Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Social Savvy: Mastering Conversations & Punctuality

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Social Savvy: Mastering Conversations & Punctuality · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:01
Hello and welcome to the show. Today's episode is going to be
0:05
one of those rambling ones because I'm not at home.
0:08
Well, actually I'm in Makodi back home in the sense you know,
0:12
how we Nigeria and stock now because I'm Tim, I'm from Benway
0:15
State and wife and I thought it would be a good idea to spend
0:19
Christmas back home with grandma again.
0:22
And yeah, so we've been spending some time in Makodi and
0:25
Christmas yesterday was fun, good food, good drink, family
0:30
members, and we had an absolute blast.
0:33
And I hope that you guys also had a blast wherever you are
0:36
celebrating your Christmas of 2024.
0:40
Now, today's going to be a rambling episode because before
0:43
Christmas, I had a conversation with a podcast listener and let
0:46
me shout him out. Uche Emmanuel.
0:49
He discovered the show on Spotify and then he reached out
0:53
to me on WhatsApp. We had a bit of a chat back and
0:57
forth, and then later on we had some conversations.
1:03
As usual. I wanted to be real helpful and
1:06
there were some things I wanted to tell him, you know, like from
1:08
big bro to little bro. Because there's lots of these
1:12
people, younger men usually who are reaching out want to learn a
1:15
thing or two or who want to get a thing or two, but then they
1:18
have their outreach totally mixed up.
1:20
So I tried to make it a personal favor just to teach them a bunch
1:24
of stuff. And so today what we're going to
1:26
be looking at is how to do outreach or have conversations
1:30
with total strangers when you're trying to get something out of
1:33
it. So that's pretty much what we're
1:35
going to do. And like I said, was a rambling
1:37
conversation with me and the young man.
1:39
So don't expect the things that I'm going to say from here on to
1:44
follow a coherent thought. But either way, I trust that
1:49
there's going to be some stuff that will be useful to you guys
1:54
if you find yourself ever in this sort of situation.
1:57
And by the way, don't worry, it's something that we all find
2:01
ourselves is. It's a situation that we all
2:04
find ourselves universally in because it's just human nature.
2:07
Because like I told UJ Manuel during the conversation, there's
2:10
going to be a time when I meet Danguti or Illumilu or more
2:16
Abudu. And of course, when I do meet
2:18
them, there is going to be an angle and there's going to be
2:22
several things that I want to get with them, several deals
2:24
that I hope to do with them, or several business relationships
2:27
that I hope to build with them or to get out of them.
2:29
So it's a normal, it's a universal thing.
2:32
We just need to learn how to do outreach, right and how to have
2:35
conversations with strangers right now.
2:38
If you'd love to connect with me, explore opportunities, then
2:41
call me or message me on 08064662140.
2:47
The country code is lost 234 for those of you who are not
2:49
Nigerian, that's my WhatsApp number or connect with me on
2:53
LinkedIn, the name to look for, establish my IUD.
2:57
So back to what I was saying, how to do outreach and how to
2:59
have conversations with strangers.
3:02
Now, before I go into some of the things that I discussed with
3:05
Uji Emmanuel, I would like to say just one thing because like
3:10
I said, yesterday was Christmas Day.
3:13
Today's Boxing Day, and this is the time of year where, you
3:17
know, certain individuals are just running around like idiots
3:19
asking the question, was Jesus Christ really born on December
3:22
25th? So I'd like to address that
3:25
question today because there's a surprisingly huge amount of
3:28
ignorance about this sort of thing.
3:30
Now, sometimes you can tell what a word means by just looking at
3:34
the word and trying to break it down into its competent parts.
3:37
Now, Christmas is made-up of two words.
3:40
There's Christ and then there's Mass.
3:43
Now, if you're Catholic or if you live in the Orient, those of
3:47
you who are in Jerusalem, Syria, whereas Afghanistan, Turkey, the
3:57
Arabian Peninsula, you know, the early places where Christianity
4:01
came from because for some reason in Nigeria, we assume
4:05
that Christianity is a white man's religion.
4:07
In quote, I'm here to tell you, Nigerians, that Christianity is
4:11
not a white man's religion. Christianity is a religion that
4:15
came from the Orient. Jerusalem, Turkey, Syria,
4:21
Arabia, those sorts of places, Africa, Ethiopia, the Horn of
4:28
Africa, those sorts of places. That is where Christianity
4:32
originated from. So yes, the missionaries that
4:35
brought Christianity to this part of the world happen to be
4:37
white, but that doesn't make Christianity a white man's
4:40
religion. In quote So those of us who are
4:45
Catholic or those of us who are Christians still living in the
4:48
Orient, we know that Christ, Christmas is just Christ's Mass.
