Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Building Unforgettable Businesses: Sales, Sweaty Startups & More

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Building Unforgettable Businesses: Sales, Sweaty Startups & More · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome, my name is Tavishima Ayede.
• 0:05
  I solve sales and marketing challenges and I'm making
• 0:08
  today's recording at an undisclosed location in Abuja.
• 0:11
  But yes, I'm outside, so expect to hear some interruptions in
• 0:14
  the background. Now, the goal of this podcast is
• 0:17
  business education. So please do me a favour and
• 0:20
  spread the word so that your friends and family members in
• 0:23
  Nigeria and abroad can benefit from the questions that we
• 0:26
  tackle. They can do that by subscribing
• 0:28
  on Spotify, YouTube, Apple or any player of their choice.
• 0:32
  And if you'd love to connect with me, then call SMS or
• 0:35
  WhatsApp me on 08064662140. Now today on the podcast, I
• 0:43
  would like to continue this conversation on Purple cows.
• 0:47
  Yes, we're going to get some more thought on Purple Cows.
• 0:51
  Now, for those of you who are wondering, purple cows, what is
• 0:54
  a purple cow? This is a business podcast.
• 0:56
  Why are we talking about cows? And if that's the case, then I
• 1:00
  mean, she didn't listen to the prior episode.
• 1:03
  Now, when we say purple cows, we're talking about ideas that
• 1:07
  have been expressed by a business author.
• 1:09
  His name is Seth Godin. That is Seth.
• 1:13
  And then Godin. GODIN and he has lots of
• 1:18
  interesting ideas about building extraordinary businesses,
• 1:23
  businesses or business ideas or business products that you build
• 1:27
  the marketing into the product itself so that you, the business
• 1:32
  owner, you have no need to promote, no need to advertise,
• 1:37
  no need to sell. The thing itself that you are
• 1:41
  building will just continue to sell itself and promote itself
• 1:45
  because The thing is an extraordinary product.
• 1:50
  It's an extraordinary service. It's an extraordinary business.
• 1:54
  So those are the ideas behind Seth Gordon.
• 1:57
  And the reason why he came up with the idea of purple cows was
• 1:59
  because if you're walking by a field and you see cows, you
• 2:04
  know, normal, normal, you see them white and black, maybe
• 2:08
  brown. But the moment you see a purple
• 2:10
  cow, you will stop. You will notice and you will
• 2:13
  talk to other people about it. So the purple cow is just a
• 2:17
  metaphor. If you'd like to know some more
• 2:18
  about the idea, especially ideas as expressed in the book, then
• 2:22
  when you're done listening to this episode, go listen to the
• 2:25
  prior episode that was recorded just before this one.
• 2:27
  And you get caught up to speed. But based on the feedback I've
• 2:33
  gotten from the episode, you know, a comment on the episode,
• 2:36
  people sending me messages, I figure, let me just come online,
• 2:41
  you know, one more time and just say a few more thoughts.
• 2:46
  Now, there's one thing I didn't do in the previous episode,
• 2:50
  which was to give examples of businesses that Seth Gordon
• 2:55
  regards as purple cows because he he spoke about a lot.
• 3:00
  And to be honest, one of the reasons why I stay away from
• 3:03
  those sorts of businesses is because they're not entirely
• 3:06
  relatable to the Nigerian experience.
• 3:09
  And if you've been listening to this podcast for any length of
• 3:11
  time, you know that I made it my mission to only talk about these
• 3:14
  ideas to the extent that the average Nigerian person can
• 3:18
  relate. Because the reason why a lot of
• 3:21
  you have found this podcast and love this podcast and continue
• 3:25
  to listen and continue to comment and continue to share is
• 3:28
  precisely because I'm talking about things in Nigerian
• 3:30
  context. Because other podcasts with a
• 3:35
  Nigerian podcast trying to talk about business or American
• 3:37
  podcasts trying to talk about business, you know, everybody's
• 3:40
  in love with Fang and basically North American businesses and
• 3:50
  things like that. Oh, by the way, Fang is
• 3:52
  Facebook, Amazon, what again? Facebook, Amazon, the end is for
• 3:56
  what now? I can't remember.
