Latest / Imperfect Marketing / Episode 124: The Human Touch: Essential Ingredient in AI-Curated Content

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Episode 124: The Human Touch: Essential Ingredient in AI-Curated Content · Imperfect Marketing

• 0:29
  Speaker 1: Hello and welcome back to another episode of Imperfect Marketing.
• 0:32
  Speaker 1: I'm your host, kendra Corman, and today I am joined by David Foreman.
• 0:37
  Speaker 1: They joke around the office that David was writing code in the womb, but the truth is not that far off.
• 0:44
  Speaker 1: He started building websites in middle school, before the internet was even a thing.
• 0:48
  Speaker 1: Even while he was pursuing other career paths, that passion never went away.
• 0:53
  Speaker 1: Then we had a full-time job in retail.
• 0:56
  Speaker 1: David started and ran Clarity Creative Group, a digital marketing agency on nights and weekends, and now it's his full-time gig right.
• 1:05
  Speaker 2: Oh, absolutely All right.
• 1:07
  Speaker 1: So it's probably your full-time plus gig, right.
• 1:11
  Speaker 2: That's what it feels like now nights and weekends doing this and not retail.
• 1:16
  Speaker 1: There you go, so welcome.
• 1:18
  Speaker 1: Thank you so much for being on the show.
• 1:19
  Speaker 1: I'm really excited because you are big into content creation.
• 1:25
  Speaker 1: I love content, I love consuming it, I love creating it, all of it.
• 1:28
  Speaker 1: And we were just actually, before we started recording, talking about AI and that it's a safe topic to talk about.
• 1:36
  Speaker 1: So let's go ahead and get started.
• 1:39
  Speaker 1: I think that the biggest AI that people talk about is chat, gpt, yep, so what are your thoughts on it?
• 1:47
  Speaker 2: Okay, the five-second feelings is that it is to be honest with you, it's awesome, it's phenomenal.
• 1:56
  Speaker 2: It is to me, I think, what we've always dreamed, even like what we dreamed like an assistant could be.
• 2:03
  Speaker 2: And while not perfect right perfect for imperfect marketing it can be a good tool.
• 2:11
  Speaker 2: It's a tool in your tool belt, right?
• 2:13
  Speaker 2: It's no difference than having a hammer and a screwdriver, right?
• 2:16
  Speaker 2: Having chat GPT as a anybody producing content or anything that you might need that kind of assistance with.
• 2:26
  Speaker 2: Chat GPT can be there.
• 2:28
  Speaker 2: It's not going to solve all your problems.
• 2:30
  Speaker 2: It's not going to fold your laundry, obviously it's not going to be the thing that writes every piece of content for you, but if you're a solo entrepreneur or just need to run something by somebody, it's just great to just be there and can again lead to helping you with your voice.
• 2:53
  Speaker 1: I love that because, yes, it is a great tool.
• 2:55
  Speaker 1: It is not the end all be all, it's not the answer to everything.
• 2:59
  Speaker 1: I think it helps increase our efficiency and our effectiveness to a point.
• 3:04
  Speaker 1: I was writing a social post for a client the other day and they were at this great event talking about great things and I could not think about anything else other than the hard work.
• 3:16
  Speaker 1: I put the social literally.
• 3:19
  Speaker 1: I think I had great three times in one post and I'm like, yeah, it's really not going to work.
• 3:24
  Speaker 1: So I put it into chat GPT and I was like, oh, that's much better.
• 3:28
  Speaker 1: But it gave me some help with that.
• 3:33
  Speaker 1: For another client, I was working on it.
• 3:35
  Speaker 1: We created a draft and then started editing from there.
• 3:39
  Speaker 1: But it's I think it needs that human interaction and it's only as good as what it's given.
• 3:46
  Speaker 1: Are you finding that people are just using it straight out of the box, that they have any views on it?
• 3:54
  Speaker 2: Correct.
• 3:54
  Speaker 2: There's different.
• 3:55
  Speaker 2: Obviously.
• 3:55
  Speaker 2: There's different ways and different opportunities to get the most out of it, or to get, dare I say, the least, out of it, right.
• 4:01
  Speaker 2: There's plenty of people that throw a question in there, respond something back that's generic, and they're like oh, this is crap.
• 4:09
  Speaker 2: And they move on.
• 4:11
  Speaker 2: Then there's somebody like what you just mentioned, which is that you're not asking the AI to produce the content.
