Latest / Omni Talk Retail / Aptos’ Nikki Baird on AI and the Next Era of Retail POS | RTS 2026

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Aptos’ Nikki Baird on AI and the Next Era of Retail POS | RTS 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone.
• 0:00
  This
• 0:01
  is
• 0:01
  Omnitalk
• 0:01
  Retail.
• 0:02
  I
• 0:02
  am
• 0:02
  Chris
• 0:03
  Walton
• 0:03
  and
• 0:03
  we
• 0:03
  are
• 0:04
  coming
• 0:04
  to
• 0:04
  you
• 0:04
  live
• 0:05
  from
• 0:05
  the
• 0:06
  Retail
• 0:06
  Technology
• 0:07
  show
• 0:07
  in
• 0:08
  fabulous
• 0:08
  London
• 0:09
  in
• 0:09
  the
• 0:10
  fabulous
• 0:10
  Fusion
• 0:11
  podcast
• 0:12
  studio.
• 0:12
  Now,
• 0:12
  joining
• 0:13
  me
• 0:13
  is
• 0:13
  someone
• 0:14
  who
• 0:14
  we've
• 0:14
  talked
• 0:14
  to
• 0:15
  a
• 0:15
  few
• 0:15
  times
• 0:15
  over
• 0:16
  the
• 0:16
  years.
• 0:16
  Nikki,
• 0:17
  how
• 0:17
  many
• 0:17
  times
• 0:17
  have
• 0:17
  we
• 0:17
  talked.
• 0:17
  To
• 0:17
  you
• 0:18
  over
• 0:18
  the
• 0:18
  years?
• 0:18
  I
• 0:18
  don't
• 0:18
  know,
• 0:19
  like,
• 0:19
  definitely
• 0:20
  a
• 0:20
  handful
• 0:21
  at
• 0:21
  least.
• 0:21
  Yeah.
• 0:21
  Yeah,
• 0:22
  I
• 0:22
  think
• 0:22
  so.
• 0:22
  For
• 0:22
  sure.
• 0:23
  You're
• 0:23
  getting.
• 0:23
  You're
• 0:23
  getting
• 0:23
  up
• 0:24
  there
• 0:24
  into
• 0:24
  the.
• 0:24
  You're
• 0:24
  close
• 0:25
  to
• 0:25
  the
• 0:25
  Five
• 0:25
  Timers
• 0:25
  Club.
• 0:25
  I
• 0:26
  think
• 0:26
  you're
• 0:26
  probably
• 0:26
  getting.
• 0:26
  Do
• 0:27
  I
• 0:27
  get
• 0:27
  a
• 0:27
  jacket?
• 0:27
  I
• 0:27
  don't
• 0:28
  know.
• 0:28
  We
• 0:28
  gotta
• 0:28
  decide.
• 0:28
  We
• 0:29
  always
• 0:29
  get
• 0:29
  asked
• 0:29
  that
• 0:29
  question.
• 0:29
  But
• 0:30
  you're
• 0:30
  getting
• 0:30
  close.
• 0:30
  But
• 0:31
  yes.
• 0:31
  Without
• 0:31
  further
• 0:31
  ado,
• 0:32
  Nikki
• 0:32
  Baird,
• 0:32
  who's
• 0:33
  the
• 0:33
  Vice
• 0:33
  President
• 0:33
  of
• 0:34
  Strategy
• 0:34
  and
• 0:34
  Product
• 0:35
  at
• 0:35
  aptos.
• 0:36
  Nikki,
• 0:36
  how
• 0:37
  are
• 0:37
  you
• 0:37
  doing
• 0:37
  today?
• 0:38
  I'm
• 0:38
  good.
• 0:38
  It's
• 0:39
  been
• 0:39
  a
• 0:39
  really
• 0:39
  great
• 0:40
  show.
• 0:40
  Lots
• 0:40
  of
• 0:41
  great
• 0:41
  energy
• 0:41
  and
• 0:41
  good
• 0:42
  discussions.
• 0:43
  Yeah.
• 0:43
  So
• 0:44
  remind
• 0:45
  our
• 0:45
  audience.
• 0:45
  I
• 0:45
  kind
• 0:45
  of
• 0:45
  joked
• 0:46
  in
• 0:46
  the
• 0:46
  beginning
• 0:46
  that
• 0:46
  we've
• 0:46
  had
• 0:47
  you
• 0:47
  on
• 0:47
  before,
• 0:47
  but
• 0:47
  remind
• 0:48
  our
• 0:48
  audience
• 0:48
  because
• 0:48
  we
• 0:48
  have
• 0:48
  a
• 0:48
  lot
• 0:48
  of
• 0:48
  new
• 0:49
  listeners
• 0:49
  as
• 0:49
  well,
• 0:49
  especially
• 0:50
  over
• 0:50
  here
• 0:50
  in
• 0:50
  Europe.
• 0:50
  Remind
• 0:51
  our
• 0:51
  audience
• 0:51
  of
• 0:51
  who
• 0:51
  you
• 0:52
  are
• 0:52
  and
• 0:52
  what
• 0:52
  you
• 0:53
  oversee
• 0:53
  in
• 0:54
  your
• 0:54
  role.
• 0:54
  Yeah.
• 0:55
  As
• 0:55
  VP
• 0:55
  of
• 0:55
  Strategy
• 0:56
  and
• 0:56
  Product,
• 0:56
  I'm
• 0:57
  responsible
• 0:57
  for
• 0:57
  multiple
• 0:58
  areas.
• 0:58
  Some
• 0:58
  of
• 0:58
  it
• 0:58
  is
• 0:59
  our
• 0:59
  product
• 0:59
  feature,
• 0:59
  but
• 1:00
  we're.
• 1:00
  What
• 1:00
  I
• 1:00
  really
• 1:01
  kind
• 1:01
  of
• 1:01
  do
• 1:01
  is
• 1:03
  I
• 1:04
  look
• 1:04
  at
• 1:04
  the
• 1:04
  future
• 1:05
  at
• 1:05
  the
• 1:06
  consumer
• 1:06
  level
• 1:07
  and
• 1:07
  how
• 1:07
  that
• 1:07
  impacts
• 1:08
  retailers,
• 1:08
  and
• 1:09
  then
• 1:09
  I
• 1:09
  translate
• 1:09
  that
• 1:10
  both
• 1:10
  for
• 1:10
  their
• 1:10
  own
• 1:10
  operations
• 1:11
  as
• 1:11
  well
• 1:11
  as
• 1:12
  for
• 1:12
  our
• 1:12
  product
• 1:12
  direction.
• 1:13
  So
• 1:13
  are
• 1:13
  you
• 1:13
  a
• 1:14
  futurist?
• 1:15
  You
• 1:15
  know,
• 1:15
  kinda
• 1:16
  are,
• 1:17
  yeah.
• 1:18
  There's
• 1:18
  very
• 1:18
  few
• 1:18
  people
• 1:19
  that
• 1:19
  can
• 1:19
  actually
• 1:19
  say
• 1:19
  that
• 1:19
  in
• 1:20
  their
• 1:20
  job.
• 1:20
  I
• 1:20
  know,
• 1:21
  I
• 1:21
  know.
• 1:21
  And
• 1:21
  I
• 1:22
  mean,
• 1:22
  I
• 1:22
  love
• 1:22
  it
• 1:22
  because
• 1:23
  for
• 1:23
  me,
• 1:23
  any
• 1:24
  technology
• 1:24
  investment
• 1:25
  really
• 1:25
  has
• 1:25
  to
• 1:25
  come
• 1:25
  from
• 1:26
  what's
• 1:26
  the
• 1:26
  consumer
• 1:27
  behavior
• 1:27
  that
• 1:27
  is
• 1:28
  driving
• 1:28
  it.
