9:43
  Like,
• 9:44
  what
• 9:44
  was
• 9:44
  the
• 9:44
  response
• 9:44
  from
• 9:45
  the
• 9:45
  audience?
• 9:45
  People
• 9:46
  like
• 9:46
  the
• 9:46
  idea.
• 9:46
  I
• 9:46
  would
• 9:47
  say
• 9:47
  this
• 9:47
  is
• 9:48
  something
• 9:48
  that
• 9:50
  it's
• 9:50
  not
• 9:50
  like
• 9:51
  something
• 9:51
  that
• 9:51
  happens
• 9:51
  overnight.
• 9:52
  Like
• 9:52
  yesterday
• 9:52
  we
• 9:52
  were
• 9:52
  online,
• 9:53
  today
• 9:54
  we
• 9:54
  all
• 9:54
  hate
• 9:54
  each
• 9:55
  other.
• 9:55
  No,
• 9:55
  it
• 9:56
  happens
• 9:56
  over
• 9:56
  time,
• 9:57
  especially
• 9:57
  as
• 9:57
  the
• 9:58
  company
• 9:58
  grows.
• 9:59
  Because
• 9:59
  as
• 10:00
  the
• 10:00
  company
• 10:00
  grows,
• 10:02
  we
• 10:02
  all
• 10:02
  have
• 10:02
  KPIs,
• 10:03
  we
• 10:03
  have
• 10:03
  our
• 10:03
  goals.
• 10:04
  And
• 10:04
  it's
• 10:04
  so
• 10:04
  easy
• 10:05
  just
• 10:05
  to
• 10:06
  focus
• 10:06
  on
• 10:06
  my
• 10:06
  own
• 10:06
  KPI
• 10:07
  and
• 10:07
  ignore
• 10:08
  the
• 10:08
  rest.
• 10:08
  Yes.
• 10:09
  And
• 10:09
  again,
• 10:09
  it
• 10:09
  doesn't
• 10:09
  happen
• 10:10
  overnight.
• 10:10
  It's
• 10:10
  just
• 10:11
  step
• 10:11
  by
• 10:11
  step
• 10:11
  by
• 10:12
  step
• 10:12
  as
• 10:12
  you
• 10:12
  grow.
• 10:13
  Like
• 10:13
  Yesterday
• 10:14
  were
• 10:14
  like
• 10:14
  five
• 10:15
  people
• 10:15
  startup.
• 10:16
  Five
• 10:16
  years
• 10:16
  later,
• 10:17
  300
• 10:17
  people,
• 10:18
  remote
• 10:18
  warehouses,
• 10:19
  omnichannel.
• 10:21
  And
• 10:21
  it's
• 10:21
  Just
• 10:21
  easy
• 10:21
  to
• 10:22
  forget
• 10:22
  the
• 10:22
  stuff.
• 10:23
  And
• 10:23
  that's
• 10:23
  why
• 10:23
  we
• 10:23
  do
• 10:24
  these
• 10:25
  off
• 10:25
  sites
• 10:25
  with
• 10:25
  the
• 10:25
  leadership
• 10:26
  a
• 10:26
  couple
• 10:26
  of
• 10:27
  times
• 10:27
  a
• 10:27
  year
• 10:27
  when
• 10:27
  we
• 10:28
  reconnect.
• 10:28
  Okay,
• 10:28
  guys,
• 10:29
  let's
• 10:29
  focus
• 10:29
  on
• 10:29
  this
• 10:30
  month.
• 10:30
  Let's
• 10:31
  leave
• 10:31
  our
• 10:31
  work
• 10:31
  outside.
• 10:32
  Like,
• 10:32
  yes,
• 10:32
  it's
• 10:33
  important,
• 10:33
  but
• 10:33
  now
• 10:34
  what's
• 10:34
  important
• 10:34
  is
• 10:35
  this
• 10:35
  team.
• 10:35
  Yeah,
• 10:37
  yeah,
• 10:38
  that's
• 10:38
  really
• 10:38
  interesting.
• 10:39
  I
• 10:39
  mean,
• 10:39
  I
• 10:39
  think
• 10:39
  about
• 10:40
  back
• 10:40
  to
• 10:40
  my
• 10:40
  days
• 10:40
  at
• 10:40
  Target
• 10:41
  where
• 10:41
  it
• 10:41
  was
• 10:41
  the
• 10:41
  one
• 10:42
  on
• 10:42
  ones
• 10:42
  and
• 10:42
  it
• 10:42
  was
• 10:43
  exactly
• 10:43
  for
• 10:43
  what
• 10:44
  you
• 10:44
  talked
• 10:44
  about
• 10:44
  to
• 10:44
  complain
• 10:45
  about
• 10:45
  what
• 10:45
  was
• 10:46
  going
• 10:46
  on.
