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Businessing - 3/18/26 - The #1 Thing Americans Hate the Most · Businessing with Pat Miller

• 0:00
  And
• 0:00
  good
• 0:00
  morning.
• 0:00
  It's
• 0:01
  Wednesday,
• 0:01
  March
• 0:01
  18,
• 0:02
  and
• 0:02
  we
• 0:03
  are
• 0:04
  businessing.
• 0:04
  I'm
• 0:05
  Pat
• 0:05
  Miller,
• 0:05
  founder
• 0:06
  of
• 0:06
  the
• 0:07
  Small
• 0:07
  Business
• 0:07
  Owners
• 0:08
  Community
• 0:08
  and
• 0:08
  the
• 0:08
  Fridays
• 0:09
  Off
• 0:09
  Guy.
• 0:09
  And
• 0:10
  we
• 0:10
  are
• 0:10
  going
• 0:10
  to
• 0:11
  have
• 0:11
  a
• 0:11
  lot
• 0:11
  of
• 0:11
  fun
• 0:12
  today.
• 0:12
  Sponsored
• 0:12
  by
• 0:13
  our
• 0:13
  friends
• 0:13
  at
• 0:14
  Genhead.
• 0:15
  Lots
• 0:15
  to
• 0:16
  do
• 0:16
  on
• 0:16
  today's
• 0:16
  show.
• 0:17
  We've
• 0:18
  got
• 0:18
  some
• 0:18
  news
• 0:18
  we
• 0:19
  need
• 0:19
  to
• 0:19
  talk
• 0:19
  about.
• 0:19
  The
• 0:19
  Fed,
• 0:20
  the
• 0:20
  Federal
• 0:20
  Reserve,
• 0:21
  they're
• 0:21
  meeting
• 0:22
  today.
• 0:22
  What
• 0:22
  are
• 0:23
  they
• 0:23
  going
• 0:23
  to
• 0:23
  do
• 0:23
  with
• 0:23
  interest
• 0:23
  rates?
• 0:24
  How
• 0:24
  much
• 0:24
  is
• 0:24
  our
• 0:25
  money
• 0:25
  going
• 0:25
  to
• 0:25
  cost?
• 0:26
  Airline
• 0:27
  CEOs
• 0:28
  are
• 0:28
  standing
• 0:29
  on
• 0:29
  their
• 0:29
  desks
• 0:30
  screaming
• 0:31
  at
• 0:31
  the
• 0:31
  government,
• 0:32
  please,
• 0:34
  please,
• 0:37
  please
• 0:39
  open
• 0:40
  dhs.
• 0:41
  These
• 0:41
  lines,
• 0:42
  they're
• 0:42
  getting
• 0:43
  a
• 0:43
  little
• 0:43
  silly.
• 0:45
  What
• 0:46
  else?
• 0:46
  The
• 0:46
  AI
• 0:47
  story
• 0:47
  of
• 0:47
  the
• 0:47
  Day.
• 0:48
  We're
• 0:48
  going
• 0:48
  to
• 0:49
  have
• 0:49
  some
• 0:49
  fun
• 0:49
  with
• 0:49
  the
• 0:49
  AI
• 0:50
  story
• 0:50
  of
• 0:50
  the
• 0:50
  day
• 0:50
  because
• 0:50
  it's
• 0:50
  a
• 0:51
  participation
• 0:52
  kind
• 0:52
  of
• 0:52
  thing.
• 0:52
  I
• 0:53
  need
• 0:53
  you
• 0:53
  to
• 0:53
  help
• 0:53
  me
• 0:53
  here.
• 0:54
  We,
• 0:54
  we
• 0:54
  are
• 0:55
  going
• 0:55
  to
• 0:55
  do.
• 0:55
  Where's
• 0:55
  the
• 0:56
  button?
• 0:56
  Right
• 0:56
  there.
• 0:57
  We're
• 0:57
  going
• 0:57
  to
• 0:57
  do
• 0:57
  an
• 0:58
  interactive
• 0:59
  AI
• 1:00
  Story
• 1:00
  of
• 1:00
  the
• 1:00
  day.
• 1:02
  I
• 1:02
  need
• 1:02
  you
• 1:02
  to
• 1:03
  vote
• 1:03
  on
• 1:03
  today's
• 1:04
  poll
• 1:05
  to
• 1:05
  help
• 1:05
  me
• 1:06
  figure
• 1:06
  out
• 1:07
  your
• 1:08
  opinion
• 1:08
  on
• 1:08
  something
• 1:09
  because
• 1:09
  our
• 1:09
  AI
• 1:10
  story
• 1:10
  of
• 1:10
  the
• 1:10
  day
• 1:12
  is
• 1:12
  something
• 1:13
  that's
• 1:13
  kind
• 1:13
  of
• 1:13
  sitting
• 1:13
  on
• 1:13
  my
• 1:14
  mind
• 1:14
  and
• 1:14
  I
• 1:14
  want
• 1:14
  to
• 1:14
  hear
• 1:14
  what
• 1:15
  you
• 1:15
  think.
• 1:16
  When
• 1:17
  you
• 1:17
  see
• 1:17
  someone
• 1:18
  who's
• 1:18
  clearly
• 1:19
  using
• 1:19
  AI
• 1:20
  to
• 1:20
  write
• 1:20
  their
• 1:20
  stuff,
• 1:22
  do
• 1:22
  you
• 1:23
  look
• 1:23
  at
• 1:23
  them
• 1:23
  negatively?
• 1:24
  Do
• 1:25
  you
• 1:25
  think,
• 1:25
  oh,
• 1:25
  come
• 1:25
  on,
• 1:26
  bro,
• 1:27
  that's
• 1:27
  clearly
• 1:28
  AI.
• 1:28
  What
• 1:29
  are
• 1:29
  you
• 1:29
  doing?
• 1:30
  Do
• 1:30
  you
• 1:30
  say
• 1:30
  that
• 1:31
  or
• 1:31
  do
• 1:31
  you
• 1:31
  go,
• 1:32
  well,
• 1:32
  yeah,
• 1:32
  kind
• 1:32
  of,
• 1:33
  I
• 1:33
  understand,
• 1:33
  I'm
• 1:34
  doing
• 1:34
  it
• 1:34
  too.
• 1:34
  It's
• 1:34
  no
• 1:35
  big
• 1:35
  deal.
• 1:35
  And
• 1:36
  then
• 1:36
  the
• 1:36
  second
• 1:36
  part
• 1:36
  of
• 1:36
  the
• 1:36
  question
• 1:37
  is,
• 1:37
  are
• 1:37
  you
• 1:37
  using
• 1:38
  AI
• 1:38
  to
• 1:38
  write
• 1:38
  your
• 1:38
  content?
• 1:39
  So
• 1:40
  it's
• 1:40
  a
• 1:40
  two
• 1:40
  part
• 1:41
  question
• 1:41
  that
• 1:42
  I
• 1:42
  want
• 1:42
  you
• 1:42
  to
• 1:42
  vote
• 1:43
  on.
• 1:43
  So
• 1:44
  scan
• 1:44
  the
• 1:44
  QR
• 1:45
  code
• 1:45
  and
• 1:45
  it's
• 1:46
  either
• 1:46
  the
• 1:46
  QR
• 1:46
  code
• 1:47
  up
• 1:47
  here
• 1:47
  in
• 1:47
  the
• 1:47
  corner
• 1:47
  or
• 1:48
  when
• 1:48
  I
• 1:48
  flash
• 1:48
  it
• 1:48
  here
• 1:49
  on
• 1:49
  the
• 1:49
  screen.
• 1:50
  But
• 1:50
  you
• 1:50
  got
• 1:50
  about
• 1:50
  10
• 1:51
  minutes
• 1:51
  to
• 1:51
  vote
• 1:52
  in
• 1:52
  today's
• 1:53
  poll.
• 1:54
  Do
• 1:54
  you
• 1:55
  judge
• 1:55
  people
• 1:56
  when
• 1:56
  they
• 1:56
  use
• 1:57
  AI
• 1:58
  for
• 1:58
  their
• 1:58
  content?
• 1:59
  I'll
• 1:59
  leave
• 1:59
  that
• 1:59
  up
• 2:00
  just
• 2:00
  for
• 2:00
  one
• 2:00
  more
• 2:00
  second.
• 2:01
  Our
• 2:01
  lead
• 2:01
  story
• 2:02
  today
• 2:03
  gets
• 2:03
  after
• 2:04
  the
• 2:04
  number
• 2:05
  one
• 2:05
  thing
• 2:05
  that
• 2:06
  I
• 2:06
  know
• 2:07
  Americans
• 2:08
  hate.
• 2:10
  There's
• 2:11
  one
• 2:11
  thing
• 2:11
  that
• 2:11
  makes
• 2:11
  Americans
• 2:12
  crazier
• 2:14
  than
• 2:15
  anything
• 2:15
  else.
• 2:16
  One
• 2:16
  thing.
• 2:18
  And
• 2:18
  if
• 2:18
  you
• 2:18
  can
• 2:18
  improve
• 2:18
  it
• 2:19
  in
• 2:19
  your
• 2:19
  business,
• 2:19
  you're
• 2:19
  going
• 2:20
  to
• 2:20
  make
• 2:20
  more
• 2:20
  money.
• 2:20
  And
• 2:20
  to
• 2:21
  get
• 2:21
  to
• 2:21
  the
• 2:21
  story,
• 2:21
  I'm
• 2:22
  going
• 2:22
  to
• 2:22
  synthesize
• 2:22
  a
• 2:23
  few
• 2:23
  things
• 2:23
  that
• 2:23
  are
• 2:23
  going
• 2:23
  on
• 2:24
  and
• 2:24
  share
• 2:25
  my
• 2:25
  perspective.
• 2:26
  So
• 2:26
  if
• 2:26
  you
• 2:27
  want
• 2:27
  your
• 2:27
  business
• 2:27
  to
• 2:27
  run
• 2:28
  better
• 2:29
  and
• 2:29
  make
• 2:29
  more
• 2:29
  money,
• 2:31
  you
• 2:31
  need
• 2:31
  to
• 2:31
  address
• 2:31
  the
• 2:32
  one
• 2:32
  thing
• 2:32
  Americans
• 2:33
  hate
• 2:33
  more
• 2:33
  than
• 2:33
  anything.
• 2:34
  Our
• 2:34
  idea
• 2:35
  slam
• 2:35
  questions
• 2:35
  today.
• 2:36
  They're
• 2:36
  pretty
• 2:36
  straightforward.
• 2:44
  What's
• 2:45
  your
• 2:45
  favorite
• 2:45
  business
• 2:45
  book?
• 2:46
  That's
• 2:46
  the
• 2:47
  question
• 2:47
  of
• 2:47
  the
• 2:47
  day
• 2:48
  today,
• 2:49
  because
• 2:49
  our
• 2:49
  question's
• 2:50
  talking
• 2:50
  about,
• 2:50
  hey,
• 2:50
  I'm
• 2:51
  not
• 2:51
  writing
• 2:51
  should
• 2:51
  I
• 2:51
  or
• 2:52
  should
• 2:52
  I'm
• 2:52
  not
• 2:52
  reading?
• 2:52
  Should
• 2:52
  I
• 2:53
  be
• 2:53
  reading?
• 2:53
  And
• 2:54
  then
• 2:54
  the
• 2:54
  second
• 2:55
  question
• 2:55
  is
• 2:55
  I'm
• 2:56
  a
• 2:56
  single
• 2:56
  member
• 2:57
  LLC
• 2:57
  and
• 2:58
  I'm
• 2:58
  not
• 2:58
  sure
• 2:58
  if
• 2:58
  I
• 2:58
  have
• 2:59
  the
• 2:59
  right
• 2:59
  or
• 3:00
  enough
• 3:00
  insurance.
• 3:01
  What
• 3:02
  should
• 3:02
  I
• 3:02
  do?
• 3:03
  Common
• 3:03
  question.
• 3:04
  So
• 3:04
  we
• 3:05
  will
• 3:05
  talk
• 3:05
  about
• 3:05
  that
• 3:05
  in
• 3:06
  today's
• 3:06
  idea
• 3:07
  Slam.
• 3:07
  So
• 3:08
  here's
• 3:08
  what
• 3:08
  we
• 3:08
  need
• 3:08
  you
• 3:08
  to
• 3:08
  do.
• 3:09
  Drop
• 3:09
  into
• 3:09
  the
• 3:10
  comments.
• 3:10
  Let
• 3:10
  me
• 3:10
  know
• 3:10
  that
• 3:11
  you're
• 3:11
  here.
• 3:11
  Tell
• 3:11
  me,
• 3:12
  good
• 3:12
  morning.
• 3:12
  Link
• 3:13
  your
• 3:13
  business
• 3:13
  as
• 3:13
  well
• 3:14
  so
• 3:14
  we
• 3:14
  can
• 3:14
  give
• 3:14
  you
• 3:14
  some
• 3:15
  free
• 3:15
  publicity.
• 3:16
  Doris,
• 3:16
  lovely
• 3:17
  to
• 3:17
  see
• 3:17
  you.
• 3:17
  Thanks
• 3:17
  for
• 3:18
  tuning
• 3:18
  in
• 3:18
  this
• 3:18
  morning.
• 3:19
  I
• 3:19
  appreciate
• 3:19
  you.
• 3:20
  So
• 3:20
  if
• 3:20
  you're
• 3:20
  with
• 3:20
  us
• 3:20
  this
• 3:20
  morning,
• 3:21
  let
• 3:21
  us
• 3:21
  know
• 3:22
  by
• 3:22
  letting
• 3:22
  us
• 3:22
  know
• 3:23
  in
• 3:23
  the
• 3:23
  comments.
• 3:24
  Let's
• 3:25
  start
• 3:25
  with
• 3:25
  our
• 3:25
  news
• 3:26
  today.
• 3:27
  The
• 3:28
  news
• 3:28
  is
• 3:29
  kind
• 3:29
  of
• 3:29
  governmenty.
• 3:30
  Is
• 3:30
  that
• 3:31
  a
• 3:31
  word,
• 3:31
  governmenty?
• 3:32
  The
• 3:33
  Federal
• 3:33
  Reserve
• 3:34
  is
• 3:34
  announcing
• 3:34
  a
• 3:35
  rate
• 3:35
  hike
• 3:36
  decision
• 3:37
  today,
• 3:38
  adjusting
• 3:39
  the
• 3:39
  rate.
• 3:39
  It's
• 3:39
  not
• 3:39
  a
• 3:40
  hike.
• 3:40
  2
• 3:40
  o'
• 3:40
  clock
• 3:41
  Eastern
• 3:41
  Time,
• 3:41
  1
• 3:42
  o'
• 3:42
  clock
• 3:42
  Central.
• 3:43
  And
• 3:44
  the
• 3:44
  speculation
• 3:45
  is
• 3:45
  that
• 3:45
  rates
• 3:46
  are
• 3:46
  certainly
• 3:47
  or
• 3:47
  most
• 3:47
  likely
• 3:48
  going
• 3:48
  to
• 3:48
  stay
• 3:49
  put.
• 3:50
  We're
• 3:50
  locked
• 3:50
  in
• 3:51
  right
• 3:51
  now
• 3:51
  at
• 3:51
  3.5%
• 3:52
  to
• 3:52
  3.75.
• 3:54
  And
• 3:54
  the
• 3:54
  Iran
• 3:55
  oil
• 3:56
  shock,
• 3:56
  as
• 3:56
  it's
• 3:57
  been
• 3:57
  called,
• 3:58
  has
• 3:58
  kind
• 3:59
  of
• 4:00
  held
• 4:00
  off
• 4:01
  any
• 4:01
  hopes
• 4:02
  of
• 4:02
  getting
• 4:02
  an
• 4:02
  additional
• 4:03
  rate
• 4:03
  cut.
• 4:04
  And
• 4:05
  some
• 4:05
  economists
• 4:05
  as
• 4:05
  of
• 4:06
  this
• 4:06
  morning
• 4:06
  are
• 4:07
  saying
• 4:07
  that
• 4:07
  no
• 4:07
  rate
• 4:08
  cuts
• 4:08
  should
• 4:08
  be
• 4:09
  expected
• 4:09
  until
• 4:09
  2027.
• 4:11
  That's
• 4:12
  a
• 4:12
  significant
• 4:12
  difference
• 4:13
  from
• 4:13
  where
• 4:13
  we
• 4:14
  were.
• 4:14
  I
• 4:15
  think
• 4:15
  the
• 4:15
  administration
• 4:16
  at
• 4:16
  least
• 4:16
  was
• 4:17
  thinking
• 4:17
  we
• 4:17
  might
• 4:18
  get
• 4:18
  a
• 4:18
  rate
• 4:18
  cut
• 4:18
  or
• 4:19
  two
• 4:19
  going
• 4:20
  on
• 4:20
  in
• 4:20
  2026.
• 4:21
  But
• 4:22
  the
• 4:22
  war
• 4:22
  in
• 4:22
  Iran
• 4:23
  and
• 4:23
  some
• 4:23
  other
• 4:23
  uncertainty
• 4:25
  is
• 4:26
  at
• 4:26
  least
• 4:26
  telling
• 4:26
  the
• 4:27
  prognosticators
• 4:27
  that
• 4:28
  we
• 4:28
  might
• 4:28
  not
• 4:28
  get
• 4:28
  a
• 4:29
  rate
• 4:29
  cut
• 4:30
  anytime
• 4:30
  soon.
• 4:31
  He'll
• 4:31
  announce
• 4:31
  it
• 4:31
  today
• 4:32
  at
• 4:32
  1:30
• 4:32
  Central.