• 1:28
  How,
• 1:29
  how
• 1:29
  is
• 1:29
  that
• 1:29
  gonna
• 1:29
  change
• 1:29
  what
• 1:30
  the
• 1:30
  retailer
• 1:30
  needs
• 1:31
  to
• 1:31
  do
• 1:31
  in
• 1:31
  response
• 1:31
  and
• 1:32
  then
• 1:32
  what
• 1:32
  do
• 1:32
  they
• 1:32
  need
• 1:32
  from
• 1:33
  a
• 1:33
  technology
• 1:33
  perspective
• 1:34
  in
• 1:34
  order
• 1:34
  to
• 1:34
  enable
• 1:34
  that?
• 1:35
  So
• 1:35
  you
• 1:35
  can't
• 1:36
  really.
• 1:36
  You
• 1:36
  can't
• 1:37
  really
• 1:37
  predict
• 1:37
  the
• 1:37
  product
• 1:38
  future
• 1:38
  unless
• 1:38
  you're
• 1:39
  predicting
• 1:39
  the
• 1:39
  consumer
• 1:40
  future,
• 1:40
  right?
• 1:40
  100%.
• 1:41
  I
• 1:41
  think
• 1:41
  that's
• 1:42
  the
• 1:42
  kind
• 1:42
  of
• 1:42
  the
• 1:42
  theme
• 1:42
  of
• 1:42
  the
• 1:42
  show
• 1:43
  for
• 1:43
  me
• 1:43
  so
• 1:43
  far.
• 1:44
  What
• 1:45
  brought
• 1:45
  you
• 1:45
  to
• 1:45
  rts?
• 1:46
  What
• 1:46
  brought
• 1:46
  you
• 1:46
  to
• 1:46
  the
• 1:47
  retail
• 1:47
  technology
• 1:47
  show?
• 1:48
  Well,
• 1:49
  the
• 1:49
  UK
• 1:49
  market
• 1:49
  is
• 1:50
  a
• 1:50
  very
• 1:50
  important
• 1:50
  market
• 1:51
  for
• 1:51
  us
• 1:51
  in
• 1:51
  general,
• 1:51
  but
• 1:52
  actually
• 1:52
  the
• 1:52
  RTS
• 1:53
  show
• 1:53
  specifically,
• 1:54
  I
• 1:54
  mean,
• 1:54
  it's
• 1:54
  retail
• 1:55
  technology
• 1:55
  show,
• 1:56
  so
• 1:56
  that
• 1:56
  helps.
• 1:56
  Seems
• 1:57
  like
• 1:57
  a
• 1:57
  place
• 1:57
  for
• 1:57
  you
• 1:57
  to
• 1:57
  be.
• 1:57
  Yeah,
• 1:58
  it
• 1:58
  is
• 1:58
  a
• 1:58
  good
• 1:58
  place
• 1:58
  to
• 1:59
  be,
• 1:59
  but
• 1:59
  actually
• 1:59
  their
• 1:59
  content
• 2:00
  is
• 2:00
  really.
• 2:01
  I
• 2:01
  think
• 2:01
  they
• 2:01
  do
• 2:01
  a
• 2:01
  really
• 2:02
  good
• 2:02
  job
• 2:02
  of
• 2:02
  getting
• 2:03
  leaders
• 2:03
  in
• 2:03
  business
• 2:04
  and
• 2:04
  getting
• 2:05
  them
• 2:05
  to
• 2:05
  Talk
• 2:05
  about
• 2:06
  hard
• 2:06
  problems
• 2:06
  that
• 2:07
  they're
• 2:07
  trying
• 2:07
  to
• 2:07
  address.
• 2:08
  We're
• 2:08
  a
• 2:08
  big
• 2:08
  sponsor
• 2:09
  of
• 2:09
  that
• 2:09
  because
• 2:10
  we
• 2:10
  really
• 2:10
  believe
• 2:11
  that
• 2:11
  they
• 2:11
  bring
• 2:11
  a
• 2:12
  service
• 2:12
  to
• 2:12
  the
• 2:12
  industry
• 2:13
  at
• 2:13
  a
• 2:13
  time
• 2:13
  when
• 2:13
  we
• 2:13
  really
• 2:14
  need
• 2:14
  it.
• 2:14
  Got
• 2:14
  it.
• 2:14
  And
• 2:15
  you
• 2:15
  were
• 2:15
  speaking
• 2:15
  too,
• 2:16
  right?
• 2:16
  I
• 2:16
  was,
• 2:16
  I
• 2:17
  was
• 2:17
  on
• 2:17
  an
• 2:17
  AI
• 2:18
  panel.
• 2:18
  Oh,
• 2:18
  you
• 2:18
  were?
• 2:19
  I
• 2:19
  was.
• 2:19
  Oh,
• 2:20
  wow.
• 2:20
  What
• 2:20
  words
• 2:21
  of
• 2:21
  wisdom
• 2:21
  did
• 2:21
  you
• 2:21
  share
• 2:21
  on
• 2:22
  said
• 2:22
  panel?
• 2:22
  Oh
• 2:23
  my
• 2:23
  gosh.
• 2:23
  I
• 2:23
  mean,
• 2:24
  we,
• 2:24
  we
• 2:24
  definitely
• 2:25
  talked
• 2:25
  a
• 2:25
  lot
• 2:25
  about
• 2:25
  just
• 2:26
  how
• 2:26
  disruptive
• 2:27
  ding
• 2:27
  it
• 2:28
  is
• 2:28
  and
• 2:28
  that
• 2:28
  the
• 2:29
  future
• 2:29
  is
• 2:29
  not
• 2:29
  set
• 2:29
  by
• 2:30
  any
• 2:30
  means.
• 2:31
  And,
• 2:32
  and,
• 2:32
  and
• 2:32
  you
• 2:32
  kind
• 2:33
  of
• 2:33
  have
• 2:33
  to
• 2:33
  live
• 2:33
  in
• 2:33
  two
• 2:33
  worlds
• 2:34
  at
• 2:34
  once.
• 2:34
  You
• 2:34
  have
• 2:34
  to
• 2:35
  be
• 2:35
  all
• 2:35
  in.
• 2:36
  And
• 2:36
  also
• 2:37
  you
• 2:37
  have
• 2:37
  to
• 2:37
  be
• 2:37
  super
• 2:38
  cautious
• 2:38
  that
• 2:39
  this
• 2:39
  could
• 2:39
  all
• 2:39
  collapse
• 2:40
  in
• 2:40
  a
• 2:40
  bubble
• 2:41
  in
• 2:41
  a
• 2:41
  moment's
• 2:41
  notice.
• 2:42
  Right,
• 2:42
  right,
• 2:42
  right.
• 2:42
  Okay.
• 2:43
  All
• 2:43
  right,
• 2:43
  now
• 2:44
  let's
• 2:44
  turn
• 2:44
  to
• 2:44
  some
• 2:44
  aptos
• 2:45
  news.
• 2:45
  So
• 2:45
  you,
• 2:46
  you
• 2:46
  all
• 2:46
  launched
• 2:46
  aptos
• 2:47
  One.
• 2:47
  What
• 2:47
  is
• 2:47
  aptos
• 2:48
  one?
• 2:48
  Yeah,
• 2:49
  so
• 2:49
  that
• 2:49
  is
• 2:49
  our
• 2:50
  next
• 2:50
  generation
• 2:50
  point
• 2:51
  of
• 2:51
  sale.
• 2:51
  It's
• 2:51
  also
• 2:51
  a
• 2:52
  platform
• 2:52
  that
• 2:52
  we're
• 2:53
  building
• 2:53
  on
• 2:54
  that
• 2:54
  is
• 2:54
  really
• 2:54
  focused
• 2:55
  on
• 2:55
  cloud
• 2:56
  native
• 2:57
  retail
• 2:57
  solutions.
