The "Skateboard Effect" Has Finally Come for Your Combustion Engine

In Wheel Time Podcast · Jun 9, 2025 · 30m · transcript

Ford's Vice Chair John Lawler recently dropped a bombshell that's sent ripples through the automotive world: combustion engines will no longer be brand differentiators and automakers will increasingly source them from suppliers to stay competitive against low-cost rivals, particularly from China.

For generations, car manufacturers have built their identities around their signature powertrains – Ford's EcoBoost, Chrysler's HEMI, Chevy's small-block V8s – engines that enthusiasts could identify by sound alone. But according to Lawler, "consumers don't really think about powertrains the way they…