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8 Smart Ways To Use ChatGPT For Copywriting That Converts Better While Still Sounding On Brand · Values-First Marketing

• 0:00
  Unknown: Welcome to the copywriting for coaches podcast.
• 0:02
  Unknown: My name is Megan catchin, and I am obsessed with having your brand actually sound like you on the internet. We help you write all the things that you've been trying to articulate about your business but have never been able to put into copy. We're going to go deep to uplevel your business without adding more to your already full plate. We'll keep it simple and sustainable.
• 0:22
  Unknown: Sound like a breath of relief.
• 0:22
  Unknown: Let's dive in. Are you overthinking your copywriting too? I know I've been there. You are staring at the screen, unsure how to make your words sound like you and make sales for you. The one tool I never expected to help me stop overthinking in my writing is to use chatgpt for copywriting. Now wait before you cringe at the thought of AI taking over your voice. Let me set the record straight. We are not using chatgpt to write our final drafts. Nope. No. Thank you.
• 0:54
  Unknown: What we are doing is harnessing it to enhance our creativity speed and process, all while keeping your authentic brand voice intact. In today's episode, I'm going to walk you through eight smart ways to use chatgpt as a tool in your copywriting process. It's not about giving up control of your voice and what you sound like, and it is certainly not about sounding robotic. It's about using technology to make you a better writer, and that is an important distinction here. So I know there are lots of complicated thoughts and opinions on chatgpt, so let me just give the caveat of where I stand, so you can get the context of where I'm coming from before we dive into these eight specific things. So first, chatgpt, I see as a tool, not a replacement, of course, and so many of my clients, so some of my done for you clients are like, don't use chatgpt at all.
• 1:55
  Unknown: I really just want a human chatgpt is never gonna get the nuances of my voice and my offer and things like that. And I 100% agree, there are some clients who like chatgpt would just never work for them, no matter how great you are at prompting it, no matter if you give it a prompt that is like a mile long.
• 2:16
  Unknown: Yeah. Some people it's just yeah. You need human to human completely. I also have done for you clients who actually do encourage me to use chat GPT in some of the ways that I'm going to list out right here in this episode, and they still want the human touch on it, after using chat GPT in some of the workflows which I'll which I'm going to share here. So let's talk about it. Because the reality of using chatgpt for copywriting is, I mean, whether you're skeptical or whether you're already on board, the truth is that chatgpt is here to stay. I don't know if anyone's going to disagree with that, right? So ignoring it means missing out on practical ways that like it can actually help us as a tool for our writing and our writing process, but if we over rely on chat GPT, that's not good either. So here's the thing, it's not about chat GPT doing all of the work for you, but more so how can it support you in becoming a better writer?
• 3:16
  Unknown: Because so I actually have been recently tying myself as a way to, like, keep me focused during my writing sessions, I batch my own emails for my own business, not talking about my client work here, but copywriting for myself and I can average writing an email in like one email every 10 minutes. I did a 30 minute session and got three emails done. I did a 55 minute session and got five emails done. So it's just about 10 minutes, or a little over 10 minutes for a longer session per email is the average. So I definitely think there is, for sure, huge value in making yourself a better writer, and you can still do it fast and it is still effective.
• 4:04
  Unknown: I have made sales based on those, those emails that I wrote so quickly, because my big fear is this, when we use overuse chat, GPT, we risk weakening our creative muscles. So just like our muscles atrophy if we don't use them as an athlete, or even not an athlete, like any human, if you don't use your muscles, you just sit around as a couch potato all day, your muscles are going to atrophy. They're not going to become stronger.
• 4:33
  Unknown: They're going to become weaker.
• 4:33
  Unknown: And the same is true for our creative muscle and our and our writing muscle too. We need to use them to make them stronger.
• 4:40
  Unknown: So if we are outsourcing our thinking and our brains to chatgpt, then we are losing a very crucial and very human part of ourselves and as humans trying to connect with other humans through our copywriting in our marketing, that's important, right? That is very.