• 2:58
  Point
• 2:59
  of
• 2:59
  sale
• 2:59
  is
• 2:59
  the
• 2:59
  first,
• 3:00
  but
• 3:00
  we're
• 3:00
  really
• 3:00
  going
• 3:00
  to
• 3:00
  bring
• 3:01
  along
• 3:01
  our
• 3:01
  whole
• 3:01
  solution
• 3:02
  set
• 3:02
  across
• 3:02
  all
• 3:03
  of
• 3:03
  commerce
• 3:03
  and
• 3:04
  into
• 3:04
  inventory
• 3:05
  management
• 3:05
  as
• 3:05
  well.
• 3:06
  And
• 3:06
  I
• 3:06
  would
• 3:07
  say
• 3:07
  that
• 3:07
  in
• 3:07
  the
• 3:07
  whole
• 3:08
  AI
• 3:08
  world,
• 3:09
  it's
• 3:09
  a
• 3:09
  place
• 3:09
  where
• 3:10
  we
• 3:10
  really
• 3:10
  see
• 3:10
  an
• 3:11
  opportunity
• 3:11
  to
• 3:12
  expose.
• 3:13
  We
• 3:13
  own
• 3:13
  all
• 3:13
  the
• 3:14
  transaction
• 3:14
  data
• 3:14
  in
• 3:15
  a
• 3:15
  company,
• 3:15
  basically
• 3:16
  a
• 3:16
  retailer
• 3:16
  from
• 3:17
  nothing's.
• 3:17
  More
• 3:17
  important
• 3:17
  than
• 3:18
  POS
• 3:18
  point
• 3:19
  of
• 3:19
  sale,.
• 3:19
  But
• 3:20
  also
• 3:20
  orders,
• 3:21
  customers,
• 3:21
  inventory,
• 3:22
  product,
• 3:23
  like
• 3:23
  all
• 3:23
  of
• 3:23
  those
• 3:24
  things
• 3:24
  are
• 3:24
  things
• 3:24
  that
• 3:25
  we
• 3:25
  own
• 3:25
  and
• 3:25
  govern.
• 3:26
  And
• 3:26
  in
• 3:26
  an
• 3:26
  AI
• 3:27
  world,
• 3:27
  you
• 3:27
  need
• 3:27
  to
• 3:28
  expose
• 3:28
  and
• 3:28
  make
• 3:28
  that
• 3:28
  accessible
• 3:29
  more
• 3:30
  than
• 3:30
  ever.
• 3:30
  And
• 3:31
  that's
• 3:31
  really
• 3:31
  that
• 3:32
  platform
• 3:32
  investment
• 3:32
  that
• 3:32
  we're
• 3:33
  making.
• 3:33
  Got
• 3:33
  it.
• 3:33
  So
• 3:34
  is
• 3:34
  it,
• 3:34
  is
• 3:34
  it
• 3:34
  a
• 3:34
  mobile
• 3:35
  first
• 3:35
  concept?
• 3:35
  Like
• 3:36
  how
• 3:36
  should
• 3:36
  I
• 3:36
  think
• 3:36
  about
• 3:36
  this?
• 3:37
  Yeah,
• 3:37
  from
• 3:37
  a
• 3:37
  point
• 3:37
  of
• 3:37
  sale
• 3:38
  perspective,
• 3:38
  it
• 3:38
  is
• 3:38
  absolutely
• 3:39
  mobile
• 3:39
  first.
• 3:40
  You
• 3:40
  know,
• 3:40
  we
• 3:41
  really
• 3:42
  were
• 3:42
  designing
• 3:43
  something
• 3:43
  to
• 3:44
  empower
• 3:44
  and
• 3:44
  release
• 3:45
  the
• 3:45
  store
• 3:45
  associate.
• 3:46
  We,
• 3:46
  you
• 3:46
  know,
• 3:46
  we
• 3:47
  operate
• 3:47
  mostly
• 3:47
  in
• 3:48
  high
• 3:48
  consideration
• 3:49
  retail
• 3:49
  businesses
• 3:50
  so
• 3:50
  we
• 3:51
  really,
• 3:51
  it's,
• 3:51
  it's
• 3:52
  all
• 3:52
  about
• 3:53
  how
• 3:53
  the
• 3:53
  store
• 3:53
  associate
• 3:54
  delivers
• 3:55
  to
• 3:55
  the
• 3:55
  consumer
• 3:56
  as
• 3:56
  opposed
• 3:57
  to
• 3:57
  like
• 3:57
  trying
• 3:57
  to
• 3:58
  enable
• 3:58
  the
• 3:58
  consumer
• 3:59
  to
• 3:59
  go
• 3:59
  around
• 3:59
  or
• 4:00
  that
• 4:00
  the
• 4:00
  store
• 4:00
  associates
• 4:01
  not
• 4:01
  going
• 4:01
  to
• 4:01
  be
• 4:01
  there.
• 4:02
  That
• 4:02
  doesn't
• 4:02
  work
• 4:02
  for
• 4:03
  us.
• 4:03
  We
• 4:03
  need
• 4:03
  that
• 4:03
  store
• 4:04
  associate
• 4:04
  to
• 4:04
  be
• 4:04
  front
• 4:05
  and
• 4:05
  center
• 4:05
  and
• 4:05
  we
• 4:05
  need
• 4:06
  them
• 4:06
  to
• 4:06
  be
• 4:06
  empowered
• 4:06
  and
• 4:07
  that
• 4:07
  means
• 4:07
  out
• 4:07
  from
• 4:08
  behind
• 4:08
  the
• 4:08
  till.
• 4:08
  So
• 4:09
  yeah,
• 4:09
  so
• 4:09
  it
• 4:09
  means
• 4:09
  a
• 4:09
  world
• 4:09
  with
• 4:10
  no
• 4:10
  fixed
• 4:10
  tills,
• 4:11
  no
• 4:11
  legacy
• 4:11
  infrastructure.
• 4:13
  How
• 4:13
  hard
• 4:13
  is
• 4:13
  it
• 4:13
  to
• 4:13
  convince
• 4:14
  say
• 4:14
  a
• 4:14
  legacy
• 4:15
  retailer
• 4:16
  of
• 4:16
  that
• 4:16
  concept?
• 4:17
  It
• 4:18
  depends.
• 4:18
  How
• 4:18
  wedded
• 4:19
  are
• 4:19
  they
• 4:19
  to
• 4:19
  the
• 4:19
  way
• 4:20
  they're
• 4:20
  currently
• 4:20
  doing
• 4:21
  things?
• 4:21
  Yeah,
• 4:21
  you
• 4:22
  know,
• 4:22
  it
• 4:22
  really
• 4:23
  does
• 4:23
  depend.
• 4:23
  So
• 4:24
  there
• 4:24
  are
• 4:24
  Definitely
• 4:25
  retailers
• 4:25
  who
• 4:26
  are
• 4:26
  saying,
• 4:27
  I
• 4:27
  can't
• 4:27
  keep
• 4:27
  doing
• 4:27
  this
• 4:28
  the
• 4:28
  way
• 4:28
  that
• 4:28
  I've
• 4:28
  been
• 4:28
  doing
• 4:28
  it
• 4:29
  before.
• 4:29
  I
• 4:30
  mean,
• 4:30
  even
• 4:30
  just
• 4:30
  the
• 4:31
  hardware
• 4:31
  alone
• 4:31
  is
• 4:32
  enough
• 4:32
  to
• 4:32
  derail
• 4:33
  a
• 4:33
  point
• 4:34
  of
• 4:34
  sale
• 4:34
  replacement,
• 4:35
  because
• 4:35
  just
• 4:35
  the
• 4:36
  dollar
• 4:36
  value,
• 4:37
  the
• 4:37
  pound
• 4:37
  value
• 4:38
  that
• 4:38
  you
• 4:38
  have
• 4:38
  to
• 4:38
  invest
• 4:39
  in
• 4:40
  is
• 4:40
  substantial.