• 3:58
  Is it Fang or something, any Facebook, Amazon, Google and
• 4:03
  something I can't remember, you know, those those sorts of
• 4:05
  businesses and you know, that's beyond the Nigerian experience
• 4:10
  for now. But of course, you know, people
• 4:12
  want us to head there. So we're heading there.
• 4:14
  So, you know, with calorie wise and with money point and OPI and
• 4:20
  you know, things like that, you know, and junior and conga, you
• 4:25
  know, people are trying to, you know, get us into that big boy
• 4:29
  space, you know, that big girl space in quote, where we build
• 4:33
  companies with, you know, billion dollar valuations and,
• 4:37
  you know, international behemoths.
• 4:39
  So yes, we we are heading there, but we're not quite there yet.
• 4:43
  So that's the reason why I didn't give example of purple
• 4:45
  cows. I didn't talk about some example
• 4:48
  of purple cows that Seth Godin gave in his book.
• 4:51
  But anyway, I want to talk about examples that Seth Godin gave of
• 4:56
  purple cows and then use it to illustrate the point that I was
• 4:59
  trying to make in the previous episode.
• 5:00
  I'm thinking maybe if I talk about some of those companies
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  using a very, very concrete case study, some of you understand
• 5:09
  where I'm heading now in South Gordon's book, the bubble counts
• 5:13
  that he gave, example he gave was Apple.
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  And that's the reason why whenever I'm talking about this
• 5:20
  whole thing of somebody says aren't a portal, I can sell
• 5:22
  itself. I hope you guys see the reason
• 5:24
  why I'm always picking on Apple is precisely because everybody,
• 5:28
  when they say build a company or build a product that sells
• 5:31
  itself, they will say Apple. And I want to bash this idea
• 5:35
  into its call. I want to kill this idea that
• 5:38
  Apple is a company or Apple released a product that sold
• 5:44
  itself. But anyway, Seth Gordon says
• 5:46
  Apple is an example of a purple cow because they build an
• 5:51
  innovative product and what they were selling is lifestyle.
• 5:56
  Of course, for those of you who have listened to previous
• 5:59
  episodes where I spoke about Apple, you remember that I've
• 6:02
  said that Apple was not built on the back of an individual
• 6:05
  product. The product already existed.
• 6:08
  The product was built by Nokia. Sorry, it wasn't Nokia.
• 6:14
  I can't remember. Anyway, I'm not saying that the
• 6:16
  product had already existed. It had been built by several
• 6:20
  people before. Some people did not think it was
• 6:25
  right before market, it was ahead of its time or, you know,
• 6:29
  all kinds of things. But the challenge was not that
• 6:34
  the product didn't exist. The challenge was we need to
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  find a way to market the product.
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  And you already hear about the way that I'm talking about these
• 6:44
  things. You can see now that there's
• 6:45
  concerted human effort that is going into moving this thing
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  into the market. The product already existed.
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  It didn't sell itself. A missionary and evangelist, a
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  prophet had to introduce this thing into the market, which is
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  the role that our boy, what's his name again?
• 7:09
  The guy behind Apple. OK, can't believe I've forgotten
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  his name. And you know, these things
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  happen. So that is the role that he had
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  to assume. So somebody had to introduce
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  this thing to the public with a certain degree of showmanship.
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  And Steve Jobs ahead, that's his name, Steve Jobs.
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  We all know Steve Jobs was a very good guy when it comes to
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  showmanship. That's the reason why I said
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  that. It is showmanship that sold the
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  iPhone. Showmanship, merchandising,
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  advertising, branding, That is what sold the iPhone.
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  The iPhone did not sell itself. Hope you guys are listening.
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  I don't know why this myth persists that there is a product
• 8:03
  that will sell itself. The product already existed.
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  The people who had it before did not know how to sell it.
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  A master salesman came on board and his name was Steve Jobs.