4:54
So what that means it's it is the day that we celebrate the
4:58
Mass of Christ. A Mass is a liturgical
5:02
celebration, or let me just say, a Mass is a much more formal
5:08
Christian service, if we can put it that way.
5:11
Now, since it is a liturgical celebration or a public
5:15
observance or a commemoration, it doesn't necessarily have to
5:20
be tied to the date when Jesus Christ was born.
5:24
It is just a day that the universal Church, the Catholic
5:27
Church, has picked to commemorate the birth of Christ.
5:31
The considerations for fixing December 25 are liturgical
5:35
considerations, not necessarily historical or cultural or any
5:38
other thing. So for those of you who picked
5:41
this time of year to start running around saying was just
5:43
crash relief, born on December 25th, you guys are missing the
5:47
point. It's like Martin Luther King
5:50
Day. If anybody runs around saying,
5:52
look, Martin Luther King was not born on July, something
5:55
something, something, people would just laugh at you and say,
5:57
look, stop being a child. It's a day that we have picked
6:00
to commemorate him and it would have been picked for any number
6:03
of reasons. And it doesn't have to be tied
6:04
to his death or to his birth. It's the same thing.
6:09
So when is Martin Luther King's Day, for those of you who are
6:11
American, you know, celebrated, whether it's the day he was born
6:14
or not. And it's the same thing.
6:16
Christmas, a liturgical celebration where we celebrate
6:20
the Mass of Christ. So December 25th.
6:26
I mean, it has nothing to do with the date of his birth.
6:29
And sometimes those of you running around saying, you know,
6:31
he wasn't born on December 25th, it sounds kind of childish.
6:34
And So what? It's a liturgical celebration,
6:38
nothing more. Anyway, so let me move on how to
6:43
do outreach and how to have conversations with strangers.
6:46
Sorry for going off on that rant.
6:47
It's just that at the time of year, the anti Christmas people,
6:51
they really do my head in. And I guess it's about time, you
6:54
know, some of us start trying to educate other people about what
6:59
Christmas is really about. So I was like, aha, yeah.
7:05
So the conversation that I had with Uche Emmanuel.
7:08
Now, the first thing I told Uche Emmanuel was that what to do
7:11
when you miss a meeting. Now the reason why I brought
7:14
that up was because Uche and I were supposed to have had a
7:17
conversation at an earlier time and at an earlier date.
7:21
But since I started running the podcast, I realized that, you
7:25
know, some of you want to have a conversation.
7:26
And I'm down with that because I'll talk to as many of you guys
7:29
as possible because I always love meeting listeners.
7:32
I want to know who you are. I want to know what you guys are
7:34
about. I want to know what challenges
7:35
that you're solving. And I want you to know, I want
7:37
to know the information that you need to make your businesses
7:41
better, to improve your careers, to improve your hustle so that
7:44
the podcasting episodes that I make are going to be relevant
7:47
and tailored to you guys. So I always love meeting you
7:48
guys, but I have stopped being a time keeper.
7:53
So if you reach in, if you reach out to me and I tell you that,
7:56
hey, cool, I'm busy right now, but let's have a phone call.
8:00
I'll be free Friday, 5:30. Call me.
8:04
I am not going to call you on Friday at 5:30.
8:07
I'm not going to set a reminder and then call you.
8:10
You're the one who wants to take up time on my calendar.
8:13
You should take the responsibility to call me
8:15
because I'm trying to build a business here.
8:18
I have clients to chase. I have projects that I'm working
8:21
on. I'm not going to carry the extra
8:23
cognitive load of trying to manage meeting times between you
8:26
and me. So if you reach out to me, it is
8:29
your responsibility to make sure that the meeting happens.
8:32
I have told you I'll be available Friday 5:30.
8:35
The rest is up to you. So now what I do is Friday 530
8:39
comes and you don't call. Nah, it's your loss.
8:42
It's not mine. I'm offering my free time here.
8:46
If you are not going to do the decent thing of macking time and
8:49
making sure that it happens, then that's on you, not on me.
