Latest / The Demographics Podcast with Fexingo: Aging Populations, Birth Rates, and Economic Impact
How Falling Birth Rates Reshape the Skincare and Cosmetics Industry
Episode 84 of The Demographics Podcast explores how aging populations and declining birth rates are transforming the skincare and cosmetics industry. Lucas and Luna examine the shift from anti-aging to 'pro-aging' marketing, the rise of male grooming among older demographics, and the premiumization of dermatologist-backed brands. They discuss how companies like L'Oréal and Estée Lauder are adapting product lines for a customer base that is older, more knowledgeable, and willing to spend. Specific data points include the 40% increase in sales of SPF-infused moisturizers among…
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