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The Soul of a Billionaire: Is Success Always Good? · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:00
  Hello and welcome to the podcast.
• 0:03
  My name is Tavishima Ayede. I'm a former lawyer turned
• 0:06
  business consultant. And every single day I grab the
• 0:09
  microphone, I come over here and we solve business problems.
• 0:13
  So if you're interested in business in general, if you're
• 0:15
  interested in sales in particular, and if you like
• 0:18
  hearing my take on how we can solve business issues, then
• 0:22
  subscribe to this podcast on Spotify, on Apple iTunes, on
• 0:27
  YouTube, or any player of your choice.
• 0:29
  And then if you'd love to connect with me, you can call,
• 0:32
  send me a text message or a WhatsApp message on 08064662140
• 0:39
  call. Reach out with your questions,
• 0:42
  your comments, your queries, or if you want me to clarify
• 0:44
  anything, I would. Yeah, I wouldn't mind doing that
• 0:48
  as well. Now today on the podcast, I
• 0:50
  don't have a topic per SE. Rather, I have a podcast
• 0:53
  recommendation for you because, well, I have a podcast, so
• 0:56
  obviously I listen to podcasts as well.
• 1:00
  Now there's this podcast that I think is a really, really good
• 1:02
  one. It's called good Bad Billionaire
• 1:05
  and it's from BBC. So it's highly produced, it's
• 1:08
  well researched. So if you're one of these
• 1:11
  podcast listeners who, you know, like you're listening to my own
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  show and then I say something and I say it was Anna kind, you
• 1:17
  know, it was maybe in the 80s, maybe in the 90s.
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  And you know, you're, you're tired of the fact that I can't
• 1:23
  be specific when it comes to dates and times and things like
• 1:26
  that, then you will love this podcast because in this podcast,
• 1:30
  they go real deep. They go real particular.
• 1:34
  So I don't know if they've done Dangote, for instance, but you
• 1:38
  know, if they're doing Dangote, they'll actually tell you
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  Dangote was born. So, so, so, so he started On
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  this date, he did this, he did this, blah, blah, blah, blah,
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  blah. This is how much he's worth.
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  And so because of this, we think he's a good billionaire or we
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  think he's a bad billionaire. So it's that kind of show
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  really, really entertaining. It's nice to listen to.
• 1:57
  It's well produced. I can't remember the name of the
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  host, but the podcast again is Good bad billionaire.
• 2:04
  It's from BBC again, so nice podcast to listen to.
• 2:10
  And I'm recommending it strongly for you guys to listen to.
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  Even though it's an Audible podcast, you know, Novex, one of
• 2:16
  the reasons why I, I'm recommending that you guys
• 2:19
  listen to this podcast is because one of the things I
• 2:22
  tried to do on my own podcast is to try and expand our horizons.
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  You know, get off thinking because on that podcast, you
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  won't just hear of Mark Zuckerberg and Elon Musk.
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  I'll come to Elon Musk soon. But you hear about all kinds of
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  billionaires, people who made their money in tin, in copper,
• 2:41
  in mining, in tourism, in what else?
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  Like all kinds of things. So it expands horizons just to
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  see all the different ways that people can make some money, make
• 2:58
  a living or make a name for themselves.
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  And then also occasionally African billionaires get
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  featured as well. So it's nice to see how other
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  people on the African continent are getting along.
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  Because for those of us here in Niger, you know, we know what's
• 3:14
  his name, you know, you know, we know Dangote, we know Uncle
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  Tony, Tony Lumilu Foundation, then who again, Adenuga, you
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  know, so like we know our people.
• 3:24
  So it's nice to see that, you know, that billionaires coming
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  from different parts of the African continent and just to
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  know their story, know how you know, know how things were on
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  the come up, the different issues that they faced.
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  So listening to Good Bad Billionaire, you know, really
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  opened up my eyes to the fact that some of the struggles that
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  we face in Nigeria are not uniquely Nigerian problems, but
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  are problems that are faced by different countries on the
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  African continent. So yeah.
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  So that was a good eye opener there.
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  So yeah, listen to the podcast. But however, I'm currently
• 4:00
  listening to 1 episode about, OK, I can't remember who the
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  episode is about because the episode has not yet started.