8:53
So first thing I told him was, look, it's normal that things
8:57
happen because in his own case, yes, something did come up.
9:01
Nepal was terrible that time as a really, really terrible even
9:05
for those of us who have inverters in Abuja were
9:07
struggling to cope. So you know, batteries needing
9:13
to be charged, all those sorts of things.
9:14
So I understand perfectly well when I told him, next time, this
9:18
is what you do, and I'm sharing this information with you guys
9:22
so that next time, this is precisely what you should do.
9:25
And by the way, when I do get my shot to meet with Dangote, this
9:28
is precisely what I'm going to do if I'm not able to make that
9:31
meeting. So I told him, hello, Gucci,
9:34
next time, this is how you run it.
9:37
If you're not going to be able to make a meeting, if you think
9:39
you're going to miss a meeting, then warn the other person ahead
9:43
of time. And when I say ahead of time, I
9:45
mean well ahead of time. Personally, for me, short notice
9:50
is one hour. In other words, if the meeting
9:53
is going to be 3:00 in the afternoon and by 2:00 I can't
9:57
make it. I called the person straight up.
9:59
Hello Bross Novak, I bet this one came up.
10:04
I can't be there again at 3:00. Can we reschedule for later
10:08
today or some other time? The reason why I'm doing that is
10:12
because I'm trying to be polite. When you've fixed up a meeting
10:15
time with someone else and you tell the person.
10:18
Friday, 3:00 PM. The person has cancelled some
10:21
other obligations that he could have had or she could have had
10:24
for Friday at 3:00 PM. So the very least you can do if
10:27
you can't make it is to let the person know ahead of time so
10:30
they'll know how to plan their life.
10:32
And that's the reason why I say give them notice well ahead of
10:35
time. For me, short notice is one
10:37
hour. Typically, I like to aim for two
10:40
or three hours. In other words, if I can't make
10:42
the meeting for 3:00 PM, I'd like to let people know by 12
10:46
noon on the dot now. Hey, sorry.
10:49
Oh, I'm still stuck here. This thing came up.
10:53
It's looking like this, like this.
10:55
I might not be able to make 3:00 PM again.
10:57
When you give people that kind of notice, 2-3 hours achieves
11:01
two things #1 they're able to plan their life.
11:04
They've been given enough time, the thing that the council
11:08
before, to make time for you, they're going to be able to now
11:10
bring that back online. And #2 it shows that you value
11:13
that time and that they are important because nothing says
11:17
you're not important or a dis so much as when you people have
11:21
agreed. Friday at four, you're now
11:25
chilling. Friday at 4:00, meeting venue
11:28
4:00, nothing. You call the person 410, they
11:32
don't answer 415. You send a message, no response.
11:36
I mean, that absolutely says, look, your time is worth nothing
11:39
or I don't value you. I don't send you.
11:43
I don't regard you. I don't rate you.
11:45
That's how it comes across. So that's why I told him and
11:48
that's why I'm telling you guys today.
11:50
Don't worry about cancelling meetings.
11:52
Meetings get cancelled all the time.
11:55
We're human beings. Just let the person know as soon
11:58
as reasonably possible that you can't make it.
12:01
Give them enough time. If you're cutting it close, give
12:04
them one hour and let them know so that they can plan and do
12:09
something else. I prefer 2-3 hours and this is
12:12
how me I planned it. Let me give an example.
12:14
So currently right now I'm in Mark Woody.
12:17
Let's say I fix a business meeting in North Bank because
12:22
I'm on the other end of the river.
12:23
So if I fix a meeting on North Bank, so from here to North Bank
12:26
will take roughly 20 minutes. That's to drive there.
12:33
Now, if the meeting is for three and I need 20 minutes, let me
12:39
just push a small, let's say 30 minutes.
12:42
That means I must be in the car by 2:30 to say I'm driving
12:46
there. By the way, I like arriving 30
12:48
minutes ahead of time, so I would plan to be there by 2:30.
12:53
So that means I should be in the car by two.
12:58
Now for me to be in the car by two, it means, you know, the
13:01
kids must have eaten. Everybody's set.
13:03
Bumpsi is set, Wifey is set. Everything in the house is set,
13:07
so I'm assuming that that means I would have liked to have
13:09
sorted out mumsy and the kids and wifey 30 minutes earlier.
13:14
So that means by 1:30 I would have liked to finish everything.
