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Tear Down Your LinkedIn Reintroduction Posts: Be Consistent · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Today on the podcast, we're going to be looking at the kind
• 0:03
  of content that you should be putting up on your social media
• 0:06
  to drum up sales. In particular, we're going to be
• 0:10
  looking at LinkedIn because that's the only social media I
• 0:14
  have for now. And I've noticed a trend where
• 0:16
  people put up some content that they call reintroducing content.
• 0:21
  Now, the idea behind reintroducing content seems to
• 0:24
  be that, like, you know, you've been on the platform for a
• 0:27
  while, in this case LinkedIn, but then you haven't put up
• 0:31
  anything for a while. And so one day you take a
• 0:35
  picture of yourself, you put on some nice makeup or you put up a
• 0:40
  nice sharp suit, and then the post begins under your picture.
• 0:46
  It's been a while since I've been on LinkedIn, but this post
• 0:49
  is sorely needed. So here I am reintroducing
• 0:52
  myself. This is me and this is what I
• 0:55
  do. And they put up that kind of
• 0:56
  content. So is that content good?
• 0:59
  Should you be putting up reintroducing content?
• 1:02
  Is that the kind of content that can help you grow your business?
• 1:05
  These are some of the questions that we're going to be tackling
• 1:08
  in today's podcast episode. Yes, I'm making today's
• 1:11
  recording out and about, so there will be some noise in the
• 1:14
  background. And yeah, if these are the kind
• 1:18
  of things that you like to talk about, how do you move your
• 1:20
  business forward? What kind of content should you
• 1:22
  be putting out? How can content generate more
• 1:25
  sales? How can content be used to grow
• 1:28
  your business overall? Then this podcast is your jam.
• 1:33
  So welcome. I'm your host, Tava Shima Aidi.
• 1:36
  Please subscribe on Spotify, YouTube, Apple, or any player of
• 1:39
  your choice. These are the sorts of things
• 1:41
  that you like to listen to. And if you'd love to connect,
• 1:44
  you can call, send me a text message or send me a WhatsApp
• 1:46
  message on 08064662140. So like I said today,
• 1:53
  reintroducing content, is it good?
• 1:55
  In a way it's good because to be honest, well, small content is
• 2:01
  better than no content. Although to be honest, if you
• 2:05
  want to get the best results, you have to stay consistent.
• 2:08
  Instead of this forward ever, you know, 2 steps forward, one
• 2:11
  step backward. You know that thing, you're not
• 2:13
  really helping yourself. So if you post religiously this
• 2:17
  week, Monday to Sunday, then next week you don't post again.
• 2:22
  Then the week after that, you only post once on a Wednesday
• 2:25
  and then after that you go away for five weeks before you post
• 2:28
  again. You know it's it's better than
• 2:31
  nothing, but you're not really helping yourself.
• 2:34
  You're better off job. You're better off just pacing
• 2:36
  yourself that you know what I can only do one post a week and
• 2:39
  then be posting 11 post a week religiously for the whole year.
• 2:45
  It's better than doing this starting stopping disappearing.
• 2:48
  You say you're doing social media cleanse, blah blah.
• 2:50
  You people that are doing social media cleanse, like what?
• 2:53
  Like my friend, this is business here.
• 2:56
  Stop getting personally invested in all this.
• 3:01
  What are you getting overwhelmed for?
• 3:02
  Just create a content calendar. The content calendar will keep
• 3:05
  you focused, will keep you guided.
• 3:07
  Then just take it that this is a job.
• 3:09
  Back when we had jobs and we were working 9:00 to 5:00, did
• 3:12
  we used to take? Did we used to take job break?
• 3:15
  It's just a job but nothing else.
• 3:17
  Stop taking it so personal. It's a job.
• 3:20
  Come up with the content calendar and then do the thing.
• 3:24
  Once in a while we will miss some stuff because for those of
• 3:27
  us who are self-employed and who own our own businesses, you
• 3:30
  know, things just crop up in our personal, you know, calendar.
