Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / AI as Your Partner: How to Start a Business with Just 50,000 Naira

Transcript

AI as Your Partner: How to Start a Business with Just 50,000 Naira · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  There are lots of self-employed Nigerian people who have really
• 0:07
  tight incomes. When I say tight, I mean there's
• 0:09
  not much woogle room, You're not earning a lot.
• 0:13
  And they have questions, questions about how they can
• 0:18
  cope, questions about whether they can get into business or
• 0:21
  not. And that's the reason why I'm
• 0:24
  making today's episode. So today's episode is not
• 0:26
  necessarily hardcore sales related per SE.
• 0:32
  Initially I wasn't even going to make this episode, but I just
• 0:34
  figured maybe there's someone in the same situation, you know,
• 0:37
  maybe you know someone who is in a similar situation.
• 0:40
  So just basically, I'm just here to share that I had a
• 0:44
  conversation with someone who's a widow recently and well,
• 0:51
  anyway, this was just a couple of ideas that we bounced about.
• 0:54
  So just in case there are other people listening to the show,
• 0:57
  you find yourself in a very, very tight situation.
• 0:59
  And yes, there are people who do reach out to me.
• 1:01
  You want to start a business, you want to do this, you want to
• 1:03
  do that, but you know, you're only earning 200 KA month or
• 1:08
  you're only earning this, you're only earning that, or there's no
• 1:11
  wiggle room and you're wondering, can I start a
• 1:13
  business? What kinds of businesses can I
• 1:15
  start? You know, things like that.
• 1:17
  So basically that's the reason why I'm making today's episode.
• 1:20
  Now if you'd like to connect with me just like this
• 1:25
  particular person, OK, let's just call her mommy because
• 1:29
  she's a much older woman. So if you want to connect with
• 1:32
  me just like mommy did, then you can call, send me a text message
• 1:35
  or a WhatsApp message on 08064662140.
• 1:41
  If you're interested in the 15 minute sale audit, then WhatsApp
• 1:45
  me on the same number 08064 662140 and if you want to join
• 1:53
  my WhatsApp channel, then WhatsApp me on the same number
• 1:56
  and I will hook you up. So back to the topic for today.
• 2:01
  So like I said now for those of you who are looking for hardcore
• 2:05
  sales episodes, you know, you can just go ahead and skip this
• 2:07
  episode. So I had a conversation with
• 2:11
  mommy. I'm calling her mommy because,
• 2:13
  you know, in this part of the world now, you know, when you're
• 2:15
  talking to anybody who you know, if you're talking to a woman
• 2:19
  actually senior, you, you know, far is not out of a place to
• 2:21
  call her mommy. So yes, I was talking to mommy
• 2:26
  now and mommy is a, is a widow. She has two kids.
• 2:29
  Unfortunately for her now her maximum income is 50K.
• 2:32
  As far as that's all she has every single month, 50K she's
• 2:36
  self-employed because what she does is cleaning.
• 2:38
  Oh, by the way, Mommy called in on my radio show, you know, not
• 2:41
  not the podcast. So basically she just wanted to
• 2:46
  know that, OK, starting a business, what can she do?
• 2:50
  What are the options, basically? So this is what I said in
• 2:56
  return. Now, for someone who is in this
• 2:59
  kind of situation now, you know, you're alone.
• 3:03
  The only income that she has is 50K.
• 3:06
  And see, by the way, by extrapolation, you know, this is
• 3:08
  going to apply to those of you who are in really tight
• 3:11
  situations. Like let's say you want to start
• 3:13
  a business, but you know, there's just, you know, there's
• 3:16
  you and, you know, maybe two or three kids and, you know, your
• 3:19
  salary is like, you know, 350 and like there's no room because
• 3:24
  everything is allocated, you know, as in school fees, fuel,
• 3:30
  you know, there's food, blah, blah, blah, blah, blah.
• 3:32
  And things are tight. So the principal is also the
• 3:35
  same. Now, in her own case, I didn't
• 3:38
  think it was a good idea to start a business.
• 3:41
  Now normally, you guys know that me, I'm very gung ho about, OK,
• 3:44
  this thing seems like a good idea, let's start a business,
• 3:46
  you know, let's move, you know, blah, blah.
