Latest / WiseNoise: The Creative Practice Podcast
WN11: Kirsten Murray & Alex De Sousa
For this episode, I'm joined by Brand Strategist & Creative Director Kirsten Murray and Edible founder Alex De Sousa: mentor and mentee at Edinburgh College, who years later worked together to build a brand for people living with food allergies.
Alex has around 28 food allergies. We talk about the game of whispers that is asking for allergen info at the table, the lamppost sticker research that pulled 500 responses from a couple of hundred stickers, and how Edible turns any allergen sheet into a personalised menu.
Kirsten takes us through the strategy: the mission to make the world more…
The skinny
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