• 3:33
  Like if the kids are sick, it will fall on you because you're
• 3:37
  the one who works from home. So, you know, I understand.
• 3:40
  And because of that, you'll miss posting 1, you know, once in a
• 3:43
  while. But all this social media
• 3:44
  clients, everybody, they cleanse up and down.
• 3:46
  I don't understand. You should stop taking this
• 3:48
  thing personal. It's a job like any other job.
• 3:51
  We're trying to grow revenue. We're trying to grow the
• 3:53
  business. We're trying to build an asset
• 3:55
  like any other asset. So back when you worked 9:00 to
• 3:57
  5:00 for somebody else, you didn't have the liberty of
• 3:59
  taking work cleanse. You know, you have your time
• 4:02
  that you assigned it, that you assigned for annual leave and
• 4:05
  sick leave and stuff like that. So try and institute the same
• 4:08
  policies in your, in your business, you know, take your
• 4:10
  annual leave, you know, take your sick leave, take your
• 4:13
  whatever leave. What is social media cleanse?
• 4:16
  Please, you guys, get off it. Please get off it.
• 4:19
  Just do your job. This is your new job, so do your
• 4:24
  job. The business is not going to
• 4:25
  automatically just grow itself while you're taking a social
• 4:29
  media cleanse, especially for those of you who are relying on
• 4:33
  social media as a way of building your business.
• 4:35
  And then you don't do traditional prospecting.
• 4:37
  So you're doing social media cleanse.
• 4:39
  You're not posting because you want to, you know, mental health
• 4:42
  concerns. But I mean, while you're not
• 4:44
  going out, you're not talking to anybody, you're not visiting
• 4:46
  offices, you're not going to trade shows, you're not dropping
• 4:49
  flowers. So like, what are you doing?
• 4:50
  You're doing social media cleanse and then you're sleeping
• 4:54
  at home doing what? Watching Netflix and the
• 4:57
  business is supposed to grow. Stop with this cans thing.
• 5:03
  If it's that you're trying to grow your business in a robust
• 5:06
  sense, you know, social media activities there and then
• 5:08
  traditional activities there, no problem.
• 5:11
  But if social media is the only thing that you're building your
• 5:13
  business around, stop with all these cans in.
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  Don't be cleansing nothing. Don't be going on social media
• 5:19
  break. Come up with a content calendar.
• 5:21
  Make sure The thing is well thought out or make sure that it
• 5:24
  addresses the concerns that your audience want to to know about
• 5:29
  the things that your customers want to hear about, things like
• 5:31
  that, a robust content calendar and then follow the thing.
• 5:34
  Hopefully over time, you will grow your business to the point
• 5:37
  where you're making some revenue and you can hire social media
• 5:40
  manager or you can get an assistant or you can get APA or
• 5:43
  something. But in the meantime, please stop
• 5:46
  all these cleansing anyway, so sorry, forgive me.
• 5:50
  Forgive me for that rant. I was supposed to be talking
• 5:52
  about reintroducing content. So some people now they go on a
• 5:55
  cleanse, they go on a break, disappear for two months, then
• 5:57
  they come back and then they put up a post reintroducing and then
• 6:01
  they start talking about the business.
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  So it's OK. It's not a bad idea.
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  It's not a bad way for staying top of mind.
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  You know, people create the video post or they create the
• 6:15
  photograph and then under that they start talking about who
• 6:17
  they are, they talk about what they do.
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  They talk about who they help and how you can help.
• 6:21
  So that idea it's, it's not a bad idea at all.
• 6:25
  And like I said, I've, it's, you know, folks have been doing it
• 6:28
  quite a bit on LinkedIn. Now, the problem, as I've tried
• 6:33
  to point out with this approach, is this whole thing of
• 6:37
  inconstancy. Yeah, that's the problem.
• 6:39
  You're not being constant, you know, on, off, on, off, on off
• 6:43
  and that is not very, very good. So all these one off things like
• 6:48
  reintroducing content is not a long term content fix.