• 3:49
  But honestly, people have different risk appetites.
• 3:52
  And it's something I didn't quite appreciate when I was
• 3:54
  younger because I remember one time when, oh, sorry, by the
• 3:57
  way, I'm making today's recording at home and you know,
• 4:00
  I'm not using my mic and all that.
• 4:01
  I'm just recording straight into my phone.
• 4:03
  So I expect to hear a noise in the background.
• 4:05
  So I remember one time when I was younger a mumsy because she
• 4:10
  she worked, I can't remember the organization I should work for
• 4:13
  at the time, but she always used to do some, some kind of hustle.
• 4:16
  So one day now she said, Oh, I'm, I'm going out.
• 4:19
  And I was like, where are you going?
• 4:21
  She said, you don't need to know that.
• 4:23
  I'm just, I'm off of My Portfolio.
• 4:25
  I have one or two contracts I'm trying to put in place.
• 4:27
  I said, what is her portfolio? She raised up her suitcase.
• 4:30
  She said this is her portfolio. I said, and I was like, look, I
• 4:33
  don't have time to talk. That's why she just left the
• 4:35
  house. Then eventually she came back
• 4:38
  and she was happy. I said what happened now?
• 4:40
  She said I made a killing. It was good.
• 4:43
  I said how much did you make? She said the profits on this
• 4:46
  thing will be 800 K. Now I'm not talking about your
• 4:49
  100K now in 2025, I'm talking about 800 K when I was like
• 4:54
  131415 as in that was that was good money.
• 4:59
  I think that money would have paid house rent for one year and
• 5:02
  you know, change still remain. And I remember then having a
• 5:07
  conversation with my mom like you woke up in the morning, you
• 5:10
  went outside, you came back 800K resent this job now just be
• 5:13
  going outside and coming back 800K800K800K.
• 5:17
  And she tried to explain to me that my son is not that simple.
• 5:19
  But I don't start. Mumsy is lazy.
• 5:22
  That's honestly that's just what I thought.
• 5:23
  Like Mumsy is lazy. Like she doesn't want to take
• 5:25
  risks and things like that. So was not until later on, you
• 5:29
  know, now that I have my own kids and I kind of understand
• 5:33
  like, oh, OK, so this woman is in Lagos is high alone.
• 5:37
  She has five kids. OK.
• 5:40
  She went to go and do Hazu. She collected 100K good.
• 5:44
  If she now resigns, what will happen is the steady flow of
• 5:48
  income that is coming in every single month.
• 5:50
  The one will just end all hope will now rest on this Hazu that
• 5:55
  she's going to go and do outside.
• 5:58
  And now that I'm on the other end as a parent and I can see
• 6:01
  that the, the risk profile or the risk reward ratio was a
• 6:06
  little bit different. So I understood and actually it
• 6:11
  was kind of like, I think maybe like 2 years.
• 6:13
  And I actually call Mumsy when she was in Abuja, I said, look,
• 6:17
  mommy, you know, there's conversation that we had when I
• 6:20
  was younger that I need to apologize about.
• 6:22
  And she was like, here you come again.
• 6:23
  What is it? So I now narrated the story to
• 6:26
  her. By the time I finished, you
• 6:27
  know, she nodded her head and she said, now you understand,
• 6:29
  I'll be I said yes, and I'm sorry that I thought you know
• 6:32
  that way about it. She said, no, it's OK, you are
• 6:34
  young. And then we just you know, we
• 6:39
  just let it be. So we've we've made-up on now
• 6:41
  on. So normally I'm a very where now
• 6:45
  let's go, let's move. You want to start a business
• 6:47
  where let's go. What's the next step?
• 6:49
  You know, how can we move forward?
• 6:51
  But honestly, there are some people where that are like, you
• 6:53
  know, in some situations, look, the risk reward ratio, your risk
• 6:56
  profile, risk appetite, as in the risks are just just one
• 7:01
  kind. So perhaps it's not a good move.
• 7:03
  So I told her that for mommy, not my own mom.
• 7:06
  Now, you know, the older the, the widow that I was talking to,
• 7:10
  I said, look, mommy, you starting a business now it's not
• 7:13
  something I recommend because every single business has risk.
• 7:19
  So there's nothing that you see this one is just any 50K.
