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Predictable Revenue in Unpredictable Times with Aaron Ross – Ep 36
David Kreiger sits down with Aaron Ross, author of the bestselling Predictable Revenue, to revisit the principles that reshaped how the SaaS world thinks about sales, and examine what those principles mean in today's high-noise environment.
Aaron brings two decades of perspective on outbound, specialization, and pipeline building, and he challenges revenue leaders to stop chasing the playbook and start developing the instincts the current climate demands.
In this episode, he breaks down:
Why the tactics from Predictable Revenue may have changed, but the core principles are more relevant than…
The skinny
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