• 6:53
  You can't stay away from social media for two months and then
• 6:56
  come back and do more video reintroducing and then what?
• 7:02
  What next? You can see that this is the
• 7:05
  reason why I say for those of you who want to, you know, you
• 7:08
  want the podcast, you want to do social media, you want to
• 7:10
  whatever. The number one thing that you
• 7:13
  should be paying attention to is your content calendar.
• 7:16
  What are you going to say every day or every week for every
• 7:21
  month or every year? And for look, it is the content
• 7:26
  calendar is the most important thing you should be paying
• 7:29
  attention to. Too many of you are thinking
• 7:31
  about what kind of clothes am I going to wear for the videos?
• 7:35
  That is important. Do I have enough makeup for the
• 7:38
  videos? OK, that is important.
• 7:40
  What kind of camera should I buy to make the videos?
• 7:42
  OK, that is important. What kind of phone should I use
• 7:45
  to be recording the videos? OK, that's important.
• 7:48
  You know, what kind of software should I be using to edit the
• 7:51
  videos? Capcot, Whatever.
• 7:52
  OK, that is important. All these things are important.
• 7:55
  But the foundational thing, the thing that will keep you going
• 7:58
  so that you don't have to disappear for two weeks and then
• 8:01
  come back and make a reintroducing post, the thing
• 8:04
  you should be paying attention to is your content calendar.
• 8:07
  The content calendar is the answer to the question, who am I
• 8:11
  going to be talking to? What am I going?
• 8:14
  What am I going to be saying on my social media?
• 8:16
  How many times a day or how many times a week am I going to be
• 8:19
  saying it? How many weeks in the year am I
• 8:22
  going to be saying it? What are the major ideas that we
• 8:25
  want to discuss during, you know, during the year or what
• 8:31
  are the different campaigns that we're running?
• 8:33
  So that is what the content calendar tries to solve.
• 8:36
  So reintroducing content is not bad.
• 8:38
  Well, please my brother and my sister, help yourself come up
• 8:41
  with the content calendar. When you have a content
• 8:43
  calendar, you'll be able to stay the distance.
• 8:46
  You'll be able to to to last. Forgive me, I've forgotten the
• 8:50
  expression. Is it stayed the distance?
• 8:52
  I'll be last the distance. But either will you be able to
• 8:54
  stay in the game long enough to reap the rewards?
• 8:58
  Now, if this whole thing about content calendar is busting your
• 9:02
  brain and you don't know what to do, I'm going to give you guys a
• 9:06
  very simple alternative, right? If everybody's doing
• 9:11
  reintroducing content and you say, OK, me too, it's been a
• 9:14
  while, you know, bust out your phone, bust out your camera and
• 9:16
  start trying to record reintroducing content.
• 9:19
  You don't know what to do about the content calendar.
• 9:22
  I'm giving you guys an alternative now.
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  And believe me, this thing, we bust your brain, it will help
• 9:28
  you stay top of mind. And with this, you will never
• 9:31
  run out of ideas. I repeat, you will never, NEVER,
• 9:37
  never run out of ideas. I tell some of you, but I don't
• 9:42
  know why lots of people don't believe me.
• 9:43
  People don't try, even though that is what you see me doing
• 9:47
  it. You see me do this thing live
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  now, the alternative to reintroducing content and start
• 9:52
  and stop, you know, post for one week, you disappear for six
• 9:56
  weeks, post for four months, disappear for six months.
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  The alternative is this. Show up every day and on your
• 10:02
  social media, just answer questions in your feed.
• 10:08
  I hope you guys are not surprised that that is the
• 10:10
  formula that I've told you because if you've been listening
• 10:13
  to this podcast, no matter how long you have, have you noticed
• 10:15
  that that is all I do? I show up and answer questions
• 10:19
  in my feed. Just show up and answer
• 10:21
  questions. You'll be all right.
• 10:25
  By answering questions, you will stay top of mind.
• 10:29
  Where do you get the questions from?
