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What Real Estate Agents Can Learn from the Savannah Bananas (Jesse Cole’s 5 E’s) · The Real Estate Agent Playbook

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  this past weekend
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  I got to see the Savannah Bananas live and in person
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  and speak at a mastermind
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  surrounding the business conference
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  and it's quite interesting
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  to step back and think about the client experience
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  and how we could
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  absolutely revolutionize the real estate industry
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  by taking some lessons from Jesse Cole
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  so we're gonna talk about his 5 E's today
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  I can't wait to share this
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  because it can absolutely
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  change the way you do business
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  and the way that your client experience plays out
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  each and every time to create the most raving fans
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  so stay tuned
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  what's up guys Jeremy Kane here
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  real estate agent playbook in the XP Realty
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  I pride myself on the client experience
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  and how well I take care of my clients
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  certainly there's been slip UPS
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  but Jesse Cole took it to a new level
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  and being invited to speak in Philadelphia
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  at a business mastermind put on by my good buddy
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  John Schuckman uh
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  a surrounding the Savannah Bananas business model
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  was absolutely amazing
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  and I Learned so much even from preparing my
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  my talk and the the chat that I had
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  and just from being around those
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  amazing agents out there so let's kind of dive in
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  and his entire thing is surrounded by five E's
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  the first one is eliminate friction
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  The Savannah Bananas
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  eliminate sales tax on ticket prices
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  they make the concessions or they did make them
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  not anymore now that they're playing at NFL
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  and MLB stadiums
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  but they made the concessions free of charge
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  included in the ticket
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  so just some of those things to eliminate friction
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  eliminate everything that sucks
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  well in real estate
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  we can't necessarily eliminate a lot of things
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  but we certainly could ease the tension
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  we can communicate and prepare our clients
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  and there are some things that we can eliminate
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  we can take some things off of our clients plate
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  whether that's you know
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  calling inspectors or calling contractors
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  or doing all of this and setting up all these things
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  there's certainly a concierge mentality out there
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  that we could take to the next level
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  so think about how that would look if
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  you know
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  you had permission from your clients and you were doing
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  you know these
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  these mundane things calling the um
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  there's some things we just can't do right
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  we can't call the utility company and we're supposed to
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  you know obviously let them
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  you know make that
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  make those decisions for the services and all of that
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  however is there something that we can do
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  in our real estate businesses
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  that would eliminate some of the friction
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  there certainly is it's just about how we
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  you know operate
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  whether it's you know
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  moving trucks or there's all kinds of different ideas
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  but think to your business
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  how you could eliminate friction
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  just one thing
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  to make it a little bit easier on your clients
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  be very careful with liability and taking on too many
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  costs you know
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  obviously we don't get paid till the end
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  so there's a ton of things that we could do
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  but is there one thing that you could do right now
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  to eliminate some friction
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  I will tell you
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  the most important thing is over communicate
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  prepare and be available um
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  as far as questions and things go
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  but if there's something that I didn't mention
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  comment below I would love to hear
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  what you are gonna do in your business
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  to eliminate friction
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  to check off the first of 5 E's in Jesse Cole's model
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  next we have entertain always
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  we can do this obviously there's the dancing realtor
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  my good friend Tracy Spence was actually at the event
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  um down from Georgia
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  Tracy is an amazing real estate agent in Georgia
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  and she gets people to dance
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  in fact before my talk
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  we got up and we did a dance to the Pink Pony Club um
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  which she switched on social media
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  to chicken and banana
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  I'm not gonna post it but you can find it out there
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  it's definitely out there um
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  but how do we entertain always
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  how do we make it entertaining
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  how to do we show up right
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  can we bring an element of humor in our videos
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  and our posts and our conversations
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  that will help loosen loosen it up
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  absolutely if you're a good dancer go for it um
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  but we do need to understand that we are entertaining
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  our clients we are serving our clients
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  and maybe this was a little bit different
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  back in the day when we were
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  you know driving our clients around in the cars and
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  and all of those things
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  but how do you show up for your clients
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  what's that experience like
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  in fact one agent was talking about possibly
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  you know showing up to the
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  closing table in a limo with their clients right
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  something cool something different
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  so always try and add that element of entertainment
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  understand that this is a very stressful process
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  but how can we entertain right
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  this is something that you can do
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  if you take one thing and go from there
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  absolutely let's do it in fact
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  if you comment bananas below
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  or send me a DM on Instagram at the
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  re agent playbook bananas
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  we will get you the GPT
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  that will help walk you through this entire process
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  and creating this for your business
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  and it's absolutely incredible
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  and you can walk yourself through it
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  or you can just comment below
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  and do it the old fashioned way
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  but definitely something to think about
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  how are we gonna entertain
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  how are we gonna show up
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  are we gonna have a closing gift with
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  with the big balloons and the
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  you know champagne bottles and all of that
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  or is there something else that you do already
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  maybe to entertain
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  to kind of replace our new kind of meet at the house
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  you know mundane search
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  on the internet
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  we need to make sure that we're entertaining
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  and we're having fun while doing this
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  next is experiment constantly
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  this is something that
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  obviously with the Savannah Bananas
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  Jesse Cole puts 10 new ideas up for his business
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  every single day uh
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  some of them and most of them have come to fruition