• 4:33
  So
• 4:34
  keep
• 4:34
  an
• 4:34
  eye
• 4:34
  on
• 4:34
  it.
• 4:34
  Now
• 4:35
  why
• 4:35
  do
• 4:35
  you
• 4:35
  care?
• 4:36
  You
• 4:37
  care
• 4:37
  because
• 4:38
  it
• 4:38
  affects
• 4:38
  your
• 4:39
  credit
• 4:39
  card
• 4:39
  rates,
• 4:39
  it
• 4:40
  affects
• 4:40
  your
• 4:40
  business
• 4:41
  loan
• 4:41
  rates,
• 4:41
  it
• 4:41
  affects
• 4:42
  anytime
• 4:42
  you
• 4:42
  want
• 4:42
  to
• 4:42
  take
• 4:43
  credit
• 4:43
  out.
• 4:43
  It
• 4:44
  all
• 4:44
  starts
• 4:44
  with
• 4:44
  this
• 4:45
  percentage
• 4:46
  that
• 4:46
  they're
• 4:46
  going
• 4:46
  to
• 4:47
  set
• 4:47
  today
• 4:48
  at
• 4:49
  1
• 4:49
  o'
• 4:49
  clock
• 4:49
  central,
• 4:50
  2
• 4:50
  o'
• 4:50
  clock
• 4:51
  eastern.
• 4:52
  So
• 4:52
  for
• 4:52
  your
• 4:52
  bottom
• 4:53
  line,
• 4:53
  you
• 4:53
  kind
• 4:53
  of
• 4:54
  want
• 4:54
  them
• 4:54
  to
• 4:54
  cut
• 4:54
  it,
• 4:55
  but
• 4:55
  you
• 4:55
  also
• 4:55
  want
• 4:56
  them
• 4:56
  to
• 4:56
  make
• 4:56
  sure
• 4:56
  they
• 4:56
  don't
• 4:56
  tank
• 4:57
  the
• 4:57
  economy.
• 4:57
  So
• 4:58
  it
• 4:58
  is
• 4:58
  a,
• 4:59
  a
• 4:59
  sticky
• 5:00
  wicket,
• 5:00
  as
• 5:00
  they
• 5:01
  say.
• 5:01
  Good
• 5:01
  morning
• 5:01
  to
• 5:02
  Barbara.
• 5:02
  Let's
• 5:02
  say
• 5:02
  good
• 5:03
  morning
• 5:03
  to
• 5:03
  some
• 5:03
  other
• 5:03
  lovelies
• 5:04
  that
• 5:04
  tuned
• 5:04
  in.
• 5:04
  Great
• 5:04
  to
• 5:05
  see
• 5:05
  you,
• 5:05
  Barbara.
• 5:06
  Lisa,
• 5:06
  awesome
• 5:07
  to
• 5:07
  see
• 5:07
  you
• 5:07
  as
• 5:08
  well.
• 5:08
  We
• 5:08
  get
• 5:09
  Lisa
• 5:09
  on
• 5:09
  the
• 5:09
  show
• 5:09
  tomorrow,
• 5:10
  by
• 5:10
  the
• 5:10
  way.
• 5:11
  Lisa's
• 5:11
  gonna
• 5:11
  come
• 5:11
  on
• 5:12
  the
• 5:12
  show
• 5:12
  and
• 5:12
  drop
• 5:12
  some
• 5:13
  revenue
• 5:14
  brilliance
• 5:14
  with
• 5:15
  us.
• 5:16
  So
• 5:16
  look
• 5:17
  forward
• 5:17
  to
• 5:17
  that.
• 5:17
  Rebecca,
• 5:18
  awesome
• 5:18
  to
• 5:18
  see
• 5:18
  you.
• 5:18
  And
• 5:19
  Barbara
• 5:19
  understands
• 5:20
  the
• 5:20
  assignment.
• 5:21
  Be
• 5:21
  painted,
• 5:22
  face
• 5:22
  painting.
• 5:22
  Check
• 5:23
  her
• 5:23
  out.
• 5:24
  Drop
• 5:24
  your
• 5:24
  link
• 5:24
  in.
• 5:24
  We'll
• 5:25
  give
• 5:25
  you
• 5:25
  some
• 5:25
  publishers.
• 5:26
  Great
• 5:26
  to
• 5:26
  see
• 5:26
  you
• 5:26
  all
• 5:26
  this
• 5:27
  morning.
• 5:27
  Thanks
• 5:27
  for
• 5:27
  tuning
• 5:27
  in.
• 5:28
  The
• 5:29
  second
• 5:29
  news
• 5:29
  story
• 5:29
  to
• 5:30
  address
• 5:30
  is
• 5:31
  that
• 5:31
  airline
• 5:31
  CEOs
• 5:32
  are
• 5:32
  begging
• 5:33
  the
• 5:34
  government
• 5:34
  to
• 5:34
  reopen
• 5:35
  DHS.
• 5:37
  It's
• 5:37
  really
• 5:38
  getting
• 5:38
  bad.
• 5:39
  50,000
• 5:41
  TSA
• 5:41
  agents
• 5:43
  haven't
• 5:43
  been
• 5:43
  paid
• 5:44
  in
• 5:44
  almost
• 5:44
  a
• 5:45
  month
• 5:45
  because
• 5:46
  of
• 5:46
  the
• 5:46
  DHS
• 5:47
  shutdown.
• 5:48
  So
• 5:48
  the
• 5:48
  CEOs
• 5:49
  of
• 5:49
  Delta,
• 5:50
  American,
• 5:51
  United,
• 5:52
  Southwest,
• 5:53
  and
• 5:54
  JetBlue
• 5:55
  all
• 5:55
  sent
• 5:55
  a
• 5:56
  letter
• 5:56
  to
• 5:57
  Congress
• 5:57
  saying,
• 5:58
  please,
• 5:59
  Please
• 5:59
  reopen
• 6:00
  the
• 6:00
  DHS.
• 6:02
  Over
• 6:02
  300
• 6:03
  TSA
• 6:03
  workers
• 6:03
  have
• 6:04
  already
• 6:04
  quit
• 6:04
  because
• 6:04
  they
• 6:05
  just
• 6:05
  can't
• 6:05
  take
• 6:05
  it
• 6:05
  anymore.
• 6:06
  And
• 6:06
  you've
• 6:06
  seen
• 6:07
  the
• 6:07
  news
• 6:07
  stories
• 6:07
  about
• 6:08
  the
• 6:08
  security
• 6:08
  lines
• 6:09
  going
• 6:09
  all
• 6:09
  the
• 6:09
  way
• 6:10
  out
• 6:10
  the
• 6:10
  door.
• 6:11
  Some
• 6:11
  airports
• 6:12
  are
• 6:12
  over
• 6:12
  two
• 6:13
  hours.
• 6:14
  Some
• 6:14
  airports
• 6:15
  are
• 6:15
  rumored
• 6:15
  that
• 6:16
  they
• 6:16
  may
• 6:16
  have
• 6:16
  to
• 6:16
  close
• 6:16
  down
• 6:17
  because
• 6:17
  they
• 6:17
  don't
• 6:17
  have
• 6:17
  the
• 6:18
  staff.
• 6:20
  Then
• 6:20
  balance
• 6:21
  against
• 6:21
  that.
• 6:22
  Spring
• 6:22
  break
• 6:23
  is
• 6:23
  coming,
• 6:25
  and
• 6:25
  171
• 6:26
  million
• 6:26
  people
• 6:27
  are
• 6:27
  expected
• 6:27
  to
• 6:27
  fly
• 6:28
  this
• 6:28
  spring.
• 6:28
  That's
• 6:28
  up
• 6:29
  4%
• 6:29
  from
• 6:30
  this
• 6:30
  time
• 6:30
  last
• 6:31
  year.
• 6:31
  So
• 6:32
  the
• 6:32
  timing
• 6:32
  could
• 6:33
  not
• 6:33
  be
• 6:33
  any
• 6:34
  worse.
• 6:35
  Good
• 6:35
  morning,
• 6:35
  Nikki.
• 6:36
  So
• 6:36
  that's
• 6:36
  going
• 6:37
  on
• 6:37
  right
• 6:37
  now.
• 6:38
  We
• 6:38
  are
• 6:38
  seeing
• 6:39
  this
• 6:39
  really
• 6:40
  weird
• 6:41
  situation
• 6:42
  where
• 6:43
  many
• 6:43
  people
• 6:44
  are
• 6:44
  traveling
• 6:45
  and
• 6:45
  the
• 6:45
  lines
• 6:45
  are
• 6:46
  getting
• 6:46
  longer.
• 6:47
  And
• 6:47
  that
• 6:47
  leads
• 6:47
  us
• 6:48
  to
• 6:48
  today's
• 6:49
  lead
• 6:49
  story.
• 6:49
  And
• 6:50
  before
• 6:50
  we
• 6:50
  get
• 6:50
  to
• 6:50
  the
• 6:50
  lead
• 6:51
  story,
• 6:51
  I
• 6:51
  want
• 6:51
  to
• 6:51
  invite
• 6:52
  you
• 6:52
  to
• 6:52
  participate
• 6:53
  in
• 6:53
  our
• 6:53
  live
• 6:53
  poll
• 6:54
  that
• 6:54
  we're
• 6:54
  doing
• 6:54
  today.
• 6:55
  Our
• 6:56
  AI
• 6:56
  story
• 6:56
  of
• 6:57
  the
• 6:57
  day
• 6:57
  is
• 6:58
  going
• 6:58
  to
• 6:58
  be
• 6:59
  straight
• 6:59
  from
• 6:59
  your
• 7:00
  feedback.
• 7:01
  Because
• 7:01
  there's
• 7:02
  one
• 7:02
  thing
• 7:02
  that
• 7:02
  makes
• 7:02
  Americans
• 7:03
  crazy.
• 7:04
  I'm
• 7:04
  going
• 7:04
  to
• 7:05
  address
• 7:05
  that
• 7:05
  now
• 7:06
  and
• 7:06
  then
• 7:06
  in
• 7:06
  the
• 7:06
  AI
• 7:07
  lead
• 7:07
  story.
• 7:07
  I'm
• 7:08
  going
• 7:08
  to
• 7:08
  ask,
• 7:09
  do
• 7:09
  you
• 7:09
  look
• 7:09
  at
• 7:09
  people
• 7:09
  negatively
• 7:10
  when
• 7:10
  you
• 7:10
  know
• 7:11
  they're
• 7:11
  using
• 7:11
  AI
• 7:13
  to
• 7:13
  write
• 7:13
  their
• 7:13
  content?
• 7:14
  And
• 7:15
  are
• 7:15
  you
• 7:15
  using
• 7:15
  AI
• 7:16
  to
• 7:16
  write
• 7:16
  your
• 7:16
  content?
• 7:17
  It's
• 7:17
  a
• 7:17
  live
• 7:18
  poll.
• 7:18
  You
• 7:18
  click
• 7:19
  it,
• 7:19
  we'll
• 7:20
  even
• 7:20
  see
• 7:20
  people's
• 7:20
  votes
• 7:21
  coming
• 7:21
  in
• 7:21
  in
• 7:21
  real
• 7:22
  time.
• 7:22
  When
• 7:22
  I
• 7:22
  pull
• 7:22
  it
• 7:23
  up
• 7:23
  on
• 7:23
  the
• 7:23
  screen,
• 7:24
  it's
• 7:24
  really
• 7:24
  cool.
• 7:24
  So
• 7:25
  click
• 7:25
  the
• 7:25
  QR
• 7:25
  code.
• 7:26
  It's
• 7:26
  also
• 7:26
  up
• 7:26
  here
• 7:27
  in
• 7:27
  the
• 7:27
  corner
• 7:27
  so
• 7:28
  you
• 7:28
  can
• 7:28
  participate
• 7:29
  in
• 7:30
  the
• 7:30
  AI
• 7:30
  story
• 7:31
  of
• 7:31
  the
• 7:31
  day.
• 7:32
  For
• 7:32
  our
• 7:33
  lead
• 7:33
  story,
• 7:33
  I
• 7:33
  want
• 7:33
  to
• 7:34
  tie
• 7:34
  together
• 7:34
  two
• 7:35
  news
• 7:35
  stories
• 7:36
  and
• 7:36
  offer
• 7:36
  an
• 7:37
  opportunity
• 7:37
  to.
• 7:38
  To
• 7:38
  improve
• 7:39
  your
• 7:39
  business.
• 7:40
  Because
• 7:41
  this
• 7:41
  opportunity,
• 7:42
  it's
• 7:42
  sitting
• 7:42
  right
• 7:43
  in
• 7:43
  front
• 7:43
  of
• 7:43
  us.
• 7:44
  And
• 7:44
  when
• 7:44
  you
• 7:44
  hear
• 7:45
  me
• 7:45
  say
• 7:45
  it,
• 7:45
  you'll
• 7:45
  go,
• 7:46
  yeah,
• 7:46
  that
• 7:46
  makes
• 7:46
  a
• 7:47
  ton
• 7:47
  of
• 7:47
  sense.
• 7:49
  So
• 7:49
  the
• 7:49
  first
• 7:50
  news
• 7:50
  story
• 7:50
  is
• 7:50
  the
• 7:51
  one
• 7:51
  I
• 7:51
  just
• 7:51
  talked
• 7:51
  about.
• 7:52
  Airlines
• 7:53
  are
• 7:53
  begging
• 7:54
  the
• 7:54
  government
• 7:54
  to
• 7:54
  reopen
• 7:55
  tsa.
• 7:55
  Well,
• 7:56
  DHS
• 7:56
  to
• 7:56
  open
• 7:56
  TSA
• 7:57
  and
• 7:58
  support
• 7:58
  them
• 7:58
  at
• 7:58
  least.
• 8:00
  Is
• 8:00
  that
• 8:00
  because
• 8:01
  they're
• 8:01
  worried
• 8:01
  about
• 8:02
  security?
• 8:04
  Probably,
• 8:06
  but
• 8:06
  I
• 8:06
  don't
• 8:06
  think
• 8:06
  that's
• 8:07
  the
• 8:07
  real
• 8:07
  reason.
• 8:09
  The
• 8:10
  second
• 8:10
  story
• 8:11
  is
• 8:11
  that
• 8:12
  new
• 8:12
  research
• 8:13
  shows
• 8:13
  our
• 8:13
  customers
• 8:14
  expectations
• 8:15
  are
• 8:16
  changing.
• 8:17
  And
• 8:18
  tying
• 8:18
  these
• 8:18
  two
• 8:19
  stories
• 8:19
  together
• 8:19
  unlocks
• 8:20
  this
• 8:20
  opportunity
• 8:21
  to
• 8:22
  improve
• 8:22
  our
• 8:23
  business.
• 8:24
  The
• 8:24
  research
• 8:25
  shows
• 8:26
  that
• 8:26
  customer
• 8:27
  expectations
• 8:27
  are
• 8:28
  getting
• 8:28
  higher.
• 8:28
  They
• 8:29
  just
• 8:29
  want
• 8:29
  more
• 8:29
  for
• 8:29
  their
• 8:30
  money.
• 8:30
  Okay,
• 8:30
  great.
• 8:31
  That's
• 8:31
  not
• 8:31
  really
• 8:31
  a
• 8:31
  breakthrough,
• 8:33
  but
• 8:33
  the
• 8:33
  thing
• 8:33
  that
• 8:33
  caught
• 8:34
  my
• 8:34
  eye
• 8:35
  is
• 8:36
  that
• 8:36
  the
• 8:36
  real
• 8:36
  shift
• 8:37
  is
• 8:37
  that
• 8:37
  they're
• 8:37
  accelerating
• 8:39
  their
• 8:39
  expectations.
• 8:42
  They
• 8:42
  don't
• 8:43
  want
• 8:43
  you
• 8:43
  to
• 8:43
  recognize
• 8:44
  them
• 8:44
  10
• 8:45
  minutes
• 8:45
  into
• 8:45
  the
• 8:45
  call.
• 8:46
  They
• 8:46
  want
• 8:46
  you
• 8:46
  to
• 8:46
  know
• 8:47
  all
• 8:47
  about
• 8:47
  them
• 8:47
  and
• 8:48
  everything
• 8:48
  they
• 8:48
  like
• 8:49
  right
• 8:49
  now.
• 8:50
  They
• 8:50
  want
• 8:50
  you
• 8:51
  to
• 8:51
  know
• 8:51
  their
• 8:51
  preferences
• 8:52
  immediately.
• 8:54
  When
• 8:54
  they've
• 8:55
  got
• 8:55
  a
• 8:55
  problem.
• 8:55
  They
• 8:56
  don't
• 8:56
  want
• 8:56
  a
• 8:56
  letter
• 8:57
  in
• 8:57
  the
• 8:57
  mail
• 8:57
  14
• 8:58
  days
• 8:58
  later.
• 8:59
  They
• 8:59
  want
• 8:59
  an
• 9:00
  answer
• 9:00
  straight
• 9:01
  away.
• 9:02
  So
• 9:03
  how
• 9:03
  do
• 9:03
  these
• 9:03
  two
• 9:03
  stories
• 9:04
  tie
• 9:04
  together
• 9:05
  and
• 9:06
  how
• 9:06
  can
• 9:06
  we
• 9:06
  use
• 9:06
  it
• 9:06
  to
• 9:07
  improve
• 9:07
  our
• 9:07
  business?