• 8:21
  And Steve Jobs had incredible showmanship and got on stage and
• 8:27
  did the lights and did the sounds and did the branding, the
• 8:31
  advertising, the merchandising, the everything dramatically.
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  He stood on stage, he held a thing in his hands and he said,
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  imagine 1000 songs in your pocket.
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  Is it the iPhone that is selling itself or is it a human being
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  that is standing on stage doing all these dramatics?
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  But anyway, those of you who want to be deceived, that is a
• 8:58
  product that will sell itself continue.
• 9:02
  And that's the reason why I get on these rants, because some of
• 9:06
  you believe that there's a magic product that will sell itself
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  and you get locked into this idea and you start pursuing
• 9:13
  perfection. But for how long?
• 9:20
  I'm in the kitchen, I'm cooking up something, I'm working on it.
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  It's in development. It will drop soon launching.
• 9:28
  So, so, so and so I'm planning and planning and planning and
• 9:31
  planning and planning on this perfect product.
• 9:36
  Meanwhile, there's another way. Anyway, it's too early in the
• 9:39
  podcast episode to rent. So Seth Gordon says Apple is an
• 9:44
  example of a purple cow because they built an innovative product
• 9:49
  and they were selling lifestyle. Yes, Apple was selling
• 9:53
  lifestyle, that one is correct, but you can only hear from the
• 9:56
  language. They were selling lifestyle.
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  The iPhone was not selling itself.
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  Then he gave another example of Starbucks because Starbucks
• 10:09
  revolution revolutionized the coffee shop experience.
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  You know, you have coffee, yes, but you're having coffee, you
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  know, in the nice, nice environment, you know, nice
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  music, you know, polite barristers, you know, things
• 10:22
  like that. Then he gave another example of
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  JetBlue, the American airline. And for them they were, you
• 10:33
  know, they came up with their in flight entertainment, you know,
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  so all these things that you're flying from Niger to UK and then
• 10:39
  you watch the latest movie because there are TV screens at
• 10:42
  the back of the chair, you know. So according to Seth Godin and a
• 10:46
  couple of people is JetBlue that came up with all that.
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  Then another example that he gave was a Dyson.
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  Dyson They have they build vacuum cleaners, you know,
• 10:55
  things like that. And for Dyson is about superior
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  design. Let me not lie because my
• 11:01
  brother, he's still in he lives in the UK with his family.
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  They have two Dyson vacuum cleaners.
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  And I would like those things are science.
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  I mean, they look science fiction as as in correct design.
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  I would like, I like to buy one too.
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  And then he also mentioned Google as an example of a purple
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  cow because, you know, they have clean interface and then stuff
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  like that. And you know, on and on and on.
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  Plenty companies. But you already see why I don't
• 11:30
  like to engage with some of these companies because for the
• 11:32
  average Nigerian, Apple, Starbucks, JetBlue, Dyson,
• 11:36
  Google, to be honest, I probably have lost like half of the
• 11:39
  audience here because they're like, you know, Dyson.
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  How many Nigerians know of a Dyson?
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  Yes, we all use Google, but you know JetBlue.
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  Anyway, S Gordon's thesis is very simple.
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  He tries to emphasize having a remarkable product over
• 11:59
  traditional marketing. So far, there's S Gordon.
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  The point is, have a remarkable product.
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  Don't worry too much about traditional marketing.
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  I'm not one person who pits these ideas against themselves.
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  I believe you need both have a remarkable product and then pay
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  attention to traditional marketing is not one or the
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  other. All I'm just trying to say is
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  that this whole thing of I will create a remarkable product and
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  the product will do all the rest is absolute in my own opinion.
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  Upload BS. However, let us realise one
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  thing. The whole thing about the purple
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  cow is we'll create a product, a remarkable product, and it's
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  going to generate interest. But my idea is this interest
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  alone does not guarantee revenue.
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  Let me repeat, interests that people are interested is not
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  going to guarantee revenue. You still have to come up with
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  some sort of mechanisms that will convert interest into sales
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  or revenue. So for Google and Netflix, those
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  are some of the companies that he pointed out as purple cows.