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  But is this thing that they do on the show again, Good Bad
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  Billionaire on the BBC? So they ask people to write in
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  and to talk about the billionaires that they've
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  discussed. So that they answer the
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  question, is this guy a good billionaire or is he a bad
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  billionaire? Oh, by the way, female
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  billionaires are they also make feeling female episodes about
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  female billionaires as well. So let's not with Neocom and Vex
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  and say that, you know, this is part of a male conspiracy or
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  something that we're not talking about female billionaires.
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  So they talk about them as well. If I had another reason why I
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  say listen to the podcast because you will see female
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  billionaires coming from all walks of life.
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  In fact, the one that shocked me was when I spoke about the
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  Russian billionaire, can't remember what she's.
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  She's into fashion. Yeah, fashion retail.
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  You know, So first of all, I was kind of shocked because I won't
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  lie. When you hear Russian
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  billionaire, typically, what do you think of?
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  You think of a dude, you think of a guy.
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  So when I mentioned a woman, I say so you know their babes
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  there in Russia, I say OK, no problem.
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  And their own is fashion as like ha.
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  Now how do you become a billionaire from doing fashion?
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  I know some of you females who are listening now you say this
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  guy, you ignorant die and you know yes, I don't have a fashion
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  sense. I don't know anything about the
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  fashion industry. But you know, I've just always
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  thought that you know OK, if you're selling clothes like
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  what's the most that can happen? You know, if you 100 mil money
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  think you can get billions. So where was I?
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  So the the people now the guys I host the show, there's one guy
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  and one girl. So I want man and one woman
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  before somebody will blast me. So they they call in for
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  reviews. So OK, this brunette that we
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  discussed last week, what do you think?
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  Good or bad billionaire? And now we're talking about now
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  people are writing in to talk about Elon Musk and some people
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  are praising the guy. They say Elon Musk, like Corel
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  guy, solving the world's problems will take us to Mars
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  once again. You know, renewable energy, what
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  else? The battle against fossil fuels,
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  wanting, wanting. And then some people come in and
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  then they're shouting that no, Elon Musk is the devil because,
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  you know, his take on politics and this and this and that and
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  that. The guy is an egomaniac.
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  He's a blah, blah, blah, blah, blah.
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  And people just, they power up and down.
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  So, you know, opinions to the left, opinions to the right.
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  Everybody has their own take, whether Elon Musk is a good
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  billionaire or a bad billionaire.
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  One of the reasons why I want you guys to listen to the show
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  is this. Even listening from the
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  beginning, you know that I'm Catholic.
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  And for those of us who are grown up in, in how I put it,
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  for those of us who have had the benefit of a classical
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  education, because I went to Christ the King College in Abuja
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  was run by the Marriage Brothers.
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  So even though we're small then, because I think I entered when I
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  was, I think I was 9, sorry, not 9.
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  I think I was like 11, but then also some of my classmates that
• 7:21
  were like 9 or so. So let's say like around that
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  kind, 9/12/13 still, we used to have classes on religious and
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  moral education. We had classes on philosophy, we
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  had classes on civics, We had classes on all kinds of things
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  like correct education. And I'm really glad that I got
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  that kind of education that the average Nigerian citizen now in
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  20252026 does not receive because we don't teach those
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  things anymore. We don't teach history.
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  We don't teach history is now elective, literature is an
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  elective, languages are not compulsory philosophy.
• 8:03
  We won't teach philosophy to, to secondary school children
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  nowadays. Religious and moral education is
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  not, is not required. You know, all these subjects
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  that give one the ability to think critically because
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  nowadays we're focused too much on acquiring information.
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  We keep pumping information into people's heads, you know, data,
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  data, data, information, information, information.
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  And then we think we're going to create educated individuals.
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  So if you are wondering, Tavishima, you don't come again.
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  Like, where are you going? Relax our land display.
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  Just calm down. Calm down.
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  First. A lot of people who are writing
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  in to say, you know, Mosque is a good billionaire that praising
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  the guy that saying that Elon Musk is the greatest because
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  Elon Musk did this, Elon Musk did that, this thing is good,
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  therefore he's a good guy. And the people with a shout on
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  the other side are saying Elon Musk is bad, down with that guy
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  because Elon Musk did this, Elon Musk did that.