• 7:24
  So you take it over that 50K because you want to start
• 7:27
  business, let's say it's even provisions or something.
• 7:30
  But then if you don't buy the right kind of provisions or if
• 7:32
  you don't stock up the right kind of inventory that people
• 7:35
  need in the neighborhood or stuff like that, or maybe you
• 7:39
  even buy the provisions, you make the kiosk.
• 7:41
  And then maybe at night, you know, these boys in the
• 7:43
  neighborhood, now they come and crash, you know, come and
• 7:45
  destroy this thing and steal everything, you know, like this
• 7:47
  risk. So however she's going to be
• 7:51
  able to squeeze from that 50K and as she puts in a business,
• 7:55
  it's it's going to, there's a risk that whatever capital she's
• 7:59
  been able to squeeze out, she might lose it.
• 8:01
  It's just one of those risks in business.
• 8:04
  We lose our capital, we lose our time that we've invested into
• 8:09
  enterprises and things like that.
• 8:10
  So given her own situation, I figure, man, it's probably
• 8:14
  probably not a good idea because there's risk involved.
• 8:17
  And even for people who are well off, better off, maybe let's say
• 8:20
  you're earning 500K every single month, but out of that 500K
• 8:26
  things are tight, as in there's no room to allocate anywhere.
• 8:29
  I also wouldn't recommend you going and investing.
• 8:33
  I mean trying to start a business because there's risk as
• 8:35
  involved. Except if you're comfortable
• 8:38
  that whichever amount of capital you squeezed out to put in the
• 8:41
  business, you're comfortable with losing it.
• 8:43
  Like if you lose it and you won't die, life will go on.
• 8:46
  If it's that case, OK, no problem.
• 8:48
  Well, things are tight then. I don't think you should.
• 8:52
  If things are this tight, starting a business, I don't, I
• 8:54
  don't think so. And by the way, for those of you
• 8:57
  who are younger listening to this podcast, you know the 20
• 8:59
  year olds, the 18 year olds, the 2425 year olds who reach out to
• 9:02
  me, hope you can see the reason why I keep pushing that.
• 9:05
  Now is the time. You are still in uni, Mumsy and
• 9:10
  Popsy are supporting you. You know you're getting subsidy.
• 9:16
  Now is the time to try something because you try something now
• 9:20
  and you mess up. It's not that much of a big
• 9:22
  deal. You are not disappointing a
• 9:24
  spouse. You are not disappointing your
• 9:26
  kids. Your parents wants was bad for
• 9:28
  you best for you. So your parents will even be
• 9:31
  happy that are only done they also they will even be happy.
• 9:36
  So you're young now is the time house rent.
• 9:41
  You don't have to worry kids. You don't have spouse.
• 9:46
  You know, your wife won't be angry.
• 9:48
  Your boyfriend, you know, like now is the time risk reward
• 9:54
  ratio, risk profile, balancing risk versus return profile is
• 10:00
  different. So those of you who are younger,
• 10:02
  honestly, now is the time. You're an 18 year old.
• 10:05
  You've been thinking about one or two things.
• 10:07
  You've been listening to this podcast for six months, 10
• 10:09
  months, 12 months, two years. What are you waiting for?
• 10:13
  Now is the time. As you grow older, things get a
• 10:18
  little bit much more complicated.
• 10:20
  So those of you younger ones, you're staying at home, Popsy's
• 10:24
  house or Mumsy's house, you know, Mumsy, they front you
• 10:28
  Internet, you know, fuel you can use Popsy's car and things like
• 10:32
  that. Now is the time.
• 10:35
  And so back to home, you know, so too much risk.
• 10:39
  Then also The thing is even when businesses take off, it's not as
• 10:43
  if your capital, the income you're going to get will come
• 10:46
  back immediately. So you start a business.
• 10:49
  Sorry, forgive me, sorry about that.
• 10:51
  You know, I told you guys I'm at home, so my neighbor is doing
• 10:55
  some kind construction work. So that's all, all that noise
• 10:58
  you can hear in the background. So it's not as if the income is
• 11:02
  going to come back immediately you start.