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  What they did was they came, they were using a formula that
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  our tech brothers and sisters called PLG Product LED growth.
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  That means you create a remarkable product, something
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  with a wonderful UX. That's a user experience, but
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  then you're on boarding, has to be on point.
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  The website has to be the website.
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  Do whatever it is that you do. It has to be wonderful so that
• 13:53
  people can be automatically on boarded and then you get
• 13:58
  millions of people using it. That's called the freemium
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  business model. And then you're not able to make
• 14:05
  some money because you're able to get some people to convert to
• 14:10
  pay a premium, something on the premium package.
• 14:14
  So in the beginning, remember Netflix was at some point next,
• 14:20
  I can't remember in the UK by Niger, at some point, you know,
• 14:23
  Netflix was, was free. We all downloaded and we're all
• 14:26
  watching. It was free.
• 14:28
  And then small by small, they started introducing small, small
• 14:31
  payments. But anyway, let me not go into
• 14:35
  the weeds, but bottom line, what I'm just trying to say is this.
• 14:37
  So Google and Netflix is not saying the whole thing sold
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  itself. Yes, we needed something with a
• 14:44
  superior design and all that, and we have to come up with
• 14:48
  something that has wonderful user experience.
• 14:52
  But the whole thing is, at the end of the day, what they
• 14:56
  employed was a freemium business model.
• 14:58
  And that was what, sorry, how do I put it?
• 15:02
  Now they use their premium business model.
• 15:04
  We're able to get enough people on board and then after that
• 15:07
  we're able to generate sales by increasing, by working on their
• 15:15
  conversions. Then just put it that way,
• 15:16
  eventually I'll start getting people to pay money, excuse me.
• 15:20
  And that's what leads to a profitable company at the end of
• 15:22
  the day. Then Apple and Starbucks, for
• 15:28
  them, the reason why we're able to be successful is because they
• 15:31
  had physical retail presence. I mean physical stores, but you
• 15:37
  had to do lots of merchandising to make these things stand out.
• 15:41
  And then you also needed well trained order takers, you know,
• 15:46
  your servers in Starbucks, the person standing behind the
• 15:48
  counter. And then for Apple, I think they
• 15:51
  used to call them Apple Geniuses.
• 15:53
  I'm not sure what they're called now.
• 15:54
  You know, the people who stand behind the counter and who can
• 15:58
  answer all your questions when it comes to Apple and iPad and
• 16:02
  MacBook and or what not. Because let's face it, the
• 16:06
  MacBook does not explain itself. The iPad does not explain
• 16:08
  itself. You still need a human being to
• 16:10
  be able to explain these sorts of things.
• 16:12
  So deliberate thought was given about how you are going to
• 16:15
  design the store, how you're going to merchandise and the
• 16:19
  store, how you're going to train the people there who are order
• 16:22
  takers, what you're going to call them.
• 16:25
  So you don't call them sales boys or sales girl, you call
• 16:28
  them barista. You don't call them sales boy or
• 16:32
  sales girl, you call them Apple Genius.
• 16:35
  I now train them to look the part.
• 16:38
  You train them to sound the part because they didn't just hire
• 16:41
  anybody and put no shops. But I'm hoping that you guys are
• 16:44
  going to see that there's more to this than just create a
• 16:48
  remarkable product. How are we going to design the
• 16:53
  sales funnel? What are the conversion points?
• 16:57
  When are we going to try and convert?
• 17:00
  What strategies are we going to try and use to convert?
• 17:03
  That is when you start talking on the level of Google and
• 17:05
  Netflix. Then when it comes to the level
• 17:07
  of Apple and Starbucks, this product that we have designed,
• 17:11
  how we merchandise it, how will we put it in the right light,
• 17:14
  How will we put it in the right environment?
• 17:16
  Where are we going to place our stores?
• 17:18
  That is also very important because if you notice, they
• 17:21
  didn't create the first set of stores and they didn't come and
• 17:24
  put them all in in in Oshodi in Nigeria.