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  Therefore, you know he's a bad guy because all these activities
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  where the guy they do is bad. But really, is that how I was
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  supposed to judge the character of a person?
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  Is somebody good or bad based on what they do?
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  Let me wind a little bit for you the ancient conception of a good
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  man or a bad man or a good woman or a bad woman because you know,
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  this one are unisex. So because I'm saying Goodman,
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  bad man doesn't mean bad woman. No day, because it's unisex.
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  So the ancient conception of a good man or a bad man, a good
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  woman or a bad woman is not necessarily what you do, Percy,
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  but rather it is whether you Orient yourself towards the good
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  and whether you try to live a various life.
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  I repeat, if you are trying to Orient yourself towards the good
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  and to live a virtuous life, then you are good.
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  If you're living a life full of vice and you're orienting
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  yourself towards what is bad, then you are bad.
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  So it's not the actions in themselves, but rather it is
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  where you Orient your life towards.
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  And then of course, the implications of that is that you
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  know the actions will now follow.
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  But because we live in a world where people don't believe in
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  objective good anymore, people just have subjective ideas about
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  whether something is good or whether something is bad based
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  on how they feel. And that's the reason why today,
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  when they're evaluating the character of someone like Elon
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  Musk or whoever, people are saying he's a good guy, he's a
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  bad guy based on what they feel. Instead of let's look at this
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  thing critically, not what are the higher goods, what are the
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  higher goals, what are the higher ends that this guy is
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  aiming himself towards? Now quite frankly, you know the
• 11:09
  guy try of course. You know, I tell you guys all
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  the time I'm a greedy bastard. So I'm looking for that money.
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  So if I enter, you know, most levels as in $500 trillion like
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  or more, forget it. So yeah, that's what I'm looking
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  forward to as well. But to be honest, I know bad
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  when the guy lifestyle, all his wives, he's quarreling with all
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  of his wives, no single one that is his friend, his children
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  self, like which of his children can say is his friend.
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  So yeah, he has all the money in the world.
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  But me on the personal level, his life, just the one kind.
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  Well, anyway, the reason I want you guys listen to the podcast
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  is #1 listen to Good Bad Billionaire on the BBC so that
• 11:53
  you get inspired #2 as you're listening to Good Bad
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  Billionaire and they're asking all these questions, is this guy
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  a good billionaire or a bad billionaire?
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  I want you guys in your head as you're listening, be partaking
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  in that discussion. Truly, truly this guy, you know,
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  when did they celebrate or when they when did they roast?
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  Is it truly a good billionaire or a bad billionaire?
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  And then be asking yourself, what does it mean to be good or
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  what does it mean to be bad? Reconcile that thing with
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  yourself now, because those of us who are listening to these
• 12:24
  kinds of podcasts and those of us who are trying to build
• 12:27
  businesses, you know, there's a place where we are heading.
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  And you know, God willing, a number of us, you know, we will,
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  we will get there when that time comes if we've done the critical
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  work to think about all these things truly, What does it mean
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  to be good? What does it mean to be bad?
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  Then when we're in a situation and we don't hammer like correct
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  money, It's not just a matter of whether people are celebrating
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  us because we're good or bad or we're bad.
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  We ma we self, we should be able to.
• 13:02
  You can't really beat your chest because I'll be proud, but at
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  least you'll be able to look in what I yourself and say, well, I
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  tried. I tried to fight the good fight
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  the best I could. And God willing, I've tried to
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  Orient myself towards the good, like I gave him my best shot.
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  So listen to good bad billionaire, be inspired, Think
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  about what's good, think about what's bad.
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  And let's look forward to a time when we will all be bonus, when
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  we'll all be filthy rich. And let us think, how are we
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  going to Orient our lives towards the good, towards the
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  bad? How are we going to exercise our
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  power? How are we going to exercise our
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  influence? Let's think about it.
• 13:53
  Anyway, sorry for going philosophical on you guys today,
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  because after all, this is a business podcast.
• 13:59
  It's just that. Anyway, let me stop here.
