Latest / The Marketing Millennials
293 - The Gen Z Marketing Complete Guide with Luke deWilde and Sam Obletz of Claim
There’s a new disruptor in advertising and marketing…
And it’s two millennials going after Gen Z.
In this episode, I sit down with Luke deWilde and Sam Obletz, the two minds behind the Gen Z-focused shopping startup Claim. The whole basis? Trading brands—think Pokémon cards—almost like a game. How do you track which brands are cool when targeting is getting harder? They share their findings with me.
Also, we talk about things marketers should be thinking about: authenticity and experiences. Authenticity is all about finding a good fit for the brand and experiences in real life drive shared…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.