13:18
Now, this is the reason why I'm able to give people notice
13:20
several hours ahead because if for some reason it is just at
13:25
that 1:30 that I'm beginning to make sure, you know, like the
13:28
children are eating or mumsy, am I supposed to check anything?
13:32
Do you want to get anything for you or wifey?
13:33
Do you need something? If I'm 1:30 I'm still doing all
13:36
that. I now know it is a given.
13:39
I'm not going to be there at 3:00.
13:43
It's a given and this is how you guys should start reasoning this
13:45
thing. I can now pick up the phone and
13:48
I'll call the guy and say bro I beg.
13:51
I said I'll be there N bank 3:00 no vex something just came up
13:56
mumsy and the kids is looking as if I might not be able to make
14:00
it again. So how far if I show by 4:30, is
14:04
that still cool? And then you start the
14:06
conversation. So this is how I'm going to
14:08
advocate that you guys start planning this thing.
14:11
And that was my first piece of advice to Uche Emmanuel.
14:17
If you want to miss a meeting, let the person know ahead of
14:19
time. Short notice is one hour.
14:22
If I give the person two or three hours, you will help.
14:24
In fact, if you're based in Lagos, try and give the person
14:27
even longer time because you know how it is in Lagos now
14:31
because sometimes to drive to the meeting, the person even has
14:35
to leave like 2 hours ahead. So to saying they're giving
14:38
somebody two hours notice in Lagos doesn't really help.
14:42
Boy, in Abuja, yeah, one hours notice, no problem, that'll be
14:45
cool. Lagos, Port Harcourt during the
14:49
rainy season or depending the part of Pahaka where you are, I
14:52
don't think 2 hours notice self is even good.
14:55
Then we also had the conversation about how we should
14:58
not always be about you. Don't just show up and talk
15:01
about what you want. Try and talk about important
15:04
initiatives and business concerns or personal concerns
15:07
going on in the other person's life.
15:08
So I'm not going to stress that over here on the podcast because
15:11
we have lots of podcast episodes that I've done about that.
15:14
The example that I gave to Uchi Emmanuel is something I've
15:20
already given on the podcast. I've spoken about how the very
15:23
first day that I meet Moabudu, well, I meet down with him.
15:25
I'm not going to be talking about everything from our
15:28
perspective, you know what I need, how much money I need to
15:30
raise or why I'm the greatest on the best.
15:33
So currently with the stuff that is going on in Dunkley's life,
15:36
the one that catches my fancy is the fact that they have set up
15:39
their family office in Dubai and his youngest daughter, the one
15:43
that studied law, is the one who is heading the family office.
15:46
That was the one that catches my interest.
15:47
So I start the conversation from there.
15:49
Like bigger Bros. Well, no, Sir, it's an honor to
15:52
meet you. Blah, blah, blah.
15:54
How's the family office going? Oh, oh, by the way, I'll do some
15:59
research ahead of time to know his daughter's name.
16:01
So, so, so, So she's running it now.
16:03
I'm just curious as so why Dubai?
16:05
And what's his strategy? And I hear the man talk because
16:09
I'm sure that people in his own situation love dishing out
16:12
wisdom to young men who are willing to listen.
16:15
I hear the guy talk, learn some stuff.
16:17
I won't make it. Me, me, me, me, me.
16:22
You know, listening and talking about the other person is is
16:26
very powerful flattery and it can get you a lot.
16:30
There's only difference between if, let's say it's five of us
16:32
that met him that day. We want to make a difference
16:34
between who he remembers. Oh, OK.
16:37
That young man, that young TV man, that guy from Benoit State,
16:40
that interesting guy, the former lawyer.
16:43
That's wrong way that people stand out.
16:44
So I told him we don't have to make all these interactions
16:47
about me, me, me, what I want and all of that.
16:51
So some flattery, do some research ahead of time, make the
16:54
conversation other centered, give yourself a chance to stand
16:57
out. That's part of the stuff that
16:59
which Emmanuel and I spoke about now, which Emmanuel wanted some
17:04
tips about creating content and I wanted to know why he wants to
17:10
create content. He came up with the usual thing
17:13
of, well, I'm creating content because I want to help people,
17:15
you know, blah, blah, blah. You know, that whole universe of
17:17
goodness, preach the gospel, that kind of thing.
17:19
You know, that whole thing. And for me, I'm a little bit
17:23
cynical, so I like to cut straight to the chase.