• 10:31
  Get the questions from your customers.
• 10:35
  Get the questions from the daily challenges of doing, of carrying
• 10:40
  out your art, carrying out your business.
• 10:42
  If you continue like this, you will never run out of questions
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  because there will never be a time when customers are not
• 10:49
  asking you questions or when prospects are not asking you
• 10:52
  questions or when you are not facing challenges in the
• 10:56
  business. Show up in your feed, answer
• 11:01
  questions. You will always have content.
• 11:04
  You will have too much content. In my Evernote, I have 800
• 11:08
  questions that I have not touched in my Evernote.
• 11:16
  I'm being serious here. As in, if you people on the
• 11:19
  podcast stop reaching out to me, you stop sending me WhatsApp
• 11:21
  messages, you stop commenting on Spotify, you stop commenting on
• 11:25
  YouTube. Oh, by the way, Josh Mark, I've
• 11:26
  been seeing your comments, but Josh Mark, I beg, if you want to
• 11:29
  comment, you know, send me a WhatsApp message instead because
• 11:33
  I've been saying it and saying it and saying it, but you know,
• 11:36
  you're really not getting me. I really appreciate the comments
• 11:39
  but The thing is Spotify has taken away the comment feature
• 11:42
  on the podcasters and all I can see is the 1st 2 lines.
• 11:46
  I can't read anything else. So if you want me to see what
• 11:50
  your comment is, you know, comment on YouTube or send it to
• 11:53
  me in WhatsApp and then we can have a chat because all I see on
• 11:56
  Spotify is the 1st 2 lines. All right, what was that?
• 12:02
  So if you guys stop commenting and you never send me any
• 12:05
  question, I'll go back to Evernote.
• 12:08
  And in Evernote, I have 800 questions that I got from other
• 12:13
  people who are asking me questions every single day or as
• 12:18
  a wedding photographer or you know, whatever.
• 12:21
  And it's 800 and something. I will still be able to go
• 12:24
  assuming I publish one podcast episode every single day. 800 is
• 12:28
  what, 365 * 2? That's what that's 700.
• 12:32
  And so I'll be able to broadcast for two years straight.
• 12:37
  So you guys believe me, the easiest way to make content
• 12:41
  without having to come up with all these grand ideas,
• 12:43
  reintroducing content while I post, what all I say is you'll
• 12:46
  show up every day or every week. Don't do once a month.
• 12:51
  If you're posting content once a month in the beginning, you know
• 12:55
  somehow when you don't make up, when you're a big name, yes, you
• 12:58
  can do once a month, but for now, I'll say at least weekly.
• 13:02
  So show up every day, show up every week, answer questions in
• 13:05
  your feed. By doing that, you will remain
• 13:08
  top of mind. By doing that, you'll be
• 13:10
  providing the value to your audience because these are
• 13:12
  things that are on people's minds and you will never run out
• 13:17
  of content. You will never run out of
• 13:21
  content. Take it from somebody who is
• 13:23
  doing it in my book. I have jotted plenty of
• 13:27
  questions in Evernote. The questions are over 800.
• 13:32
  The questions never stop. People always have questions.
• 13:37
  They always do. You will never run out of
• 13:41
  content. You will never have to
• 13:42
  reintroduce yourself because nobody will forget.
• 13:45
  You will be as if you never left.
• 13:47
  I've been here five years. I've never left.
• 13:50
  There's no need for me to introduce myself.
• 13:52
  You guys haven't forgotten me because I'm still here.
• 13:55
  If anybody's taking a break, it will be you who take a break.
• 13:58
  The listener. Maybe we'll say, oh, I don't
• 14:01
  like this guy. Something sometime, then you
• 14:02
  disappear, then you come back in a couple of months or you come
• 14:05
  back in a couple of years and guess what, I'm still here.
• 14:07
  No need for reintroducing post Show up, answer questions,
• 14:13
  you'll be fine. In answering questions, you're
• 14:15
  providing value. That's the reason why people
• 14:17
  continue to mess with you, continue to listen to your
• 14:21
  stuff. Now let's give an example.