• 11:05
  So the example I gave was let's say I started showing my
• 11:08
  Business Today. Let's say I started on the 1st
• 11:11
  of January. It's not as if second or
• 11:13
  February I want to start seeing money back on my show, on my
• 11:17
  business because there's a period of, you know, gestation,
• 11:20
  you pay rent for the space, you buy the meats, you print flyer,
• 11:24
  you hire staff. You know, it will take a while
• 11:28
  before money will start coming back.
• 11:29
  So because of the risk and the delayed income, I just thought
• 11:32
  it was not a good idea for mommy to go ahead.
• 11:34
  So a practical option for mommy or anybody in that situation.
• 11:38
  You know you want to do something even if you're anyone
• 11:42
  below every month, but you're in a situation where this money is
• 11:45
  tight. Like there is no room, no room
• 11:48
  at all. That if you squeeze even one
• 11:49
  couple, everything will fall apart.
• 11:52
  Watching you do actually is a better job so you can earn more
• 11:56
  and then live within your means. Or if you're self-employed like
• 11:59
  mommy is, they have to look for more hours.
• 12:01
  So mommy is making 50K every single month cleaning for one
• 12:04
  person. She's not cleaning every single
• 12:06
  day. So it's tough because cleaning
• 12:08
  work is hard. But sorry 1 moment.
• 12:13
  OK sorry a notification came in on my phone.
• 12:16
  So cleaning work is hard but how for do?
• 12:21
  How for do? Honestly SO50K cleaning for one
• 12:25
  person? If she's cleaning two times a
• 12:27
  week and any 50K. If she's able to find another
• 12:30
  person on the same terms then well it's rough but at least
• 12:35
  situation has improved. We'll go from 50K to 100K just
• 12:41
  by looking at a better job or getting more hours.
• 12:44
  Now there's some other options, financial assistance and then
• 12:46
  this skill acquisition. So the idea behind skill
• 12:50
  acquisition is this. Currently you have a skill, it's
• 12:53
  earning a certain amount, that amount is not enough for you.
• 12:55
  Therefore you go up skill, you learn one or two things and that
• 12:59
  decreases your earning potential.
• 13:01
  So just look at my own family, for instance.
• 13:02
  So wifey is a lawyer just like me.
• 13:07
  Wifey is interested in finance, unlike me.
• 13:12
  Wifey wants a career in finance, unlike me.
• 13:16
  Eventually she's going to go into consulting, just like me.
• 13:20
  And then we're going to combine our skills and we're going to
• 13:24
  have a powerhouse of a business with my expertise in sales and
• 13:29
  my expertise in finance. But so how did I get here?
• 13:35
  OK, so you are you are a lawyer, you're earning X amount, you
• 13:40
  want to earn more if you go and learn other skills like my wife
• 13:44
  now skills in finance, she's writing Level 3 of the CFA,
• 13:50
  that's the Chartered Financial Analyst exam.
• 13:53
  So by upskilling, by acquiring a new skill, you increase your
• 13:56
  earning potential. So some other lawyers will be
• 14:01
  outside saying that this woman is lucky.
• 14:03
  Meanwhile he's not lucky. It's hard work and some
• 14:07
  planning. I'm a lawyer in this context.
• 14:11
  This is how my own potential is limited.
• 14:13
  If I take my legal skills and I blend it with skills in finance,
• 14:19
  then it opens up other opportunities in this and this
• 14:22
  and that and that. So skill acquisition, of course,
• 14:27
  obviously that kind of skill acquisition doesn't apply to
• 14:30
  Mummy, but still we were able to look at a couple of options.
• 14:35
  So on the whole thing of a better job, I told her that it's
• 14:38
  about talking to people. We just have to start talking to
• 14:41
  people because there's also another person who called in
• 14:44
  from the radio show. My radio show is the business
• 14:48
  booster show on Radio Maria. And the guy was the driver
• 14:52
  looking for a walk and and I told the guy to send me his CV.
• 14:57
  To be honest, the CV was not promising at all at all, at all
• 15:00
  at all. Bosha, I told him the same sort
• 15:02
  of thing that I tell those of you who listen to the podcast.
• 15:05
  You know how I always keep talking about you need a
• 15:07
  prospecting listening business. A prospecting list just means
• 15:11
  you're about to start in business and you start thinking
• 15:14
  about who your potential customers might be, who might
• 15:17
  have a want, who might have a need, who might be interested in
• 15:19
  your product or services. You write it down.