• 17:29
  Where did they put them in Choice real estate in America.
• 17:35
  They're taking advantage of branding, taking advantage of
• 17:37
  positioning, taking advantage of merchandising.
• 17:41
  Then when people walk into the store, we need to have human
• 17:44
  beings to introduce them to the product.
• 17:48
  Once you now put human beings in the mix and you put them in the
• 17:51
  store, what do you call these people?
• 17:53
  In Nigeria? We call them sales boy, sales
• 17:56
  girl. In America in in the case of
• 18:01
  Apple, you say no, no, no, we can't call them sales boy and
• 18:04
  sales girl. We'll call them Apple genius.
• 18:09
  But is the role not the same? Is somebody not doing the
• 18:13
  selling anyway? See, The thing is, if we pick
• 18:18
  any of these companies, Starbucks, JetBlue, Dyson, you
• 18:22
  know, we can go on and on and on and on and on and on and on.
• 18:24
  But well, at the end of the day, I'm entitled to my own opinion
• 18:28
  and I guess I can force you guys to come over to my own side.
• 18:32
  All I'm just saying is that please do not be deceived that
• 18:36
  there's a perfect product that sells itself or else you end up
• 18:39
  like most people who spend all their time designing, designing,
• 18:42
  designing and nothing gets done because they expect the products
• 18:46
  to do the thing. What?
• 18:49
  You are the one that has to do the thing.
• 18:51
  You are the one that has to introduce your product to your
• 18:53
  service, to the market. In fact, since everybody starts
• 18:57
  talking, keeps talking about Steve Jobs, let me rest my case
• 19:00
  on Steve Jobs. Yes, go ahead, design the best
• 19:02
  product in the world, but be ready to stand on stage.
• 19:06
  Make no mistake, Steve Job, he Chief Jobs, he stood on stage
• 19:12
  with the glasses and the turtleneck sweater and within
• 19:17
  the jeans and the Nike shoes and you know, him looking all casual
• 19:23
  and relatable and everything that was a well orchestrated,
• 19:26
  thought out, what's the word performance?
• 19:34
  It was a performance. So build your remarkable
• 19:37
  product. All I'm telling you is that get
• 19:39
  ready, stand on stage and perform.
• 19:45
  You have to do something. Just pick the one that you're
• 19:48
  willing to do. Anyway, let me introduce you
• 19:55
  guys to a different way of looking at things.
• 19:57
  There's this guy, he's on Twitter.
• 20:00
  His name is Nick Cuba. He also has a podcast.
• 20:03
  His podcast is called Sweaty Stand Up.
• 20:06
  Now, like me, Nick Cuba also doesn't like hearing all these
• 20:10
  BS that people talk about. And this is Nick Cuba's point of
• 20:13
  view. There's one New Cuba thinks,
• 20:16
  excuse me, New Cuba says that there are too many.
• 20:19
  By the way, he's American. He says that there are too many
• 20:22
  American boys and American girls that are looking at all these
• 20:26
  things and thinking that they must build revolutionary
• 20:28
  product. Revolutionary idea.
• 20:31
  He says it works, but the problem is it's a game that not
• 20:35
  too many people can win. And it involves raising lots of
• 20:39
  venture capital. You need to go and collect money
• 20:41
  from lots of people and even at that is not a guarantee.
• 20:44
  So Nick Cuba's podcast is called Sweaty Startup.
• 20:47
  And his his philosophy is this, that there are other kinds of
• 20:50
  businesses that are not as sexy. They're not sexy at all.
• 20:56
  And the people who are running these businesses are less than
• 20:59
  average. So those of you who have more
• 21:03
  than average common sense, if you enter that business, you're
• 21:05
  already determined to succeed. The example that he gives us,
• 21:09
  his own business, new Cuba's business is in the storage
• 21:15
  space. Storage space.
• 21:18
  So he will go and rent a building or buy a building.