• 9:09
  I've
• 9:09
  been
• 9:09
  talking
• 9:10
  a
• 9:10
  lot
• 9:10
  about
• 9:10
  being
• 9:10
  on
• 9:11
  the
• 9:11
  radio
• 9:11
  this
• 9:11
  week,
• 9:11
  and
• 9:11
  I
• 9:12
  don't
• 9:12
  know
• 9:12
  why,
• 9:12
  but
• 9:12
  it's
• 9:12
  just
• 9:13
  kind
• 9:13
  of
• 9:13
  lended
• 9:14
  itself
• 9:14
  to
• 9:14
  our
• 9:14
  conversation.
• 9:16
  And
• 9:17
  in
• 9:17
  my
• 9:17
  time
• 9:18
  in
• 9:18
  radio,
• 9:19
  serving
• 9:19
  the
• 9:19
  public
• 9:20
  and
• 9:20
  also
• 9:20
  doing
• 9:21
  the
• 9:21
  show
• 9:21
  and
• 9:21
  serving
• 9:22
  the
• 9:22
  small
• 9:22
  business
• 9:22
  owners
• 9:23
  community,
• 9:24
  I've
• 9:24
  been
• 9:25
  doing
• 9:25
  things
• 9:26
  for
• 9:26
  the
• 9:26
  public
• 9:27
  for
• 9:28
  30
• 9:28
  years
• 9:30
  now.
• 9:30
  Saying
• 9:30
  that
• 9:30
  out
• 9:30
  loud
• 9:31
  makes
• 9:31
  me
• 9:31
  feel
• 9:31
  like
• 9:31
  a
• 9:31
  grandfather,
• 9:32
  which
• 9:32
  I'm
• 9:32
  not
• 9:32
  yet.
• 9:33
  Hopefully
• 9:34
  I
• 9:34
  will
• 9:34
  be
• 9:35
  someday,
• 9:35
  but
• 9:36
  I'm
• 9:36
  not
• 9:36
  yet.
• 9:38
  And
• 9:38
  I
• 9:38
  will
• 9:38
  tell
• 9:38
  you,
• 9:39
  from
• 9:39
  30
• 9:39
  years
• 9:40
  of
• 9:40
  doing
• 9:40
  stuff
• 9:41
  for
• 9:41
  the
• 9:41
  public,
• 9:42
  there
• 9:42
  are
• 9:43
  so
• 9:43
  many
• 9:43
  ways
• 9:43
  that
• 9:43
  you
• 9:44
  can
• 9:44
  mess
• 9:44
  up,
• 9:44
  but
• 9:45
  there's
• 9:45
  one
• 9:45
  mess
• 9:46
  up
• 9:46
  that
• 9:46
  they
• 9:46
  will
• 9:47
  not
• 9:48
  forgive
• 9:49
  you
• 9:49
  for.
• 9:50
  The
• 9:50
  one
• 9:51
  thing
• 9:51
  that
• 9:51
  makes
• 9:52
  them
• 9:52
  crazier
• 9:54
  than
• 9:54
  almost
• 9:55
  anything
• 9:56
  else,
• 9:58
  and
• 9:59
  it's
• 9:59
  inside
• 9:59
  those
• 9:59
  two
• 9:59
  news
• 10:00
  stories
• 10:00
  that
• 10:00
  I
• 10:00
  shared.
• 10:03
  It's
• 10:03
  making
• 10:03
  them
• 10:04
  wait.
• 10:06
  In
• 10:07
  our
• 10:07
  daily
• 10:08
  life,
• 10:09
  the
• 10:09
  American
• 10:09
  public
• 10:10
  has
• 10:10
  eliminated
• 10:11
  almost
• 10:12
  every
• 10:13
  possible
• 10:14
  wait
• 10:15
  time.
• 10:17
  Instead
• 10:17
  of
• 10:17
  being
• 10:17
  on
• 10:17
  hold
• 10:18
  for
• 10:18
  a
• 10:18
  resolution,
• 10:19
  we
• 10:19
  can
• 10:19
  talk
• 10:19
  with
• 10:19
  the
• 10:20
  chatbot.
• 10:21
  Instead
• 10:21
  of
• 10:21
  going
• 10:21
  to
• 10:21
  the
• 10:22
  store
• 10:23
  to
• 10:23
  rent
• 10:23
  a
• 10:23
  movie,
• 10:24
  we
• 10:25
  can
• 10:25
  turn
• 10:25
  on
• 10:25
  our
• 10:25
  tv,
• 10:26
  click
• 10:26
  a
• 10:26
  button
• 10:27
  and
• 10:27
  watch
• 10:27
  it.
• 10:28
  Our
• 10:29
  Internet
• 10:29
  at
• 10:30
  home
• 10:30
  has
• 10:31
  gotten
• 10:31
  so
• 10:31
  fast,
• 10:32
  you
• 10:32
  can
• 10:32
  download
• 10:33
  the
• 10:33
  entire
• 10:33
  Lord
• 10:34
  of
• 10:34
  the
• 10:34
  Rings
• 10:34
  movie
• 10:35
  in
• 10:35
  standard
• 10:35
  definition
• 10:36
  in
• 10:36
  30
• 10:37
  seconds.
• 10:40
  In
• 10:40
  my
• 10:40
  past,
• 10:41
  I've
• 10:41
  had
• 10:41
  concert
• 10:41
  performances
• 10:42
  that
• 10:42
  ran
• 10:42
  an
• 10:43
  hour
• 10:43
  late,
• 10:43
  and
• 10:43
  I've
• 10:44
  never
• 10:44
  seen
• 10:44
  an
• 10:45
  audience
• 10:46
  angrier.
• 10:47
  I've
• 10:47
  had
• 10:47
  events
• 10:48
  where
• 10:48
  it
• 10:49
  was
• 10:49
  supposed
• 10:49
  to
• 10:49
  start
• 10:49
  at
• 10:49
  7
• 10:50
  and
• 10:50
  we
• 10:50
  didn't
• 10:50
  start
• 10:51
  till
• 10:51
  8.
• 10:52
  People
• 10:52
  would
• 10:52
  walk
• 10:52
  out.
• 10:53
  They
• 10:53
  cannot
• 10:53
  tolerate
• 10:54
  it.
• 10:54
  And
• 10:55
  it's
• 10:55
  just
• 10:55
  gotten
• 10:56
  worse
• 10:57
  as
• 10:58
  things
• 10:58
  have
• 10:59
  moved
• 10:59
  forward
• 10:59
  and
• 11:00
  we've
• 11:00
  made
• 11:00
  our
• 11:00
  life
• 11:01
  more
• 11:01
  and
• 11:02
  more
• 11:02
  convenient.
• 11:04
  It's
• 11:04
  just
• 11:04
  the
• 11:04
  one
• 11:05
  thing
• 11:05
  that
• 11:05
  Americans
• 11:06
  can't
• 11:06
  take.
• 11:06
  We
• 11:07
  just
• 11:07
  can't
• 11:07
  take
• 11:08
  waiting
• 11:09
  for
• 11:09
  things.
• 11:11
  So
• 11:11
  when
• 11:11
  you
• 11:11
  see
• 11:11
  the
• 11:11
  TSA
• 11:12
  wait
• 11:12
  time
• 11:12
  go
• 11:13
  to
• 11:13
  two
• 11:13
  hours
• 11:13
  or
• 11:14
  three
• 11:14
  Hours
• 11:14
  in
• 11:15
  some
• 11:15
  of
• 11:15
  these
• 11:15
  crisis
• 11:16
  situations.
• 11:17
  It's
• 11:17
  just
• 11:18
  a
• 11:18
  special
• 11:19
  thing.
• 11:20
  It's
• 11:20
  just
• 11:20
  like
• 11:20
  a
• 11:20
  button
• 11:21
  that
• 11:21
  you
• 11:21
  push
• 11:22
  that
• 11:22
  just
• 11:22
  makes
• 11:23
  us
• 11:23
  particularly
• 11:24
  crazy.
• 11:26
  With
• 11:27
  that
• 11:27
  in
• 11:27
  mind,
• 11:29
  I
• 11:29
  want
• 11:29
  you
• 11:30
  to
• 11:30
  bring
• 11:30
  it
• 11:30
  into
• 11:30
  your
• 11:31
  business
• 11:33
  and
• 11:33
  I
• 11:34
  think
• 11:34
  without
• 11:34
  improving
• 11:35
  your
• 11:35
  product
• 11:35
  at
• 11:36
  all,
• 11:37
  you
• 11:37
  could
• 11:37
  make
• 11:37
  your
• 11:37
  product
• 11:38
  experience
• 11:39
  so
• 11:40
  much
• 11:40
  better
• 11:41
  by
• 11:41
  just
• 11:41
  doing
• 11:42
  it
• 11:42
  faster.
• 11:45
  We've
• 11:45
  talked
• 11:45
  how
• 11:46
  many
• 11:46
  times
• 11:46
  on
• 11:46
  this
• 11:46
  show,
• 11:47
  Geez,
• 11:47
  we
• 11:47
  do
• 11:47
  an
• 11:47
  AI
• 11:48
  segment
• 11:48
  every
• 11:48
  day.
• 11:49
  Yes,
• 11:49
  we're
• 11:49
  going
• 11:50
  to
• 11:50
  use
• 11:50
  AI
• 11:50
  to
• 11:50
  help
• 11:51
  us
• 11:51
  move
• 11:51
  faster.
• 11:51
  Of
• 11:52
  course
• 11:54
  that's
• 11:54
  a
• 11:54
  place
• 11:54
  where
• 11:55
  we
• 11:55
  can
• 11:55
  really
• 11:55
  excel
• 11:57
  because
• 11:57
  it'll
• 11:57
  help
• 11:58
  us
• 11:58
  automate.
• 11:58
  Of
• 11:59
  course
• 11:59
  it'll
• 11:59
  help
• 11:59
  us
• 11:59
  crunch
• 12:00
  more
• 12:00
  data
• 12:01
  and
• 12:01
  we
• 12:01
  can
• 12:01
  find
• 12:02
  a
• 12:02
  ton
• 12:02
  of
• 12:02
  other
• 12:03
  comparisons
• 12:04
  like
• 12:04
  multi
• 12:05
  page
• 12:05
  research
• 12:06
  in
• 12:06
  just
• 12:06
  a
• 12:06
  moment.
• 12:07
  Solving
• 12:08
  problems
• 12:08
  nearly
• 12:09
  industry
• 12:10
  or
• 12:10
  instantly
• 12:11
  rather
• 12:12
  that
• 12:12
  you're
• 12:13
  building
• 12:13
  software
• 12:14
  and
• 12:14
  media
• 12:14
  for
• 12:14
  people
• 12:15
  at
• 12:15
  a
• 12:15
  blink
• 12:15
  of
• 12:16
  an
• 12:16
  eye
• 12:17
  and
• 12:17
  turning
• 12:17
  these
• 12:18
  things
• 12:18
  around
• 12:18
  to
• 12:19
  your
• 12:19
  clients
• 12:19
  way
• 12:20
  faster.
• 12:20
  And
• 12:21
  this
• 12:21
  is
• 12:21
  the
• 12:21
  important
• 12:21
  part,
• 12:23
  way
• 12:24
  faster
• 12:24
  than
• 12:24
  they
• 12:25
  currently
• 12:25
  think
• 12:25
  is
• 12:26
  possible.
• 12:27
  This
• 12:27
  is
• 12:27
  the
• 12:28
  opportunity
• 12:28
  we
• 12:29
  have
• 12:29
  right
• 12:29
  now.
• 12:31
  If
• 12:31
  the
• 12:31
  one
• 12:31
  thing
• 12:32
  they
• 12:32
  hate
• 12:33
  is
• 12:33
  waiting.
• 12:35
  They
• 12:35
  also
• 12:36
  have
• 12:36
  an
• 12:36
  expectation
• 12:37
  of
• 12:37
  how
• 12:37
  long
• 12:38
  things
• 12:38
  take
• 12:38
  to
• 12:39
  get
• 12:39
  done.
• 12:41
  We
• 12:41
  have
• 12:41
  an
• 12:41
  opportunity
• 12:42
  right
• 12:42
  now
• 12:44
  to
• 12:45
  move
• 12:45
  faster
• 12:45
  than
• 12:46
  their
• 12:46
  expectations
• 12:48
  because
• 12:48
  yes,
• 12:48
  they're
• 12:49
  expecting
• 12:49
  things
• 12:49
  faster,
• 12:50
  but
• 12:50
  they
• 12:50
  still
• 12:51
  don't
• 12:51
  have
• 12:51
  an
• 12:52
  idea
• 12:52
  on
• 12:53
  the
• 12:53
  whole
• 12:54
  just
• 12:55
  how
• 12:55
  fast
• 12:55
  we
• 12:55
  can
• 12:56
  move.
• 12:56
  Especially
• 12:57
  if
• 12:57
  you're
• 12:57
  a
• 12:57
  solopreneur
• 12:58
  or
• 12:58
  a
• 12:58
  lean
• 12:59
  team
• 12:59
  and
• 12:59
  you're
• 13:00
  using
• 13:00
  AI.
• 13:03
  I
• 13:03
  have
• 13:03
  two
• 13:03
  examples
• 13:04
  of
• 13:04
  this
• 13:04
  in
• 13:04
  the
• 13:05
  last
• 13:05
  month.
• 13:06
  Two
• 13:07
  separate
• 13:07
  clients
• 13:09
  that
• 13:09
  I'm
• 13:09
  trying
• 13:10
  to
• 13:10
  become
• 13:11
  sponsors,
• 13:12
  partners
• 13:12
  with
• 13:12
  the
• 13:13
  SBOC
• 13:13
  in
• 13:14
  this
• 13:14
  show
• 13:15
  and
• 13:15
  after
• 13:16
  doing
• 13:16
  the
• 13:16
  needs
• 13:16
  analysis
• 13:17
  with
• 13:17
  them
• 13:18
  and
• 13:18
  talking
• 13:19
  about
• 13:19
  this
• 13:20
  significant
• 13:21
  project
• 13:22
  that
• 13:22
  in
• 13:22
  the
• 13:22
  olden
• 13:22
  days,
• 13:23
  like,
• 13:23
  you
• 13:23
  know,
• 13:24
  18
• 13:24
  months
• 13:24
  ago,
• 13:25
  in
• 13:25
  the
• 13:26
  olden
• 13:26
  days
• 13:26
  would
• 13:27
  have
• 13:27
  taken
• 13:27
  me,
• 13:28
  you
• 13:28
  know,
• 13:28
  three
• 13:29
  weeks
• 13:29
  and
• 13:29
  a
• 13:30
  team
• 13:30
  of
• 13:30
  developers
• 13:31
  and
• 13:31
  a
• 13:31
  big
• 13:31
  budget
• 13:33
  and
• 13:33
  it
• 13:33
  didn't
• 13:33
  take
• 13:34
  me
• 13:34
  three
• 13:34
  weeks
• 13:35
  to
• 13:35
  get
• 13:35
  them
• 13:35
  a
• 13:36
  draft
• 13:36
  of
• 13:36
  what
• 13:37
  we
• 13:37
  talked
• 13:37
  about
• 13:37
  in
• 13:37
  the
• 13:37
  needs
• 13:38
  analysis
• 13:38
  meeting,
• 13:39
  we
• 13:40
  went
• 13:40
  from
• 13:41
  well,
• 13:41
  what
• 13:41
  might
• 13:42
  we
• 13:42
  be
• 13:42
  able
• 13:42
  to
• 13:43
  do
• 13:43
  to
• 13:43
  working
• 13:44
  prototype.
• 13:46
  And
• 13:46
  one
• 13:47
  of
• 13:47
  them
• 13:47
  was
• 13:47
  turned
• 13:47
  around
• 13:48
  in
• 13:48
  48
• 13:48
  hours.
• 13:49
  And
• 13:49
  the
• 13:49
  only
• 13:49
  reason
• 13:49
  why
• 13:50
  it
• 13:50
  was
• 13:50
  48
• 13:50
  hours
• 13:51
  is
• 13:51
  I
• 13:51
  waited
• 13:51
  till
• 13:52
  Monday
• 13:52
  morning
• 13:52
  at
• 13:52
  8am
• 13:53
  to
• 13:53
  send
• 13:53
  it
• 13:53
  to
• 13:54
  them.
• 13:56
  Both
• 13:57
  instances
• 13:58
  the
• 13:58
  client
• 13:59
  was
• 13:59
  surprised
• 13:59
  at
• 14:00
  how
• 14:00
  fast
• 14:00
  I
• 14:00
  was
• 14:01
  moving.
• 14:03
  The
• 14:03
  quality
• 14:03
  of
• 14:04
  work
• 14:04
  was
• 14:04
  solid,
• 14:05
  but
• 14:05
  it
• 14:05
  was
• 14:05
  the
• 14:06
  speed
• 14:07
  that
• 14:08
  got
• 14:08
  their
• 14:08
  attention.
• 14:09
  And
• 14:09
  it
• 14:09
  says
• 14:10
  something
• 14:11
  to
• 14:11
  them
• 14:12
  that
• 14:12
  I
• 14:12
  can
• 14:12
  move
• 14:13
  so
• 14:13
  quickly.
• 14:13
  And
• 14:14
  I
• 14:14
  think
• 14:14
  it
• 14:14
  says
• 14:14
  something
• 14:14
  about
• 14:15
  you
• 14:15
  if
• 14:15
  you
• 14:16
  can
• 14:16
  do
• 14:16
  the
• 14:16
  same
• 14:16
  thing.