• 10:46
  But
• 10:47
  I
• 10:47
  think
• 10:47
  that
• 10:47
  it's
• 10:48
  really
• 10:48
  important
• 10:48
  when
• 10:48
  you
• 10:49
  set
• 10:49
  the
• 10:49
  tone
• 10:49
  as
• 10:50
  leadership
• 10:50
  to
• 10:50
  say
• 10:51
  this
• 10:51
  is
• 10:51
  what
• 10:52
  our
• 10:52
  expectation
• 10:53
  is
• 10:53
  coming
• 10:53
  out
• 10:53
  of
• 10:53
  these
• 10:54
  meetings.
• 10:54
  Have
• 10:55
  you
• 10:55
  considered
• 10:55
  the
• 10:56
  other
• 10:56
  like
• 10:57
  other
• 10:57
  things
• 10:57
  going
• 10:58
  on
• 10:58
  in
• 10:58
  the
• 10:59
  atmosphere
• 10:59
  at
• 11:00
  work
• 11:00
  or
• 11:00
  you
• 11:00
  know,
• 11:01
  have
• 11:01
  you
• 11:01
  thought
• 11:01
  about
• 11:02
  like
• 11:02
  what
• 11:02
  solutions
• 11:02
  it
• 11:03
  might
• 11:03
  be
• 11:03
  or
• 11:03
  causes
• 11:04
  and
• 11:04
  coming
• 11:05
  to
• 11:05
  it
• 11:05
  with
• 11:05
  that
• 11:05
  approach
• 11:06
  versus
• 11:07
  coming
• 11:07
  to
• 11:07
  it
• 11:07
  from
• 11:07
  a
• 11:08
  place
• 11:08
  of
• 11:08
  it's
• 11:09
  not
• 11:09
  me.
• 11:09
  Yes,
• 11:10
  it's
• 11:10
  them.
• 11:11
  Well,
• 11:12
  let's
• 11:12
  close
• 11:12
  out
• 11:13
  with,
• 11:13
  you
• 11:13
  know,
• 11:14
  Etail
• 11:14
  being
• 11:15
  here.
• 11:15
  You
• 11:15
  are
• 11:16
  a
• 11:16
  very
• 11:17
  unique
• 11:18
  and
• 11:18
  specialized
• 11:19
  online
• 11:19
  business.
• 11:21
  What
• 11:21
  kind
• 11:21
  of
• 11:21
  technology
• 11:22
  are
• 11:22
  you
• 11:23
  excited
• 11:23
  to
• 11:23
  learn
• 11:23
  about
• 11:24
  here
• 11:24
  or
• 11:24
  kind
• 11:24
  of
• 11:25
  content
• 11:25
  are
• 11:25
  you
• 11:25
  excited
• 11:25
  to
• 11:26
  learn
• 11:26
  about?
• 11:26
  As
• 11:26
  you
• 11:26
  think
• 11:26
  about
• 11:27
  where
• 11:27
  you
• 11:27
  want.
• 11:27
  To
• 11:27
  take
• 11:27
  Scentbird
• 11:28
  in
• 11:28
  2020,
• 11:30
  I
• 11:30
  won't
• 11:30
  be
• 11:30
  original
• 11:31
  here.
• 11:32
  I'm
• 11:32
  super
• 11:33
  excited
• 11:33
  about
• 11:33
  AI
• 11:34
  and
• 11:34
  most
• 11:34
  importantly
• 11:35
  AI
• 11:35
  agents.
• 11:36
  Okay.
• 11:36
  This
• 11:36
  is
• 11:36
  something
• 11:37
  that
• 11:37
  I
• 11:37
  tapped
• 11:37
  into
• 11:38
  last
• 11:38
  August
• 11:39
  because
• 11:40
  we
• 11:40
  all
• 11:40
  use
• 11:40
  AI
• 11:41
  in
• 11:41
  some
• 11:41
  shape
• 11:41
  or
• 11:41
  form.
• 11:41
  ChatGPT,
• 11:42
  perplexity,
• 11:43
  you
• 11:43
  name
• 11:43
  it.
