Monica Khan on the Creator Economy

The Yield Doctor with James Deaker · May 12, 2026 · 40m · transcript

The creator economy is booming — but most creators still struggle to build durable businesses.

In this episode, Monica Khan (Founder & CEO of Creator Revolution, former YouTube and Meta executive) joins The Yield Doctor to discuss:

how creators actually make money in 2026,

why YouTube still dominates creator monetization,

the rise of micro-influencers,

platform strategy,

newsletters and audience ownership,

and why follower count matters less than most people think.

We also discuss the growing tension between creators, platforms, and brands — and what creators need to do to build sustainable…