• 14:17
  And
• 14:17
  I
• 14:17
  think,
• 14:18
  I
• 14:18
  think
• 14:19
  it's
• 14:19
  going
• 14:19
  to
• 14:19
  give
• 14:19
  me
• 14:19
  a
• 14:20
  running
• 14:20
  start
• 14:20
  to
• 14:20
  get
• 14:21
  both
• 14:21
  of
• 14:21
  those
• 14:21
  deals.
• 14:22
  Knock
• 14:22
  on
• 14:22
  desk,
• 14:23
  knock
• 14:23
  on
• 14:23
  wood.
• 14:24
  This
• 14:24
  is
• 14:24
  wood.
• 14:25
  Kn.
• 14:25
  Knock
• 14:25
  on
• 14:25
  wood,
• 14:29
  hopefully.
• 14:29
  Fingers
• 14:29
  crossed.
• 14:32
  So
• 14:32
  while
• 14:32
  we're
• 14:32
  thinking
• 14:32
  about
• 14:33
  our
• 14:33
  standard
• 14:34
  operating
• 14:34
  procedures,
• 14:36
  I
• 14:36
  want
• 14:36
  you
• 14:36
  to
• 14:37
  think
• 14:37
  about
• 14:37
  how
• 14:37
  long
• 14:38
  it
• 14:38
  takes
• 14:38
  for
• 14:38
  you
• 14:39
  to
• 14:39
  go
• 14:39
  from
• 14:39
  step
• 14:40
  one
• 14:40
  to
• 14:40
  step
• 14:40
  two
• 14:40
  to
• 14:40
  step
• 14:41
  three
• 14:41
  inside
• 14:42
  your
• 14:42
  SOPs.
• 14:44
  And
• 14:44
  I
• 14:44
  want
• 14:45
  to
• 14:45
  challenge
• 14:45
  you.
• 14:47
  How
• 14:47
  can
• 14:47
  you
• 14:47
  move
• 14:48
  faster?
• 14:50
  This
• 14:50
  isn't
• 14:50
  just
• 14:51
  an
• 14:51
  AI
• 14:51
  story.
• 14:52
  I'm
• 14:52
  not
• 14:53
  talking
• 14:53
  just
• 14:53
  about
• 14:53
  that.
• 14:54
  I'm
• 14:55
  saying
• 14:55
  look
• 14:55
  at
• 14:55
  what
• 14:56
  you
• 14:56
  do
• 14:56
  for
• 14:56
  people
• 14:56
  and
• 14:57
  think,
• 14:58
  okay,
• 15:00
  which
• 15:00
  of
• 15:00
  these
• 15:00
  steps
• 15:01
  are
• 15:01
  unnecessary?
• 15:02
  Which
• 15:03
  of
• 15:03
  these
• 15:03
  steps
• 15:04
  are
• 15:04
  there?
• 15:05
  Because
• 15:05
  I
• 15:06
  think
• 15:06
  they're
• 15:06
  valuable,
• 15:06
  but
• 15:07
  the
• 15:07
  client
• 15:07
  doesn't
• 15:07
  care
• 15:07
  about
• 15:08
  them
• 15:08
  at
• 15:08
  all.
• 15:09
  Which
• 15:09
  of
• 15:09
  these
• 15:09
  steps
• 15:10
  do
• 15:10
  you
• 15:10
  do?
• 15:10
  Because
• 15:11
  that's
• 15:11
  the
• 15:11
  way
• 15:11
  it's
• 15:11
  always
• 15:12
  been
• 15:12
  done,
• 15:13
  but
• 15:13
  it
• 15:13
  doesn't
• 15:14
  need
• 15:14
  to
• 15:14
  be
• 15:14
  done
• 15:14
  anymore.
• 15:15
  Like
• 15:15
  that.
• 15:17
  Extra
• 15:17
  reports,
• 15:18
  extra
• 15:19
  meetings,
• 15:20
  extra
• 15:20
  double
• 15:21
  checks,
• 15:21
  extra
• 15:22
  whatever
• 15:24
  you've
• 15:24
  got.
• 15:24
  You're
• 15:25
  a
• 15:25
  restaurant.
• 15:26
  Invest
• 15:27
  in
• 15:28
  the
• 15:28
  checkout
• 15:32
  kiosks
• 15:33
  that
• 15:33
  you
• 15:33
  can
• 15:34
  take
• 15:34
  to
• 15:34
  someone.
• 15:35
  Instead
• 15:35
  of
• 15:35
  taking
• 15:36
  their
• 15:36
  credit
• 15:36
  card
• 15:36
  and
• 15:36
  going
• 15:37
  and
• 15:37
  running
• 15:37
  the
• 15:37
  machine,
• 15:37
  just
• 15:38
  come
• 15:38
  to
• 15:38
  the
• 15:38
  checkout,
• 15:39
  straight
• 15:39
  there.
• 15:39
  Those
• 15:39
  things
• 15:40
  are
• 15:40
  the
• 15:40
  greatest.
• 15:40
  Oh,
• 15:40
  my
• 15:41
  God,
• 15:41
  those
• 15:41
  things
• 15:41
  are
• 15:41
  the
• 15:41
  greatest.
• 15:42
  I
• 15:42
  love
• 15:43
  those
• 15:43
  things.
• 15:44
  But
• 15:44
  think
• 15:44
  like
• 15:45
  that.
• 15:46
  How
• 15:46
  can
• 15:46
  we
• 15:46
  cut
• 15:47
  down
• 15:47
  the
• 15:47
  number
• 15:47
  of
• 15:47
  steps
• 15:48
  so
• 15:48
  we
• 15:48
  can
• 15:48
  move
• 15:48
  faster?
• 15:49
  Then,
• 15:49
  of
• 15:50
  course,
• 15:50
  we
• 15:50
  need
• 15:50
  to
• 15:50
  automate
• 15:51
  the
• 15:51
  things
• 15:51
  that
• 15:52
  are
• 15:52
  repeatable,
• 15:52
  and
• 15:53
  AI
• 15:53
  will
• 15:53
  definitely
• 15:54
  help
• 15:54
  you
• 15:55
  with
• 15:55
  that.
• 15:55
  But
• 15:55
  one
• 15:56
  more
• 15:56
  thing
• 15:56
  you
• 15:56
  can
• 15:56
  do
• 15:57
  to
• 15:57
  move
• 15:57
  faster
• 15:58
  is
• 15:58
  batch
• 15:59
  your
• 15:59
  work.
• 16:00
  Julie
• 16:00
  Miller
• 16:00
  Davis
• 16:01
  taught
• 16:01
  me
• 16:01
  this,
• 16:01
  and
• 16:01
  it's
• 16:02
  absolutely
• 16:02
  brilliant.
• 16:03
  Batch
• 16:04
  your
• 16:04
  work.
• 16:05
  Instead
• 16:06
  of
• 16:06
  going
• 16:06
  from
• 16:06
  one
• 16:07
  task
• 16:07
  to
• 16:08
  one
• 16:08
  task
• 16:08
  and
• 16:08
  then
• 16:09
  back
• 16:09
  to
• 16:09
  this
• 16:09
  other
• 16:09
  task
• 16:10
  and
• 16:10
  then
• 16:10
  to
• 16:10
  three
• 16:10
  other
• 16:11
  tasks,
• 16:11
  then
• 16:11
  back
• 16:11
  to
• 16:12
  this
• 16:12
  other
• 16:12
  task,
• 16:13
  stack
• 16:14
  up
• 16:14
  similar
• 16:15
  work
• 16:16
  with
• 16:16
  one
• 16:16
  another.
• 16:18
  So
• 16:18
  if
• 16:18
  I
• 16:18
  need
• 16:18
  to
• 16:18
  do
• 16:19
  financial
• 16:19
  is
• 16:19
  always
• 16:20
  good
• 16:20
  for
• 16:20
  me.
• 16:20
  If
• 16:20
  I
• 16:20
  need
• 16:21
  to
• 16:21
  do
• 16:21
  financial
• 16:21
  stuff,
• 16:22
  I'll
• 16:23
  batch
• 16:24
  all
• 16:24
  of
• 16:24
  my
• 16:24
  financial
• 16:24
  responsibilities
• 16:25
  to
• 16:26
  one
• 16:26
  day
• 16:26
  in
• 16:26
  time.
• 16:27
  So
• 16:27
  I
• 16:27
  have
• 16:28
  all
• 16:28
  the
• 16:28
  apps
• 16:28
  open,
• 16:29
  and
• 16:29
  I've
• 16:29
  got
• 16:30
  all
• 16:30
  of
• 16:30
  my
• 16:30
  software
• 16:31
  running,
• 16:31
  and
• 16:31
  I've
• 16:32
  got
• 16:32
  all
• 16:32
  of
• 16:32
  my
• 16:32
  receipts
• 16:33
  in
• 16:33
  front
• 16:33
  of
• 16:33
  me,
• 16:33
  and
• 16:33
  I
• 16:33
  just
• 16:34
  do
• 16:34
  it
• 16:34
  all
• 16:34
  at
• 16:34
  once.
• 16:34
  And
• 16:35
  you
• 16:35
  move
• 16:35
  so
• 16:35
  much
• 16:36
  faster.
• 16:37
  It's
• 16:37
  another
• 16:37
  way
• 16:38
  to
• 16:38
  get
• 16:38
  after
• 16:38
  it.
• 16:39
  And
• 16:40
  then
• 16:40
  the
• 16:40
  biggest
• 16:40
  picture
• 16:41
  of
• 16:41
  all
• 16:42
  of
• 16:42
  this.
• 16:45
  I
• 16:45
  think
• 16:45
  we
• 16:45
  need
• 16:45
  to
• 16:45
  change
• 16:46
  our
• 16:46
  expectations.
• 16:47
  Our
• 16:48
  expectations.
• 16:52
  Especially
• 16:53
  if
• 16:53
  you're
• 16:54
  selling
• 16:54
  your
• 16:55
  thought.
• 16:55
  You're
• 16:56
  a
• 16:56
  coach,
• 16:56
  you're
• 16:56
  a
• 16:56
  consultant,
• 16:57
  you're
• 16:57
  an
• 16:57
  author,
• 16:57
  you're
• 16:57
  a
• 16:57
  graphic
• 16:58
  designer.
• 16:58
  You're
• 16:59
  something
• 16:59
  like
• 17:00
  that.
• 17:01
  Because
• 17:01
  I
• 17:02
  think
• 17:02
  for
• 17:02
  a
• 17:02
  long
• 17:03
  time
• 17:05
  there's
• 17:05
  been
• 17:05
  this
• 17:05
  unspoken
• 17:06
  pride
• 17:07
  in
• 17:08
  how
• 17:08
  long
• 17:08
  it
• 17:09
  takes
• 17:09
  for
• 17:09
  you
• 17:10
  to
• 17:10
  get
• 17:10
  something
• 17:11
  from
• 17:11
  me.
• 17:12
  Oh,
• 17:13
  well,
• 17:13
  Rome
• 17:14
  wasn't
• 17:14
  built
• 17:14
  in
• 17:14
  a
• 17:15
  day,
• 17:15
  so
• 17:15
  I'll
• 17:15
  get
• 17:15
  it
• 17:15
  back
• 17:16
  to
• 17:16
  you
• 17:16
  as
• 17:16
  soon
• 17:16
  As
• 17:17
  I
• 17:17
  can.
• 17:17
  And
• 17:18
  the
• 17:18
  longer
• 17:18
  they
• 17:18
  wait,
• 17:19
  the
• 17:19
  more
• 17:19
  valuable
• 17:20
  the
• 17:20
  deliverable
• 17:21
  feels.
• 17:22
  You've
• 17:23
  heard
• 17:23
  that,
• 17:23
  You've.
• 17:23
  Have
• 17:23
  you
• 17:24
  felt
• 17:24
  that
• 17:24
  before?
• 17:24
  You
• 17:24
  felt
• 17:25
  that
• 17:25
  before,
• 17:25
  right?
• 17:26
  Well,
• 17:26
  yeah,
• 17:26
  it
• 17:26
  only
• 17:27
  took
• 17:27
  me
• 17:27
  two
• 17:27
  hours,
• 17:27
  but
• 17:28
  I
• 17:28
  got
• 17:28
  to
• 17:28
  make
• 17:28
  them
• 17:28
  wait
• 17:29
  couple
• 17:29
  of
• 17:29
  days
• 17:30
  so
• 17:30
  they
• 17:30
  know
• 17:30
  that
• 17:31
  I'm
• 17:31
  worth
• 17:31
  the
• 17:31
  high
• 17:31
  price
• 17:32
  that
• 17:32
  I
• 17:32
  charge.
• 17:32
  Right,
• 17:33
  right.
• 17:36
  I
• 17:37
  think
• 17:37
  that
• 17:37
  might
• 17:37
  be
• 17:37
  changing.
• 17:42
  I
• 17:42
  think
• 17:43
  that
• 17:43
  might
• 17:43
  be
• 17:43
  changing,
• 17:43
  and
• 17:44
  I
• 17:44
  think
• 17:44
  that's
• 17:44
  something
• 17:44
  we
• 17:45
  should
• 17:45
  really
• 17:45
  start
• 17:45
  thinking
• 17:46
  about.
• 17:48
  These
• 17:49
  two
• 17:49
  stories
• 17:49
  point
• 17:50
  out
• 17:50
  the
• 17:50
  thing
• 17:50
  that
• 17:51
  I
• 17:51
  know
• 17:51
  from
• 17:51
  experience
• 17:53
  Americans
• 17:54
  hate
• 17:54
  more
• 17:54
  than
• 17:54
  anything,
• 17:55
  which
• 17:55
  is
• 17:55
  waiting.
• 17:57
  And
• 17:57
  usually
• 17:58
  when
• 17:58
  we
• 17:58
  talk
• 17:58
  about
• 17:58
  improving
• 17:59
  our
• 17:59
  product
• 17:59
  and
• 18:00
  competitive
• 18:00
  advantages,
• 18:01
  it's
• 18:01
  about
• 18:01
  doing
• 18:02
  new
• 18:02
  things
• 18:02
  in
• 18:02
  a
• 18:02
  new
• 18:03
  way
• 18:03
  and
• 18:04
  coming
• 18:04
  up
• 18:04
  with
• 18:04
  new
• 18:05
  products
• 18:05
  and
• 18:05
  blah,
• 18:06
  blah,
• 18:06
  blah,
• 18:06
  blah,
• 18:06
  blah,
• 18:06
  blah,
• 18:07
  blah.
• 18:07
  Today,
• 18:08
  I'm
• 18:08
  just
• 18:08
  talking
• 18:08
  about,
• 18:08
  how
• 18:09
  about
• 18:09
  we
• 18:09
  just,
• 18:09
  you
• 18:09
  know,
• 18:10
  put
• 18:10
  it
• 18:10
  in
• 18:10
  italics?
• 18:11
  How
• 18:11
  about
• 18:11
  we
• 18:12
  just
• 18:12
  speed
• 18:12
  up?
• 18:14
  How
• 18:14
  about
• 18:14
  we
• 18:14
  meet
• 18:14
  the
• 18:15
  market
• 18:15
  for
• 18:15
  what
• 18:15
  they're
• 18:16
  clearly
• 18:16
  telling
• 18:16
  us?
• 18:18
  Clearly
• 18:18
  telling
• 18:19
  us.
• 18:20
  So
• 18:20
  my
• 18:21
  challenge
• 18:21
  to
• 18:21
  you
• 18:21
  today
• 18:22
  is
• 18:22
  find
• 18:23
  one
• 18:24
  thing
• 18:25
  in
• 18:25
  your
• 18:25
  business,
• 18:26
  One
• 18:26
  thing,
• 18:27
  an
• 18:28
  extra
• 18:28
  step.
• 18:29
  You're
• 18:29
  not
• 18:29
  batching.
• 18:31
  Name
• 18:31
  it
• 18:33
  something
• 18:33
  in
• 18:34
  your
• 18:34
  business
• 18:34
  that
• 18:34
  takes
• 18:35
  longer
• 18:36
  than
• 18:36
  it
• 18:36
  should
• 18:37
  in
• 18:37
  2026,
• 18:38
  and
• 18:39
  fix
• 18:39
  it.
• 18:40
  Either
• 18:40
  automate
• 18:41
  it,
• 18:41
  remove
• 18:42
  it,
• 18:42
  something,
• 18:43
  but
• 18:43
  find
• 18:44
  something
• 18:44
  in
• 18:44
  the
• 18:44
  business
• 18:45
  and
• 18:45
  make
• 18:45
  it
• 18:46
  go
• 18:46
  faster.
• 18:47
  Because
• 18:47
  your
• 18:47
  clients,
• 18:48
  they
• 18:49
  probably
• 18:50
  won't
• 18:50
  say
• 18:51
  to
• 18:51
  you,
• 18:52
  boy,
• 18:53
  Steve,
• 18:54
  I
• 18:55
  really
• 18:55
  appreciated
• 18:56
  how
• 18:56
  quickly
• 18:56
  you
• 18:56
  got
• 18:57
  that
• 18:57
  back
• 18:57
  to
• 18:57
  me.
• 18:58
  But
• 18:58
  they'll
• 18:58
  know
• 18:59
  Steve's
• 18:59
  a
• 18:59
  guy
• 19:00
  that
• 19:00
  gets
• 19:00
  stuff
• 19:00
  done
• 19:00
  quickly.
• 19:03
  It's
• 19:03
  just
• 19:04
  one
• 19:04
  of
• 19:04
  those
• 19:04
  things
• 19:04
  that
• 19:04
  helps
• 19:05
  build
• 19:05
  the
• 19:05
  relationship,
• 19:07
  just
• 19:07
  deliver
• 19:08
  faster.