17:26
I told him I look, dude, if this thing is just about speaking out
17:30
of the goodness of your heart, you're going to burn out.
17:32
This thing is not going to last. So be straight with me.
17:35
What is this thing about? He now said, OK, well, he also
17:40
wants to see how he can use it to get some visibility because
17:43
he's an artist and he's a graphic designer.
17:47
So him teaching people about band land.
17:49
Sorry, Band lab and digital audio workstations.
17:53
For those of you who are not in a music game, there's some
17:56
things called digital audio workstations.
17:58
There are things that you use to produce beats to make music.
18:01
So I did some music production back when I was in university.
18:03
That's why I know about some of these things.
18:05
But back then, my brother and I, we used to use Fruit Loop,
18:07
Fruity Loops to create all our music.
18:11
Yeah, Fruity Loops. And I think the editing one was,
18:14
was it sound wave or something? Sound wave or shockwave, I can't
18:16
remember. So Band Lab and all these new
18:19
ones, especially the ones that you can use on mobile phones,
18:22
I'm not familiar with them because to be honest, since I
18:24
left uni, I haven't done any kind of audio production
18:26
whatsoever. So he was now saying that him
18:30
creating videos, putting up content about how to use Band
18:33
Lab and things like that, videos about music production, and
18:37
that's the scope is to provide more visibility of himself as an
18:43
artist and as a graphic designer so he could possibly advertise
18:46
his graphic design services. And I told him, yeah, Uchiha,
18:49
now we're talking. I now see what's need for you.
18:53
And I told him that you need to know exactly what is need for
18:56
you because that is what is going to keep you going.
19:00
If it's just about preaching people, preaching to people
19:02
about how you can produce music for free and you're trying to
19:05
help the whole universe, you will burn out because you're
19:08
trying to help the universe, you're trying to help everybody,
19:10
but who has that helped before? You will burn out.
19:12
It's just normal. But if you know that, OK, I'm
19:16
doing this specific hassle because I'm trying to promote
19:18
myself as an artist, that is what will keep you going.
19:21
So we need to be very clear about our why when we're looking
19:24
to produce content online, when we're trying to do content
19:26
marketing for our businesses, we need to be very clear on what
19:29
the goal is from the beginning. If your goal is fuzzy, you're
19:33
not going to have staying power. So the reason why I have made
19:37
over 1004 episodes now readily available on this podcast
19:41
channel and on YouTube is precisely because I know what
19:46
I'm trying to use this for. I'm using the podcast to
19:51
position myself for thought leadership, to leverage this for
19:56
speaking, for training and consulting opportunities.
20:00
I'm very clear. And that's the reason why I
20:04
don't get tired. Oh well, even if I get tired, I
20:06
have a clear aim. So there's enough to keep me
20:08
going. That is enough to let me know.
20:10
To measure my progress, whether I'm making progress or not.
20:13
So you guys need to be very clear before you say I'm going
20:16
to start doing YouTube videos. I want to start podcasting.
20:18
I'm going to be writing a daily blog.
20:20
I'm going to be posting on LinkedIn every day.
20:22
I want to be posting on Facebook every day.
20:23
You need to be very clear, trying to say, oh, I love human
20:27
beings and I just want to help everybody.
20:29
That is not going to cut it. You will burn out.
20:31
I'm telling you this for free. So know what it is you're doing.
20:35
And I'm glad OJ Emmanuel admitted that.
20:37
Yeah, he also wants to get some visibility out of this.
20:39
Good. It's not bad that you want to
20:41
get something out of it. It's not bad at all.
20:45
Taking care of yourself. It's perfectly fine, perfectly
20:48
normal. You should do the same.
20:50
So help other people, teach other people, but also make sure
20:53
that there's also a scope that leads back to you.
20:56
At the end of the day, that's what's going to keep us going.
20:58
So the why is going to give you your staying power.
21:01
Now the next thing when we are talking about content is we're
21:04
going to figure out content format for him.
21:08
He decided on video, he's going to be doing screen recordings
21:11
because Bandlab, it works on the phone.
21:14
So the guy is going to be making screen recordings as he is using
21:17
the phone to be producing the music, and I think that that is
21:21
absolutely fantastic. He's also going to be doing
21:24
selfie videos where he talks about audio music production and
21:28
he's going to be doing collaboration videos in YouTube
21:31
style or podcasting style to promote himself as well.