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  but he continues to do this
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  he's always experimenting
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  always thinking about
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  how he can better the fan experience
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  because every single fan matters
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  and their experience matters
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  so you know
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  I'm sure that some of them flop and all the things
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  it's kind of funny because we're talking about
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  you know
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  it's amazing that there's not more mistakes made
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  and I'm sure there's mistakes made
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  but they do such a good job of moving your energy
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  and moving your line of focus around
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  so many times throughout the
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  you know game that you don't notice it
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  well when we were there
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  the cameraman
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  actually was circling around the pitcher's mound
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  and tripped and fell
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  uh this became a post on social media and all of
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  everything happened but the truth is
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  is that we're going to mess up in our business
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  and we just have to continue to experiment
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  and just make sure we're doing the right things
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  with the paperwork and all of that
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  but when it comes to the experience
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  let's experiment
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  let's experiment with different closing gifts
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  let's experiment with
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  all different types of social media posts
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  and recognition and gifting
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  and what can you do that is an experiment
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  every day write down something you wanna do
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  10 sticky notes that you wanna implement
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  make them simple and implement them one by one
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  we don't have to implement them all at the same time
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  cause obviously costs and things go into all of this
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  but implement one thing at a time right
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  10 sticky notes a day keep them up
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  you know kind of audit them
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  get rid of some
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  but this is a huge piece of trying something new
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  trying something to be out of the norm
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  because if we never try an experiment
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  we're never gonna break the norm
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  and we're gonna be just the same as the other Realtors
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  that we're competing with
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  the whole point of all of this is to break the mold
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  and be different be unique
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  so that you show up in a way for your clients
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  that's memorable and unique
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  next is engage deeply obviously
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  the No. 1 reason that real estate agents
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  do not get retained for the next purchase or sale
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  is because they lack communication
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  this is a NAR study it's known
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  it's out there so engage deeply right
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  write the handwritten notes
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  be there for the tough times
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  be there for the good times
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  over communicate deliver on value
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  but then once it's done communicate again
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  and make sure that you're staying in the know
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  and talking to your clients
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  and knowing what's going on
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  and following up yes
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  even if the houses you know
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  value goes down a little bit
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  let's continue to grow that and build that and show up
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  with communication at the forefront
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  Jesse responds to every single email
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  he responds to every note he gets
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  it's a 100% response
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  you know policy and for you as an agent
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  we obviously have that
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  but how do we out goingly engage with our clients
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  how do we
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  make sure that they're having the best experience
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  with the contractors that we're referring
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  and so on this is a key point in Jesse's story
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  is that he's constantly engaging
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  he's constantly getting feedback
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  because when you're talking to your clients
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  about their experience they're gonna give you feedback
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  both positive and negative
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  and that's how we adapt
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  and that's how we get to a perfect business model
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  and a perfect fan client experience
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  that we're always adapting and always growing
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  and always you know
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  chopping and changing
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  just because it's perfect for one
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  does not mean it's perfect for the other
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  so we're always auditing
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  and changing and doing
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  what we need to do
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  to create the best client experience
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  and then finally
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  we're gonna empower empower action right
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  the fans at the bananas games
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  feel like they're a part of it
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  they're dancing they're wearing bananas gear
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  they're they're doing all of the things
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  they feel like they're a part of the the process
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  obviously
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  clients need to feel like they're a part of the process
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  but they also need to feel supported
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  because obviously
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  they're paying us money to do what we do
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  so as an agent how are you empowering them to stand up
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  and do some of the pieces that
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  you know fit in their wheelhouse that they wanna do
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  are you making sure that they know exactly
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  what's on the inspection that didn't get addressed
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  so that they can address that
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  and helping connect them with the right contractors
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  so that they can do that
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  it is our job to make sure that our agent
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  our clients feel empowered
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  through each and every step of the process right
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  if they want to show up in a banana outfit
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  they can totally do that
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  so if we run these back and we eliminate friction
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  we entertain always we experiment constantly
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  we engage deeply and we empower action in our clients
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  this is the basis of your client journey
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  and like I said if you comment bananas below
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  or if you send me a DM message that says bananas
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  I will directly send the GPT to you
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  it's a coach it'll help you
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  kind of pull these five E's into your business
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  and I'll customize them just for you
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  give you an entire business plan absolutely for free
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  but I can't wait to see you
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  take Jesse Cole's lessons in these five E's
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  that were on display
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  when I was in person at the Philadelphia
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  Philly Stadium watching the Savannah bananas
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  and then
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  as we broke it down for the mastermind afterwards
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  an incredible event an incredible time
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  but most of all incredible lessons
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  implementing the 5 E's into all of my businesses
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  whether it's the agent attraction side and you know
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  for the agents that choose to partner with me
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  that have absolute amazing success
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  and drive to grow their business and do it differently
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  or it's in my production business with the clients
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  it absolutely changed the way that I look and view
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  my client experience and I hope it does for you too
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  like comment subscribe
• 11:29
  if you're interested in partnering
• 11:30
  with an amazing group of people
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  and maybe getting an invite to next bananas event
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  please go to R E
• 11:35
  Agent Wolf pack.com and we can chat then
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  until then go bananas