• 19:10
  And
• 19:11
  I
• 19:11
  think
• 19:11
  you'll
• 19:11
  build
• 19:11
  stronger
• 19:12
  relationships
• 19:12
  and
• 19:12
  you'll
• 19:13
  make
• 19:13
  more
• 19:13
  money.
• 19:14
  And
• 19:14
  that's
• 19:14
  what
• 19:14
  we're
• 19:15
  trying
• 19:15
  to
• 19:15
  do
• 19:15
  around
• 19:15
  here.
• 19:17
  We
• 19:17
  got
• 19:17
  some
• 19:17
  hellos
• 19:18
  to
• 19:18
  catch
• 19:18
  up
• 19:18
  on.
• 19:19
  Let's
• 19:19
  see.
• 19:19
  Oh,
• 19:19
  Abby
• 19:20
  Miller's
• 19:20
  in
• 19:20
  the
• 19:20
  house.
• 19:21
  Good
• 19:21
  morning,
• 19:21
  wife.
• 19:22
  Great
• 19:22
  to
• 19:22
  see
• 19:22
  you.
• 19:23
  Theresa's
• 19:23
  here.
• 19:23
  Hey,
• 19:24
  Teresa.
• 19:24
  I
• 19:25
  love
• 19:25
  being
• 19:25
  able
• 19:25
  to
• 19:25
  pay
• 19:25
  the
• 19:26
  bill
• 19:26
  at
• 19:26
  the
• 19:26
  table
• 19:26
  with
• 19:27
  the
• 19:27
  little
• 19:27
  computer
• 19:27
  thingy,
• 19:28
  too.
• 19:28
  Isn't
• 19:28
  that
• 19:28
  great?
• 19:30
  There's
• 19:30
  something
• 19:31
  about
• 19:31
  that.
• 19:31
  It
• 19:31
  makes
• 19:32
  it
• 19:32
  feel
• 19:32
  like
• 19:32
  you're
• 19:32
  sneaking
• 19:33
  out
• 19:33
  on
• 19:33
  the
• 19:33
  check.
• 19:34
  Do
• 19:34
  you
• 19:34
  know
• 19:34
  what
• 19:34
  I
• 19:34
  mean?
• 19:35
  They
• 19:35
  bring
• 19:35
  you
• 19:36
  the
• 19:36
  thing,
• 19:36
  and
• 19:37
  you
• 19:37
  beep,
• 19:37
  boop,
• 19:37
  boop.
• 19:38
  Okay,
• 19:39
  we
• 19:39
  can
• 19:39
  just
• 19:39
  go.
• 19:39
  Come
• 19:40
  on,
• 19:40
  let's
• 19:40
  go.
• 19:42
  It,
• 19:42
  like,
• 19:43
  changed
• 19:43
  how
• 19:43
  you
• 19:43
  leave
• 19:44
  a
• 19:44
  restaurant
• 19:44
  and
• 19:45
  you
• 19:45
  paid
• 19:45
  the
• 19:45
  gal.
• 19:46
  You
• 19:46
  know,
• 19:46
  you've
• 19:47
  tipped
• 19:47
  her.
• 19:47
  You
• 19:47
  did
• 19:48
  the
• 19:48
  whole
• 19:48
  thing,
• 19:49
  but
• 19:49
  it
• 19:49
  just
• 19:49
  feels
• 19:50
  like,
• 19:50
  ooh,
• 19:51
  ooh.
• 19:51
  Come
• 19:51
  on,
• 19:52
  Hurry,
• 19:52
  kids,
• 19:52
  run.
• 19:56
  Always
• 19:56
  fun.
• 19:56
  And
• 19:56
  I
• 19:57
  said
• 19:57
  hello
• 19:57
  to
• 19:58
  Steve
• 19:58
  Glenn,
• 19:59
  who's
• 19:59
  tuned
• 19:59
  in.
• 20:00
  We'll
• 20:00
  say
• 20:00
  hello
• 20:00
  to
• 20:01
  him
• 20:01
  in
• 20:01
  a
• 20:01
  second.
• 20:02
  Let's
• 20:02
  see.
• 20:02
  Lynn
• 20:03
  Karazi's.
• 20:03
  Here.
• 20:04
  Good
• 20:04
  morning.
• 20:04
  Great
• 20:04
  to
• 20:05
  see
• 20:05
  you,
• 20:05
  Lynn.
• 20:05
  My
• 20:06
  daughter
• 20:06
  waited
• 20:06
  on
• 20:06
  hold
• 20:06
  for
• 20:07
  two
• 20:07
  and
• 20:07
  a
• 20:07
  half
• 20:07
  hours
• 20:07
  trying
• 20:08
  to
• 20:08
  rebook
• 20:08
  her
• 20:08
  Southwest
• 20:09
  flight
• 20:09
  on
• 20:09
  Monday.
• 20:11
  That
• 20:11
  is
• 20:11
  pain.
• 20:12
  And
• 20:12
  yes,
• 20:13
  Steve,
• 20:13
  Glenn,
• 20:13
  great
• 20:13
  to
• 20:13
  see
• 20:14
  you,
• 20:14
  sir.
• 20:14
  Thanks
• 20:14
  for
• 20:14
  tuning
• 20:15
  in.
• 20:15
  And
• 20:15
  check
• 20:15
  out
• 20:16
  his
• 20:16
  substack.
• 20:16
  The
• 20:16
  dude
• 20:17
  is
• 20:17
  dropping
• 20:17
  bombs
• 20:18
  right
• 20:19
  there.
• 20:19
  Experience
• 20:19
  Milwaukee
• 20:20
  substack.
• 20:22
  Thank
• 20:22
  you,
• 20:22
  dude.
• 20:23
  I
• 20:23
  appreciate
• 20:23
  it.
• 20:24
  Now,
• 20:24
  I
• 20:25
  want
• 20:25
  to
• 20:25
  make
• 20:25
  sure
• 20:25
  that
• 20:25
  you
• 20:26
  have
• 20:26
  voted
• 20:26
  in
• 20:27
  today's
• 20:27
  live
• 20:28
  poll
• 20:29
  because
• 20:29
  we
• 20:30
  are
• 20:30
  going
• 20:30
  to
• 20:31
  do
• 20:31
  our
• 20:31
  AI
• 20:32
  Story
• 20:32
  of
• 20:32
  the
• 20:33
  day,
• 20:33
  and
• 20:33
  it
• 20:33
  is
• 20:34
  interactive.
• 20:36
  So
• 20:37
  I'm
• 20:37
  going
• 20:37
  to
• 20:37
  leave
• 20:37
  this
• 20:37
  up
• 20:38
  for
• 20:38
  a
• 20:38
  minute
• 20:39
  just
• 20:39
  to
• 20:39
  draw
• 20:40
  your
• 20:40
  attention
• 20:40
  to
• 20:40
  it.
• 20:40
  But
• 20:41
  know
• 20:41
  that
• 20:41
  the
• 20:41
  same
• 20:41
  QR
• 20:42
  code
• 20:42
  is
• 20:42
  right
• 20:43
  here.
• 20:44
  Okay?
• 20:45
  So
• 20:45
  if
• 20:45
  you've
• 20:46
  not
• 20:46
  voted
• 20:47
  in
• 20:47
  the
• 20:47
  AI
• 20:47
  story
• 20:48
  of
• 20:48
  the
• 20:48
  day,
• 20:49
  do
• 20:49
  it
• 20:49
  right
• 20:49
  now.
• 20:50
  I'll
• 20:51
  share
• 20:51
  the
• 20:51
  results
• 20:51
  here,
• 20:52
  and
• 20:52
  we're
• 20:52
  going
• 20:52
  to
• 20:52
  talk
• 20:53
  all
• 20:53
  about
• 20:53
  it,
• 20:54
  but
• 20:54
  I
• 20:54
  want
• 20:54
  you
• 20:54
  to
• 20:55
  vote
• 20:56
  in
• 20:56
  our
• 20:56
  interactive
• 20:57
  poll
• 20:57
  because
• 20:57
  this
• 20:58
  is
• 20:58
  going
• 20:58
  to
• 20:58
  be
• 20:58
  fun.
• 20:58
  All
• 20:59
  right,
• 20:59
  so
• 20:59
  the
• 20:59
  QR
• 21:00
  code
• 21:00
  is
• 21:00
  still
• 21:00
  up
• 21:00
  here.
• 21:00
  So
• 21:00
  if
• 21:00
  you're
• 21:01
  tuning
• 21:01
  in
• 21:01
  and
• 21:01
  you
• 21:01
  haven't
• 21:01
  voted,
• 21:02
  you
• 21:02
  can
• 21:03
  do
• 21:03
  it
• 21:03
  right
• 21:03
  now.
• 21:04
  Okay.
• 21:07
  I
• 21:07
  am
• 21:07
  developing
• 21:08
  a
• 21:08
  case
• 21:09
  of
• 21:09
  writing
• 21:11
  paranoia
• 21:13
  because
• 21:14
  writing
• 21:14
  with
• 21:15
  AI
• 21:15
  is
• 21:16
  really
• 21:16
  great.
• 21:17
  I
• 21:18
  mean,
• 21:19
  again,
• 21:19
  speed.
• 21:20
  I
• 21:21
  am
• 21:21
  moving
• 21:21
  so
• 21:21
  fast,
• 21:22
  and
• 21:23
  it
• 21:23
  is
• 21:23
  getting
• 21:24
  everything
• 21:24
  done.
• 21:27
  But
• 21:28
  for
• 21:28
  many
• 21:28
  of
• 21:28
  us,
• 21:31
  AI
• 21:32
  writing
• 21:32
  kind
• 21:32
  of
• 21:32
  has
• 21:33
  some
• 21:33
  telltale
• 21:33
  patterns,
• 21:34
  doesn't
• 21:34
  it?
• 21:35
  And
• 21:36
  now
• 21:36
  I'm
• 21:36
  starting
• 21:36
  to
• 21:37
  get
• 21:37
  some
• 21:37
  paranoia
• 21:38
  around
• 21:38
  using
• 21:38
  it.
• 21:39
  So
• 21:40
  I
• 21:40
  just
• 21:40
  got
• 21:40
  to
• 21:40
  know.
• 21:41
  I
• 21:41
  got
• 21:41
  to
• 21:41
  ask
• 21:41
  you.
• 21:42
  This
• 21:42
  is
• 21:42
  kind
• 21:42
  of
• 21:42
  just
• 21:43
  for
• 21:43
  my
• 21:44
  education,
• 21:45
  but
• 21:45
  I'll
• 21:45
  be
• 21:46
  curious
• 21:46
  about
• 21:46
  what
• 21:46
  you
• 21:47
  say.
• 21:48
  I'm
• 21:48
  wondering
• 21:49
  if
• 21:49
  you
• 21:49
  feel
• 21:51
  the
• 21:51
  same
• 21:52
  way
• 21:52
  that
• 21:52
  I
• 21:52
  do.
• 21:54
  So
• 21:54
  there's
• 21:54
  a
• 21:55
  little
• 21:55
  piece
• 21:55
  of
• 21:55
  me
• 21:56
  that's
• 21:57
  paying
• 21:57
  attention
• 21:58
  to
• 21:58
  how
• 21:58
  close
• 21:58
  AI
• 21:59
  is
• 22:00
  writing
• 22:01
  the
• 22:01
  same
• 22:01
  and
• 22:02
  how
• 22:02
  noticeable
• 22:03
  that
• 22:03
  it
• 22:03
  is.
• 22:04
  And
• 22:05
  you
• 22:05
  like,
• 22:05
  if
• 22:06
  we
• 22:06
  could
• 22:06
  talk
• 22:06
  with
• 22:06
  one
• 22:07
  another.
• 22:07
  If
• 22:07
  we
• 22:07
  were
• 22:07
  in
• 22:07
  the
• 22:08
  same
• 22:08
  room
• 22:08
  and
• 22:08
  we
• 22:08
  were
• 22:08
  brainstorming,
• 22:09
  like,
• 22:09
  hey,
• 22:10
  what
• 22:10
  are
• 22:10
  the
• 22:10
  things
• 22:10
  that
• 22:10
  AI
• 22:11
  says
• 22:11
  all
• 22:11
  the
• 22:11
  time?
• 22:12
  99%
• 22:13
  of
• 22:13
  business
• 22:13
  owners
• 22:14
  don't
• 22:14
  understand
• 22:14
  this
• 22:15
  one
• 22:15
  thing.
• 22:16
  This
• 22:16
  one
• 22:16
  course
• 22:17
  will
• 22:17
  teach
• 22:17
  you
• 22:17
  more
• 22:17
  than
• 22:18
  an
• 22:18
  mba.
• 22:19
  It'll
• 22:19
  write
• 22:20
  in
• 22:20
  really
• 22:21
  short,
• 22:21
  choppy
• 22:22
  sentences.
• 22:23
  The
• 22:23
  thing
• 22:23
  that
• 22:23
  it
• 22:24
  does
• 22:24
  that
• 22:24
  makes
• 22:24
  me
• 22:24
  crazy
• 22:25
  and
• 22:25
  I
• 22:25
  can't
• 22:25
  get
• 22:25
  it
• 22:25
  to
• 22:26
  stop
• 22:26
  is
• 22:27
  that
• 22:27
  it
• 22:27
  will
• 22:27
  negate
• 22:28
  things.
• 22:28
  It's
• 22:29
  not
• 22:29
  this.
• 22:29
  It's
• 22:29
  that,
• 22:30
  oh,
• 22:30
  my
• 22:31
  Lord,
• 22:32
  please
• 22:32
  stop.
• 22:34
  It's
• 22:34
  not
• 22:34
  this.
• 22:35
  It's
• 22:35
  that
• 22:37
  I.
• 22:37
  I'm
• 22:38
  just
• 22:38
  so
• 22:38
  fatigued
• 22:38
  of
• 22:39
  that.
• 22:39
  So
• 22:39
  you
• 22:40
  can
• 22:40
  kind
• 22:40
  of
• 22:40
  tell
• 22:41
  when
• 22:42
  AI
• 22:42
  is
• 22:42
  writing
• 22:42
  stuff.
• 22:44
  And
• 22:44
  now
• 22:44
  that
• 22:44
  I'm
• 22:45
  using
• 22:45
  it
• 22:45
  to
• 22:45
  write
• 22:45
  stuff,
• 22:46
  this
• 22:46
  writing
• 22:46
  paranoia
• 22:47
  has
• 22:48
  manifested
• 22:49
  inside
• 22:49
  of
• 22:50
  me.
• 22:51
  And
• 22:51
  I
• 22:51
  was
• 22:51
  thinking,
• 22:52
  has
• 22:53
  this
• 22:53
  Kind
• 22:53
  of
• 22:53
  thing
• 22:54
  ever
• 22:54
  happened
• 22:54
  to
• 22:54
  me
• 22:54
  before.
• 22:55
  And
• 22:55
  it
• 22:55
  has,
• 22:57
  and
• 22:57
  I'm
• 22:58
  a
• 22:58
  little
• 22:58
  embarrassed
• 22:58
  to
• 22:58
  admit
• 22:59
  this,
• 23:01
  but
• 23:01
  AI
• 23:02
  paranoia
• 23:03
  to
• 23:03
  me
• 23:03
  is,
• 23:04
  is
• 23:05
  kind
• 23:05
  of
• 23:05
  like
• 23:05
  a
• 23:06
  toupee.
• 23:07
  It's
• 23:08
  kind
• 23:08
  of
• 23:08
  like
• 23:08
  a
• 23:08
  toupee.
• 23:10
  Now,
• 23:10
  in
• 23:11
  case
• 23:11
  you
• 23:11
  can't
• 23:11
  tell,
• 23:12
  I'm
• 23:13
  bald.
• 23:14
  I
• 23:14
  mean,
• 23:14
  I'm
• 23:15
  still
• 23:15
  devastatingly
• 23:16
  handsome,
• 23:17
  we
• 23:17
  know
• 23:17
  this.
• 23:18
  But
• 23:18
  I'm
• 23:18
  bald
• 23:19
  and
• 23:19
  I
• 23:19
  don't
• 23:20
  like
• 23:20
  it.
• 23:21
  And
• 23:21
  through
• 23:21
  the
• 23:21
  years
• 23:21
  I
• 23:22
  thought,
• 23:22
  you
• 23:22
  know,
• 23:23
  maybe,
• 23:24
  especially
• 23:24
  when
• 23:24
  it
• 23:25
  wasn't
• 23:25
  all
• 23:25
  gone,
• 23:25
  I'm
• 23:26
  like,
• 23:26
  you
• 23:26
  know
• 23:26
  what?
• 23:26
  Maybe,
• 23:28
  maybe
• 23:28
  I,
• 23:29
  you
• 23:29
  know,
• 23:29
  maybe
• 23:29
  I
• 23:29
  do
• 23:30
  that
• 23:32
  maybe
• 23:32
  I'd
• 23:32
  get
• 23:33
  my
• 23:33
  hair
• 23:33
  fixed.
• 23:33
  Because
• 23:34
  that's
• 23:34
  another
• 23:34
  thing
• 23:34
  that
• 23:34
  can
• 23:35
  be
• 23:35
  done.
• 23:35
  You
• 23:35
  can
• 23:35
  get
• 23:35
  your
• 23:35
  hair
• 23:36
  fixed.