• 11:43
  But
• 11:44
  the
• 11:45
  biggest
• 11:45
  shift
• 11:45
  for
• 11:45
  me
• 11:46
  is
• 11:46
  AI
• 11:46
  agents
• 11:47
  because
• 11:47
  I
• 11:47
  first
• 11:47
  started
• 11:48
  to
• 11:48
  experience
• 11:49
  this
• 11:49
  as
• 11:49
  an
• 11:50
  engineer
• 11:50
  because
• 11:51
  now
• 11:51
  you
• 11:52
  can
• 11:52
  just
• 11:52
  talk
• 11:52
  to
• 11:52
  the
• 11:53
  system,
• 11:53
  you
• 11:53
  can
• 11:53
  describe
• 11:54
  in
• 11:55
  detail
• 11:55
  like
• 11:55
  this
• 11:55
  is
• 11:55
  the
• 11:55
  application
• 11:56
  I
• 11:56
  want
• 11:56
  to
• 11:56
  build.
• 11:57
  You
• 11:57
  hit
• 11:58
  enter,
• 11:59
  you
• 11:59
  take
• 12:00
  your
• 12:00
  hands
• 12:00
  off
• 12:00
  the
• 12:00
  keyboard
• 12:01
  and
• 12:01
  it's
• 12:01
  there.
• 12:02
  And
• 12:02
  it's
• 12:02
  pretty
• 12:03
  accurate.
• 12:03
  Yes,
• 12:03
  it
• 12:03
  still
• 12:04
  does
• 12:04
  80%
• 12:05
  of
• 12:05
  work
• 12:05
  for
• 12:05
  you,
• 12:06
  but
• 12:07
  the
• 12:07
  impact
• 12:08
  is
• 12:08
  amazing.
• 12:08
  Now
• 12:09
  you
• 12:09
  can
• 12:11
  augment
• 12:11
  your
• 12:12
  senior
• 12:12
  like
• 12:12
  your
• 12:13
  team
• 12:13
  so
• 12:13
  much
• 12:14
  that
• 12:14
  you
• 12:15
  might
• 12:15
  actually
• 12:15
  cut
• 12:16
  your
• 12:16
  headcount
• 12:16
  request
• 12:17
  by
• 12:17
  half
• 12:18
  like
• 12:18
  this.
• 12:18
  Interesting.
• 12:19
  So
• 12:19
  what
• 12:19
  I
• 12:20
  and
• 12:20
  usually
• 12:21
  engineering
• 12:22
  teams,
• 12:22
  digital
• 12:22
  teams
• 12:23
  are
• 12:23
  the
• 12:23
  one
• 12:23
  who
• 12:23
  adopt
• 12:23
  these
• 12:24
  things
• 12:24
  easier.
• 12:26
  So
• 12:26
  what
• 12:26
  I
• 12:26
  expect
• 12:27
  to
• 12:27
  see
• 12:27
  this
• 12:27
  year
• 12:27
  more
• 12:28
  like
• 12:29
  this
• 12:29
  kind
• 12:29
  of
• 12:30
  AI
• 12:30
  agent,
• 12:31
  tools
• 12:31
  and
• 12:31
  other
• 12:32
  departments,
• 12:32
  finance,
• 12:33
  marketing,
• 12:34
  operation.
• 12:34
  Because
• 12:35
  I
• 12:36
  work
• 12:36
  with
• 12:36
  these
• 12:36
  people
• 12:36
  a
• 12:36
  lot
• 12:37
  and
• 12:37
  I
• 12:37
  appreciate
• 12:38
  the
• 12:38
  work,
• 12:38
  but
• 12:38
  they
• 12:39
  have
• 12:39
  to
• 12:39
  deal
• 12:39
  with
• 12:39
  so
• 12:40
  much
• 12:40
  mana
• 12:41
  work.
• 12:41
  Excel
• 12:42
  crunching,
• 12:43
  Excel
• 12:43
  crunching
• 12:43
  systems
• 12:44
  like
• 12:44
  legacy
• 12:45
  systems.
• 12:45
  So
• 12:45
  this
• 12:45
  is
• 12:45
  something
• 12:46
  that
• 12:46
  can
• 12:46
  make
• 12:47
  a
• 12:47
  significant
• 12:47
  impact
• 12:48
  on
• 12:48
  the
• 12:48
  team
• 12:48
  efficiencies
• 12:49
  and
• 12:50
  let
• 12:50
  people
• 12:50
  focus
• 12:51
  on
• 12:51
  like
• 12:51
  where
• 12:51
  they
• 12:52
  can
• 12:52
  actually
• 12:52
  deliver
• 12:53
  something
• 12:54
  unique
• 12:54
  based.
• 12:55
  Because
• 12:55
  we
• 12:56
  hire
• 12:56
  smart
• 12:57
  people.
• 12:57
  We
• 12:57
  hire
• 12:57
  them
• 12:57
  to
• 12:57
  do
• 12:57
  smart
• 12:58
  things,
• 12:58
  not
• 12:58
  necessarily
• 12:59
  typing
• 12:59
  formals
• 13:00
  in
• 13:00
  Excel
• 13:00
  sheet.