• 4:41
  So
• 4:41
  I
• 4:41
  think
• 4:42
  there
• 4:42
  are
• 4:42
  retailers
• 4:43
  who
• 4:43
  are
• 4:43
  realizing,
• 4:44
  no,
• 4:44
  I
• 4:44
  need
• 4:44
  to
• 4:44
  get
• 4:45
  out
• 4:45
  from
• 4:45
  underneath
• 4:45
  this,
• 4:45
  I
• 4:46
  need
• 4:46
  to
• 4:46
  change
• 4:46
  that.
• 4:46
  I
• 4:47
  think
• 4:47
  there
• 4:47
  are
• 4:47
  retailers
• 4:48
  who
• 4:48
  are
• 4:48
  still
• 4:48
  in
• 4:48
  a
• 4:48
  mindset
• 4:49
  of,
• 4:50
  I
• 4:50
  gotta
• 4:50
  eke
• 4:50
  every
• 4:51
  last
• 4:51
  penny
• 4:51
  out
• 4:51
  of
• 4:52
  my
• 4:52
  existing
• 4:53
  estate
• 4:54
  before
• 4:54
  I
• 4:54
  can
• 4:54
  make
• 4:55
  some
• 4:55
  moves.
• 4:55
  But
• 4:55
  even
• 4:55
  those
• 4:56
  retailers
• 4:56
  now
• 4:56
  are
• 4:57
  coming
• 4:57
  to
• 4:57
  the
• 4:57
  table
• 4:57
  and
• 4:58
  saying,
• 4:58
  I
• 4:58
  gotta
• 4:59
  at
• 4:59
  least
• 4:59
  try
• 4:59
  mobile.
• 5:00
  I
• 5:00
  gotta
• 5:00
  get.
• 5:00
  I
• 5:01
  gotta
• 5:01
  unleash
• 5:02
  my
• 5:02
  store
• 5:02
  associates.
• 5:03
  I.
• 5:03
  Even
• 5:04
  if
• 5:04
  it's
• 5:04
  either
• 5:04
  in
• 5:05
  my
• 5:05
  store
• 5:05
  or
• 5:05
  sometimes
• 5:06
  they're
• 5:06
  coming
• 5:06
  to
• 5:06
  us
• 5:07
  saying,
• 5:07
  I
• 5:07
  got
• 5:07
  to
• 5:08
  go
• 5:08
  where
• 5:08
  my
• 5:08
  customers
• 5:09
  are
• 5:09
  and
• 5:09
  they're
• 5:09
  not
• 5:09
  in
• 5:10
  my
• 5:10
  store,
• 5:10
  I
• 5:10
  need
• 5:10
  to
• 5:11
  go
• 5:11
  to
• 5:11
  events,
• 5:12
  I
• 5:12
  need
• 5:12
  to
• 5:12
  go
• 5:12
  to
• 5:13
  the
• 5:13
  kinds
• 5:14
  of
• 5:14
  lifestyle
• 5:14
  things
• 5:15
  that
• 5:15
  my
• 5:15
  customers
• 5:16
  are
• 5:16
  interested
• 5:16
  in
• 5:16
  and
• 5:17
  I
• 5:17
  got
• 5:17
  to
• 5:17
  be
• 5:17
  there.
• 5:17
  How
• 5:17
  do
• 5:17
  I
• 5:18
  get
• 5:18
  there?
• 5:18
  Yeah.
• 5:18
  The
• 5:19
  other
• 5:19
  aspect
• 5:19
  too,
• 5:19
  that
• 5:19
  I
• 5:20
  like
• 5:20
  about
• 5:20
  it,
• 5:20
  from
• 5:20
  what
• 5:20
  I've
• 5:21
  talked
• 5:21
  about
• 5:21
  in
• 5:21
  the
• 5:21
  past
• 5:21
  too,
• 5:21
  is,
• 5:22
  you
• 5:22
  know,
• 5:22
  apparel
• 5:23
  is
• 5:23
  one
• 5:23
  type
• 5:23
  of
• 5:24
  business
• 5:24
  between
• 5:24
  January
• 5:25
  and
• 5:25
  November,
• 5:26
  and
• 5:26
  then
• 5:26
  come
• 5:27
  November,
• 5:27
  it's
• 5:27
  a
• 5:27
  different
• 5:27
  type
• 5:28
  of
• 5:28
  business.
• 5:28
  And
• 5:28
  this
• 5:28
  type
• 5:29
  of
• 5:29
  approach
• 5:29
  allows
• 5:29
  you
• 5:29
  to
• 5:30
  scale
• 5:30
  up
• 5:30
  to
• 5:31
  the
• 5:31
  customer
• 5:31
  demand
• 5:32
  as
• 5:32
  well.
• 5:32
  Right.
• 5:32
  More
• 5:33
  so
• 5:33
  than
• 5:33
  you
• 5:33
  can
• 5:33
  with
• 5:33
  fixed
• 5:34
  legacy.
• 5:35
  Yeah,
• 5:35
  it
• 5:35
  definitely
• 5:36
  is.
• 5:36
  It
• 5:36
  is
• 5:37
  about
• 5:37
  that
• 5:37
  flexibility.
• 5:38
  I
• 5:38
  mean,
• 5:39
  it's
• 5:39
  even
• 5:39
  about
• 5:39
  the
• 5:40
  flexibility
• 5:40
  of,
• 5:41
  I'm
• 5:41
  going
• 5:41
  to
• 5:41
  take
• 5:41
  this
• 5:42
  device
• 5:42
  and
• 5:42
  today
• 5:42
  I'm
• 5:43
  going
• 5:43
  to
• 5:43
  use
• 5:43
  it
• 5:43
  as
• 5:43
  a
• 5:43
  point
• 5:43
  of
• 5:44
  sale
• 5:44
  and
• 5:44
  tomorrow
• 5:44
  I'm
• 5:44
  going
• 5:45
  to
• 5:45
  use
• 5:45
  it
• 5:45
  to
• 5:45
  pick
• 5:45
  orders
• 5:46
  to
• 5:46
  fulfill
• 5:46
  from
• 5:46
  online
• 5:47
  and
• 5:47
  the
• 5:47
  day
• 5:48
  after
• 5:48
  that
• 5:48
  I'm
• 5:48
  going
• 5:48
  to
• 5:48
  use
• 5:49
  it
• 5:49
  to
• 5:49
  receive
• 5:49
  inventory
• 5:50
  in
• 5:50
  the
• 5:50
  back.
• 5:50
  So
• 5:51
  to
• 5:51
  be
• 5:51
  able
• 5:51
  to
• 5:51
  have
• 5:51
  that
• 5:52
  flexibility
• 5:52
  to
• 5:52
  move
• 5:53
  that
• 5:53
  around,
• 5:53
  how
• 5:54
  you
• 5:54
  need
• 5:54
  it
• 5:54
  in
• 5:55
  your
• 5:55
  estate
• 5:55
  on
• 5:55
  any
• 5:55
  given
• 5:56
  day
• 5:56
  is
• 5:56
  really
• 5:56
  important.
• 5:57
  Got
• 5:57
  it.
• 5:57
  All
• 5:57
  right.
• 5:57
  I'm
• 5:58
  not
• 5:58
  even
• 5:58
  sure
• 5:58
  this
• 5:58
  is
• 5:59
  a
• 5:59
  good
• 5:59
  question
• 5:59
  to
• 6:00
  ask,
• 6:00
  honestly,
• 6:00
  Nikki.
• 6:01
  I'm
• 6:01
  not
• 6:01
  even
• 6:01
  sure
• 6:01
  it's
• 6:01
  the
• 6:01
  right
• 6:01
  question,
• 6:02
  but
• 6:02
  I'm
• 6:02
  going
• 6:02
  to
• 6:02
  ask
• 6:02
  it
• 6:02
  anyway.
• 6:04
  Are
• 6:04
  European
• 6:04
  retailers
• 6:05
  ahead
• 6:05
  or
• 6:06
  behind
• 6:06
  their
• 6:06
  US
• 6:07
  counterparts
• 6:07
  when
• 6:08
  it
• 6:08
  comes
• 6:08
  to
• 6:08
  point
• 6:08
  of
• 6:08
  sale?