• 4:16
  Speaker 2: You're asking the AI to work within your content, and that has really become what is getting the most out of chat GBT, right.
• 4:27
  Speaker 2: So, instead of asking it to write you a blog post, you give it the details on what you want that blog post to be.
• 4:33
  Speaker 2: You might end up writing 30% of it.
• 4:35
  Speaker 2: You're going to write the headlines, you're going to write maybe, a bio, you're maybe going to write the opening sentence and let the you know, the AI finish some of it, but it's still going to require live human interaction.
• 4:50
  Speaker 2: It's not perfect.
• 4:50
  Speaker 2: Again, it's going to repeat things.
• 4:52
  Speaker 2: It's going to have a similar voice.
• 4:54
  Speaker 2: However, like you mentioned about using great too many times, maybe also when you thought about it, you're like, and you know what, I want this email or this social post to be very salesy.
• 5:02
  Speaker 2: Go ahead and make this change my voice a little bit because, like, maybe you just want to switch it up and I know like for me, I have a certain tone in how I will write a social media post.
• 5:14
  Speaker 2: The same way Anybody on my team is going to write something different and maybe I need to make it more professional.
• 5:19
  Speaker 2: And that's hard to do for, especially for right perspective, I'm not even a very good writer, all in that.
• 5:25
  Speaker 2: But having chat GBT allows me so much more.
• 5:29
  Speaker 2: Able to lean on little things like that allows me to get just a different voice or a different kind of way to use it.
• 5:36
  Speaker 2: And again, it's not asking for it to write me a social post.
• 5:40
  Speaker 2: I'm giving it and then I'm getting.
• 5:43
  Speaker 1: Yeah, and you can use for content ideas too.
• 5:45
  Speaker 1: So if you don't want to give it something because you're having a blank brain day or whatever, you can get it to give you ideas and suggestions.
• 5:53
  Speaker 1: But I think where the differential is going to be with people using AI are the ones that add in their perspective, their experience, their knowledge.
• 6:04
  Speaker 1: It's only as good as what you put into it.
• 6:08
  Speaker 2: Well, you mentioned something is are people actually doing anything with that text after it comes out?
• 6:12
  Speaker 2: If you just Google in quotes, regenerate response, you'll notice that there's like a dental website that you could just tell all they did was copy and paste all the text from there.
• 6:22
  Speaker 2: So did they do anything with it?
• 6:25
  Speaker 2: The correct answer would be no.
• 6:26
  Speaker 2: They just took it and does that work?
• 6:29
  Speaker 2: Hopefully it's a good representation of their dental business.
• 6:31
  Speaker 2: I'm not sure.
• 6:33
  Speaker 2: Is it going to help them for ranking in SEO?
• 6:35
  Speaker 2: I'm going to go with probably not.
• 6:37
  Speaker 2: It's probably going to not help you in the long term, but probably works in the short term.
• 6:42
  Speaker 2: So does it maybe solve a pert, gain them a quick website?
• 6:45
  Speaker 2: Good, but hopefully they'll do something else with that.
• 6:47
  Speaker 2: But that's again it's.
• 6:49
  Speaker 2: It obviously is how they're using it.
• 6:53
  Speaker 1: So this is a really good direction that you went in, so it's not going to necessarily help them with your SEO.
• 6:57
  Speaker 1: Talk to me more about that.
• 6:59
  Speaker 1: How are you hearing, or what do you think, that search engines, especially Google, are going to do with AI?
• 7:07
  Speaker 2: So SEO and SEO in particular, and ChatGPT or any of these other ones.
• 7:15
  Speaker 2: I really think it's the problem with.
• 7:18
  Speaker 2: Let's just go with what SEO is right.
• 7:21
  Speaker 2: Seo is search engine optimized content, but really what Google has really been championing for the last few years has really been about the importance of authoritative expertise, the eat yet and expertise, authoritative and trust.
• 7:39
  Speaker 2: And if you're using content that was generated from an AI, yes, there's knowledge there.
• 7:45
  Speaker 2: But I would say, if you're a lawyer or doctor or whoever you might be, what really is the?
• 7:51
  Speaker 2: What makes you authority if you're just using content that probably it already exists out there, so it's nothing new, it's nothing unique, it's nothing.
• 7:59
  Speaker 2: That's putting the proper knowledge onto that subject.
• 8:03
  Speaker 2: So, looking at, how is that going to do for SEO?