• 14:24
  There's somebody who's doing a car tracking business and of
• 14:27
  course you're thinking car tracking.
• 14:28
  How am I going to be putting up content on car tracking?
• 14:32
  So because of that, your social media is hit and miss.
• 14:35
  January 1st week, you put like 2 videos or something.
• 14:39
  You posted 1 customer's car, you know, something like that.
• 14:42
  The second week you didn't have idea.
• 14:44
  The third week was a video of yourself.
• 14:47
  Then by the end of January decided war, the social media
• 14:50
  thing, almost too much stress. They didn't post in February,
• 14:53
  March, April, May, June and then in July you get a big contact, a
• 14:57
  bigger contractor. So you put down social media and
• 15:00
  then disappear for you know, you disappear until October.
• 15:05
  In October, you now do reintroducing.
• 15:07
  You now come and wear suits. You sit in your office, you
• 15:10
  record the video you see reintroducing.
• 15:12
  My name is so, so and so chairman of this dot dot dot dot
• 15:15
  dot dot. This is what we do, you know,
• 15:19
  reintroducing content. Just show up your feed and
• 15:22
  answer questions. What kind of questions do people
• 15:24
  ask you every day? I'm sure one question that
• 15:26
  people ask you for cat tracking is people ask you how much you
• 15:29
  can make a post on that. Today I got a question from a
• 15:33
  potential customer. His name is Almomino.
• 15:35
  Almomino wants to know how much does it cost to be able to
• 15:38
  install the so, so, so, and so as at the date of this
• 15:41
  recording. It will cost you between this
• 15:42
  and this to install the so, so, so and so because these are the
• 15:45
  factors that I employ 1234. If you install the so, so, so,
• 15:50
  it will help you to protect the investment on your car because
• 15:53
  your car is worth 15,000,000 and if your 15,000,000 naira car
• 15:57
  gets stolen, to replace it, you have to go and look for X
• 16:01
  million naira to replace it. However, if you install the
• 16:05
  ABCXYZ on your car, it will prevent your car from being
• 16:08
  stolen in the 1st place. Or if your car is stolen, we'll
• 16:10
  be able to track it down with the help of the Nigerian Police.
• 16:14
  So that's the answer to today's question.
• 16:16
  This is what it cost. This is how much it goes to it.
• 16:18
  And I don't want to take up too much of your time.
• 16:21
  So I'll be back next week to talk some more about
• 16:23
  installation process of this dot dot dot.
• 16:25
  You end that video, then you now show up two days later.
• 16:29
  Hi, guys. Thanks for watching my content
• 16:31
  here on Instagram. On the last video, I responded
• 16:35
  to Amamuni's question about how to install the XYZ something
• 16:39
  something in your car to prevent it stolen.
• 16:41
  And we went into why it costs 120,000 naira but how it's worth
• 16:45
  it because you're saving yourself from replacing your car
• 16:49
  that cost 15,000,000 naira today.
• 16:51
  For those of you who are curious, come over with me.
• 16:54
  Let's go straight to the factory.
• 16:55
  My boys are working on one car right now and we are installing
• 16:58
  the XYZ blah blah blah live. So for those of you who are
• 17:01
  curious, you see what goes into it.
• 17:03
  So say hello to my engineer. And then you put your phone, you
• 17:07
  put on your engineer. Your engineer will be shy and
• 17:09
  the engineer will look and say hello.
• 17:12
  And then your way back you say engineer.
• 17:13
  So what are you doing? And then engineer will, you
• 17:15
  know, say one or two things and blah, blah, blah will be
• 17:17
  obvious. The engineer is awkward.
• 17:19
  Then you take the camera away from engineer and then, you
• 17:21
  know, focus back on yourself. And then you will now continue
• 17:24
  not in installing the this and this and this that.