• 6:09
  You're
• 6:09
  trying
• 6:09
  to
• 6:09
  get
• 6:09
  me
• 6:09
  in
• 6:09
  trouble
• 6:10
  now.
• 6:12
  You
• 6:12
  know,
• 6:14
  it's
• 6:15
  not
• 6:15
  that
• 6:15
  the
• 6:16
  markets
• 6:16
  mature
• 6:17
  differently
• 6:17
  for
• 6:17
  different
• 6:18
  reasons.
• 6:18
  So
• 6:19
  if
• 6:19
  you
• 6:19
  look
• 6:19
  at
• 6:19
  the
• 6:19
  UK
• 6:19
  market
• 6:20
  in
• 6:20
  particular,
• 6:21
  right,
• 6:21
  you
• 6:21
  can
• 6:22
  have
• 6:22
  a
• 6:22
  warehouse
• 6:22
  in
• 6:23
  the
• 6:23
  Midlands
• 6:23
  and
• 6:24
  you
• 6:24
  can
• 6:24
  deliver
• 6:25
  to
• 6:25
  a
• 6:26
  home
• 6:27
  across
• 6:28
  the
• 6:28
  whole
• 6:28
  entire
• 6:28
  country
• 6:29
  in
• 6:29
  about
• 6:29
  four
• 6:30
  hours
• 6:30
  if
• 6:30
  you
• 6:30
  really
• 6:31
  want
• 6:31
  to.
• 6:31
  So
• 6:32
  from
• 6:32
  an
• 6:32
  omnichannel
• 6:33
  perspective,
• 6:33
  like
• 6:33
  leveraging
• 6:34
  store
• 6:34
  Inventory,
• 6:35
  it
• 6:36
  hasn't
• 6:36
  been
• 6:36
  as
• 6:36
  much
• 6:36
  of
• 6:37
  a
• 6:37
  priority
• 6:37
  because
• 6:38
  they
• 6:38
  haven't
• 6:38
  needed
• 6:38
  it.
• 6:39
  But
• 6:39
  now
• 6:40
  they're
• 6:40
  finding
• 6:40
  that,
• 6:41
  you
• 6:41
  know,
• 6:41
  when
• 6:42
  consumers
• 6:42
  come
• 6:42
  into
• 6:43
  stores,
• 6:43
  they
• 6:43
  really
• 6:44
  expect
• 6:44
  the
• 6:44
  full
• 6:45
  estate
• 6:46
  to
• 6:46
  be
• 6:46
  available
• 6:46
  to
• 6:46
  them
• 6:47
  from
• 6:47
  an
• 6:47
  assortment
• 6:48
  perspective.
• 6:48
  And
• 6:49
  so
• 6:49
  now
• 6:49
  retailers
• 6:50
  are
• 6:50
  looking
• 6:50
  at
• 6:51
  much
• 6:51
  more
• 6:51
  on
• 6:51
  the
• 6:52
  save
• 6:52
  the
• 6:52
  sale
• 6:52
  side.
• 6:53
  If
• 6:53
  I
• 6:53
  don't
• 6:54
  have
• 6:54
  it,
• 6:54
  I
• 6:54
  need
• 6:54
  to
• 6:54
  be
• 6:55
  able
• 6:55
  to
• 6:55
  get
• 6:55
  it
• 6:55
  to
• 6:55
  you.
• 6:56
  And
• 6:56
  they
• 6:56
  are
• 6:56
  rethinking
• 6:57
  that
• 6:57
  click
• 6:58
  and
• 6:58
  collect
• 6:58
  to
• 6:58
  really
• 6:59
  be
• 6:59
  more
• 7:00
  leveraging
• 7:00
  the
• 7:00
  store
• 7:01
  inventory
• 7:02
  more.
• 7:02
  I
• 7:03
  think
• 7:03
  just
• 7:03
  the,
• 7:04
  you
• 7:04
  know,
• 7:04
  I've
• 7:05
  got
• 7:05
  to
• 7:05
  be
• 7:05
  able
• 7:05
  to
• 7:05
  serve
• 7:05
  that
• 7:06
  customer
• 7:06
  as
• 7:06
  quickly
• 7:06
  as
• 7:07
  possible
• 7:07
  and
• 7:07
  I've
• 7:07
  got
• 7:07
  to
• 7:08
  make
• 7:08
  sure
• 7:08
  that
• 7:08
  I
• 7:09
  have
• 7:09
  the
• 7:09
  inventory
• 7:09
  available
• 7:10
  to
• 7:10
  capture
• 7:11
  that
• 7:11
  sale.
• 7:11
  If
• 7:12
  I'm
• 7:12
  out
• 7:12
  of
• 7:12
  stock
• 7:12
  in
• 7:12
  the
• 7:12
  warehouse
• 7:13
  and
• 7:13
  I'm
• 7:14
  only
• 7:14
  fulfilling
• 7:15
  from
• 7:15
  the
• 7:15
  warehouse,
• 7:15
  then
• 7:16
  I'm
• 7:16
  out
• 7:16
  of
• 7:16
  stock
• 7:17
  everywhere,
• 7:17
  even
• 7:17
  if
• 7:17
  it's
• 7:18
  sitting
• 7:18
  on
• 7:18
  a
• 7:18
  shelf
• 7:18
  two
• 7:19
  miles
• 7:19
  away.
• 7:19
  So
• 7:20
  that's,
• 7:20
  that
• 7:21
  is
• 7:21
  changing
• 7:21
  things
• 7:22
  significantly.
• 7:22
  That
• 7:22
  is
• 7:22
  a
• 7:22
  dynamic
• 7:23
  that's
• 7:23
  developing.
• 7:24
  Okay,
• 7:25
  all
• 7:25
  right.
• 7:25
  So
• 7:25
  AI,
• 7:26
  you
• 7:26
  mentioned
• 7:26
  it
• 7:26
  before.
• 7:27
  It's
• 7:27
  been
• 7:27
  the
• 7:28
  talk
• 7:28
  of
• 7:28
  the
• 7:28
  town
• 7:28
  at
• 7:28
  the
• 7:28
  conference
• 7:31
  actually.
• 7:31
  I'm
• 7:31
  gonna
• 7:31
  ask
• 7:31
  you
• 7:32
  point
• 7:32
  blank,
• 7:32
  is
• 7:32
  the
• 7:32
  industry
• 7:33
  ready
• 7:33
  for
• 7:33
  it
• 7:33
  or
• 7:35
  do
• 7:35
  you
• 7:35
  think
• 7:35
  things
• 7:35
  still
• 7:36
  need
• 7:36
  to
• 7:36
  happen
• 7:37
  across
• 7:37
  the
• 7:38
  industry
• 7:38
  for
• 7:38
  us
• 7:38
  to
• 7:39
  really
• 7:39
  harness
• 7:39
  it
• 7:39
  in
• 7:39
  a
• 7:40
  way
• 7:40
  that
• 7:40
  ultimately
• 7:41
  I
• 7:41
  think
• 7:41
  all
• 7:41
  of
• 7:41
  us
• 7:42
  probably
• 7:42
  can
• 7:42
  envision
• 7:42
  to
• 7:43
  some
• 7:43
  degree.
• 7:43
  Yeah,
• 7:44
  yeah,
• 7:44
  I
• 7:44
  think
• 7:45
  there's
• 7:45
  definitely
• 7:45
  a
• 7:45
  lot
• 7:46
  more
• 7:46
  to
• 7:46
  be
• 7:46
  done.
• 7:46
  Everything
• 7:47
  that's
• 7:47
  happening
• 7:48
  right
• 7:48
  now
• 7:48
  is
• 7:48
  very
• 7:49
  surface
• 7:49
  level.
• 7:49
  It
• 7:49
  is
• 7:50
  really.