• 5:00
  Unknown: Important so and I think even the act of writing, it changes you. And I know, for those who do already identify as a writer, you know that writing does something to you, this act of writing and going through the writing process changes something in me. I would never want to lose that. Think about it. Journaling does something to to you as a person like there's a reason. It is used for self regulation. Therapists recommend it. It is taught as a coping skill. It is also seen as a spiritual discipline, right the silence and solitude that comes along with getting your thoughts out. Similarly, copywriting does something to you as a business owner. It changes something within you that is essential for the way that you show up in your marketing, and that is so important I would never want you to lose that. So yes, chatty beauty can write fast, but what are we losing when it writes for us at that rapid speed? And yes, chatgpt can write fast, but does it convert? Are we asking ourselves that very important question and show Sure, yes, there are some prompts that are a mile long, or you prompted a million times, and you can get pretty decent copy out of it.
• 6:23
  Unknown: But I want you to become a better writer. I want you to train you to become a better writer. Instead of training you to train chat GBT to become a better writer, I want that to be your skill that you own. And like I said, even with myself, it is totally possible, and I'm not the only one in the world who can do that write 10 minutes per email. I'm going to share that whole process in another episode. So for today, let's jump now jump in to the eight smart ways that you can use chatgpt to write, converting copy for faster without losing yourself in the process. Okay, so number one is, it is so great for idea generation, brainstorming new content, ideas, angles. It can provide inspiration. It allows you to expand on creative concepts for blog posts, sales, emails, landing pages, social posts, all the things. So it is so great to be able to ask it get a huge list of ideas, and that can just jumpstart the creative process for you. That is one of my favorite ways to use it. Number two is outlining. So while I would never trust it with a final draft, I think it is helpful, especially when you're experiencing a writer's block, or even just in general, to start with a structure and to outline the have the piece outlined, even if you disagree with the outline, having something to disagree with makes you think, Oh, this is the way I want it. Versus if you were just at a blank page. You might not have, you might not know the way you want it until you see it, or see what you don't want, and then think, Oh, this is what I do want in light of that. So it can offer even just a rough framework from which then you can refine that with your expertise and your unique voice, and you can fill it out in your voice and write it the way that you would say it. Number three, use it for hook and headline variations. You can request multiple different headline or subject line or hook options to see what resonates, and use it as a base to craft your own when I do this, I actually have some very smart and specific prompts that I use to give me, yeah, more specific outputs from it, and I also ask it to give me, you know, more than a few variations as well, because I very rarely take one of the options it gives me and use that verbatim. I am often taking, reading over the handful that it gives me, and taking pieces and parts that I like from each one and putting it into one that makes sense, or it inspires in me what I'm actually trying to say, and then I can just write my own from there, but using having just the options out there again, even if it's not it, it helps me figure out what the right one is. And I think especially because I have experience in the industry, I have just this intuitive sense of what's gonna work, what's not gonna work, and and I just kind of know right away, and so that can help me craft a really, really strong hooks and headlines subject lines that are very click worthy without being click baity. Obviously, number four on my list here is editing and feedback. I love this one, probably the least, but I think it could be a good tool or. Practice. So really just pasting your copy into chatgpt and asking it for suggestions to improve clarity, tone, flow, whatever you're looking for, this can help you refine your work without it changing your core message, your voice is already in there, and it can make suggestions. So I don't love it, because honestly, I don't always agree with it or or think it fully understands my intention, maybe because I do it too quick, but sometimes it does catch things that I miss. I'm like, Oh yeah, thank you. Like, good catch there. So it can be a helpful trick to use. Number five is audience research. So this is super powerful.
• 10:41
  Unknown: Something I do for all of my done for you clients, is create a messaging guide. So this is because I feel like 80% of the work as a copywriter is me doing the research on your voice, on your vibe, on which content you've unbinged, content you have already put out there, all of your podcast episodes, your blogs, your stories, your YouTube, your like, wherever you are, primarily putting out content on a regular basis. I am reading through, watching, listening to all of that so that I can understand your voice and I can see what your audience is saying, how you speak to them, ways it's resonating, maybe angles that didn't work, and making note of all of those things, and especially like common challenges or pain points or desires that you address, do they resonate? Do they not? And I'm making note of all of those things and summarizing that in a document, because that is helpful for me as a copywriter, to then write from that place in a way that is seamless with your voice that is already out there.