• 23:37
  But
• 23:38
  I
• 23:38
  always
• 23:38
  stopped
• 23:39
  thinking,
• 23:40
  you
• 23:40
  know,
• 23:41
  while
• 23:41
  I
• 23:41
  might
• 23:42
  feel
• 23:42
  a
• 23:42
  little
• 23:42
  bit
• 23:43
  better
• 23:43
  about
• 23:44
  it,
• 23:45
  everybody
• 23:46
  would
• 23:46
  know
• 23:46
  what
• 23:47
  I'm
• 23:47
  doing.
• 23:48
  It
• 23:48
  would
• 23:48
  look
• 23:48
  as
• 23:48
  ridiculous
• 23:49
  as
• 23:49
  this
• 23:49
  napkin
• 23:50
  on
• 23:50
  my
• 23:50
  head,
• 23:53
  right?
• 23:53
  I'd
• 23:53
  walk
• 23:53
  into
• 23:54
  a
• 23:54
  room,
• 23:54
  feel
• 23:54
  it
• 23:55
  all,
• 23:55
  like
• 23:55
  high.
• 23:57
  I'm
• 23:58
  Pat
• 23:58
  Miller.
• 24:00
  And
• 24:00
  you'd
• 24:01
  look
• 24:01
  at
• 24:01
  me
• 24:01
  and
• 24:01
  go,
• 24:01
  dude,
• 24:02
  you've
• 24:02
  got
• 24:02
  a
• 24:02
  napkin
• 24:03
  on
• 24:03
  your
• 24:03
  head.
• 24:04
  Right?
• 24:04
  It's
• 24:05
  kind
• 24:05
  of
• 24:05
  obvious.
• 24:08
  So
• 24:08
  that's
• 24:08
  kind
• 24:09
  of
• 24:09
  how
• 24:09
  I
• 24:09
  feel.
• 24:09
  Oh,
• 24:10
  Nicky,
• 24:10
  thank
• 24:10
  you.
• 24:10
  That's
• 24:10
  a
• 24:11
  good
• 24:11
  look.
• 24:11
  Should
• 24:12
  I
• 24:12
  just
• 24:12
  do
• 24:12
  that
• 24:12
  instead
• 24:13
  of
• 24:13
  being
• 24:13
  bold?
• 24:15
  So
• 24:16
  are
• 24:16
  we
• 24:16
  at
• 24:16
  a
• 24:16
  toupee
• 24:17
  moment
• 24:17
  where
• 24:18
  people
• 24:18
  are
• 24:18
  using
• 24:18
  AI,
• 24:19
  thinking
• 24:20
  they're
• 24:20
  getting
• 24:20
  away
• 24:20
  with
• 24:21
  it,
• 24:21
  but
• 24:21
  everybody
• 24:22
  knows.
• 24:24
  So
• 24:24
  if
• 24:24
  you
• 24:25
  haven't
• 24:25
  voted
• 24:25
  yet,
• 24:26
  here's
• 24:26
  the
• 24:26
  QR
• 24:27
  code
• 24:27
  and
• 24:27
  we
• 24:27
  will
• 24:27
  see
• 24:27
  the
• 24:28
  votes
• 24:28
  change
• 24:28
  in
• 24:29
  real
• 24:29
  time
• 24:30
  while
• 24:30
  we're
• 24:30
  doing
• 24:31
  it.
• 24:33
  Here's
• 24:33
  where
• 24:33
  they
• 24:33
  stand.
• 24:35
  Now,
• 24:36
  I
• 24:36
  asked
• 24:36
  a
• 24:36
  two
• 24:36
  part
• 24:37
  question
• 24:37
  in
• 24:37
  today's
• 24:38
  poll.
• 24:39
  Do
• 24:40
  you
• 24:40
  view
• 24:40
  people
• 24:40
  negatively
• 24:41
  when
• 24:41
  you
• 24:41
  know
• 24:42
  their
• 24:42
  social
• 24:42
  media
• 24:42
  is
• 24:43
  written
• 24:43
  by
• 24:43
  AI
• 24:44
  and
• 24:45
  are
• 24:45
  you
• 24:45
  using
• 24:45
  it
• 24:46
  to
• 24:46
  write
• 24:46
  your
• 24:46
  social
• 24:47
  media
• 24:47
  posts?
• 24:49
  So
• 24:49
  I
• 24:49
  wanted
• 24:50
  you
• 24:50
  to
• 24:50
  answer
• 24:50
  both
• 24:50
  questions
• 24:52
  and
• 24:52
  clearly
• 24:53
  three
• 24:54
  out
• 24:54
  of
• 24:54
  four
• 24:54
  people
• 24:54
  are
• 24:55
  using
• 24:55
  AI
• 24:55
  to
• 24:56
  write.
• 24:56
  Okay,
• 24:56
  so
• 24:57
  is
• 24:57
  that
• 24:57
  safe
• 24:57
  to
• 24:58
  say
• 24:58
  queso?
• 24:58
  Is
• 24:59
  that
• 24:59
  okay
• 24:59
  to
• 24:59
  say
• 24:59
  we're
• 25:00
  all
• 25:00
  doing
• 25:00
  it?
• 25:01
  Is
• 25:01
  75%
• 25:02
  enough
• 25:03
  to
• 25:03
  say
• 25:03
  we're
• 25:03
  all
• 25:04
  doing
• 25:04
  it?
• 25:05
  So
• 25:06
  we're
• 25:06
  all
• 25:06
  using
• 25:07
  AI
• 25:07
  to
• 25:07
  write
• 25:08
  for
• 25:08
  us?
• 25:09
  But
• 25:10
  then,
• 25:11
  yes,
• 25:12
  I
• 25:12
  view
• 25:13
  people
• 25:13
  negatively
• 25:14
  when
• 25:14
  they
• 25:14
  use
• 25:14
  it.
• 25:14
  38%.
• 25:16
  No,
• 25:17
  I
• 25:17
  don't
• 25:17
  view
• 25:18
  people
• 25:18
  negatively
• 25:19
  when
• 25:19
  they
• 25:19
  use
• 25:19
  it.
• 25:20
  38%.
• 25:21
  And
• 25:22
  then
• 25:23
  there's
• 25:23
  8%
• 25:24
  of
• 25:24
  you
• 25:24
  that
• 25:24
  aren't
• 25:25
  using
• 25:25
  AI
• 25:26
  to
• 25:26
  write
• 25:27
  for
• 25:27
  me.
• 25:28
  Interesting.
• 25:31
  I'd
• 25:31
  love
• 25:31
  to
• 25:31
  know
• 25:32
  why.
• 25:32
  I'm
• 25:32
  not
• 25:33
  doubting
• 25:33
  you.
• 25:33
  I'm
• 25:33
  not
• 25:33
  even
• 25:33
  being
• 25:34
  critical.
• 25:34
  I'm
• 25:34
  curious.
• 25:35
  Why
• 25:35
  haven't
• 25:36
  you
• 25:36
  started
• 25:36
  using
• 25:37
  AI
• 25:37
  to
• 25:37
  write
• 25:37
  for
• 25:38
  you?
• 25:39
  Drop
• 25:39
  into
• 25:39
  the
• 25:39
  chat
• 25:39
  and
• 25:40
  let
• 25:40
  me
• 25:40
  know
• 25:41
  now.
• 25:41
  How
• 25:42
  do
• 25:42
  you
• 25:42
  react
• 25:42
  to
• 25:42
  this
• 25:43
  poll.
• 25:43
  And
• 25:44
  if
• 25:44
  you
• 25:44
  haven't
• 25:44
  voted
• 25:44
  yet,
• 25:45
  you
• 25:45
  can
• 25:45
  vote
• 25:45
  now
• 25:46
  on
• 25:46
  the
• 25:46
  QR
• 25:46
  code
• 25:47
  that's
• 25:47
  on
• 25:47
  the
• 25:47
  screen.
• 25:47
  It's
• 25:47
  over
• 25:48
  there.
• 25:48
  So
• 25:49
  you
• 25:49
  can
• 25:49
  use
• 25:49
  that
• 25:49
  QR
• 25:50
  code
• 25:50
  and
• 25:50
  vote.
• 25:53
  Three
• 25:53
  out
• 25:53
  of
• 25:53
  four
• 25:54
  people
• 25:54
  are
• 25:54
  doing
• 25:54
  it,
• 25:56
  but
• 25:56
  only
• 25:57
  half
• 25:57
  of
• 25:57
  us
• 26:00
  will
• 26:00
  view
• 26:00
  people
• 26:01
  negatively.
• 26:02
  That
• 26:03
  surprises
• 26:03
  me.
• 26:05
  That
• 26:05
  surprises
• 26:06
  me.
• 26:08
  I
• 26:09
  thought
• 26:10
  more
• 26:11
  of
• 26:11
  us
• 26:11
  would
• 26:11
  be
• 26:12
  like,
• 26:12
  bro,
• 26:12
  really?
• 26:13
  Come
• 26:13
  on.
• 26:15
  Really?
• 26:16
  You're
• 26:16
  using
• 26:17
  AI.
• 26:17
  I
• 26:17
  can
• 26:17
  tell.
• 26:18
  We
• 26:18
  even
• 26:19
  played
• 26:19
  around
• 26:19
  with
• 26:19
  what
• 26:20
  we
• 26:20
  called
• 26:21
  AI.
• 26:21
  Dr.
• 26:22
  You
• 26:22
  know,
• 26:23
  TLDR
• 26:23
  too
• 26:24
  long,
• 26:24
  didn't
• 26:24
  read
• 26:25
  AIDR.
• 26:26
  This
• 26:26
  was
• 26:27
  written
• 26:27
  by
• 26:27
  AI
• 26:27
  and
• 26:28
  I
• 26:28
  didn't
• 26:28
  read
• 26:28
  it.
• 26:31
  I
• 26:32
  thought
• 26:32
  this
• 26:32
  hot
• 26:33
  number
• 26:33
  would
• 26:33
  be
• 26:33
  higher.
• 26:34
  And
• 26:34
  I
• 26:34
  wonder
• 26:34
  if
• 26:35
  the
• 26:35
  number
• 26:35
  is
• 26:36
  so
• 26:36
  low
• 26:38
  because
• 26:38
  we're
• 26:38
  all
• 26:39
  kind
• 26:39
  of
• 26:39
  doing
• 26:39
  it.
• 26:39
  We're
• 26:39
  all
• 26:40
  kind
• 26:40
  of
• 26:40
  in
• 26:40
  on
• 26:40
  the
• 26:40
  joke.
• 26:41
  We're
• 26:42
  all
• 26:43
  walking
• 26:43
  around
• 26:43
  like
• 26:44
  this,
• 26:44
  hoping
• 26:45
  nobody
• 26:45
  notices.
• 26:48
  And
• 26:48
  maybe,
• 26:50
  maybe
• 26:51
  it's
• 26:51
  okay
• 26:51
  to
• 26:51
  use.
• 26:53
  But
• 26:54
  I'm
• 26:55
  kind
• 26:55
  of
• 26:55
  surprised
• 26:56
  by
• 26:56
  it.
• 26:56
  Now,
• 26:56
  Abby,
• 26:58
  she's
• 26:58
  a
• 26:58
  writer,
• 27:00
  she
• 27:00
  says
• 27:01
  that
• 27:01
  the
• 27:01
  numbers
• 27:02
  are
• 27:02
  so
• 27:02
  low
• 27:02
  because
• 27:03
  there's
• 27:03
  a
• 27:03
  difference
• 27:03
  between
• 27:04
  using
• 27:04
  AI
• 27:04
  to
• 27:05
  write
• 27:05
  and.
• 27:05
  And
• 27:06
  using
• 27:06
  it
• 27:06
  to
• 27:06
  write.
• 27:07
  Well,
• 27:09
  excellent
• 27:09
  point,
• 27:10
  Abby.
• 27:11
  And
• 27:11
  then
• 27:11
  Nikki
• 27:12
  says,
• 27:12
  I
• 27:12
  think
• 27:12
  we
• 27:13
  all
• 27:13
  know
• 27:13
  we
• 27:13
  are
• 27:14
  using
• 27:14
  it,
• 27:14
  but
• 27:14
  we
• 27:14
  hate
• 27:15
  when
• 27:15
  we
• 27:15
  can
• 27:15
  tell
• 27:15
  that
• 27:16
  someone
• 27:16
  used
• 27:16
  AI
• 27:17
  because
• 27:17
  it
• 27:17
  means
• 27:18
  that
• 27:18
  it's
• 27:18
  obvious
• 27:19
  what
• 27:19
  was
• 27:19
  written
• 27:19
  was
• 27:19
  not
• 27:20
  in
• 27:20
  their
• 27:20
  voice.
• 27:20
  Okay,
• 27:20
  you're
• 27:21
  both
• 27:21
  getting
• 27:21
  after
• 27:22
  the
• 27:22
  critical
• 27:22
  thing.
• 27:23
  So
• 27:24
  it's
• 27:24
  not
• 27:24
  that
• 27:24
  we're
• 27:24
  using
• 27:25
  AI,
• 27:25
  it's
• 27:26
  that
• 27:26
  we're
• 27:26
  using
• 27:26
  AI
• 27:27
  and
• 27:29
  it's
• 27:29
  not
• 27:29
  being
• 27:29
  used
• 27:30
  well.
• 27:32
  So
• 27:32
  how
• 27:32
  can
• 27:32
  you
• 27:33
  use
• 27:33
  it
• 27:33
  better?
• 27:34
  Because
• 27:35
  I'm
• 27:35
  going
• 27:36
  to
• 27:36
  still
• 27:36
  use
• 27:36
  it.
• 27:37
  I'm
• 27:37
  walking
• 27:37
  around
• 27:37
  with
• 27:38
  a
• 27:38
  big
• 27:38
  old
• 27:38
  toupee.
• 27:40
  And
• 27:40
  by
• 27:40
  the
• 27:41
  way,
• 27:41
  if
• 27:41
  I
• 27:41
  had
• 27:41
  hair,
• 27:43
  honestly,
• 27:44
  if
• 27:44
  I
• 27:44
  had
• 27:45
  hair
• 27:47
  anyway,
• 27:49
  I'm
• 27:49
  going
• 27:49
  to
• 27:49
  keep
• 27:49
  on
• 27:50
  walking
• 27:50
  around
• 27:50
  with
• 27:50
  the
• 27:50
  toupee.
• 27:53
  So
• 27:53
  how
• 27:54
  do
• 27:54
  you
• 27:54
  make
• 27:54
  it
• 27:54
  right
• 27:55
  better?
• 27:56
  Here's
• 27:56
  how
• 27:57
  I
• 27:57
  do
• 27:57
  it.
• 27:59
  Really,
• 27:59
  A
• 27:59
  lot
• 27:59
  of
• 27:59
  it
• 27:59
  is
• 27:59
  this
• 28:00
  show.
• 28:02
  When
• 28:02
  I
• 28:02
  do
• 28:03
  this
• 28:03
  show,
• 28:04
  I'm
• 28:04
  on
• 28:04
  the
• 28:04
  air
• 28:05
  four
• 28:05
  hours
• 28:05
  a
• 28:06
  week
• 28:06
  talking
• 28:06
  with
• 28:07
  you.
• 28:08
  Every
• 28:08
  minute
• 28:09
  of
• 28:09
  the
• 28:09
  show
• 28:09
  is
• 28:09
  transcribed.
• 28:10
  Every
• 28:11
  minute
• 28:11
  of
• 28:11
  the
• 28:11
  transcription
• 28:12
  is
• 28:12
  uploaded
• 28:13
  into
• 28:13
  my
• 28:13
  AI
• 28:14
  tool,
• 28:14
  which
• 28:14
  is
• 28:14
  Claude.
• 28:16
  And
• 28:16
  every
• 28:16
  time
• 28:16
  it
• 28:17
  writes,
• 28:17
  I
• 28:17
  ask
• 28:17
  it
• 28:17
  to
• 28:18
  go
• 28:18
  through
• 28:18
  my
• 28:18
  transcript
• 28:19
  so
• 28:19
  it
• 28:19
  can
• 28:20
  use
• 28:20
  more
• 28:21
  of
• 28:21
  my
• 28:21
  words
• 28:22
  and
• 28:22
  my
• 28:23
  phrases
• 28:23
  and.
• 28:23
  And
• 28:23
  my
• 28:24
  silliness
• 28:24
  and
• 28:24
  my
• 28:25
  playfulness
• 28:25
  and
• 28:25
  everything
• 28:26
  that
• 28:26
  I
• 28:26
  do.
• 28:27
  It's
• 28:28
  one
• 28:28
  of
• 28:28
  the
• 28:28
  reasons
• 28:28
  why
• 28:28
  I'm
• 28:29
  doing
• 28:29
  the
• 28:29
  show
• 28:30
  because
• 28:30
  this
• 28:30
  is
• 28:31
  helping
• 28:31
  me
• 28:31
  express
• 28:32
  myself.
• 28:32
  It's
• 28:32
  helping
• 28:33
  me
• 28:33
  just
• 28:33
  work
• 28:33
  out
• 28:34
  all
• 28:34
  the
• 28:34
  different
• 28:34
  thoughts
• 28:35
  and
• 28:35
  feelings
• 28:35
  and
• 28:35
  ideas
• 28:36
  that
• 28:36
  I
• 28:36
  have
• 28:37
  so
• 28:37
  I
• 28:37
  can
• 28:37
  cram
• 28:38
  all
• 28:38
  of
• 28:38
  that
• 28:38
  in
• 28:40
  to
• 28:40
  my
• 28:40
  AI
• 28:41
  partner.
• 28:42
  So
• 28:42
  the
• 28:42
  Writing
• 28:43
  can
• 28:43
  get
• 28:44
  better
• 28:44
  and
• 28:45
  better.