• 8:07
  Speaker 2: Very short term might do well.
• 8:10
  Speaker 2: Long term, not well at all, because all that is just regurgitate content that it pulled from somewhere else.
• 8:16
  Speaker 2: Right, it's not an expert.
• 8:17
  Speaker 2: It can feel like an expert.
• 8:20
  Speaker 2: It can know a lot about a little, or it's a little bit a lot.
• 8:23
  Speaker 2: That's where we go.
• 8:24
  Speaker 2: It does know that, but you're not going to be able to have authority if it's not putting your spin or who you are about your business.
• 8:33
  Speaker 2: So for that alone, I think, is a big like stopping point on using it for SEO driven content.
• 8:42
  Speaker 2: Now, the other side of it, on the okay, I'm writing content or I'm using an AI generation, the problem with a chat GPT at this point is that they don't cite their sources.
• 8:53
  Speaker 2: You have no idea where this content is coming from.
• 8:56
  Speaker 2: Now Google has announced in their keynote this year that they're going to have proper attributions and linking back and citations and things, and if you use there's, you can join bargooglecom and that's their kind of chat GPT version, which is good, more, more better for researching than I would say for the same way chat GPT is, but again, it's still.
• 9:22
  Speaker 2: It's pulling for other places, which means that's a good reference point, but you're still needing to put your making sure.
• 9:28
  Speaker 2: Is that accurate?
• 9:29
  Speaker 2: Does that actually?
• 9:30
  Speaker 2: Should that be a proper representation of the service or what you're blogging about?
• 9:35
  Speaker 1: So this summer I was showing my interns how to properly use chat GPT and it's more about applying voice to content that we had.
• 9:44
  Speaker 1: But we were experimenting with it and I'm like here, talk about this from this perspective.
• 9:49
  Speaker 1: And it gave us two references and we clicked on them.
• 9:53
  Speaker 1: They went to 404 error pages.
• 9:57
  Speaker 1: The organization was correct and probably had something related to that topic on their website, but that wasn't it, so it'll make things up.
• 10:06
  Speaker 1: The other thing is that we put a client's voice into chat GPT to create some social post world.
• 10:12
  Speaker 1: Let's get it to give us some ideas, and one of the pieces of the voice that it came back with when we gave it some samples was to use proper names of the animals that are available for adoption.
• 10:24
  Speaker 1: So it made them up Because that was in the voice and it was funny because I was showing the interns and I'm like I know exactly what this is going to do and I'm like, okay, now we're going to take out that line.
• 10:33
  Speaker 1: And then because it said that we had whiskers and Bella and some other cat, and I'm like, no, they're not there.
• 10:42
  Speaker 2: That's yeah, that's not accurate and it does not admit to it.
• 10:46
  Speaker 2: And, again, that's why we can't blindly use AI.
• 10:52
  Speaker 1: But it is a great time saver for sure.
• 10:54
  Speaker 1: So let's go ahead and talk a little bit more about about websites.
• 11:01
  Speaker 1: So I actually had somebody email me.
• 11:04
  Speaker 1: They were asking if I was available to help them with a website.
• 11:09
  Speaker 1: They would have all the content they were having chat, gpt, write it all for them.
• 11:16
  Speaker 2: Oh boy Okay.
• 11:20
  Speaker 1: What do you think from a website building, creating content perspective Like?
• 11:27
  Speaker 1: That's not necessarily a good idea, in my opinion.
• 11:32
  Speaker 2: No, it's not, and it's again leaning a little too far AI into knowing exactly again how it can represent your business.
• 11:43
  Speaker 2: I think there's A.
• 11:44
  Speaker 2: I think writing content, trusting content from an AI does not know your business and you can prompt it well enough to know all the services that you do, how you do things, but at some point it doesn't know what a roofing business is, it doesn't know what a chiropractor fully does and doesn't even specifically sometimes know it knows based on maybe a textbook, but doesn't actually know that.
• 12:11
  Speaker 2: What that actually means is because everybody reads textbooks.
• 12:14
  Speaker 2: We all know we went to school.
• 12:15
  Speaker 2: We all know that what they taught you in school is nothing like what it's like in real life.
• 12:20
  Speaker 2: And the irony is that I think what you're going to get from Chatcha BT is textbook material.
• 12:26
  Speaker 2: It's good, it is a good start.