• 7:50
  I'm
• 7:51
  adding
• 7:51
  a
• 7:51
  chatbot
• 7:51
  to
• 7:52
  my
• 7:52
  site
• 7:52
  and
• 7:52
  it's
• 7:53
  doing
• 7:53
  product
• 7:53
  recommendations.
• 7:54
  So
• 7:54
  you
• 7:54
  can
• 7:54
  have
• 7:54
  natural
• 7:55
  language
• 7:55
  search
• 7:56
  and
• 7:56
  you
• 7:56
  can
• 7:56
  have
• 7:56
  natural
• 7:56
  language
• 7:57
  answers
• 7:57
  and
• 7:58
  you
• 7:58
  know,
• 7:58
  I
• 7:59
  can
• 7:59
  say
• 7:59
  what
• 7:59
  kind
• 7:59
  of
• 8:00
  sweater
• 8:00
  should
• 8:00
  I
• 8:00
  wear
• 8:00
  on
• 8:00
  a
• 8:01
  first
• 8:01
  date?
• 8:01
  And
• 8:01
  it's
• 8:01
  going
• 8:02
  to
• 8:02
  recommend
• 8:02
  products
• 8:02
  to
• 8:03
  me
• 8:03
  and
• 8:03
  that's
• 8:04
  all
• 8:04
  great.
• 8:05
  However,
• 8:05
  there's
• 8:06
  a
• 8:06
  lot
• 8:06
  more
• 8:06
  work
• 8:06
  that
• 8:07
  needs
• 8:07
  to
• 8:07
  be
• 8:07
  done
• 8:07
  to
• 8:08
  product
• 8:08
  and
• 8:08
  to
• 8:08
  inventory
• 8:09
  availability
• 8:10
  and
• 8:11
  pricing
• 8:11
  too.
• 8:12
  I
• 8:12
  mean
• 8:12
  a
• 8:12
  lot
• 8:12
  of
• 8:13
  retailers
• 8:13
  have
• 8:13
  a
• 8:13
  very
• 8:14
  different
• 8:14
  strategy
• 8:14
  for
• 8:15
  pricing
• 8:15
  online
• 8:16
  than
• 8:16
  they
• 8:16
  do
• 8:16
  in
• 8:16
  their
• 8:17
  stores.
• 8:17
  And
• 8:18
  if
• 8:18
  you're
• 8:18
  going
• 8:18
  to
• 8:18
  offer
• 8:19
  cross
• 8:19
  channel
• 8:20
  capabilities
• 8:21
  or
• 8:21
  if
• 8:21
  you've
• 8:22
  got
• 8:22
  a
• 8:23
  third
• 8:23
  party
• 8:23
  like
• 8:24
  a
• 8:24
  platform
• 8:24
  LLM
• 8:25
  that's
• 8:25
  crawling
• 8:25
  your
• 8:25
  site,
• 8:26
  it's
• 8:26
  going
• 8:26
  to
• 8:27
  see,
• 8:27
  see
• 8:27
  your
• 8:27
  online
• 8:28
  prices
• 8:28
  and
• 8:28
  it's
• 8:29
  not
• 8:29
  going
• 8:29
  to
• 8:29
  see
• 8:29
  your
• 8:29
  store
• 8:30
  prices.
• 8:30
  And
• 8:30
  are
• 8:31
  those
• 8:31
  the
• 8:31
  prices
• 8:31
  that
• 8:32
  you
• 8:32
  really
• 8:32
  want
• 8:32
  to
• 8:32
  put
• 8:32
  in
• 8:32
  front
• 8:33
  of
• 8:33
  customers?
• 8:34
  So
• 8:35
  there's
• 8:35
  a
• 8:35
  lot
• 8:36
  of
• 8:36
  data
• 8:36
  work
• 8:36
  that
• 8:36
  needs
• 8:37
  to
• 8:37
  be
• 8:37
  done.
• 8:37
  Yeah.
• 8:37
  And
• 8:37
  where's
• 8:38
  that
• 8:38
  scraping
• 8:39
  coming
• 8:39
  from
• 8:39
  too?
• 8:40
  How
• 8:40
  accurate
• 8:40
  is
• 8:40
  it?
• 8:41
  Right,
• 8:41
  let's
• 8:41
  talk
• 8:41
  about.
• 8:42
  So
• 8:42
  if
• 8:43
  you
• 8:43
  pay
• 8:43
  by
• 8:44
  the
• 8:44
  serving
• 8:45
  up
• 8:45
  a
• 8:45
  pdp.
• 8:45
  Right.
• 8:46
  If
• 8:46
  you
• 8:46
  pay
• 8:46
  your
• 8:46
  E
• 8:47
  comm
• 8:47
  provider
• 8:47
  for
• 8:47
  that
• 8:48
  and
• 8:48
  a
• 8:48
  bot
• 8:49
  comes
• 8:49
  and
• 8:49
  asks
• 8:49
  for
• 8:50
  all
• 8:50
  of
• 8:50
  your
• 8:50
  products
• 8:50
  and
• 8:51
  all
• 8:51
  of
• 8:51
  your
• 8:51
  pricing
• 8:52
  and
• 8:52
  all
• 8:52
  of
• 8:52
  your
• 8:53
  inventory
• 8:53
  availability,
• 8:54
  that
• 8:54
  is
• 8:54
  going
• 8:55
  to
• 8:55
  get
• 8:55
  expensive
• 8:55
  very,
• 8:56
  very
• 8:56
  quickly.
• 8:57
  Wow.
• 8:57
  Wow.
• 8:57
  So
• 8:58
  I'm
• 8:58
  curious,
• 8:58
  like,
• 8:58
  so
• 8:59
  as
• 8:59
  you
• 8:59
  think
• 8:59
  about,
• 9:00
  you
• 9:00
  know,
• 9:00
  you
• 9:00
  said
• 9:00
  you're
• 9:00
  a
• 9:00
  futurist
• 9:01
  and
• 9:01
  you're
• 9:01
  thinking
• 9:01
  about
• 9:01
  the
• 9:02
  product
• 9:02
  strategy
• 9:02
  and
• 9:02
  trying
• 9:03
  to
• 9:03
  go
• 9:03
  where
• 9:03
  the
• 9:03
  consumer
• 9:04
  is
• 9:05
  wants
• 9:05
  to
• 9:05
  take
• 9:06
  you
• 9:06
  or
• 9:06
  wants
• 9:07
  to
• 9:07
  take
• 9:07
  the
• 9:07
  industry,
• 9:08
  where
• 9:09
  are
• 9:09
  you
• 9:09
  thinking
• 9:10
  that
• 9:10
  you
• 9:10
  will
• 9:11
  bolster
• 9:12
  or
• 9:12
  fortify
• 9:12
  the
• 9:13
  Aptos
• 9:13
  product
• 9:13
  given
• 9:14
  what
• 9:14
  you're
• 9:14
  seeing
• 9:14
  with
• 9:14
  AI?
• 9:15
  Yeah,
• 9:16
  I
• 9:16
  mean
• 9:16
  for
• 9:16
  us
• 9:16
  right
• 9:17
  now
• 9:17
  it's
• 9:17
  all
• 9:17
  about
• 9:18
  mcp.
• 9:18
  So
• 9:19
  model
• 9:19
  context,
• 9:19
  protocol.
• 9:20
  Think
• 9:20
  of
• 9:21
  them
• 9:21
  as
• 9:21
  like
• 9:21
  super
• 9:22
  powered
• 9:22
  APIs
• 9:23
  that
• 9:24
  make
• 9:24
  not
• 9:25
  just
• 9:25
  data,
• 9:26
  but
• 9:26
  actions
• 9:27
  that
• 9:27
  your
• 9:27
  solutions
• 9:27
  can
• 9:28
  take
• 9:28
  available
• 9:29
  to
• 9:30
  other
• 9:30
  agents
• 9:31
  from
• 9:31
  outside.