• 28:46
  So
• 28:46
  one
• 28:46
  of
• 28:46
  the
• 28:46
  things
• 28:47
  I
• 28:47
  would
• 28:47
  suggest
• 28:47
  for
• 28:47
  you
• 28:48
  if
• 28:48
  you
• 28:48
  don't
• 28:48
  do
• 28:49
  a
• 28:49
  podcast,
• 28:50
  is
• 28:50
  that
• 28:51
  you
• 28:51
  use
• 28:51
  the
• 28:51
  voice
• 28:52
  chat
• 28:52
  function
• 28:53
  with
• 28:54
  your
• 28:54
  tool.
• 28:55
  Claude
• 28:56
  has
• 28:56
  it
• 28:57
  chat.
• 28:58
  GPT
• 28:58
  has
• 28:58
  it
• 28:59
  where
• 28:59
  you
• 28:59
  can
• 28:59
  do
• 29:00
  voice
• 29:00
  chat,
• 29:01
  not
• 29:01
  type
• 29:02
  chat.
• 29:02
  Voice
• 29:03
  chat.
• 29:04
  And
• 29:04
  I
• 29:04
  use
• 29:05
  it
• 29:05
  when
• 29:05
  I'm
• 29:05
  on
• 29:05
  the
• 29:05
  treadmill,
• 29:06
  when
• 29:06
  I'm
• 29:06
  out
• 29:06
  walking
• 29:07
  the
• 29:07
  dog,
• 29:07
  when
• 29:07
  I'm
• 29:08
  driving
• 29:08
  someplace.
• 29:09
  Because
• 29:10
  when
• 29:10
  you
• 29:10
  use
• 29:10
  voice
• 29:11
  chat,
• 29:11
  you
• 29:12
  say
• 29:12
  things
• 29:12
  way
• 29:13
  differently
• 29:13
  than
• 29:13
  tippy
• 29:14
  tappy.
• 29:15
  Things
• 29:15
  come
• 29:15
  out,
• 29:15
  your
• 29:16
  expressions
• 29:16
  come
• 29:16
  out,
• 29:17
  your,
• 29:17
  your
• 29:17
  humor
• 29:17
  and
• 29:18
  frustration
• 29:18
  can
• 29:18
  come
• 29:18
  out
• 29:19
  and
• 29:19
  all
• 29:20
  of
• 29:20
  that
• 29:20
  stuff
• 29:20
  gets
• 29:20
  captured
• 29:21
  inside
• 29:22
  the
• 29:22
  transcript.
• 29:23
  So
• 29:24
  I
• 29:24
  highly
• 29:25
  encourage
• 29:25
  you
• 29:26
  to
• 29:26
  do
• 29:26
  that
• 29:26
  and
• 29:27
  then
• 29:27
  take
• 29:27
  those
• 29:27
  transcripts
• 29:28
  and
• 29:28
  upload
• 29:29
  them
• 29:29
  into
• 29:30
  your
• 29:31
  AI
• 29:32
  partner
• 29:32
  and
• 29:32
  tell
• 29:33
  it.
• 29:34
  I
• 29:34
  want
• 29:34
  you
• 29:34
  to
• 29:34
  use
• 29:34
  as
• 29:35
  many
• 29:35
  of
• 29:35
  my
• 29:35
  words
• 29:35
  as
• 29:36
  you
• 29:36
  can
• 29:37
  and
• 29:37
  I
• 29:38
  want
• 29:38
  you
• 29:38
  to
• 29:38
  continually
• 29:39
  educate
• 29:39
  yourself
• 29:40
  on
• 29:40
  how
• 29:40
  I
• 29:41
  express
• 29:41
  myself
• 29:41
  so
• 29:42
  my
• 29:42
  writing
• 29:42
  sounds
• 29:43
  more
• 29:43
  like
• 29:43
  me.
• 29:44
  And
• 29:44
  as
• 29:44
  I've
• 29:45
  been
• 29:45
  doing
• 29:45
  that,
• 29:47
  it's
• 29:47
  gotten
• 29:47
  better.
• 29:49
  I
• 29:49
  still.
• 29:50
  For
• 29:50
  the
• 29:50
  love
• 29:50
  of
• 29:50
  God,
• 29:52
  I've
• 29:52
  got
• 29:52
  a
• 29:52
  bounty.
• 29:53
  I'm
• 29:53
  going
• 29:53
  to
• 29:53
  give
• 29:54
  someone
• 29:54
  the
• 29:55
  dog
• 29:55
  treats.
• 29:56
  The
• 29:56
  coveted
• 29:57
  dog
• 29:57
  treats.
• 29:59
  If
• 29:59
  they
• 29:59
  can
• 30:00
  figure
• 30:00
  out
• 30:02
  how
• 30:02
  to
• 30:02
  get
• 30:02
  my
• 30:02
  AI
• 30:03
  to
• 30:03
  stop
• 30:03
  using
• 30:04
  EM
• 30:04
  dashes.
• 30:08
  I
• 30:08
  hope
• 30:08
  someday
• 30:09
  to
• 30:09
  find
• 30:09
  something
• 30:09
  I
• 30:09
  love
• 30:10
  as
• 30:10
  much
• 30:10
  as
• 30:11
  Claude
• 30:11
  loves
• 30:11
  EM
• 30:12
  dashes.
• 30:14
  It's
• 30:14
  addicted
• 30:14
  to
• 30:14
  EM
• 30:15
  dashes.
• 30:15
  It
• 30:15
  is
• 30:15
  the
• 30:16
  AI
• 30:16
  meth.
• 30:18
  AI
• 30:19
  cannot
• 30:19
  shake
• 30:19
  EM
• 30:20
  dashes
• 30:20
  no
• 30:20
  matter
• 30:21
  what
• 30:21
  it's
• 30:21
  got.
• 30:21
  Oh,
• 30:22
  you're
• 30:22
  getting
• 30:22
  an
• 30:22
  m.
• 30:23
  No,
• 30:23
  shut
• 30:23
  the
• 30:23
  hell
• 30:24
  up.
• 30:24
  You're
• 30:24
  getting
• 30:24
  an
• 30:25
  EM
• 30:25
  dash.
• 30:27
  You
• 30:27
  will
• 30:27
  like
• 30:28
  the
• 30:28
  EM
• 30:28
  dash
• 30:30
  every
• 30:31
  single
• 30:32
  freaking
• 30:32
  time.
• 30:33
  EM
• 30:33
  dash.
• 30:38
  It's
• 30:38
  just.
• 30:39
  And
• 30:40
  I
• 30:40
  picture
• 30:40
  in
• 30:41
  my
• 30:41
  head
• 30:41
  that
• 30:42
  when
• 30:42
  Claude
• 30:43
  sticks
• 30:43
  an
• 30:43
  EM
• 30:43
  dash
• 30:44
  in
• 30:44
  there,
• 30:44
  it's
• 30:44
  just
• 30:44
  like
• 30:45
  here's
• 30:46
  your.
• 30:46
  Oh,
• 30:47
  you
• 30:47
  want
• 30:47
  me
• 30:47
  to
• 30:47
  write
• 30:47
  all
• 30:48
  of
• 30:48
  your
• 30:48
  LinkedIn
• 30:48
  posts
• 30:49
  for
• 30:49
  a
• 30:49
  month?
• 30:50
  Is
• 30:50
  your
• 30:50
  em
• 30:50
  dash
• 30:51
  right
• 30:52
  there.
• 30:53
  And
• 30:53
  I
• 30:53
  haven't
• 30:54
  made
• 30:54
  that
• 30:54
  gesture
• 30:55
  in.
• 30:56
  Since
• 30:56
  I
• 30:57
  seventh
• 30:57
  grade.
• 30:59
  I've
• 30:59
  not
• 30:59
  made
• 30:59
  that
• 30:59
  gesture.
• 31:00
  Do
• 31:00
  you
• 31:00
  see
• 31:00
  what
• 31:00
  AI
• 31:01
  is
• 31:01
  doing
• 31:01
  to
• 31:01
  me?
• 31:01
  It's
• 31:02
  warping
• 31:02
  my
• 31:03
  two
• 31:03
  page
• 31:03
  brain.
• 31:06
  So
• 31:07
  yes,
• 31:07
  the
• 31:07
  coveted
• 31:07
  Ivy
• 31:08
  dog
• 31:08
  treats
• 31:09
  as
• 31:09
  a
• 31:09
  bounty.
• 31:09
  Oh,
• 31:10
  I
• 31:10
  just
• 31:10
  shook
• 31:10
  them.
• 31:10
  She's
• 31:11
  going
• 31:11
  to
• 31:11
  come
• 31:11
  running.
• 31:12
  The
• 31:13
  coveted
• 31:13
  IV
• 31:13
  dog
• 31:14
  treats
• 31:14
  are
• 31:14
  going
• 31:14
  to
• 31:14
  go
• 31:14
  to
• 31:14
  you
• 31:15
  if
• 31:16
  you
• 31:16
  can
• 31:16
  solve
• 31:17
  that
• 31:17
  problem.
• 31:17
  Let's
• 31:17
  catch
• 31:18
  up
• 31:18
  on
• 31:18
  the
• 31:18
  chat
• 31:18
  because
• 31:18
  some
• 31:18
  goodness
• 31:19
  is
• 31:19
  happening
• 31:19
  in
• 31:19
  the
• 31:19
  chat.
• 31:20
  And
• 31:20
  thank
• 31:20
  you
• 31:20
  for
• 31:20
  voting
• 31:21
  today.
• 31:21
  I
• 31:21
  hope
• 31:22
  that
• 31:22
  was
• 31:22
  fun.
• 31:23
  Lisa
• 31:23
  Rabel,
• 31:23
  our
• 31:24
  guest
• 31:24
  tomorrow
• 31:25
  on
• 31:25
  businessing
• 31:25
  with
• 31:25
  pat
• 31:25
  pillar.
• 31:26
  I'm
• 31:27
  100%
• 31:27
  okay
• 31:28
  using
• 31:28
  AI.
• 31:29
  Just
• 31:29
  don't
• 31:29
  copy
• 31:30
  and
• 31:30
  paste
• 31:31
  make
• 31:31
  it
• 31:31
  sound
• 31:31
  like
• 31:32
  you.
• 31:32
  It
• 31:32
  bugs
• 31:33
  me
• 31:33
  when
• 31:33
  you
• 31:33
  see
• 31:33
  someone
• 31:34
  took
• 31:34
  no
• 31:34
  effort
• 31:35
  to
• 31:35
  customize
• 31:35
  the
• 31:35
  content
• 31:36
  and
• 31:36
  it
• 31:36
  doesn't
• 31:37
  make
• 31:37
  sense
• 31:37
  for
• 31:37
  their
• 31:38
  business.
• 31:39
  100%.
• 31:40
  And
• 31:40
  look
• 31:40
  at
• 31:40
  not
• 31:41
  even
• 31:41
  100%.
• 31:42
  1,000%.
• 31:44
  Nikki
• 31:44
  says
• 31:45
  Lynn
• 31:46
  has
• 31:46
  his
• 31:46
  strategy.
• 31:47
  I
• 31:47
  write
• 31:47
  everything
• 31:48
  first,
• 31:49
  then
• 31:49
  I
• 31:49
  use
• 31:49
  AI
• 31:50
  to
• 31:50
  tighten,
• 31:52
  clarify,
• 31:53
  and
• 31:53
  fill
• 31:53
  in
• 31:54
  gaps.
• 31:54
  I've
• 31:54
  asked
• 31:55
  it
• 31:55
  to
• 31:56
  identify.
• 31:58
  Abby
• 31:58
  says
• 31:58
  the
• 31:59
  worst
• 31:59
  is
• 31:59
  the
• 31:59
  LinkedIn
• 32:00
  comments.
• 32:01
  Comments
• 32:01
  that
• 32:01
  are
• 32:02
  clearly
• 32:02
  written
• 32:02
  by
• 32:03
  AI.
• 32:03
  Thumbs
• 32:04
  down.
• 32:04
  That
• 32:05
  is
• 32:05
  so
• 32:05
  true.
• 32:05
  You
• 32:06
  know
• 32:06
  what
• 32:06
  I'm
• 32:06
  getting
• 32:06
  now?
• 32:07
  Now
• 32:08
  that
• 32:08
  I
• 32:08
  have
• 32:08
  a
• 32:08
  podcast,
• 32:09
  I'm
• 32:09
  starting
• 32:09
  to
• 32:10
  get
• 32:10
  podcast
• 32:10
  pitches.
• 32:12
  And
• 32:13
  what
• 32:13
  they
• 32:13
  do
• 32:13
  is
• 32:13
  they
• 32:14
  read
• 32:14
  the
• 32:14
  transcript
• 32:14
  of
• 32:15
  the
• 32:15
  show,
• 32:15
  they
• 32:15
  don't
• 32:15
  watch
• 32:15
  the
• 32:16
  show,
• 32:17
  and
• 32:17
  they'll
• 32:17
  say,
• 32:18
  hey,
• 32:19
  Pat,
• 32:19
  I
• 32:19
  really
• 32:20
  loved
• 32:20
  your
• 32:20
  last
• 32:20
  episode
• 32:21
  where
• 32:21
  you
• 32:21
  talked
• 32:22
  about
• 32:22
  AI
• 32:22
  writing
• 32:23
  styles.
• 32:23
  I've
• 32:24
  got
• 32:24
  someone
• 32:24
  to
• 32:24
  be
• 32:24
  on
• 32:24
  your
• 32:25
  show.
• 32:26
  Like,
• 32:26
  they
• 32:26
  listened
• 32:26
  to
• 32:26
  my
• 32:27
  show.
• 32:27
  You
• 32:27
  didn't
• 32:27
  listen
• 32:27
  to
• 32:27
  my
• 32:28
  show.
• 32:28
  Get
• 32:28
  out
• 32:28
  of
• 32:28
  here.
• 32:29
  Barbara
• 32:30
  wants
• 32:30
  to
• 32:30
  know
• 32:30
  what
• 32:30
  I
• 32:31
  have
• 32:31
  against
• 32:31
  EM
• 32:31
  dashes.
• 32:34
  Here's
• 32:34
  what
• 32:34
  I
• 32:34
  have
• 32:34
  again,
• 32:35
  against
• 32:35
  EM
• 32:35
  dashes.
• 32:38
  I
• 32:38
  had
• 32:38
  never
• 32:39
  in
• 32:40
  my
• 32:40
  life.
• 32:41
  I
• 32:41
  went
• 32:41
  to
• 32:41
  high
• 32:41
  school,
• 32:42
  I
• 32:42
  went
• 32:42
  to
• 32:42
  college.
• 32:43
  I
• 32:43
  got
• 32:43
  a
• 32:43
  master's
• 32:44
  degree
• 32:45
  ever.
• 32:47
  Ever.
• 32:48
  I
• 32:48
  don't
• 32:48
  even
• 32:48
  know
• 32:48
  how
• 32:48
  to
• 32:48
  make
• 32:49
  an
• 32:49
  EM
• 32:49
  dash
• 32:49
  on
• 32:50
  my
• 32:50
  keyboard.
• 32:50
  I've
• 32:51
  never
• 32:51
  used
• 32:51
  an
• 32:52
  EM
• 32:52
  dash
• 32:52
  in
• 32:52
  my
• 32:52
  life.
• 32:54
  And
• 32:54
  until
• 32:54
  AI
• 32:55
  started
• 32:55
  writing,
• 32:56
  EM
• 32:56
  dashes
• 32:57
  were
• 32:57
  just
• 32:57
  the
• 32:58
  forgotten
• 32:58
  punctuation
• 32:59
  of
• 32:59
  the
• 32:59
  planet.
• 33:00
  But
• 33:01
  now
• 33:01
  they're
• 33:01
  everywhere,
• 33:04
  and
• 33:04
  they
• 33:04
  could
• 33:04
  be
• 33:04
  grammatically
• 33:05
  correct.
• 33:06
  God
• 33:06
  bless
• 33:06
  you,
• 33:06
  grammar
• 33:07
  nerds.
• 33:07
  Cool.
• 33:08
  I
• 33:08
  love
• 33:08
  it.
• 33:09
  I've
• 33:09
  never
• 33:10
  used
• 33:10
  an
• 33:10
  EM
• 33:10
  dash
• 33:11
  ever.
• 33:12
  And
• 33:13
  I've
• 33:13
  so
• 33:14
  tried
• 33:14
  to
• 33:15
  get
• 33:15
  people,
• 33:16
  my
• 33:16
  Claude
• 33:17
  and
• 33:17
  others
• 33:17
  to
• 33:18
  stop
• 33:18
  using
• 33:18
  it,
• 33:19
  but
• 33:19
  it
• 33:19
  is
• 33:19
  just
• 33:20
  impossible.
• 33:21
  Okay,
• 33:21
  now
• 33:21
  look,
• 33:22
  Rebecca's
• 33:23
  mad
• 33:23
  at
• 33:23
  me,
• 33:23
  too.
• 33:24
  What's
• 33:24
  the
• 33:24
  deal
• 33:24
  with
• 33:25
  EM
• 33:25
  dashes?
• 33:25
  I
• 33:25
  naturally
• 33:26
  write
• 33:26
  with
• 33:27
  EM
• 33:27
  dashes.
• 33:27
  Well,
• 33:27
  that's
• 33:28
  easy,
• 33:28
  Rebecca,
• 33:29
  because
• 33:29
  you
• 33:29
  have
• 33:29
  a
• 33:29
  higher
• 33:29
  iq,
• 33:31
  you're
• 33:31
  smart,
• 33:32
  of
• 33:32
  course
• 33:33
  you
• 33:33
  write
• 33:33
  with
• 33:33
  EM
• 33:33
  dashes.