• 15:22
  The reason why I say you write down the names on your
• 15:26
  prospecting, this is because if you don't write it down and
• 15:30
  you're working from your brain, you're working from idea, you
• 15:33
  will forget or you only work on this that you have motivation.
• 15:36
  But if you write down on your prospecting list that these are
• 15:39
  50 people, 100 people, 15 people, 76 people who might be
• 15:45
  interested in my product or my service, and then you can come
• 15:47
  up with a plan. Every single day I will talk to
• 15:49
  three people. You know, it's a plan.
• 15:52
  I have a list of 76 people. I want to talk to three people
• 15:55
  every day until I get to the bottom.
• 15:57
  Know how know how by the time you get to the end, honestly
• 16:01
  speaking, no matter how bad you are, one or two things should
• 16:03
  have kicked. So I told him it was the same
• 16:05
  thing. You need to start talking to
• 16:07
  people. Write it down, come up with a
• 16:09
  list just like you spoke to me. You need to start talking to
• 16:12
  other people. Oh boy, how far are they fine
• 16:15
  work. This is the kind of work I'm
• 16:17
  looking for. You start talking to people and
• 16:22
  so somebody mommy situation, that's what you need to do.
• 16:24
  By the way, that driver, even though his job was 100K,
• 16:27
  eventually I was able to move to another job that was 150.
• 16:30
  He was updating on the progress. Then a month again, he moved to
• 16:33
  another job and he said that the pay is fantastic.
• 16:36
  He didn't tell me, but I noticed that he has gone back to school
• 16:39
  now he's doing some postgraduate something in I think it's
• 16:42
  National State University. I can't remember.
• 16:45
  Well, I'm thinking, oh, OK, for a driver to even be going back
• 16:48
  to school, I said, OK, the pay must be must be all right.
• 16:52
  And if I you can see what he's doing, he's that's skill
• 16:56
  acquisition, upskilling. He's tired of doing driving
• 16:59
  work. He's going back to go and do PGD
• 17:02
  postgraduate diploma to open up some new doors.
• 17:07
  But the journey began because I was able to get him to start
• 17:09
  talking to more people. How far I define work, I define
• 17:13
  work, I define work. So just like with sales, who
• 17:17
  might be interested in my product or my service, this is
• 17:19
  my solution. This is what I can do.
• 17:21
  This is how I might help you. You're talking to people the
• 17:23
  same thing. So mommy, she needs to start
• 17:26
  talking to more people. And this one is not a matter of
• 17:29
  CV as in conversation, conversations, physical
• 17:33
  conversations with people. Then on the hour of getting more
• 17:36
  hours, I said that mummy would have to try and get referrals.
• 17:40
  The person she's currently cleaning for, she can ask, you
• 17:44
  know, any neighbor, any church person, any whatever who's also
• 17:47
  looking for a cleaner as well. Moshe is a matter of
• 17:52
  conversations, talking to people, talking to people,
• 17:54
  talking to people. So when I give this kind of
• 17:57
  advice, it's not as if I'm lazy. But honestly, remember, there's
• 18:00
  a communications hierarchy and face to face communication is
• 18:03
  the most effective form of communication for now, in fact,
• 18:08
  for any foreseeable length of time is the best way to move an
• 18:12
  agenda forward. So when you have an agenda that
• 18:14
  you want to move forward, you need a job or you have a
• 18:18
  business, you have products you want to sell, you have market,
• 18:21
  you want to move. Honestly speaking face to face,
• 18:24
  face to face, just like what do you have to lose?
• 18:29
  Things are already rough the way that it is with you.
• 18:33
  Just go on, talk to people. Then financial assistance, OK,
• 18:39
  this one will not apply to lots of you because mommy is
• 18:44
  Catholic, not my mom, you know, the other lady.
• 18:47
  So we discussed a couple of options.
• 18:49
  I told her about Saint Vincent de Paul.
• 18:51
  Those people, they, they try and deal with people's sustenance
• 18:55
  needs, you know, like you know, you know, our chop, those kind
• 19:00
  of things like you need food, you need clothes, Saint Vincent
• 19:03
  de Paul. Then I spoke about JDPC, that's
• 19:06
  the Justice Development and Peace Commission.
