Ready for TikTok Shop? Your Customers most certainly are! #LTM157

Let's talk Marketplace · Jul 9, 2026 · 42m · transcript

Is TikTok Shop an e-commerce channel or a marketing channel? Ask ten marketplace managers right now and you'll get ten different answers – and that confusion is exactly where this episode starts.

Ingrid and Valerie sit down with Max Burianek, Head of TikTok Shop Germany, who built the platform's UK business before bringing it to Germany. Germany is scaling faster than the UK did at the same stage after launch – driven by sellers leaning into content and creator collaboration from day one. The price tag has gone up too – commissions in Germany just rose from 5% to 7–9%. Particularly telling…