21:38
Fantastic. The reason why I speak in audio
21:41
con audio format is obvious because he's trying to show
21:47
people something and the best way to show people something is
21:50
to use video. And I told him I was smart
21:53
because the two ideas that he has spoken about screen
21:56
recordings and selfie videos, it is very easy to do so long as
22:00
you have a decent phone and he has a decent phone.
22:02
So no, Ala the only problem would just be this collaboration
22:06
videos because the problem with working with other people is you
22:09
don't have to schedule it around when it is convenient for them.
22:12
Then editing is now important because it's going to be two
22:16
sets of mistakes. I mean, if it's just me and I
22:18
sneeze once on this recording, Azuma, I used to edit, only have
22:21
to clean, clean one set of sneezes.
22:23
But if it's the other person and I sneeze once and then he
22:26
sneezes or I sneeze and then later on he yawns, you know, I
22:30
now have to. It multiplies the editing.
22:34
So I told him that one and he's going to require some
22:36
scheduling. There's going to be quite a bit
22:39
of work, but it looks like he's up for it.
22:41
So that's it then. I now told him that what he has
22:47
to focus on right now is content calendar.
22:50
So for those of you who are also thinking the content marketing
22:52
approach or some content approach that is going to help
22:55
you promote your business, promote your services, content
22:58
calendar is absolutely essential.
23:01
Because the thing that kills people when it comes to
23:03
producing content is when you wake up every day and you decide
23:07
this is what it is that I'm going to say.
23:09
If I waited until today, this morning to decide this is what
23:13
I'm going to podcast about, guess what?
23:16
Making a podcast episode would have been hell, would have been
23:19
work. But I decided several days ago
23:23
now, OK, on December 26th. And when do you share the
23:26
conversation that I had with UJ Emmanuel?
23:30
So there was nothing for me to think about today or just a
23:32
matter of waking up and saying where are my notes that I took
23:36
during the conversation? Once I found the notes, I said,
23:38
OK, that's it. That's the outline of everything
23:41
that we're going to talk about. I really confess to you guys
23:43
that is going to be rambling. I'm just looking at the notes
23:45
and I'm picking up some things. I'm say, OK, this one is
23:47
important. Stress it, this one is not
23:49
important Fasci. And that's all I'm doing.
23:53
So you can see in a way, I do have a content calendar that
23:57
determines what it is that I'm going to do.
23:59
And that's the reason why 1004 episodes, I'm still here.
24:04
If you don't have a content calendar, this is what you would
24:07
do. Statistically speaking, most
24:09
people publish only one episode. I repeat, most people publish
24:17
only one episode. If you don't believe me, try.
24:20
Your friends are saying that they wanted to start podcasts.
24:22
No problem, ask them. OK, was there a podcast again?
24:25
Go and check. You see that most of them
24:26
published only one. Then the people who really
24:31
really try, they don't publish more than 10 and this thing is
24:36
called pod fade. That means you start and then
24:39
you fade away. But remember most people publish
24:41
only one. The people that try after them
24:45
do not publish more than 10. So I do not publish them up to
24:49
10. The reason why they don't do
24:52
that is because they don't have a content calendar because it is
24:56
work to wake up today and say, what will I post?
24:59
Then you wake up tomorrow and then you say, what will I post?
25:01
And then you wake up the day after tomorrow and then what
25:04
will I post? And then next week, what will I
25:06
post? After a while, man, the stress
25:09
is just much. So content calendar, you need
25:12
it. And that was the big piece of
25:14
advice that I give to Uchi Emmanuel Content calendar.
25:16
That's what I need to sort out. So if you're an Uche situation,
25:20
content marketing, content production, that's what you want
25:23
to use to move the business forward.
25:24
Content calendar, that is what you need to get things going.
25:29
I didn't want to repeat myself about content calendar because
25:36
you know, I talk about these things all the time.
25:38
So I just don't like repeating myself, especially since I have
25:40
resources on the matter. So I shared the guy I sent some
25:43
resources with, Uchi Emmanuel, on WhatsApp.
25:46
So one of them was or was it OK? Yes, there was a session I did
25:55
with ladies in Abuja. So day one, digital marketing
25:58
for women, content creation, I repeat, it is called day one.
26:03
That's the title, day one, digital marketing for women,
26:07
content creation. I shared that episode with him
26:10
and I recommend you guys listen to that episode too because I
26:14
spoke a bit about content creation there.