• 21:22
  When you want to park house or when you want to going through
• 21:26
  life changes or something and you need a space to go and store
• 21:29
  your things, you will go and give him money and you will
• 21:32
  store your things there. That is all.
• 21:34
  His business is storage. That is all.
• 21:38
  My guy I know they build house, nothing.
• 21:40
  His own is just storage space. I want to park house.
• 21:44
  I don't know where to put my things in the meantime.
• 21:47
  So organic. Give me two containers, let me
• 21:51
  put my books, let me put my everything.
• 21:53
  He will say it is so, so, so and so amount.
• 21:55
  I'll give him money. He will keep the things there.
• 21:57
  That's all. People are renting space and he
• 22:01
  gives all kinds of example, toilet cleaning, people who are
• 22:05
  cleaning gutter, people who are in the people who are in the in
• 22:10
  the trades, air conditioner installing, solar installing,
• 22:13
  you know, things like that. People who are running these
• 22:16
  businesses, they don't have two heads.
• 22:18
  So those of you who are very smart and you have two heads and
• 22:21
  you just come in and you just operate it better than the other
• 22:23
  people, you are bound to succeed.
• 22:25
  And the Cuba is currently doing like 30-40 million every single
• 22:29
  year on top. What on top?
• 22:31
  Storage, storage space. When you want to put your book
• 22:39
  somewhere, when you want to store your clothes somewhere,
• 22:41
  when you want to store your whatever, somewhere you go, you
• 22:44
  pay him money. He will give you a key, he will
• 22:45
  say, OK, this is your whatever. And then every month I'll be
• 22:49
  every year you're paying the rent for that space.
• 22:51
  That is all he does now in my own state where I come from, in
• 23:00
  Nigeria, from venue state, because the gist is not
• 23:03
  verified, I'm not going to call the family name, but supposedly
• 23:06
  one of the, the first big boy that we have from our own state
• 23:10
  as in modern, you know, billionaire, although the family
• 23:13
  is no longer in that billionaire space because that guy is long
• 23:15
  since dead. And you know, he married a bunch
• 23:18
  of women. And you understand you, you know
• 23:21
  how it works. You can't be a billionaire.
• 23:22
  But The thing is, if you go and marry 50 wives and each wife has
• 23:25
  ten children, by the time you die, your estate will now be you
• 23:29
  see the mathematics? Which is why I think that please
• 23:33
  young men, when we hammer let's stop this whole thing off, you
• 23:35
  know, going to go and marry 20 wives.
• 23:37
  Like what for? Like relax, what are you
• 23:39
  chasing? The one wife that you have is
• 23:43
  enough for you. Like countdown.
• 23:46
  I really honestly don't know why you're pursuing anyway.
• 23:48
  So it is rumored that the guy made his money because back when
• 23:52
  he was in the UK in those days, he was in the sheet parking
• 23:57
  business and then he came back to Nigeria, West Africa and then
• 24:00
  continued the sheet parking business and then that's how he
• 24:02
  made his money. Now sheet parking business, it
• 24:05
  doesn't sound glamorous. So how many people want to get
• 24:08
  involved in sheet parking business?
• 24:10
  Definitely not me. So The thing is you listening to
• 24:13
  this podcast now, if you are smarter than the average person
• 24:16
  and you get involved in the sheet parking business and
• 24:18
  you're smarter than this other people, you manage it better.
• 24:21
  You run it like a proper business with some proper
• 24:23
  marketing, your operations are on point.
• 24:26
  Maybe you do some principles of lean operations, managing your
• 24:30
  costs. You see how you can enter into
• 24:34
  some unsexy businesses and then just blue.
• 24:38
  So it would be nice if we all get involved in sexy businesses,
• 24:42
  raise a bunch of venture capital, start that next big
• 24:44
  Nigerian international conglomerate, build a remarkable
• 24:49
  product, something, something, something.
• 24:51
  But life can be a lot easier. Life can be a lot easier.
• 24:58
  Anyway, it's been 30 minutes, so let me just bring this thing to
• 25:01
  a close because some of you be wondering like, look, what's
• 25:03
  this guy on about and why is he paying by the whole matter?