• 11:46
  Unknown: And whether I'm working on just a launch project or a one time project or even a retainer, it doesn't matter if we ever move on and go our separate ways, then you have this messaging document that I've created for you that doesn't live and die with me, like all these things that are in my brain, I've put onto this messaging guide for you again, because I don't want all of this research that I've done to live and die with me.
• 12:15
  Unknown: You can then use that maybe for your VA if you ever do a rebrand, that would be a great thing to your brand strategist.
• 12:22
  Unknown: If you ever end up working with a different copywriter at some point for a different thing, then, by all means, give that to them. And it's so it is so, so helpful to have. For example, I love when a client has already worked with a brand strategist and they have a brand guide and they talked about maybe their core pillars and their messaging and their brand voice a little bit with that brand strategist, that is such a great piece for me to start from, and then go and build off of as as we dig into more of the nuances of of your voice and also who your audience is, who we're talking to, what language are they speaking in, and chatgpt too can help summarize the research that we are already doing as humans and pulling from, and also can help us go deeper in exploring what those challenges look like, feel like, manifest as and then we can speak more empowering language and copy to those points. So it just helps it, bring it to life a little bit more, when sometimes these things can be hard to articulate ourselves, all right. Number six is tone adjustments. This one is kind of fun, so it it is really kind of insightful, actually, to feed chat GBT a bunch of your own copy, whether that is from your website, um emails that you've written and have performed well, and they really feel like your voice and asking it to tell you about your your voice and your tone, and to summarize that for you. And then that is a great thing to I actually have that as like a thing in my Asana board that I use to when I sometimes I'm like, what am I trying to say?
• 14:20
  Unknown: Say it in my voice, and I can just give it that snippet. Here is my voice to remind it okay.
• 14:27
  Unknown: And then sometimes I feel like it hits it. Sometimes I'm like, maybe not so much. But again, it at least gives me that starting point of like, okay, this is what I'm actually trying to say, or like, it helps me rephrase something in my style, or if it's for a client in their style, and it can then serve as a guide for your revisions. So it's a fun thing to play with, and can be helpful sometimes, when you're just like, I'm trying to articulate this, how would they say it? How would I say. It and can just be a way to just again, boost that creativity for yourself. Number seven is SEO keyword research.
• 15:10
  Unknown: Again. I don't think this can ever fully replace like using sem rush or key search or Keywords Everywhere, or like your you know, keyword SEO tool of choice. But for just like a quick and dirty get ideas, just kind of give me a quick sense of what am I looking for here. It can be super, super helpful. I have some great prompts around that to get those keyword ideas questions, search phrases related to your topic, which can then guide your copywriting and content planning process. For those of you who have done it, SEO, keyword research like it, can be a pretty intense, time consuming process. I know for me, it's easy to get lost in the sauce, because there are so many different things out there, but this is great. You will never run out of content ideas when you do keyword research, and you can really maximize the copywriting that you do do by by seoing it, instead of letting it get lost in the algorithms of social media and like, absolutely repurpose it there.
• 16:20
  Unknown: But I love everything, every pillar content I write, I want to make sure it is SEO friendly, so that it is really working for me for the long term, for years down the line, right? Because my time is limited. I know you feel that way too, no matter what age or stage of life that you're in, whether you have kids or not, we all feel like our time is so limited, and so if I'm going to be creating content, I want it to be I want it to work for me for the long term. And SEO research is the way to do that.
• 16:52
  Unknown: All right, getting off my SEO kick here. And the last one I have for you is number eight, enhance your value prop. So whether that USP, UBP, whatever you call it, this one, again, I feel like my prompt is a mile long for this one. But again, I feel like it has to be to really get a good output from chatgpt, and even from then, we still have to work with it, but it's a great start. And I think for me, especially as an Enneagram five, I like to know all of the things, and it gives me like, all, not all of the options.
