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Episode 110: What matters most to your buyers with Rob Gold
In an environment where the decision-making process is 350 days long, it’s more important than ever to get to grips with what your buyers actually care about. And that’s precisely what we uncover on this episode with Merkle B2B’s UK CEO, Rob Gold. He joins Deputy Editor, Lucy Gillman, for a deep dive into their research, The Superpowers Index – a survey of 3,622 B2B buyers to unearth the decision-drivers that are business critical. The pair discuss the significance of safety, why price isn’t all that, and if you want to reach your audience of tomorrow you can’t just meet expectations, but…
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