• 25:05
  I'm just paying by the matter because there are people who are
• 25:07
  sitting down waiting for the perfect product.
• 25:13
  I've told you guys about this before, so let me repeat it
• 25:15
  again. There's one of my friends who
• 25:17
  are supposed to have started podcasting.
• 25:19
  In fact, three of us that should have started podcasting.
• 25:22
  One, the lady came from a televisions, televisions
• 25:27
  background. The other guy was a lawyer just
• 25:31
  like me. Well, not as in we're both in in
• 25:34
  school together and the hero was trying to get into podcasting.
• 25:38
  The first lady, she wanted everything to be perfect.
• 25:42
  I've been podcasting for five years now.
• 25:44
  Guess how many podcast episodes she has?
• 25:46
  Zero. She never started.
• 25:48
  Then the other guy, he wanted his podcast to be perfect, so he
• 25:52
  went ahead and he made the perfect podcast episode.
• 25:55
  I listened to it and I was impressed.
• 25:57
  The sound was on point, the editing was on point.
• 26:00
  He even synced background music to it and everything.
• 26:04
  And the podcast was beautiful. I had off my heart to him.
• 26:06
  But it's been five years. Guess how many podcast episodes
• 26:09
  that he has out? One.
• 26:11
  Now look at me. I'm sitting in the car.
• 26:14
  I'm in the car lot. I just wound down the window.
• 26:16
  So I wound up the windows. The podcast is not perfect.
• 26:20
  Sometimes you might say I'm rambling, you hear people
• 26:22
  quarreling in the background. But it's been five years, I have
• 26:26
  done over 1000 imperfect episodes and I am now gaining
• 26:31
  revenue from my podcast. The people who wanted to create
• 26:35
  a remarkable product, what did they do?
• 26:37
  They wasted time in innovating, wasted time in creating the
• 26:41
  perfect product. The reason why I combat some of
• 26:44
  these ideas. But anyway, you should listen to
• 26:47
  Seth Gordon because to be honest, he has more money than I
• 26:49
  do. And you know, they say the taste
• 26:51
  of the pudding is in the cooking.
• 26:52
  I mean, how do they say it? So actually, you should listen
• 26:55
  to Seth Gordon because he has more money than I do.
• 26:56
  So listen, I won't be making that money in dollars.
• 26:59
  But what I'm just trying to say is this whole thing of
• 27:01
  perfection, remarkable product. Too many people waste time in at
• 27:06
  the design stage and then they never start.
• 27:09
  So please, some of you take a chance.
• 27:11
  Be like me Cuba, be like me. Come over to the on sexy side,
• 27:14
  come over to the, you know, whatever side I shall just
• 27:18
  start. And have some faith in yourself
• 27:23
  and learn the things that you need to learn.
• 27:26
  But have faith that you will be able to sell this product.
• 27:30
  You will be able to get the skills necessary to be able to
• 27:33
  find your ideal customer. Talk to them, find out what they
• 27:37
  need, deliver value, capture value in the process.
• 27:41
  Have some faith in yourself. Just start.
• 27:43
  No matter how unsexy, no matter how unrefined, no matter how
• 27:47
  unfinished your product is, please just start.
• 27:51
  Anyway. Don't worry, after this you
• 27:52
  won't hear about purple cows anymore.
• 27:54
  After all, this is a sales podcast so actually should be
• 27:56
  talking about how you sell your product.
• 27:58
  I shouldn't be bashing another person for his own stuff anyway.
• 28:03
  So yeah, that's all. Remember if you'd love to
• 28:06
  connect with me then call SMS or WhatsApp me on 08064662140.
• 28:13
  Thank you very much for your time and attention.
• 28:14
  I'll catch you next time. Same place in your headphones
• 28:17
  and your speakers. And don't worry, after this you
• 28:19
  will not hear me say anything about again about purple cows.
• 28:22
  I'll just focus on, you know, how we can sell and make our
• 28:25
  businesses better.