• 17:27
  Unknown: Obviously, there could be infinite amount of options, but it gives me enough options to see like, Okay, this is what I'm working with. I can quickly narrow it down without feeling like, Am I missing something, and I'm and it prevents me from overthinking my copywriting, because chatgpt has done so much of the that research and ideation for me that I can say, Okay, I'm not missing anything, and now I can narrow in on exactly what I want to narrow in on, and go from there, and I know I can just go boom. So your value prop is obviously so important to any messaging strategist, brand strategist, business coach, is like, this is important. We are all talking about this. This is the number one thing I see missing in sales pages that do not convert beyond headlines. I would say this is, is is one of the big things. Is like, well, how does this make you different from the other similar offers out there? So again, I feed chat, GPT, a ton of stuff in the prompting to really get a good response for this, because this is a hard one to really narrow nail down. So I feed it the offer the problem it solves what, what it is like, the actual features of it, who it is targeted for, what makes it unique. So this is all stuff that like I have already figured out from my market research, from my research as a copywriter, and I'm feeding it all of this information, and after it has all of that, then I ask it to generate ideas that succinctly communicate the solution in a unique way. I ask it to make it easy to understand quickly. I ask it to differentiate it from typical offerings in this space, and I ask it to fill a gap in the market. So I'm asking it, I'm giving it very a lot of very specific information, and I'm also asking it for very specific information back. So I feel like people who I'm thinking of, what person in particular it was like, oh, yeah, become a copywriter. Just like, use chat GP spit it out and charge people for that. And like, nope, nope, no, that is not how it is at all. It takes a lot of thoughtfulness to really use chatgpt in a smart way. You, and it takes a lot of thought and knowledge of the industry and knowledge of copywriting and knowledge of sales psychology to really get the outputs that are then going to actually be helpful and get you on your way to getting copy that actually is going to convert. So these are the eight ways that I use primarily use chat GBT as a support tool for ideation, research, feedback, all those things, and it enhances the copywriting process while we still get to maintain full creative control over the final product. So there you have it, eight smart ways to use chat GBT for copywriting without getting robot word vomit, right? We don't want that. We're sick of reading it, and we're not going to unleash or unlock anything anymore. Write those, those classic chatgpt words. And as you can see, this is not about giving up your voice or your creativity. I hold that so near and dear, and that is so important for me, personally and for me as as your copywriter.
• 21:04
  Unknown: How can we support that when we work together as well? It is never a replacement. Even hiring a copywriter is not a replacement. Um, the key is knowing when to use it to support your writing again, not a replacement. So if you would like more support in your copywriting and even more support in specific prompts, or maybe you use prompts, but you feel like you still want a pro copywriter with a human touch on it, then I invite you to join copy critique club. This has been so much fun, such a fun membership where we sharpen your copy, make it sound like you and ensure that it actually converts. So imagine having a space to get expert feedback on your writing so you can confidently put your message out there without second guessing yourself or overthinking it.
• 21:55
  Unknown: That is exactly what we do in copy critique club. There is no there. It's not a course, there is no videos to watch. It's not even a call on your calendar.
• 22:07
  Unknown: You literally just submit your work, and then I give you feedback that is specific to exactly what you're asking for, and you go implement like it is the most actionable way to really start seeing more sales and more conversions with your copywriting and being smart and strategic about the way that you're doing it, rather than like throwing spaghetti on the wall and hoping that it sticks.
• 22:33
  Unknown: Thank you for tuning in to the copywriting for coaches podcast.
• 22:36
  Unknown: If you've been enjoying these episodes, let me know that you're listening and what you love about it by clicking on the copywriting for coaches show in Apple podcasts and leaving me a review. Be sure to subscribe while you're there, so it's easy to catch new episodes every week if you want digital resources to finish that copy project you've been working on, the links are all waiting for you at copywriting for coaches podcast.com