Latest / Amplify Your Marketing Message with Christine Campbell Rapin
189 - Win the Trust War: Learn to Build Credibility Fast in a Skeptical Marketplace
In this episode of Amplify Your Marketing with Christine Campbell Rapin, she dives into one of the most urgent challenges facing entrepreneurs today: the trust recession. With technology accelerating noise, skepticism, and confusion, buyers are more uncertain than ever about who to believe and who to hire.
Christine is joined by trust‑building strategist Daniel Strohli, who works extensively with contractors, service providers, and business owners who feel trapped competing on price. Together, they unpack how to engineer trust quickly, intentionally, and at scale — without discounting…
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