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The Playbook for Successful Retail Expansion | Stories from the River #351
Watch full episode on YouTube: https://youtu.be/0YKzaL4-H3M
Growth at scale requires more than expansion. It demands clarity, culture, and commitment in every new market.
In this episode of Stories from the River, Charlie Malouf, CEO, welcomes Carl Hillesland, Director of Retail Performance, to explore Project Cascade, Broad River Retail's expansion into the Northwest, with new locations in Spokane, Washington, and Moscow, Idaho. Together, they discuss the leadership approach behind launching in non-adjacent markets, the importance of culture transfer, and how Memory Makers are laying the…
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