• 19:08
  That is one of the ministries within the Catholic Church, well
• 19:12
  most parishes anyway. Just the JDPC used to be the
• 19:17
  thing about lawyers helping people who cannot afford legal,
• 19:24
  legal counsel. So by the way, assuming you're
• 19:26
  listening to this now, you have some business basic that you are
• 19:31
  in and you are not able to, you know, extricate yourself, but
• 19:34
  you're Catholic. Go and talk to your parish
• 19:36
  priest and tell him that look, this is my situation.
• 19:39
  If there's JDPC in your parish and you go there, the lawyers
• 19:43
  will help sort you out. That's what the whole thing is
• 19:45
  for. Back when I was in in my
• 19:48
  undergraduate doing my undergraduate program in OAUI
• 19:53
  used to volunteer there. So this is also another way that
• 19:56
  if you have some legal issues in your business and honestly
• 20:01
  speaking, you're stranded, you don't know where to go.
• 20:03
  If you're Catholic, talk to your parish priest.
• 20:05
  If there's JDPC, you know, just go there.
• 20:07
  But the reason why I mentioned JDPC to mommy is because.
• 20:11
  Initially it started off as lawyers, lawyers, lawyers, but
• 20:15
  then I noticed that different JDPC, All I say now should I say
• 20:19
  branches, I'll be chapters in different states.
• 20:22
  Started doing this skill acquisition thing like the
• 20:26
  lawyers will go and organize somebody to come and train
• 20:28
  people. This is how you make soap.
• 20:30
  This is how you make biscuits. This is how you do hand wash.
• 20:34
  This is how you bake cake. This is how you do this.
• 20:36
  This is how you make perfume. This is how you do that.
• 20:38
  So decided doing all the skill acquisition stuff.
• 20:40
  So I told mommy that you know, skill, skill acquisition
• 20:42
  options, you know, they're there, especially with the JDPC,
• 20:45
  at least back when I used to work with the one in my local
• 20:48
  chapter in Lagos, when I lived in Lagos, it was, it was a free
• 20:51
  something you didn't, you didn't have to pay anything at all.
• 20:56
  Then we also discussed them scholarship options for the
• 20:59
  children through the PPC. That's the parish pastoral
• 21:02
  council, by the way. If you're not Catholic, my
• 21:04
  assumption is that whatever church you attend should have
• 21:06
  something similar. I think except if you're one of
• 21:09
  these, a member of this, what are they called?
• 21:12
  You know, these big, big prosperity gospel type churches,
• 21:16
  you know, in those kind of churches, you know, they not
• 21:18
  send you. They only just drop your tight
• 21:20
  and then, you know, manifest your destiny.
• 21:23
  They not send you. But if you're in different
• 21:25
  Christian traditions, you know, just go and talk to your pastor,
• 21:27
  Some of these options are available.
• 21:30
  So we spoke about stuff like that because honestly speaking,
• 21:33
  I don't even know how somebody's paying school fees for two kids
• 21:37
  on 50 KA month. I honestly don't don't know how
• 21:39
  that's possible in 2026. But sure, even if there's
• 21:44
  somebody that can just take school fees off the table
• 21:47
  because of scholarships for the kids, that would be all that
• 21:51
  would be breathing, breathing space, honestly, plenty of
• 21:55
  breathing space. So these are some of the
• 21:58
  options. There are some of the things I
• 21:59
  discussed with mommy. Again, apologies that this is
• 22:02
  not a hardcore sales episode today.
• 22:05
  It's just that honestly speaking, this conversation
• 22:07
  really touched me. So, so let me just come and
• 22:09
  share in case there are people listening and you know, one or
• 22:18
  two mummies or aunties who are going through some rough
• 22:21
  patches. You know, these are some ideas
• 22:23
  that they can try. But then again, for those of us
• 22:28
  who are earning higher earning, well, you know, monthly you're
• 22:32
  earning, I don't know, 500K700K1M whatever, but giving
• 22:38
  your cost of living, things are really, really tight.
• 22:40
  You know, these things also apply better job.
• 22:42
  You can live within your means, get a better job or you're
• 22:46
  self-employed, get more hours, look for more clients.
• 22:49
  Financial assistance options are available.
