How a Modern Boatbuilder is Actually Run | Saxdor CEO Interview | Erna Rusi
In this episode, Ben Taylor speaks with Erna Rusi, CEO of Saxdor Yachts, on scaling a disruptive boatbuilding brand from startup to 700 boats annually in six years. With a background in telecom, Rusi shares how structured leadership, decisive portfolio management, and disciplined manufacturing strategy have driven Saxdor’s global growth. She explains the brand’s design-led positioning, focus on serial production, and commitment to long-term supplier partnerships. Recorded shortly before Saxdor’s acquisition by Malibu Boats, this conversation offers valuable insight into growth strategy…
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