LOWA USA GM Lance Taylor | Beyond the Trailhead Podcast Ep. 50
In this episode of Beyond the Trailhead, I sit down with Lance Taylor, General Manager of LOWA USA.
Lance has spent nearly 25 years in the footwear industry. He actually started selling women’s shoes at Dillard’s while in college before moving into the outdoor world, where he spent years working across sales, footwear, product, and category management. About 18 months ago, he stepped into leadership at LOWA USA.
And he joined the company at a pretty interesting time.
Outdoor footwear is changing.
More hikers are reaching for trail runners instead of traditional hiking boots. Shoes are…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.