• 17:26
  This is how it works. It prevents the car from being
• 17:29
  stolen because if somebody ever steals your car and you hold
• 17:32
  this key and you press this thing, it will disconnect the
• 17:37
  fuel valve. We disconnect this, we
• 17:38
  disconnect that the car will not be able to move.
• 17:40
  You know, something, something, something, something, something.
• 17:43
  Let me move out of the factory. Let's not disturb engineer so
• 17:45
  that he can finish his job. So summary, that's it.
• 17:48
  That's how we get involved in these sorts of things in the in
• 17:51
  the auto shop part of the business.
• 17:53
  So thank you very much for watching my content and I'm
• 17:54
  going to be back. That's it.
• 17:57
  You don't do post for next week. For this week, next week you'll
• 18:00
  show up and guess what you'll do?
• 18:03
  You will answer another question.
• 18:06
  The week after that, you answer one more question because
• 18:10
  customers will always ask you questions.
• 18:13
  Somebody will call you and say, I have a Lamborghini Jeep.
• 18:17
  Can you install so, so, so and so on?
• 18:19
  Lamborghini Jeeps. The minute you finish the call
• 18:23
  with that person, what are you going to do?
• 18:26
  Grab your phone, flip the camera around and make a recording.
• 18:31
  Hello and welcome. This is so, so, so and so car
• 18:33
  tracking business. So, so, so and so Abuja's best
• 18:36
  and brightest and whatever car theft prevention system you know
• 18:40
  in Abuja or in the whole country.
• 18:42
  I just received a call right now from potential customer who
• 18:45
  drives a Lamborghini Jeep and he was wondering if we could
• 18:47
  install the XYZ 5000 to prevent the car from being stolen.
• 18:52
  For those of you who drive Lamborghini Jeeps, yes, this
• 18:55
  thing can be installed. And in fact, this is the one
• 18:58
  that we recommend for our premium customers.
• 19:01
  It is the XYZ. So, so, so this is how it works.
• 19:04
  We install it here and this is how it can prevent your car from
• 19:07
  being stolen or it will help you to locate your whatever,
• 19:10
  whatever while it is if your car is ever stolen.
• 19:14
  You see, in answering the question, there's more content.
• 19:18
  Anyways, 20 minutes, excuse me, I believe that you guys have
• 19:21
  gotten the point, so let me stop there.
• 19:23
  So reintroducing content is not a bad idea.
• 19:25
  You can be doing your reintroducing content.
• 19:28
  What the better thing to do is to come up with a content
• 19:30
  calendar. But if that brain work no agree
• 19:33
  you as in the brain work involved in coming up with a
• 19:36
  content calendar is too much and you don't know how to use your
• 19:39
  AI tool to come up with content that you can put that will help
• 19:44
  promote your business and help you drive sales.
• 19:48
  Then just show up every single day or every single week.
• 19:52
  Answer your question. You will be fine.
• 19:54
  You will never run out of questions except if people stop
• 19:57
  asking you questions. And if people stop asking you
• 19:59
  questions, then you have serious problems with your business.
• 20:03
  There's something substantial that is going on that is causing
• 20:05
  people to not be asking you any question at all.
• 20:08
  So looking house solve the problems.
• 20:09
  But if you're an average business person, trust me, you
• 20:14
  will never, ever, ever run out of.
• 20:17
  Content. So yeah, I don't want to catch
• 20:21
  any of you doing reintroducing content.
• 20:23
  If you're a listener of this podcast and you are doing
• 20:25
  reintroducing content, I will disown you.
• 20:28
  If you see me and you hear me, I will say go away from me.
• 20:31
  I know you not so please don't join this latest trend of doing
• 20:36
  reintroducing content. So that's it and that's all
• 20:38
  Remember, excuse me, if you'd love to connect, you can call
• 20:42
  send me a text message or a WhatsApp message on 08064662140.
• 20:49
  And if you love this stock, then stay locked in subscribe over
• 20:53
  here on this feed. There's over 1200 more episodes.
• 20:58
  Listen, learn no things down, apply.
• 21:02
  Let me know how things go. I'll catch you some other time.