• 13:01
  So
• 13:01
  you
• 13:01
  are
• 13:01
  really
• 13:02
  excited
• 13:02
  about,
• 13:02
  if
• 13:03
  I
• 13:03
  paraphrase
• 13:03
  this
• 13:04
  correctly,
• 13:04
  you're
• 13:04
  really
• 13:04
  excited
• 13:05
  about
• 13:05
  the
• 13:05
  opportunity
• 13:06
  to
• 13:06
  take
• 13:07
  the
• 13:07
  heavy
• 13:07
  lifting
• 13:08
  off
• 13:08
  of
• 13:08
  your
• 13:08
  teams
• 13:09
  right
• 13:09
  away
• 13:09
  to
• 13:09
  be
• 13:09
  able
• 13:10
  to
• 13:10
  start
• 13:10
  to
• 13:10
  use
• 13:11
  that
• 13:12
  agentic
• 13:12
  AI
• 13:13
  in
• 13:13
  order
• 13:13
  to
• 13:13
  kind
• 13:14
  of
• 13:14
  help
• 13:14
  them
• 13:14
  get
• 13:14
  to
• 13:14
  the
• 13:15
  next.
• 13:15
  Best
• 13:15
  action,
• 13:16
  unleash
• 13:16
  their
• 13:16
  creativity
• 13:17
  by
• 13:17
  200%.
• 13:18
  Okay,
• 13:19
  so
• 13:19
  you're
• 13:19
  tapping
• 13:19
  into
• 13:20
  your
• 13:20
  human
• 13:21
  associates
• 13:21
  by
• 13:22
  really
• 13:22
  making
• 13:23
  sure
• 13:23
  that
• 13:23
  they
• 13:24
  are
• 13:24
  able
• 13:24
  to
• 13:24
  query
• 13:25
  in
• 13:25
  a
• 13:25
  different
• 13:25
  way
• 13:26
  or
• 13:26
  poke
• 13:26
  and
• 13:26
  prod
• 13:27
  based
• 13:27
  on
• 13:27
  like
• 13:28
  having
• 13:28
  that
• 13:28
  first
• 13:28
  amount
• 13:29
  of
• 13:29
  work
• 13:29
  in
• 13:29
  front
• 13:29
  of
• 13:30
  them
• 13:30
  taken
• 13:30
  care
• 13:30
  of
• 13:31
  and
• 13:31
  then
• 13:31
  they
• 13:31
  put
• 13:31
  their
• 13:32
  own
• 13:32
  spin
• 13:32
  on.
• 13:33
  Okay,
• 13:34
  excellent.
• 13:34
  Wow,
• 13:35
  this
• 13:35
  is
• 13:36
  so
• 13:36
  fascinating.
• 13:36
  Well,
• 13:37
  Andre,
• 13:37
  thank
• 13:37
  you
• 13:37
  so
• 13:38
  much
• 13:38
  for
• 13:38
  making
• 13:38
  time.
• 13:39
  Thank
• 13:39
  you
• 13:39
  so
• 13:39
  much.
• 13:40
  People
• 13:41
  are
• 13:41
  going
• 13:41
  to
• 13:41
  be
• 13:42
  walking
• 13:42
  around
• 13:42
  on
• 13:42
  Etail,
• 13:43
  so
• 13:43
  make
• 13:43
  sure
• 13:43
  to
• 13:43
  look
• 13:44
  out
• 13:44
  for
• 13:44
  Andre
• 13:45
  and
• 13:45
  ask
• 13:45
  him
• 13:45
  about
• 13:46
  C
• 13:46
  Suite
• 13:46
  Synergy
• 13:47
  Agentic
• 13:48
  AI,
• 13:49
  the
• 13:49
  newest
• 13:49
  car
• 13:50
  fragrances
• 13:51
  that
• 13:51
  we
• 13:51
  talked
• 13:51
  about
• 13:51
  on
• 13:52
  our
• 13:52
  Fast
• 13:52
  five
• 13:52
  a
• 13:52
  couple
• 13:53
  weeks
• 13:53
  ago.
• 13:54
  Big
• 13:54
  thank
• 13:55
  you
• 13:55
  again
• 13:55
  to
• 13:55
  Net
• 13:55
  Elixir
• 13:56
  for
• 13:56
  making
• 13:56
  all
• 13:56
  of
• 13:57
  our
• 13:57
  coverage
• 13:57
  here
• 13:57
  from
• 13:57
  ETEL
• 13:58
  possible.
• 13:58
  And
• 13:59
  until
• 13:59
  next
• 13:59
  time,
• 14:00
  be
• 14:00
  careful
• 14:00
  out
• 14:00
  there.