26:16
Then I also shared with him episode 367 that is content
26:20
creation versus promotion. That's the episode where I spoke
26:24
about is not how much content you create, but how well you
26:27
promote the content. Because if you're creating the
26:29
content where you're not promoting it, nobody is seeing
26:31
it. If nobody is seeing it, then you
26:34
are not promoting yourself or giving visibility as an artist
26:37
or a graphic designer. You're just producing these
26:39
things for your own consumption. So it's not about how much you
26:42
produce, it is about how well you promote.
26:46
I'm repeating it again because there's some people who will
26:49
start and maybe in the beginning your wife or your girlfriend
26:53
listened or watched it, or maybe your father shared it or
26:56
something. So week one, maybe 20 views.
27:00
Week, week two, maybe only like 11 views.
27:04
You just lose morale. You know, it's about promotion.
27:07
Like you continue, you share, try and get more exposure.
27:11
In the beginning, nobody's listening.
27:13
It will start climbing. Small, small, small, small.
27:15
That's how it works. All right, so it's about
27:19
promotion, not just creation. Then also shared with him, with
27:23
Uche Iman, also shared episode 397.
27:27
That is a content creation for growing your business.
27:32
So let me check my notes. Let me see if I shared any other
27:36
one with him. Yeah, I think, I think, I think
27:41
that's all that I shared for now.
27:44
So the conversation with Uche Iman was a while ago.
27:46
So to be honest, there's a bunch of stuff that we spoke about
27:49
that I can't remember, but these are the key things that I tried
27:51
to emphasize with him and then I'm hoping are going to provide
27:54
value to you guys over here. So summary, when you're doing
27:58
outreach, other people and trying to have conversations
28:00
with total strangers, don't make it all about you.
28:02
If you show up and it's just me, me, me, where, where, where,
28:05
where, where, it's it's not fun. The only way you're going to
28:08
stand out if you show up to somebody well prepared, you've
28:10
done some research and then you start talking about things that
28:12
are relevant to them. So the day that I meet Tony
28:15
Lumelu and I said, oh, Uncle Tony, inspiring.
28:19
Been seeing your work. And then, of course, do some
28:23
business ahead of time, figure out challenges that they have.
28:26
OK, Well, yeah, he's in banking, but he seems to be really
28:29
serious with this Tony Alumelu Foundation right now.
28:32
And something associates, you know, the people that own Hilton
28:36
Hotel because he's he owns Hilton Hotel through that arm.
28:40
So if I show up and I start talking about initiatives with
28:42
the Tony Alumelu Foundation and the inroads that they're making
28:45
in other parts of Africa, you know, like Eastern Africa, South
28:47
Africa, and then also talk about things with his holding company
28:51
for the Hilton Hotel. Yes.
28:53
And then his daughter is also managing some important
28:56
portfolio. I think the daughter heads the
29:01
the organization that bought over Hilton.
29:03
So if I start talking about those things, it's a much more
29:06
interesting way to start the conversation now for me to show
29:08
up and say, hey, Tony Alumelu, nice to meet you.
29:11
I am a business growth consultant.
29:14
I am a podcaster. I am a this, this, I am a that,
29:17
that, that I am this. I am this, I am this.
29:19
He gets that 50 million * a day. But if you show up, it looks
29:22
like this is a humble young man who's willing to learn from
29:24
Uncle Tony. I'm like, yeah, Uncle Tony, been
29:27
noticing this, been noticing things.
29:28
How far would this? How far would that?
29:30
Oh, that's really interesting, Sir.
29:32
Maybe I might even try and flex more creativity and say, oh,
29:34
Sir, have you considered this? Is this, you know, perhaps if
29:36
you look at it like this, maybe this, maybe that, That's going
29:39
to be a much more interesting conversation.
29:41
Definitely. He won't take my phone number.
29:43
I think I might be able to get his PS phone number, but at
29:46
least when I call in the future, he'll be able to say, oh, that
29:49
TV boy Abby, that guy from Benroy State, that guy, former
29:53
lawyer podcast. OK, I remember him.
29:56
So that's the way forward. What else?
29:59
Aha. If you can't make the meeting,
30:01
let the person know, give them notice, reschedule.
30:04
It's polite. It shows people that you think
30:06
that they're important. If you're based in Lagos, don't
30:09
let anybody know in one hour because the person is already
30:11
driving to make sure that he's there.
30:13
Give the person several hours notice.
