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How to build a profitable online shop while ignoring 'best practices'

How Artichoke Built a Profitable Online Shop by Ignoring “Best Practice”

If you’ve been told that online retail growth means more ads, more automation, and more noise — this episode will quietly challenge that.

With thanks to this episode’s sponsor SumUp.

Get 10% off SumUp hardware with the code GamePlan10 at https://sumup.co.uk

I’m Catherine Erdly, and this is Resilient Retail Game Plan — practical product business advice with a healthy dose of reality.

This isn’t about scaling fast or chasing the latest ecommerce tactic.

It’s about building an online business that actually works for the…

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