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Why Marketing Needs To Own Market Research With Molly Strawn-Carreño, Director of Brand Growth at AYTM | Ep. 429
What if your most "customer-obsessed Marketing” is built on stuff your customers don't actually do?
Molly Strawn-Carreño is Director of Brand Growth at AYTM, and she's spent years getting researchers and Marketers to finally speak the same language. She sits down with Daniel to break down what real market research looks like now that AI is in every Marketer's toolkit.
They dig into the “Say-Do Gap,” aka the canyon between what people tell you (like in a survey) vs what they actually purchase (like, organic strawberries for the kids, very much NOT-organic broccoli for the husband). Molly…
The skinny
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