• 9:31
  So
• 9:32
  we
• 9:32
  want
• 9:32
  to
• 9:32
  write
• 9:32
  agents,
• 9:33
  of
• 9:33
  course,
• 9:33
  but
• 9:33
  we
• 9:34
  know
• 9:34
  there's
• 9:34
  going
• 9:34
  to
• 9:35
  be
• 9:35
  lots
• 9:35
  of
• 9:35
  other
• 9:35
  agents
• 9:35
  out
• 9:36
  there
• 9:36
  that
• 9:36
  retailers
• 9:37
  either
• 9:37
  are
• 9:37
  going
• 9:37
  to
• 9:38
  buy
• 9:38
  or
• 9:38
  they're
• 9:39
  going
• 9:39
  to
• 9:39
  write
• 9:40
  themselves.
• 9:41
  And
• 9:42
  so
• 9:42
  being
• 9:42
  able
• 9:42
  to
• 9:43
  both
• 9:43
  expose
• 9:43
  the
• 9:43
  data,
• 9:44
  but
• 9:44
  also
• 9:44
  something
• 9:45
  like
• 9:45
  create
• 9:46
  an
• 9:46
  order
• 9:46
  or
• 9:47
  cancel
• 9:48
  an
• 9:48
  order
• 9:48
  or
• 9:49
  add
• 9:49
  a
• 9:49
  customer,
• 9:50
  those
• 9:51
  are
• 9:51
  not
• 9:51
  just
• 9:52
  data
• 9:52
  transfer
• 9:53
  actions.
• 9:54
  They're.
• 9:54
  They're
• 9:55
  actions,
• 9:56
  they're
• 9:56
  verbs.
• 9:56
  Right.
• 9:57
  That
• 9:57
  you
• 9:57
  have
• 9:57
  to
• 9:57
  be
• 9:57
  able
• 9:58
  to
• 9:58
  support.
• 9:59
  So
• 9:59
  for
• 9:59
  us
• 10:00
  it's
• 10:00
  important
• 10:00
  to
• 10:00
  expose
• 10:01
  all
• 10:01
  of
• 10:01
  that
• 10:01
  as
• 10:01
  much
• 10:01
  as
• 10:02
  possible.
• 10:02
  That's
• 10:02
  our
• 10:02
  future.
• 10:03
  Oh
• 10:03
  man,
• 10:03
  this
• 10:03
  is
• 10:03
  good
• 10:04
  stuff.
• 10:04
  This
• 10:04
  is
• 10:04
  good
• 10:04
  stuff.
• 10:04
  All
• 10:04
  right.
• 10:05
  You've
• 10:05
  also
• 10:05
  called
• 10:05
  out.
• 10:06
  I'm
• 10:06
  going
• 10:06
  to
• 10:06
  get
• 10:06
  you
• 10:06
  out
• 10:06
  here
• 10:06
  on
• 10:06
  this.
• 10:07
  You've
• 10:07
  also
• 10:07
  called
• 10:07
  out
• 10:08
  that
• 10:08
  you
• 10:08
  often
• 10:08
  see
• 10:09
  retailers
• 10:09
  and
• 10:10
  this
• 10:10
  is
• 10:10
  true,
• 10:10
  I
• 10:10
  100%
• 10:11
  agree
• 10:11
  with
• 10:11
  you.
• 10:11
  You
• 10:12
  see
• 10:12
  retailers
• 10:12
  confuse
• 10:13
  tech
• 10:13
  investment
• 10:14
  with
• 10:14
  transformation.
• 10:16
  Where
• 10:16
  are
• 10:16
  you
• 10:16
  seeing
• 10:17
  genuine
• 10:18
  business
• 10:18
  model
• 10:19
  leverage
• 10:19
  happening
• 10:20
  throughout
• 10:20
  the
• 10:20
  industry?
• 10:21
  Yeah.
• 10:21
  So
• 10:23
  in
• 10:23
  the
• 10:23
  store.
• 10:24
  Because
• 10:24
  that's
• 10:24
  our
• 10:25
  primary
• 10:25
  frame
• 10:25
  of
• 10:25
  focus.
• 10:26
  I
• 10:26
  will
• 10:26
  say
• 10:27
  that
• 10:27
  the
• 10:27
  retailers
• 10:28
  who
• 10:28
  are
• 10:28
  most
• 10:28
  successful
• 10:29
  in
• 10:29
  adopting
• 10:29
  like
• 10:29
  a
• 10:30
  new
• 10:30
  point
• 10:30
  of
• 10:30
  sale
• 10:30
  or
• 10:30
  mobile
• 10:31
  in
• 10:31
  particular,
• 10:32
  they
• 10:33
  truly
• 10:33
  unleash
• 10:34
  their
• 10:34
  store
• 10:34
  associates.
• 10:35
  A
• 10:36
  lot
• 10:36
  of
• 10:36
  retailers
• 10:37
  now
• 10:37
  have
• 10:37
  what
• 10:38
  they
• 10:38
  would
• 10:38
  consider
• 10:38
  to
• 10:39
  be
• 10:39
  like
• 10:40
  a
• 10:40
  priority
• 10:40
  or
• 10:41
  a
• 10:41
  test
• 10:41
  bed
• 10:41
  store.
• 10:42
  Right.
• 10:42
  A
• 10:42
  store
• 10:43
  where
• 10:43
  the
• 10:43
  store
• 10:43
  manager
• 10:44
  and
• 10:44
  the
• 10:44
  store
• 10:44
  associates,
• 10:45
  the
• 10:45
  lab
• 10:45
  store,
• 10:46
  are
• 10:46
  primed
• 10:47
  like
• 10:47
  their
• 10:48
  receptive
• 10:48
  to
• 10:48
  change.
• 10:49
  They're
• 10:49
  experimental,
• 10:50
  they're
• 10:50
  willing
• 10:51
  to
• 10:51
  try
• 10:51
  stuff
• 10:52
  that's
• 10:52
  really,
• 10:53
  really
• 10:53
  important.
• 10:54
  But
• 10:54
  you
• 10:54
  go
• 10:55
  in
• 10:55
  there
• 10:55
  and
• 10:55
  you
• 10:55
  say,
• 10:56
  okay,
• 10:56
  here's
• 10:56
  a
• 10:56
  mobile
• 10:57
  device.
• 10:58
  How
• 10:58
  do
• 10:58
  you
• 10:58
  want
• 10:58
  to
• 10:58
  use
• 10:58
  it?
• 10:59
  Right.
• 10:59
  And
• 10:59
  really
• 11:00
  pushing
• 11:00
  them
• 11:01
  to
• 11:01
  think
• 11:01
  that
• 11:01
  through.
• 11:02
  I
• 11:02
  was
• 11:02
  just
• 11:03
  visiting
• 11:03
  a
• 11:03
  retailer,
• 11:04
  one
• 11:04
  of
• 11:04
  our
• 11:04
  customers
• 11:05
  who
• 11:05
  sent
• 11:06
  all
• 11:06
  of
• 11:06
  their
• 11:06
  executive
• 11:06
  team
• 11:07
  out
• 11:07
  into
• 11:07
  stores
• 11:08
  and
• 11:08
  said,
• 11:08
  look,
• 11:08
  it's
• 11:09
  been
• 11:09
  too
• 11:09
  long.
• 11:09
  You
• 11:09
  Got
• 11:09
  to
• 11:10
  go
• 11:10
  be.
• 11:10
  You
• 11:10
  got
• 11:11
  to
• 11:11
  go
• 11:11
  work
• 11:11
  a
• 11:11
  store.
• 11:12
  And
• 11:12
  they
• 11:12
  came
• 11:12
  back
• 11:13
  and
• 11:13
  they
• 11:13
  were
• 11:13
  like,
• 11:13
  I
• 11:13
  can't
• 11:13
  believe
• 11:14
  they
• 11:14
  have
• 11:14
  to
• 11:14
  press
• 11:14
  like
• 11:15
  10
• 11:15
  buttons
• 11:15
  to.
