How David Mcllroy Sells Books on Substack

This interview is part of my podcast “The Substack Writers Salon”. You can watch or listen to the complete interviews here.

“We’re live.”

That’s how it always starts.

And within 20 seconds, I’m already making a joke at my own expense, because the moment David McIlroy appears on screen, people flood in.

“I can’t keep up. I’m sure they’re not joining for me. They’re joining for you, David.”

He laughs.

David is one of those Substack creators who somehow manages to do the thing we all want to do:

Build a real audience and sell books in a way that doesn’t feel cringe, pushy, or like a pop-up ad…

The skinny

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