• 12:28
  Speaker 2: Same way, that dentist website that obviously used every page using Chatcha BT did get started somewhere, but, gosh, you got to personalize it, you got to individualize it.
• 12:41
  Speaker 2: You could use it, like you said, as maybe building out your outline or give you some ideas on maybe some topics that you need to do.
• 12:49
  Speaker 2: I love it for, especially as a website owner, whoever they might be Probably.
• 12:55
  Speaker 2: You probably are in your business, probably know very much about your business but don't really know what questions you should be answering or what people would be asking for your business.
• 13:05
  Speaker 2: I know where I would go as a business owner, but I know I'm already at the 100,000 foot view.
• 13:10
  Speaker 2: When somebody's asking a question at the 1,000 or 5,000 foot view and you can ask them what are starting questions for using this product or for the service, or what are questions people ask a chiropractor?
• 13:24
  Speaker 2: Great, if you can't think of any now.
• 13:27
  Speaker 2: If you know of questions that people are asking, you hold those first.
• 13:30
  Speaker 2: But if you're in the moment of you're thinking about reflection, traction tables or something like that, that might not be what somebody wants to know.
• 13:41
  Speaker 1: Now I will say so.
• 13:42
  Speaker 1: I use a couple different AI systems in my business.
• 13:45
  Speaker 1: Chat GPT is one of them I just started using at the time of recording this, which is a little bit in advance of it releasing Capshow for the podcast, because I do record in advance and so it does a transcript and show notes and things like that I can tweak because it's given me some very interesting show notes.
• 14:04
  Speaker 1: I've had to add that and then I'm actually able to put it in Chat GPT once I've edited those and it puts it into my voice and how I wanted to do from some of the earlier podcasts that I did, and it knows my voice because I programmed it with it.
• 14:20
  Speaker 1: What are some of the other AI systems that you're using, not just Chat GPT?
• 14:27
  Speaker 2: Yeah, so similar tool we've used, like Otterai.
• 14:30
  Speaker 2: It's similar, it does transcriptions, so we do it actually with all our Zooms that we do with our clients, so we interview our clients and it records everything.
• 14:41
  Speaker 2: It's real cool because we've been using it for a few years now.
• 14:44
  Speaker 2: It has only gotten better.
• 14:46
  Speaker 2: We'll have because we have an office TV with a microphone, multi-directional microphone that picks up more than one person talking and it now knows my voice.
• 14:56
  Speaker 2: It now knows my business partner, craig's voice, and we're on the same Zoom.
• 15:01
  Speaker 2: So it's figured that out and I'm like this is getting good, so that's helpful.
• 15:07
  Speaker 2: Little things like that.
• 15:07
  Speaker 2: They're good, but it tells you the name, tells you who says it is pretty clear on it.
• 15:11
  Speaker 2: So little things like that, similar Definitely used a little bit of trying to build some images using like mid-journey.
• 15:19
  Speaker 2: Some of those are pretty cool in terms of creating.
• 15:21
  Speaker 2: There was a client of ours that sells that does like limousines or whatever, and it was just real hard to get images from him.
• 15:30
  Speaker 2: But we wanted proper representation that he does limousines in Disney and while there's probably some copyright rules and you really can't take a picture of a limousine in front of the castle at Disney World, we create one using mid-journey asking for a specific car type and then have it represented on Walt Disney World or whatever.
• 15:53
  Speaker 2: So there's things like that that are really cool.
• 15:55
  Speaker 2: There's hit or miss on what you can get on it.
• 15:58
  Speaker 2: Some of them are real good.
• 15:59
  Speaker 2: Some of them feel like they don't understand about what you're doing, but overall, creating kind of some unique images that speak to about client or what they do is fun.
• 16:09
  Speaker 2: There's definitely some value of using other kind of AI tools to assist, but, same thing, it should not be like a this is our company, this is our office and it's an AI-generated office building.
• 16:22
  Speaker 2: That's probably not the way to go, but you could definitely use it to create stockish style images to maybe represent something on a page as a way for people to understand what you're doing.
• 16:34
  Speaker 1: I like that.
• 16:35
  Speaker 1: I like that a lot.
• 16:36
  Speaker 1: So let's talk a little bit more about leveraging AI and the objections that people have to using.
• 16:48
  Speaker 1: I've been hearing a couple of people one they tried it and they didn't like it.
• 16:54
  Speaker 1: I think that's just again, garbage in garbage out to a point, right?
