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Inside the World's Most Advanced Virtual CRE Summit · Industrial Advisors

• 0:00
  You walk into this room, and I don't know how big the room is,
• 0:02
  it's in an industrial warehouse about, uh, 10 miles off the strip.
• 0:06
  Okay.
• 0:06
  In the industrial sector.
• 0:07
  Yeah.
• 0:07
  So you walk in and there's literally this staff of rows of just, it
• 0:13
  looks like something outta nasa.
• 0:14
  Right?
• 0:15
  All these people on these.
• 0:16
  Computers doing something.
• 0:18
  Then you walk on the stage and there's literally hundreds of screens in a
• 0:22
  circle around you with all these ai, 3D cameras and all this crazy stuff.
• 0:27
  It was a little intimidating at first.
• 0:28
  I was, whoa.
• 0:30
  Get the lay of the land.
• 0:30
  It totally, so.
• 0:46
  Welcome to our five minute Friday, uh, industrial advisors.
• 0:49
  You have Bill Condon and Matt McGregor and today's topic's pretty cool.
• 0:53
  Matt just got back from a, uh, global CRE Broker Virtual Summit, which
• 0:59
  was held by Rod Santa Masimo, one of the biggest business coaches.
• 1:04
  In the CRE space.
• 1:05
  He's the biggest.
• 1:06
  He is the biggest and and of best, I think it used to be Lipsky, now it's, yeah.
• 1:09
  Lipsy.
• 1:10
  Yeah.
• 1:10
  But, but Rod's fantastic.
• 1:12
  And he has a ton of people that they coach.
• 1:14
  Yes.
• 1:15
  I think there were probably thousands of people at, at this event.
• 1:18
  Tell us a little bit about, it was held in this really cool.
• 1:20
  Tech room.
• 1:21
  So talk about the room and then we'll dive into kind of what was
• 1:24
  covered and, and all that good stuff.
• 1:26
  Yeah, absolutely.
• 1:26
  So this is the third annual, but the first virtual, and that was one
• 1:31
  of a few speakers at this event.
• 1:33
  So through the years it was Mosam o Khan in held in Texas,
• 1:36
  at Texas Live right outside of.
• 1:38
  The stadium district.
• 1:39
  And so he did a live conference and decided for Global Reach 'cause he is a
• 1:44
  global coaching program that rather than have six or 700 there live, he wanted to
• 1:49
  see if he could do thousands virtually.
• 1:51
  And so I think rather than, you know, whatever, he was two grand a ticket.
• 1:54
  I think he was like 400 or 500 or something for this.
• 1:58
  So he got a lot of people Right.
• 1:59
  And so the way we did it is he, he leased this room.
• 2:03
  I think he paid a couple hundred grand for the day for it.
• 2:06
  It is the.
• 2:07
  Most technically advanced virtual stage in the world.
• 2:11
  And so Tony Robbins has been there.
• 2:13
  The biggest event I think was Microsoft Global Conference
• 2:16
  was 17 million people died.
• 2:18
  Dialed into it.
• 2:18
  Yeah.
• 2:19
  Was there during the pandemic or something like that?
• 2:21
  Yeah, yeah, yeah, yeah.
• 2:21
  So a lot of people used it during the pandemic, but it's been used all the time.
• 2:24
  This has been in place for like 20 years.
• 2:26
  It's always obviously developing better and better, but if you
• 2:29
  would, you walk into this room, and I don't know how big the room is,
• 2:32
  it's an industrial warehouse about.
• 2:34
  Uh, 10 miles off the strip in the industrial sector.
• 2:37
  Yeah.
• 2:37
  So you walk in and there's literally this staff of rows of just, it looks
• 2:43
  like something outta nasa, right?
• 2:44
  All these people on these computers doing something.
• 2:48
  Then you walk on the stage and there's literally hundreds of screens in a
• 2:52
  circle around you with all these ai, 3D cameras and all this crazy stuff.
• 2:56
  It was a little intimidating at first.
• 2:58
  I was like, whoa, get the lay, get the lay of the land.
• 3:00
  It totally, so I did several laps around it, you know, before,
• 3:03
  and then I got to practice once.
• 3:04
  But Rod put together a great crew of speakers.
• 3:07
  Uh, a few of us were returning, including Sam from Australia, the number
• 3:11
  one hotel salesman in the world, and then, uh, Bob Knackle, and then, uh,
• 3:16
  six or seven others, including Betha.
• 3:17
  Cold calling Queen.
• 3:19
  So it was a great venue.
• 3:20
  I would say the best brokers you could get to do something like that.
• 3:24
  And then it was really, really well attended.
• 3:27
  Yeah, I mean, it looked cool.
• 3:28
  I mean, I was obviously watching and then got the videos from you.
• 3:30
  It looked like a great room.
• 3:32
  I knew you did a great job because I kept getting like requests.
• 3:35
  We get requests for the book and all that kind of stuff after stuff like that.
• 3:38
  So yeah, so thanks a lot.
• 3:39
  Did you guys, was there a q and A at the end where people
• 3:42
  were allowed to ask questions?
• 3:43
  Yeah, so each broker had, each speaker, broker had.
• 3:48
  20 minutes with a two minute over overflow.
• 3:51
  Yeah.
• 3:51
  Um, some people took live questions.
• 3:53
  I didn't, uh, 'cause I had maxed out my time, but there was a live feed so
• 3:57
  you can see people making comments, which was a little distracting, you
• 3:59
  know, while, while I was speaking.
• 4:01
  And then at the end of the day, we did a hour and a half VIP.
