Latest / The Advisor with Stacey Chillemi
Your Product Launch Could Crash the Moment It Goes Live — Here's How to Make Sure It Doesn't
You spent months preparing. The marketing is perfect. The product is ready. And the moment you go live the site bogs down, the queue becomes chaos, and the customers who were most excited are the first ones to give up and leave. Michael Dodsworth is the founder and CEO of Fanfare — the technology behind some of the highest-stakes product releases and live event ticket sales in the world — and what he shares about the specific hidden pitfalls that turn launch day triumph into disaster, why standard ecommerce infrastructure was never built for the concentrated demand of a blockbuster release…
The skinny
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