• 16:59
  Speaker 1: Or they don't want to try it because it won't sound like them, which I think is a big one and then it's not going to add the value that they add to the process.
• 17:12
  Speaker 1: I think those are the three biggest objections I've heard.
• 17:15
  Speaker 1: What are your thoughts on that?
• 17:19
  Speaker 2: that that's using.
• 17:21
  Speaker 2: I would say that's using AI from a year ago.
• 17:23
  Speaker 2: That's using AI from six months ago, right, so I'll say a year ago.
• 17:28
  Speaker 2: I went down a AI journey right, I heard a podcast on it and this was before chatGPT and there was, but there's been plenty of AI content generators that were out there and I found some that I would say were all right.
• 17:46
  Speaker 2: They were okay.
• 17:48
  Speaker 2: I used it to create random headlines sometimes, or a description or to summarize something, and it was hit or miss.
• 17:56
  Speaker 2: Sometimes it felt like it really just copy and pasted everything.
• 18:00
  Speaker 2: I said Again, it just added please or something, to be more professional.
• 18:04
  Speaker 2: I was like that doesn't work.
• 18:06
  Speaker 2: But there was a big miss and it was like you put something in, you got something like mediocre out and then you moved on.
• 18:12
  Speaker 2: You didn't really have a choice.
• 18:13
  Speaker 2: There was like a thumbs up or thumbs down was like your option on whether or not you liked what it put out.
• 18:18
  Speaker 2: But and it said it was supposed to educate the AI model to help you.
• 18:22
  Speaker 2: I've done the play of thumb up and thumb down for many months and didn't really see much difference.
• 18:27
  Speaker 2: But you can ask for oh, I need a headline for a podcast or whatever, and before you know it it would say make stuff up.
• 18:33
  Speaker 2: It would be like best podcasts for I don't know Omaha, Nebraska, and be like that's random, when is it pulling that from?
• 18:41
  Speaker 2: And then you realize it's just scraping the Internet and just pulling stuff.
• 18:44
  Speaker 2: Okay, that was the AI from before and, I'll be honest, you can prompt chat, GPT or bar and get a mediocre response as well.
• 18:56
  Speaker 2: And if your thought at that point is to stop, then at this point you are giving up and really missing out on what really makes a lot of these chat.
• 19:07
  Speaker 2: Software is amazing.
• 19:07
  Speaker 2: Right, because the whole idea of it is that you can go further and correction, and the same way it would be let's say it's an employee, right, If it was employee of yours and you said, hey, I need you to write me an email to help educate a client on I don't know, GA4.
• 19:27
  Speaker 2: All right, and it put something out and everything on it was wrong.
• 19:31
  Speaker 2: You wouldn't just fire the employee, you would share with them some more information.
• 19:36
  Speaker 2: Okay, that's right what you're saying.
• 19:38
  Speaker 2: Can you try that again?
• 19:39
  Speaker 2: It puts out maybe half of its right.
• 19:42
  Speaker 2: Okay, just to let you know.
• 19:44
  Speaker 2: These two things are wrong.
• 19:46
  Speaker 2: Can you check?
• 19:47
  Speaker 2: Can you correct that?
• 19:48
  Speaker 2: How about we talk about that tracking attributions different or conversions are different or events fire differently?
• 19:55
  Speaker 2: Let's talk about that and let you're tweaking it the same way you would tweak an employee.
• 20:00
  Speaker 2: You got to talk to it and I think people dare say is weird to talk to your model.
• 20:08
  Speaker 2: But that's, this is how it's built and it's going to only do better for you the more and more you conversed with it, which sounds real creepy when you say that, but it's so true in terms of that it is trying to do better for you, which is helpful.
• 20:22
  Speaker 2: But the problem is, I think a lot of times we get one or two answers that are bad and then we move on.
• 20:29
  Speaker 2: Now again, there's specifics that you're not going to get great out of it.
• 20:32
  Speaker 2: I did tell me great neighborhoods in East Orlando and it more gave me like cities all around Orlando and I was like, oh okay, you don't get that, it's not going to get everything.
• 20:44
  Speaker 2: But maybe I have to say how about this area, this area?
• 20:48
  Speaker 2: Does that maybe help you in terms of what it's doing?
• 20:51
  Speaker 2: But it's why you also can again fully just take copy and paste it and then say this these are the neighborhoods right, Because, just like I'm using that like example, if you were a realtor, you would probably know what neighborhoods are in the areas that you're working.