• 22:52
  Although I think if you're, if you're earning big money like
• 22:54
  that, you'll be too proud to beg.
• 22:55
  So let's just leave that one. Skill acquisition is always an
• 22:59
  option for there's always an option for us.
• 23:06
  So yeah, I'll say, I'll say that's just it or before I
• 23:11
  leave. Then next thing.
• 23:14
  It LED because of the conversation I was having with
• 23:16
  mommy on the air. It led to some really, really
• 23:18
  interesting conversations. That's how somebody called to
• 23:21
  say that he wants to start a business, but the only thing he
• 23:24
  has is 50K. So I now turned that and in
• 23:28
  fact, I got a call from someone after the show saying that he
• 23:32
  thought what I did was brilliant, but I was just
• 23:35
  inspired. This is the second time I've
• 23:37
  done it. Actually the first time what I
• 23:39
  did was I went and did the research, then came and told
• 23:42
  people on air that this is what my research turned up.
• 23:45
  But I just told people that look, walk with me, walk with
• 23:47
  me. Now let's let's be moving
• 23:49
  together. So as the guy, the guy said he
• 23:52
  has an Android phone. I say you have data.
• 23:53
  The guy said he has data. I say, OK, no problem.
• 23:56
  So ended the call and then live on the air.
• 24:00
  What I did was because I had my Bluetooth keyboard with me, I
• 24:03
  just started prompting into my phone and directed people.
• 24:06
  You know, this is these, this is where you download Google
• 24:09
  Gemini. This is what it looks like now
• 24:11
  that you're done, this is how you're going to prompt.
• 24:13
  And then we came up with a prompt.
• 24:16
  Of course, I gave them my simple rules for creating a prompt,
• 24:20
  which is you say a little bit about yourself, you say a little
• 24:22
  bit about the context or the problem, and then you ask the
• 24:25
  question. So in this case it was, I am a
• 24:30
  Nigerian living in Abuja, FCTI used to be a farmer but I've
• 24:35
  since lost my job. I have 50,000 naira for capital
• 24:38
  and I want to use it to invest in business.
• 24:40
  What kind of business ideas would be good for me?
• 24:43
  So that was the prompt basically something like that.
• 24:45
  I hit send and then came up with some really interesting ideas.
• 24:49
  Gemini said this guy used to be a lawyer.
• 24:52
  No problem. So take advantage of your
• 24:54
  existing knowledge capital. So I had to explain that part to
• 24:57
  the audience. Knowledge capital just means
• 24:59
  things that you know that most people don't typically.
• 25:03
  So I as a consultant for instance, especially a sales
• 25:10
  coach and business development consultant, there's a bunch of
• 25:13
  stuff I know that lots of people don't know.
• 25:15
  That's my knowledge capital. Now he being a farmer, there's
• 25:18
  some stuff he knows that a whole bunch of people don't know.
• 25:21
  So we would have and I said take advantage of your existing
• 25:24
  knowledge capital and with 50K capital that's capital
• 25:29
  investments to now start the business.
• 25:32
  It spoke about some simple things like backyard farming,
• 25:35
  plot farming, especially vegetables.
• 25:37
  It was impressive. It gave a plan about how you can
• 25:40
  farm Oogu and farm Waterleaf. I know some of you will be short
• 25:46
  like those do AI tools, no Oogu and Waterleaf and bitter leaf
• 25:50
  and yes, apparently these things do you know, they're trained on
• 25:53
  knowledge on the Internet. So so long as people have been
• 25:56
  talking about Google and water leaf and bitter leaf on the
• 25:58
  Internet, then yes, these tools know about that.
• 26:01
  It even came up with a budget about how you need to invest X
• 26:05
  amount in containers, X amount in seeds, X amount in nylon
• 26:09
  bags, X amount in it was it wasn't bad.
• 26:11
  It wasn't bad. And I did this live on the air.
• 26:16
  So apart from OGU and water leaf, you came up with five
• 26:19
  ideas. I think another idea was dried
• 26:22
  catfish and it showed how with I think 20K to get 5 also 5 heads.
• 26:30
  I'll be 6 heads. That 20 K will give you 5 or 6
• 26:33
  heads for the fish, then for the spices, then the the oven.