• 11:15
  To
• 11:16
  do
• 11:16
  this
• 11:16
  one
• 11:16
  thing.
• 11:17
  Or
• 11:17
  we
• 11:17
  have
• 11:17
  to
• 11:18
  receive
• 11:18
  inventory
• 11:19
  from
• 11:19
  this
• 11:19
  third
• 11:19
  party
• 11:19
  and
• 11:20
  they
• 11:20
  have
• 11:20
  to
• 11:20
  go
• 11:20
  to
• 11:20
  a
• 11:21
  website,
• 11:21
  so
• 11:21
  they
• 11:21
  have
• 11:21
  to
• 11:22
  back
• 11:22
  out
• 11:22
  a
• 11:22
  point
• 11:22
  of
• 11:22
  sale
• 11:23
  in
• 11:23
  order
• 11:23
  to
• 11:23
  do
• 11:23
  that
• 11:23
  because
• 11:24
  we
• 11:24
  can't
• 11:24
  support
• 11:24
  it
• 11:24
  in
• 11:24
  the
• 11:24
  back
• 11:25
  room
• 11:25
  and
• 11:25
  blah.
• 11:25
  And
• 11:25
  like,
• 11:26
  all
• 11:26
  of
• 11:26
  those
• 11:26
  things,
• 11:26
  they
• 11:27
  came
• 11:27
  back
• 11:27
  like,
• 11:27
  oh,
• 11:27
  my
• 11:28
  gosh,
• 11:28
  all
• 11:28
  of
• 11:28
  these
• 11:28
  pain
• 11:28
  points,
• 11:29
  I
• 11:29
  can't
• 11:29
  believe.
• 11:30
  And
• 11:30
  that's
• 11:30
  what
• 11:31
  you.
• 11:31
  You
• 11:31
  gotta
• 11:31
  match
• 11:32
  up
• 11:32
  somebody
• 11:33
  who
• 11:33
  experiences
• 11:34
  those
• 11:34
  pain
• 11:34
  points
• 11:34
  with
• 11:35
  somebody
• 11:35
  who
• 11:35
  can
• 11:36
  explain
• 11:36
  those
• 11:37
  pain
• 11:37
  points
• 11:37
  to
• 11:37
  other
• 11:38
  people
• 11:38
  who
• 11:38
  can
• 11:38
  actually
• 11:39
  do
• 11:39
  something
• 11:39
  about
• 11:40
  it.
• 11:40
  I
• 11:40
  think
• 11:40
  that's
• 11:41
  key.
• 11:41
  If
• 11:41
  you
• 11:41
  just
• 11:41
  throw
• 11:42
  it
• 11:42
  out
• 11:42
  there
• 11:42
  and
• 11:42
  you
• 11:42
  say,
• 11:43
  do
• 11:43
  something
• 11:43
  cool
• 11:43
  with
• 11:43
  it,
• 11:44
  I
• 11:44
  don't
• 11:45
  know
• 11:45
  that
• 11:45
  you're
• 11:45
  going
• 11:45
  to
• 11:45
  get
• 11:45
  what
• 11:45
  you're
• 11:46
  looking
• 11:46
  for.
• 11:46
  And
• 11:46
  I'm
• 11:47
  hopeful
• 11:47
  that
• 11:47
  AI
• 11:47
  helps
• 11:48
  us
• 11:48
  one,
• 11:48
  identify
• 11:49
  where
• 11:49
  those
• 11:49
  gaps
• 11:50
  are
• 11:51
  and
• 11:51
  then
• 11:51
  helps
• 11:51
  us
• 11:52
  quickly
• 11:53
  improve
• 11:53
  them
• 11:53
  faster
• 11:54
  than
• 11:54
  we've
• 11:54
  ever
• 11:54
  been
• 11:54
  able
• 11:55
  to.
• 11:55
  Yeah,
• 11:55
  that's
• 11:56
  my
• 11:56
  hope.
• 11:56
  That's
• 11:57
  my
• 11:58
  golden
• 11:58
  dream
• 11:58
  for
• 11:58
  what
• 11:59
  happens.
• 11:59
  Next,
• 12:00
  Provided
• 12:00
  that
• 12:00
  we're
• 12:01
  not
• 12:01
  in
• 12:01
  this
• 12:01
  massive
• 12:02
  AI
• 12:02
  bubble
• 12:03
  that's
• 12:03
  going
• 12:03
  to
• 12:04
  implode
• 12:05
  and
• 12:05
  bring
• 12:05
  the
• 12:05
  whole
• 12:05
  economy
• 12:06
  down
• 12:07
  just
• 12:07
  to
• 12:07
  keep
• 12:07
  it
• 12:07
  a
• 12:08
  little
• 12:08
  bit
• 12:08
  real.
• 12:09
  Provided
• 12:10
  that
• 12:10
  doesn't
• 12:11
  happen.
• 12:12
  One
• 12:12
  thing
• 12:12
  that
• 12:12
  I
• 12:12
  think
• 12:13
  that
• 12:13
  AI
• 12:13
  is
• 12:14
  really
• 12:14
  going
• 12:14
  to
• 12:14
  change
• 12:14
  for
• 12:15
  retail
• 12:15
  is
• 12:15
  it
• 12:16
  will.
• 12:16
  It
• 12:16
  makes
• 12:17
  it
• 12:17
  so
• 12:17
  much
• 12:17
  faster
• 12:18
  to
• 12:18
  write
• 12:18
  integration,
• 12:19
  like
• 12:19
  agents
• 12:20
  can
• 12:20
  write
• 12:20
  integration
• 12:21
  for
• 12:21
  you.
• 12:22
  Integration
• 12:22
  has
• 12:23
  been
• 12:23
  such
• 12:23
  a
• 12:23
  huge
• 12:23
  pain
• 12:24
  point
• 12:24
  for
• 12:24
  retail,
• 12:25
  and
• 12:26
  in
• 12:26
  five
• 12:26
  years,
• 12:26
  that
• 12:27
  could
• 12:27
  go
• 12:27
  away
• 12:27
  completely.
• 12:28
  That's
• 12:28
  crazy,
• 12:28
  right?
• 12:29
  Great
• 12:29
  point
• 12:29
  to
• 12:29
  end
• 12:29
  on,
• 12:30
  too.
• 12:30
  Well,
• 12:30
  Nikki,
• 12:31
  thank
• 12:31
  you
• 12:31
  so
• 12:31
  much.
• 12:31
  This
• 12:31
  is
• 12:32
  great,
• 12:32
  man.
• 12:32
  What
• 12:33
  wonderful
• 12:34
  banter
• 12:34
  back
• 12:34
  and
• 12:34
  forth.
• 12:35
  That
• 12:35
  was
• 12:35
  fabulous.
• 12:36
  All
• 12:36
  right,
• 12:36
  Nikki
• 12:37
  from
• 12:37
  aptos.
• 12:37
  And
• 12:38
  thanks
• 12:38
  to
• 12:38
  Vuzion
• 12:39
  and
• 12:39
  the
• 12:39
  Retail
• 12:40
  Technology
• 12:40
  show
• 12:40
  for
• 12:41
  partnering
• 12:41
  with
• 12:42
  us
• 12:42
  and
• 12:42
  helping
• 12:42
  us
• 12:42
  to
• 12:42
  bring
• 12:43
  you
• 12:43
  all
• 12:43
  this
• 12:43
  great
• 12:44
  content
• 12:44
  all
• 12:45
  week
• 12:45
  long
• 12:45
  with
• 12:46
  great
• 12:46
  executives
• 12:46
  like
• 12:46
  Nikki
• 12:47
  herself.
• 12:47
  And
• 12:48
  on
• 12:48
  behalf
• 12:48
  of
• 12:48
  all
• 12:48
  of
• 12:48
  us
• 12:48
  at
• 12:49
  omnitalk,
• 12:49
  as
• 12:49
  always,
• 12:50
  be
• 12:50
  careful
• 12:50
  out
• 12:50
  there.