• 21:04
  Speaker 1: So what's been your favorite prompt, or what is your favorite prompt that you use most often or that you have fun with?
• 21:12
  Speaker 2: I probably have the most fun with asking it to pretend it's a business owner and then give it little specifics about what it's like to own that business or something that was maybe unique to them, and then begin to start.
• 21:30
  Speaker 2: I'll actually have it and tell it, like you're this, what questions do you need to know to be a good business?
• 21:36
  Speaker 2: It'll ask me certain things like do you offer this service, do you do this?
• 21:39
  Speaker 2: And it just to help it understand who I am.
• 21:42
  Speaker 2: Then I start asking for it to maybe start helping me with content or starts to start pointing me in some direction.
• 21:50
  Speaker 2: It's been where we've been playing around with it.
• 21:52
  Speaker 2: It's been fun, but just to see it how it can really be different in terms of the personas that you can give it.
• 22:01
  Speaker 1: I would say one of the biggest things that I've learned while experimenting with AI is to not trust everybody.
• 22:07
  Speaker 1: On TikTok I do.
• 22:09
  Speaker 1: I test out a lot of different prompts that people are suggesting on Facebook, linkedin.
• 22:13
  Speaker 1: I put in what they're suggesting to see what it gives me, because there's just such neat stuff that you can get out of it.
• 22:21
  Speaker 1: And then there's things where it came back with an error, so I'm not quite sure what you were talking about.
• 22:28
  Speaker 2: We were putting a web URL into it.
• 22:31
  Speaker 2: That because ChatGPT's history comes from 2021 and before.
• 22:36
  Speaker 2: So we picked a brand new website that did not exist and we put it in there and said tell us what this business does.
• 22:45
  Speaker 2: And it did pretty good at figuring it out.
• 22:48
  Speaker 2: But we realized it was making all of that up Because we looked at there were certain keywords on that page or whatever, and I was like does any of this?
• 22:58
  Speaker 2: None of it matched, but like it figured out that based on the URL.
• 23:01
  Speaker 2: Oh, this is probably this type of company.
• 23:04
  Speaker 2: I was like that's really interesting, like it's intuitive, it's smart, it figures it out.
• 23:11
  Speaker 2: But there's always a question of but the people were saying I'll put URLs and you could summarize a page and maybe it will, but that's what it thinks of what was on the page from 2021.
• 23:22
  Speaker 1: And you hopefully have updated things since 2021, right, yeah, yeah.
• 23:28
  Speaker 1: So this has been an awesome conversation.
• 23:30
  Speaker 1: Originally, we were going to talk about a bunch of other things and then I was like, ooh, he'll talk about AI.
• 23:34
  Speaker 1: Like let's just start talking about AI, because I think it's gonna be it's gonna continue to be a very hot button discussion.
• 23:45
  Speaker 1: Wise, I don't think it's gonna replace people like myself or David.
• 23:48
  Speaker 1: I think people like myself and David are gonna be the ones that need to learn to leverage it for our clients and to help others leverage it to become more efficient and effective, but I don't think it's gonna replace us.
• 24:06
  Speaker 2: Let me give a cool analogy that I heard, and I'm repeating this.
• 24:09
  Speaker 2: I don't know where I heard it from, so I apologize for not giving credit, but as a reminder, the calculator did not kill the mathematician, it just made them able to perform faster and stronger.
• 24:20
  Speaker 2: And there's still a career, there's still a path, there's still a need for engineers.
• 24:25
  Speaker 2: They have not been replaced.
• 24:27
  Speaker 2: This is not a replacement, this is the content.
• 24:30
  Speaker 2: Calculator.
• 24:31
  Speaker 1: Yeah, this is a tool and I'm very excited to see what happens next as we continue to grow with AI.
• 24:37
  Speaker 1: Now, david, before I let you go, I always ask all of my guests this one question, because the show is called Imperfect Marketing and, as we know, marketing is anything but perfect, clearly, because we're using AI to help us with a lot of it.
• 24:52
  Speaker 1: What has been your greatest marketing lesson learned?
• 24:55
  Speaker 2: All right.
• 24:56
  Speaker 2: So I really tough to come up with a short list, so I came up with two.
• 25:00
  Speaker 2: So my first one is to make sure to test, test and test some more.
• 25:08
  Speaker 2: I think we all get into the habit of setting something up and then we just move away and we don't think that we can manipulate it.
