Latest / Thriving Minds with Alberto Zandi
Leading Functional Mushroom Brand: How I Built a Multi-Million Brand from Mushrooms
In just a few years, DIRTEA has grown from a bold idea into the UK’s leading functional mushroom brand, stocked in the country’s biggest retailers and trusted by thousands of customers.
But behind the scenes is a story very few founders would have the courage to share.
In this episode of Thriving Minds, Alberto Zandi sits down with Andrew Salter, Co-Founder of DIRTEA, the UK's leading functional mushroom company, to explore what it really takes to disrupt an industry, build a brand with purpose, and perform at your highest level.
This isn’t a conversation about trends. It’s a deep dive into…
The skinny
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