• 26:37
  Not that oven, nothing that you use to that charcoal open thing
• 26:41
  that they use. I think it budgeted 15K for
• 26:43
  that. But we came up with an also an
• 26:47
  impressive plan for how you can start with just six heads of
• 26:50
  catfish and how you can start in the business.
• 26:53
  And like I said, he gave about 5 or 6 ideas, but I thought it was
• 26:56
  pretty impressive. Pretty, pretty impressive.
• 26:58
  Not bad, not bad at all. The reason why I did that was
• 27:02
  because I wanted listeners of the show to know exactly what
• 27:06
  I've been saying on this podcast for a very, very long time.
• 27:09
  That nowadays ideas are not the excuse anymore.
• 27:14
  In 2026, nobody should say you have not started because you did
• 27:19
  not have idea. That excuse does not work
• 27:23
  anymore. It does not fly because in our
• 27:27
  pockets, in every single person's pocket, you have a
• 27:31
  computer in your pocket. Use this thing to generate idea
• 27:34
  ideas. People who say AI tools are not
• 27:37
  perfect, like I don't care about perfection.
• 27:40
  Yes, they might not be perfect for different kinds of things,
• 27:42
  but when it comes to coming up with ideas, you want brainstorm.
• 27:47
  These tools are fine. Really, they're fine.
• 27:52
  One prompt, 5 ideas. Are you trying to tell me all
• 27:54
  these five ideas? The guy cannot try one or two
• 28:01
  nowadays. 2026 or whenever you're listening to this
• 28:04
  podcast. If you're listening in 2052,
• 28:06
  idea is not the problem. Again, if you're listening in
• 28:09
  the year 3001, idea is not the problem.
• 28:12
  Again, use these tools, come up with ideas.
• 28:16
  The problem now is execution. Are you executing well?
• 28:20
  Learn how to execute. And that's the reason why my
• 28:23
  podcast exists, so that when people are executing, you're
• 28:26
  trying to put two on two together.
• 28:28
  From a sales perspective, you want to make sure that
• 28:31
  everything blend. You're talking to the right
• 28:33
  people, you're using the right scripts, you're using the right
• 28:36
  frameworks, you're trying to build a relationship the right
• 28:40
  way, you're trying to close the deal.
• 28:41
  That's the whole point of this podcast that you're executing
• 28:45
  from a sales perspective, you execute well.
• 28:50
  So anyway, Nancy, let me just end it here because some of you
• 28:54
  will be upset that, you know, today I didn't make it a
• 28:57
  hardcore sales episode. Well, for those of you who stuck
• 29:00
  through, thanks anyway for listening.
• 29:03
  Now, applying these principles can be tricky, but if you need
• 29:05
  me to look at your own particular circumstances, reach
• 29:08
  out to me, call me, send me a text message or a WhatsApp
• 29:10
  message on 08064662140. You're interested in the 15
• 29:16
  minutes you'll audit WhatsApp me on the same number 08064662140.
• 29:22
  If you'd like to join my WhatsApp channel, then WhatsApp
• 29:25
  me on the same number and I'll do my best to hook you up.
• 29:28
  So that's it for today. If you've gotten value from the
• 29:30
  episode, connect with me. I've given the contact details.
• 29:33
  So yeah, that's it. Thanks for your time and
• 29:35
  attention. I'll catch you some other time.
• 29:39
  And please, as we are growing and progressing in our
• 29:42
  businesses and in our careers, let's take time out to help
• 29:46
  people who are economically less fortunate than we are.
• 29:52
  So, you know, if it's advice we can give them, let's give.
• 29:55
  If it's money we can help with, you know, let's help.
• 29:58
  If it's a skill acquisition that we can help with, you know,
• 30:00
  let's, let's, let's help. So just like in the days of our
• 30:04
  grandfathers, you know, our grandfathers and our
• 30:07
  grandmothers, you know, back then was about, you know, if you
• 30:10
  if you come up, you go pull like one or two people up and those
• 30:14
  one or two also should pull other people.
• 30:17
  So like that let's just be pulling ourselves small, small,
• 30:20
  small, so we can all elevate ourselves out of this situation
• 30:25
  that we find ourselves in in this country.
• 30:26
  So thanks for your time and attention.
• 30:28
  I'll catch you guys some other time.