• 4:06
  So you had to, I pay up to get a part of that.
• 4:09
  So I think there was, it wasn't the full people, but maybe 800 people or
• 4:13
  something paid for the VIP to do the hour and a half ask us any question you want.
• 4:17
  Right.
• 4:17
  And you guys were all up there on stage.
• 4:19
  Yeah.
• 4:20
  So, anything, any questions that stood out to you that, that were
• 4:23
  asked by to you or the, the group?
• 4:25
  Yeah, there was a lot.
• 4:27
  I mean, I would say, you know, my big takeaway from the questions is a lot of
• 4:30
  people would ask questions about, you know, what do you do in challenge market?
• 4:33
  The one thing I took away from the speakers that I will tell you is not one
• 4:37
  of them ever talks about a bad market.
• 4:39
  They don't have a bad year, right?
• 4:42
  A bad market.
• 4:43
  They're always reinventing themselves.
• 4:45
  Mm-hmm.
• 4:46
  They're always ahead.
• 4:48
  They're so optimistic.
• 4:50
  That's the one thing I'd say about those speakers is they don't, they don't
• 4:52
  talk about a bad year or a bad market.
• 4:54
  They just adjust.
• 4:55
  Yeah.
• 4:55
  Right.
• 4:56
  For example, knackle, like, I loved his story of what he did in COVID.
• 5:01
  He was like, gosh, you know, New York City turned off.
• 5:05
  I mean, it was, we all know what was going on in New York and COVID.
• 5:08
  And he said, you know what his philosophy is, uh, you know, an
• 5:12
  inch wide and a mile deep, meaning he's gonna master his territory.
• 5:16
  Right?
• 5:17
  So the philosophy is, this is exactly what I do, but it's a mile deep.
• 5:20
  I know more knowledge than anybody.
• 5:22
  He is.
• 5:22
  Like, I always wanted to walk the market and know every
• 5:25
  single detail of every building.
• 5:27
  So he spent two years in COVID.
• 5:29
  Creating the map room and walking that market.
• 5:32
  You think anybody knows about more about Manhattan office
• 5:35
  buildings in Knackle, right?
• 5:37
  Yeah.
• 5:37
  Yeah.
• 5:37
  And then another question that was thrown out there that was interesting to me
• 5:42
  was somebody specifically asked me what I thought of SIOR and CCIM, and I'll
• 5:49
  say the same thing that I said there.
• 5:50
  I have a high level of respect.
• 5:52
  We are both IORs.
• 5:54
  I have a high level of respect for both of the organizations and what they
• 5:57
  contribute to the brokerage community.
• 5:59
  However, my speech was also on everything you and I do.
• 6:04
  We try to do 5% better than anything we've ever seen.
• 6:07
  SIOR and CCIM to me is a little bit of a Me too.
• 6:11
  Yeah.
• 6:11
  Right, right.
• 6:11
  It's not that hard.
• 6:13
  Right, right.
• 6:14
  And a lot of people have it.
• 6:16
  When I took the question, I actually answered it that way and said, I
• 6:19
  look for things like, and I actually noted that you and I went and got our
• 6:22
  master's of science degree from the number one program in the country.
• 6:25
  Nobody else has that.
• 6:26
  Yeah.
• 6:26
  Right.
• 6:27
  In our industry.
• 6:27
  Yeah.
• 6:28
  Okay.
• 6:28
  That's, that's it.
• 6:28
  And then Rod pointed out, and you're ma, you're one of 22 that has
• 6:32
  the Massimo Master Brokers Award.
• 6:35
  And I'm like, great point.
• 6:36
  Yeah.
• 6:37
  That's 5% better than I've ever seen.
• 6:39
  That's right.
• 6:39
  So when I a answered that question, I said, if you see value in it.
• 6:44
  And, and we did for a period.
• 6:45
  If you see value, go get it.
• 6:47
  There's nothing wrong with it.
• 6:48
  Yeah.
• 6:49
  But if you want to really be elite, that's not gonna make you elite.
• 6:53
  That's right.
• 6:53
  And I also think that you're not wrong in whatever organization you
• 6:58
  choose that you want to be part of.
• 6:59
  Yeah.
• 7:00
  But how deep do you want to go?
• 7:01
  Right?
• 7:01
  Like yeah.
• 7:01
  If you just go in and say, I'm gonna be part of this and have it.
• 7:05
  And not be engaged.
• 7:06
  Or not be involved.
• 7:06
  Go be the president of it.
• 7:07
  Y yeah.
• 7:08
  Yeah.
• 7:08
  Like that will help you.
• 7:09
  You know what I mean?
• 7:10
  It's, you gotta go all in with whatever it is, whether agree, whether it's
• 7:13
  S-O-R-C-C-I-M, mossimo, whatever it is.
• 7:15
  That's right.
• 7:16
  You go all in.
• 7:17
  That's where you see the benefits.
• 7:18
  Exactly.
• 7:20
  Uh, same thing with me with Mossimo.
• 7:21
  Like I didn't just go get coaching.
• 7:23
  Right.
• 7:23
  I want to.
• 7:24
  To give back and I wanted to elevate in it.
• 7:27
  And so the same thing to your point, if you're gonna be a CAM or SIOR, go all in.
• 7:32
  Yeah.
• 7:33
  So Well, sounds like it was a great event.
• 7:36
  Yes.
• 7:36
  Uh, so nice job on that.
• 7:37
  Thanks a lot.
• 7:37
  And um, we'll wait till the next one.
• 7:40
  See what happens then.
• 7:41
  Happy Friday.