Latest / The Buyer & Seller Podcast with Fexingo: Business Brokers, Exits, and Private Sales Explained
How a Commercial Bakery Sold at 65x EBITDA with Customer Density Data
In this episode, Lucas and Luna unpack the sale of a regional commercial bakery that supplied croissants and baguettes to 140 coffee shops across three states. The business wasn't growing fast, but it had something buyers valued more: granular delivery density data showing exactly which routes produced the highest repeat order rates. Lucas explains how the seller mapped customer density onto truck routes, identified underpenetrated zip codes, and convinced a private equity-backed roll-up that the data was worth 65 times trailing EBITDA. Luna questions whether the multiple was inflated by…
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