The E-Myth Author Michael Gerber on Why SBA Lenders Fund Failing Businesses
Michael E. Gerber wrote The E-Myth Revisited forty years ago and it has sold millions of copies since. Inc. Magazine calls him the world's number one small business guru. In this episode I sit down with Michael alongside my co-host Charles Oglesby to ask the question every lender should be asking: why do most of the businesses we finance fail, and what separates a bankable business from a well-paid job with overhead?We cover the entrepreneurial seizure and why the technician who makes the pies should almost never own the pie shop. We dig into why documented systems are not just an operations…
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