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Sales Strategy Fix for Founder Burnout | Why Most Founders Struggle to Reach Their First $1M
Michelle Terpstra tackles a topic most founders experience but rarely talk about honestly: burnout. Drawing from her own experience after hitting a breaking point while building her company and moving her family across the country, Michelle reframes burnout not as a grit problem, but as a go-to-market problem. When a business lacks clarity around its offer, audience, and acquisition channels, the founder’s nervous system ends up carrying the weight of every decision.
Michelle walks listeners through patterns she consistently sees in founders trying to reach their first $1M in annual recurring…
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