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  It's already 15 minutes. So thank you very much for
• 14:06
  listening to the podcast. I'll catch you all some other
• 14:08
  time. Remember, if you'd love to
• 14:10
  connect, you can call, send me a text message or a WhatsApp
• 14:12
  message on 08064662140. Thank you very much for your
• 14:18
  time and attention. We are one more thing.
• 14:21
  I have a new training coming up on how to grow your business in
• 14:27
  three easy steps. And that's because lots of you,
• 14:31
  you have several business ideas, 3456 business ideas.
• 14:34
  You're juggling everything. You're not making a single
• 14:36
  couple. You're feeling tired, you're
• 14:37
  feeling frustrated, you don't know where, you don't know what
• 14:40
  to do next. That is what this training is
• 14:44
  about. Come, let's sit down, let's
• 14:46
  discuss what are the different business ideas that you have.
• 14:49
  Let us pick the right one. Because honestly speaking, you
• 14:52
  need to start with one and grow it to be something sustainable.
• 14:56
  Let the thing be making sense first, then it is the money that
• 15:00
  he's making from business one that will allow you to relax and
• 15:03
  you can start focusing on business 2, on business 3.
• 15:06
  In fact, the very person that we're talking about, Elon Musk.
• 15:09
  So Elon Musk is doing all kinds of things all over the place,
• 15:11
  but he didn't start all over the place.
• 15:13
  He started one business. When that one stand sold, it
• 15:17
  took the money, moved into another business.
• 15:19
  When that one was standing, sold it, entered another one, then
• 15:23
  took profits, entered another. See that's the way maybe because
• 15:29
  I'll see finish you think OK, all this establishing my saying,
• 15:32
  you know is not true. OK, no problem.
• 15:33
  Look at the guys you love and respect.
• 15:37
  They did not do serial intrapreneur start for
• 15:39
  businesses at the same time, everybody starts with one.
• 15:42
  When I one is standing there, don't move to another.
• 15:44
  When I one is standing, don't move to another.
• 15:46
  And that's the point of this training.
• 15:47
  Let us pick one idea. Let's be serious and pick one.
• 15:52
  Then we'll validate this idea. Is there any market demand?
• 15:57
  Is there a demand for this idea, for this product, for this
• 16:00
  service? Do people even like this thing?
• 16:02
  Because if you start a product, you think it's a good idea, We
• 16:04
  start a service, you think it's a good idea, but there's no
• 16:07
  demand for this thing. Nigerians don't like this thing.
• 16:10
  Maybe it's only Ghanaians that like it.
• 16:12
  Now, what are you doing here while continuing in Ghana or
• 16:16
  move over to another idea that Nigerians like.
• 16:19
  Then after that, we're going to come up with a selling process
• 16:22
  so that we can have good, good, good, good, good recurrent
• 16:26
  revenue. Because believe me, I've been in
• 16:30
  that situation. In fact, to confess, I still go
• 16:33
  through it from time to time where you have plenty of money
• 16:36
  one day and then the next month or the next two months, quiet,
• 16:41
  no cash again anyway. So if you're one of these people
• 16:46
  who is struggling, you have 456 different ideas.
• 16:49
  You don't know how to start the business, Reach out.
• 16:53
  Let's help you get started. So you'll be jogging too many
• 16:55
  things, being frustrated, and then counting your coins.
• 16:59
  Now, even if you're not interested in the business, you
• 17:02
  know, you just want to say what's up.
• 17:04
  You just want to say hello, it's not a problem.
• 17:05
  You can do that. Phone number is the same
• 17:07
  08064662140. Now for those of you who get
• 17:13
  shocked, you know when I answer the phone, let me let you know
• 17:15
  ahead of time. Yes, it's actually me, but
• 17:18
  there's some people who still freak out when I answer the
• 17:20
  phone. It is me.
• 17:23
  I'm going to answer the phone for now, but best believe when
• 17:27
  I'm a big boy like Elon Musk, Forget it, I won't give you my
• 17:30
  phone number. Then I'll give this number to.
• 17:33
  This would be this. This would be the phone number
• 17:35
  for the call center in my office.
• 17:38
  Anyway, I'll catch you guys some other time.