30:15
Same thing if it's Port Harcot, rainy season, when it rains in
30:18
Port Harcot traffic, absolute terrible.
30:21
So let's see what else? Yes.
30:25
Then if you're going to use content creation to promote your
30:28
business, then remember that it's all about the content
30:32
calendar. The content calendar is just the
30:34
thing that you create that tells you what are you going to
30:37
publish this week, What is the focus for next week?
30:40
What is the focus for next month?
30:42
What is the focus for this year? Decide all of these things ahead
30:45
of time. Then remember that is not just
30:49
about how much content you create, but it's about how well
30:52
that you promote, which is why I keep sharing the YouTube links
30:55
on LinkedIn and in other places. And if you're looking for those
30:59
resources, then I shared with Uche Emmanuel.
31:01
Remember, the first one is called Day One dot dot, what is
31:05
that called? Colon day one Colon digital
31:08
marketing for women, Dash content creation.
31:13
The next one was titled episode 367.
31:18
That's 367 content creation versus promotion.
31:22
Then after that was episode 397, content creation for growing
31:27
your business. Those are the resources that I
31:29
shared with Uche Emmanuel. There's not going to be any
31:31
shout out today precisely because the shout out for
31:34
today's Ruche Emmanuel. Thank you very much for
31:36
listening to the show. Please share these resources
31:39
with other people who are going to find it.
31:42
Find them useful for growing their business, improving their
31:45
careers, and promoting their hustle.
31:47
Thank you very much everyone for your time and attention.
31:50
Remember to connect with me by calling or texting me on
31:53
08064662140. The country code is +234 for
32:00
those of you who are not Nigerian.
32:01
Also colleague with me on LinkedIn, my name is Tavishima
32:06
Ayede. Ignore my other social media
32:09
handles please. They are going away next month.
32:12
I've already set the ball rolling to delete Facebook,
32:16
Instagram, TikTok but everything in the Mehta family requires one
32:20
month's notice before you switch it off.
32:21
So all the other handles are going away.
32:23
LinkedIn is the only place that you're going to be able to find
32:25
me for now. Kudos.
32:28
Maybe in two or three years I might even get rid of the
32:30
LinkedIn anyway, because I don't like social media.
32:32
It's work, it's real work. So that's it.
32:36
I'll catch you guys tomorrow. Have fun, enjoy the holidays.
32:40
For those of you who are anti Christmas, if I, if you're anti
32:44
Christmas and you reach out to me on WhatsApp, let me know.
32:48
Let me see if I can educate you on some stuff.
32:51
But some of you, the way you guys are carrying it isn't it is
32:54
not that deep. The level of marry some of you
32:57
are carrying in your hearts about this Christmas.
32:58
Thing is, it's not that deep. It's not that deep.
33:03
Yeah, it seems consumerist and commercial and everything, but
33:07
you don't even have to play it that way.
33:09
So if you're Catholic or you live in the Orient, of course,
33:12
we know what it is. You have your Christmas
33:14
obligation to attend Mass, attend Mass, go and Bray.
33:18
Once you've done that, you've made your obligations finish.
33:21
If you can afford chicken, good. If you can't afford chicken,
33:24
it's all good. The beef, some of you are
33:28
carrying out too much and it doesn't matter whether Jesus
33:31
Christ was born on December 25th or March 25th or July 25th.
33:35
It's a liturgical thing. So you should stop running
33:38
around with your hair or find that, oh, he wasn't born on
33:43
December 25th. And so then what if you find out
33:46
that he was actually born on 1st of January and we'll move this
33:49
into 1st of January because of that, does that mean you now
33:51
start celebrating Christmas? You guys need to calm down.
33:54
You're making these things unnecessarily deep.
33:57
This is not that deep. So just relax, you know, if you
34:02
don't want to flex, don't. It's a preference.
34:06
If you want to flex, do of course, flex responsibly,
34:10
especially nowadays that security is, you know, one kind
34:14
because even the marketing now, they don't do visual mass by
34:16
10:00 at night. It used to be 10:00 at night.
34:18
I would carry over into maybe about 1:00 AM, two in the
34:23
morning. So even now the visual mass is
34:25
8:00 by 10:00-ish Eleven is finishing so that everybody can
34:29
go home, you know, 'cause we kidnappings going on and
34:32
insecurity and all that. Anyway, let me just wrap it up
34:35
34 minutes, so I'll catch you guys in the next episode.