Be Careful What You Call an Investment

Ninja Selling Podcast · May 9, 2022 · 23m

Matt and Garrett spend today's episode talking about whether a primary residence should be called an investment. Their purpose is to make sure real estate agents are educating their clients well around the word "investment" in an effort to avoid the misuse of language and ultimately, disappointment. Once again, this comes down to accurate communication and the understanding that it's imperative to have open conversations with buyers and sellers.

Our hosts maintain that real estate agents need to be careful when using the word "investment" to describe a primary residence, as that is rarely the…