• 25:16
  Speaker 2: But I think it's so important that we try different things.
• 25:19
  Speaker 2: We throw different things at the wall.
• 25:20
  Speaker 2: See what sticks, whether it's changing up a headline or a meta description or the opening paragraph.
• 25:27
  Speaker 2: What does it work?
• 25:27
  Speaker 2: Does it not work?
• 25:28
  Speaker 2: What did you do that was more helpful than before.
• 25:31
  Speaker 2: So testing is huge.
• 25:33
  Speaker 2: And then, on top of that, I believe that a lot of times we get very fearful of what we're putting out there and while maybe some people get really quick and they just copy and paste chat, GPT and put regenerate response, which is probably a little too early, but there is a, dare I say, the minimum viable product that you should be putting out there.
• 25:52
  Speaker 2: If it's honest, correct, professional, put it out there.
• 25:57
  Speaker 2: The worst thing you can do is wait to post a blog, to put a page up.
• 26:01
  Speaker 2: Put something out there that you don't think is perfect, I think is the wrong way to go and I feel like a lot of people kind of hold that back and it's painful.
• 26:11
  Speaker 2: Sometimes it's put the thing out there that it can work.
• 26:13
  Speaker 2: It is working, but give it a chance to break a little bit.
• 26:17
  Speaker 2: You gotta test it.
• 26:18
  Speaker 2: So it goes back to their one.
• 26:19
  Speaker 2: But I feel like a lot of times people are sitting on a great idea that should be working, that should be out there, but they're not happy because it's not at 100%, but it's still damn good at 95 or even 75.
• 26:33
  Speaker 2: And they just need to go with it.
• 26:35
  Speaker 2: So I think that would be what I would tell people Push forward.
• 26:38
  Speaker 1: That progress over perfection, move forward.
• 26:42
  Speaker 1: I had a guest on the podcast not too long ago who said he will beat you every time.
• 26:47
  Speaker 1: Actually, it might be almost a year now.
• 26:49
  Speaker 1: Wow, it's been a long time.
• 26:50
  Speaker 1: Anyway, he'll beat you every time to market if you are in the same market as he is, because he will get to market quicker, faster, with more communications, more effectively than you will.
• 27:02
  Speaker 1: His stuff is good and his stuff is right.
• 27:04
  Speaker 1: It's not necessarily perfect.
• 27:06
  Speaker 1: So while you're re-recording on take 75, he has 75 videos out.
• 27:11
  Speaker 2: Yeah, and it's so true and I think this day and age people are a little bit understanding of that that you're gonna have a podcast and you're gonna stumble, you're gonna have a YouTube video.
• 27:21
  Speaker 2: That might not look perfect, but people have accepted that and that's what we have to embrace, I think.
• 27:29
  Speaker 1: Yep, keep it moving, keep things going.
• 27:31
  Speaker 1: And I think, as AI continues to grow, it's gonna give us more tools to test, to be quicker to market, to keep things moving forward right With more stuff.
• 27:43
  Speaker 1: I'm actually a little scared with how much content's gonna be out there as they continue it's.
• 27:47
  Speaker 1: I'm already inundated with content Just now that it's easier.
• 27:51
  Speaker 1: It's gonna get even more inundated with content, but there's so much good stuff out there.
• 27:56
  Speaker 1: So I think that the rule is definitely make sure that you're adding value.
• 28:01
  Speaker 1: You, your experience, your voice, your information.
• 28:05
  Speaker 1: You can add value, so make sure you're doing that while you're testing and making content happen.
• 28:12
  Speaker 1: So thank you so much, david again, for joining me.
• 28:16
  Speaker 1: Thank you all for listening and tuning in.
• 28:18
  Speaker 1: If you're interested in learning more from David, you can visit his website, which we'll have in the show notes, but it's IWantClaritycom.
• 28:26
  Speaker 1: It's.
• 28:27
  Speaker 1: They've got digital marketing and website information creation on there.
• 28:33
  Speaker 1: So definitely check it out and connect with David and his team at IWantClaritycom.
• 28:40
  Speaker 1: And if you learned anything out of this episode and I hope that you did, because I know I did and I enjoyed having the conversation please rate and subscribe wherever you're listening.
• 28:50
  Speaker 1: Thank you all for tuning in and have a great rest of your day.
• 28:54
  Speaker 1: See you on another episode of Imperfect Marketing.