• 33:34
  I
• 33:35
  don't
• 33:35
  write
• 33:35
  with
• 33:35
  EM
• 33:35
  dashes.
• 33:37
  I
• 33:37
  write
• 33:37
  with
• 33:38
  ellipses.
• 33:38
  I
• 33:39
  write
• 33:39
  with
• 33:40
  spelling
• 33:40
  errors.
• 33:42
  I
• 33:42
  write
• 33:42
  with
• 33:42
  crayon
• 33:43
  most
• 33:43
  of
• 33:44
  the
• 33:44
  time.
• 33:45
  So,
• 33:45
  yes,
• 33:45
  Rebecca,
• 33:46
  that's
• 33:47
  why
• 33:47
  you
• 33:47
  do
• 33:47
  it.
• 33:48
  Okay.
• 33:48
  This
• 33:48
  is
• 33:48
  how
• 33:48
  you
• 33:49
  do
• 33:49
  it.
• 33:49
  Okay,
• 33:49
  Barbara,
• 33:49
  I
• 33:50
  learned
• 33:50
  something.
• 33:50
  Alt
• 33:51
  0150.
• 33:52
  I
• 33:53
  will
• 33:53
  never
• 33:53
  do
• 33:53
  that,
• 33:54
  but
• 33:54
  thank
• 33:55
  you.
• 33:56
  I
• 33:57
  appreciate
• 33:57
  that.
• 33:58
  And
• 33:58
  Abby
• 33:59
  says
• 33:59
  I
• 33:59
  used
• 33:59
  to
• 33:59
  use
• 33:59
  EM
• 33:59
  dashes,
• 34:00
  and
• 34:00
  now
• 34:00
  I
• 34:00
  can't.
• 34:03
  Too
• 34:03
  bad
• 34:03
  there
• 34:03
  aren't
• 34:04
  a
• 34:04
  thousand
• 34:04
  other
• 34:04
  ways
• 34:04
  to
• 34:05
  punctuate
• 34:05
  things.
• 34:06
  All
• 34:06
  right,
• 34:06
  we
• 34:06
  could
• 34:06
  keep
• 34:06
  going,
• 34:07
  but
• 34:07
  I
• 34:07
  love
• 34:07
  the
• 34:08
  comments
• 34:08
  and
• 34:08
  I
• 34:08
  love
• 34:08
  the
• 34:09
  voting
• 34:09
  on
• 34:09
  the
• 34:09
  poll,
• 34:10
  and
• 34:10
  I
• 34:10
  hate
• 34:11
  EM
• 34:11
  dashes,
• 34:12
  so
• 34:12
  thanks
• 34:13
  for
• 34:13
  being
• 34:13
  a
• 34:13
  part
• 34:13
  of
• 34:13
  our
• 34:13
  conversation.
• 34:14
  We've
• 34:15
  got
• 34:15
  something
• 34:15
  really
• 34:15
  cool
• 34:16
  with
• 34:16
  the
• 34:16
  idea.
• 34:16
  Slam.
• 34:17
  Do
• 34:17
  you
• 34:17
  want
• 34:17
  to
• 34:17
  see
• 34:17
  something
• 34:18
  really
• 34:18
  cool?
• 34:19
  This
• 34:19
  is
• 34:20
  really
• 34:20
  cool.
• 34:21
  We
• 34:22
  are
• 34:22
  asking
• 34:22
  you
• 34:23
  to
• 34:23
  come
• 34:23
  on
• 34:23
  and
• 34:24
  be
• 34:24
  a
• 34:24
  part
• 34:24
  of
• 34:26
  the
• 34:26
  ideaslam
• 34:28
  now
• 34:28
  when
• 34:28
  you
• 34:28
  give
• 34:28
  us
• 34:29
  your
• 34:29
  biggest
• 34:29
  challenge
• 34:29
  or
• 34:30
  opportunity,
• 34:31
  we
• 34:31
  could
• 34:32
  either
• 34:32
  have
• 34:32
  you
• 34:32
  on
• 34:32
  as
• 34:32
  a
• 34:32
  guest
• 34:33
  or
• 34:33
  we
• 34:34
  can
• 34:34
  just
• 34:34
  answer
• 34:34
  your
• 34:34
  question.
• 34:35
  Let's
• 34:36
  live
• 34:36
  in
• 34:36
  real
• 34:36
  time.
• 34:37
  But
• 34:38
  I
• 34:38
  want
• 34:38
  you
• 34:38
  to
• 34:38
  see
• 34:39
  what
• 34:39
  the
• 34:39
  team
• 34:39
  at
• 34:39
  Genhead
• 34:40
  did.
• 34:41
  They
• 34:42
  have
• 34:42
  made
• 34:42
  us
• 34:42
  the
• 34:43
  most
• 34:43
  beautiful
• 34:44
  idea
• 34:45
  slam
• 34:46
  form
• 34:47
  and
• 34:47
  I
• 34:47
  know
• 34:47
  it's
• 34:48
  so
• 34:48
  dorky
• 34:49
  to
• 34:49
  be
• 34:49
  excited
• 34:49
  about
• 34:50
  a
• 34:50
  form,
• 34:50
  but
• 34:51
  dammit,
• 34:51
  I'm
• 34:51
  excited
• 34:52
  about
• 34:52
  this
• 34:52
  form
• 34:53
  because
• 34:54
  it's
• 34:55
  pretty
• 34:55
  amazing
• 34:56
  and
• 34:57
  hopefully
• 34:57
  it
• 34:57
  will
• 34:57
  entice
• 34:58
  you
• 34:58
  to
• 34:59
  give
• 34:59
  us
• 35:00
  a
• 35:00
  challenge
• 35:00
  or
• 35:00
  an
• 35:01
  opportunity
• 35:01
  in
• 35:01
  your
• 35:02
  business.
• 35:03
  Because
• 35:03
  this
• 35:03
  is
• 35:04
  an
• 35:04
  interactive
• 35:05
  problem
• 35:06
  solving
• 35:06
  opportunity
• 35:07
  for
• 35:07
  you
• 35:08
  and
• 35:08
  your
• 35:08
  business.
• 35:09
  Because
• 35:09
  when
• 35:10
  you
• 35:10
  run
• 35:10
  into
• 35:11
  a
• 35:11
  problem
• 35:11
  in
• 35:11
  your
• 35:11
  business,
• 35:12
  if
• 35:12
  you
• 35:12
  decide
• 35:13
  to
• 35:13
  solve
• 35:13
  it
• 35:13
  by
• 35:13
  yourself,
• 35:14
  that's
• 35:14
  a
• 35:14
  choice.
• 35:16
  This
• 35:16
  show
• 35:16
  is
• 35:16
  on
• 35:16
  every
• 35:17
  day.
• 35:17
  We
• 35:17
  have
• 35:17
  an
• 35:18
  idea
• 35:18
  slammed
• 35:18
  later
• 35:18
  this
• 35:19
  afternoon
• 35:19
  inside
• 35:19
  the
• 35:20
  small
• 35:20
  business
• 35:20
  owners
• 35:20
  community
• 35:21
  as
• 35:21
  well.
• 35:22
  So
• 35:22
  if
• 35:22
  you
• 35:22
  choose
• 35:22
  to
• 35:23
  struggle,
• 35:23
  it
• 35:23
  is
• 35:23
  a
• 35:24
  choice.
• 35:24
  But
• 35:25
  I'm
• 35:25
  so
• 35:25
  excited
• 35:26
  about
• 35:26
  this
• 35:26
  new
• 35:26
  page.
• 35:27
  So
• 35:27
  thank
• 35:27
  you
• 35:27
  to
• 35:27
  the
• 35:27
  team
• 35:28
  at
• 35:28
  Genhed
• 35:28
  for
• 35:28
  making
• 35:29
  us
• 35:29
  the
• 35:29
  page.
• 35:30
  I'll
• 35:30
  leave
• 35:30
  it
• 35:30
  up
• 35:30
  here
• 35:31
  in
• 35:31
  the
• 35:31
  corner
• 35:32
  so
• 35:32
  you
• 35:32
  can
• 35:32
  check
• 35:33
  it
• 35:33
  out
• 35:33
  when
• 35:33
  you
• 35:33
  get
• 35:34
  a
• 35:34
  moment
• 35:34
  if
• 35:34
  you're
• 35:34
  kind
• 35:34
  of
• 35:35
  doing
• 35:35
  the
• 35:35
  dishes
• 35:36
  or
• 35:36
  walking
• 35:36
  the
• 35:36
  dog
• 35:36
  or
• 35:37
  whatever
• 35:37
  it
• 35:37
  is
• 35:37
  you're
• 35:37
  doing.
• 35:37
  But
• 35:38
  you
• 35:38
  definitely
• 35:38
  need
• 35:39
  to
• 35:39
  check
• 35:39
  that
• 35:39
  out.
• 35:40
  How
• 35:41
  about
• 35:41
  we
• 35:41
  talk
• 35:42
  about
• 35:42
  Genhead
• 35:42
  and
• 35:43
  then
• 35:43
  we
• 35:43
  will
• 35:43
  get
• 35:43
  to
• 35:44
  today's
• 35:44
  idea
• 35:45
  Slam.
• 35:46
  Genhead
• 35:47
  is
• 35:47
  our
• 35:47
  partner
• 35:48
  for
• 35:48
  the
• 35:48
  show.
• 35:48
  They
• 35:48
  produce
• 35:49
  the
• 35:49
  show.
• 35:49
  They're
• 35:49
  also
• 35:50
  my
• 35:50
  incredible
• 35:51
  CRM
• 35:52
  and
• 35:52
  they
• 35:52
  make
• 35:52
  my
• 35:52
  life
• 35:53
  easy.
• 35:54
  They
• 35:54
  help
• 35:54
  us
• 35:54
  scale
• 35:55
  systems,
• 35:56
  not
• 35:56
  chaos.
• 35:56
  It's
• 35:57
  built
• 35:57
  for
• 35:57
  solopreneurs
• 35:58
  like
• 35:58
  me
• 35:59
  and
• 35:59
  also
• 36:00
  small
• 36:00
  and
• 36:01
  lean
• 36:01
  teams
• 36:02
  who
• 36:02
  need
• 36:02
  real
• 36:02
  answers,
• 36:03
  not
• 36:03
  complex
• 36:04
  tools
• 36:04
  that
• 36:05
  require
• 36:05
  a
• 36:05
  full
• 36:06
  time
• 36:06
  operator.
• 36:07
  It's
• 36:07
  all
• 36:07
  streamlined,
• 36:08
  it's
• 36:08
  easy
• 36:08
  to
• 36:08
  use
• 36:09
  and
• 36:09
  you
• 36:09
  can
• 36:09
  act
• 36:09
  on
• 36:09
  it
• 36:10
  right
• 36:11
  now.
• 36:11
  The
• 36:12
  cool
• 36:12
  thing
• 36:12
  about
• 36:12
  Genhead
• 36:13
  is
• 36:13
  that
• 36:14
  it
• 36:14
  replaces
• 36:15
  10
• 36:15
  different
• 36:15
  systems.
• 36:16
  So
• 36:16
  instead
• 36:16
  of
• 36:17
  having
• 36:17
  your
• 36:17
  CRMs
• 36:18
  here
• 36:18
  and
• 36:19
  your
• 36:19
  texting
• 36:19
  tool
• 36:20
  there
• 36:20
  and
• 36:20
  your
• 36:20
  email
• 36:21
  over
• 36:21
  here
• 36:21
  and
• 36:21
  your
• 36:22
  funnels
• 36:22
  and
• 36:22
  website
• 36:22
  over
• 36:23
  there,
• 36:23
  it's
• 36:23
  all
• 36:23
  in
• 36:23
  the
• 36:23
  same
• 36:24
  place
• 36:25
  and
• 36:25
  it
• 36:25
  all
• 36:25
  talks
• 36:25
  to
• 36:26
  one
• 36:26
  another.
• 36:26
  It
• 36:27
  just
• 36:27
  makes
• 36:27
  your
• 36:27
  life
• 36:28
  simpler.
• 36:29
  Less
• 36:29
  chaos,
• 36:30
  clearer
• 36:31
  data,
• 36:32
  better
• 36:32
  execution.
• 36:33
  And
• 36:33
  some
• 36:34
  pretty
• 36:34
  cool
• 36:34
  landing
• 36:34
  pages,
• 36:35
  I
• 36:35
  gotta
• 36:35
  admit.
• 36:36
  Check
• 36:36
  out
• 36:36
  genhead.com
• 36:37
  they
• 36:38
  are
• 36:38
  our
• 36:39
  partner
• 36:39
  and
• 36:39
  the
• 36:39
  producer
• 36:40
  of
• 36:40
  the
• 36:40
  show
• 36:40
  genhead.com
• 36:42
  so
• 36:43
  thank
• 36:43
  you
• 36:43
  Genhead
• 36:43
  for
• 36:43
  doing
• 36:44
  what
• 36:44
  you're
• 36:44
  doing
• 36:44
  to
• 36:45
  help
• 36:45
  us
• 36:45
  get
• 36:45
  out
• 36:45
  there
• 36:46
  and
• 36:46
  meet
• 36:46
  some
• 36:46
  people.
• 36:48
  We
• 36:48
  really
• 36:49
  appreciate
• 36:49
  it.
• 36:51
  I
• 36:51
  think
• 36:51
  the
• 36:51
  page
• 36:51
  isn't
• 36:52
  loaded.
• 36:52
  Oh
• 36:53
  no.
• 36:56
  Oh
• 36:57
  no.
• 36:57
  I
• 36:58
  talked
• 36:58
  about
• 36:58
  it
• 36:58
  so
• 36:59
  much
• 36:59
  and
• 36:59
  now
• 36:59
  we've
• 36:59
  Got
• 37:00
  to
• 37:00
  do
• 37:00
  it.
• 37:02
  Oh,
• 37:03
  no,
• 37:03
  I
• 37:03
  did
• 37:04
  load
• 37:04
  the
• 37:04
  page.
• 37:05
  Okay,
• 37:06
  hang
• 37:06
  on.
• 37:07
  Please
• 37:07
  hold.
• 37:09
  I
• 37:09
  really
• 37:09
  want
• 37:10
  you
• 37:10
  to
• 37:10
  see
• 37:10
  this.
• 37:13
  Okay,
• 37:13
  I'm
• 37:13
  dropping
• 37:14
  the
• 37:15
  page.
• 37:15
  Page
• 37:16
  in
• 37:16
  the
• 37:16
  chat.
• 37:19
  There
• 37:20
  it
• 37:20
  is.
• 37:21
  Okay,
• 37:22
  let's
• 37:22
  get
• 37:22
  on
• 37:22
  with
• 37:23
  the
• 37:23
  idea
• 37:23
  slam,
• 37:24
  shall
• 37:24
  we?
• 37:25
  The
• 37:25
  idea
• 37:25
  slam,
• 37:26
  as
• 37:26
  we
• 37:26
  talked
• 37:26
  about,
• 37:26
  is
• 37:26
  your
• 37:27
  chance
• 37:27
  to
• 37:27
  solve
• 37:27
  a
• 37:27
  problem
• 37:28
  or
• 37:28
  capture
• 37:29
  an
• 37:29
  opportunity.
• 37:30
  And
• 37:30
  myself
• 37:30
  and
• 37:31
  the
• 37:31
  folks
• 37:31
  in
• 37:31
  the
• 37:31
  chat,
• 37:32
  we
• 37:32
  are
• 37:32
  all
• 37:33
  going
• 37:33
  to
• 37:33
  be
• 37:33
  working
• 37:33
  together
• 37:35
  to
• 37:35
  make
• 37:36
  your
• 37:36
  business
• 37:36
  work
• 37:37
  better.
• 37:38
  And
• 37:38
  the
• 37:38
  link
• 37:39
  is
• 37:39
  there
• 37:39
  inside
• 37:40
  the
• 37:40
  chat
• 37:40
  if
• 37:40
  you
• 37:40
  want
• 37:40
  to
• 37:40
  check
• 37:41
  it
• 37:41
  out
• 37:41
  and
• 37:41
  you
• 37:42
  can
• 37:42
  be
• 37:42
  a
• 37:42
  part
• 37:42
  of
• 37:43
  this
• 37:44
  problem
• 37:44
  solving
• 37:45
  opportunity
• 37:45
  for
• 37:45
  the
• 37:45
  business.
• 37:46
  Here's
• 37:47
  our
• 37:47
  first
• 37:47
  question
• 37:47
  today.
• 37:49
  I'm
• 37:49
  not
• 37:49
  a
• 37:49
  business
• 37:50
  book
• 37:50
  reader.
• 37:51
  I
• 37:51
  start
• 37:52
  them,
• 37:52
  but
• 37:52
  I
• 37:52
  don't
• 37:52
  finish.
• 37:53
  Am
• 37:53
  I
• 37:53
  missing
• 37:54
  out?
• 37:56
  Okay,
• 37:56
  business
• 37:57
  book
• 37:57
  readers,
• 37:58
  what
• 37:58
  do
• 37:58
  you
• 37:58
  think?
• 37:59
  Is
• 38:00
  this
• 38:00
  person
• 38:00
  missing
• 38:01
  out
• 38:02
  on
• 38:02
  not
• 38:03
  reading
• 38:03
  business
• 38:04
  books?
• 38:06
  I'm
• 38:06
  torn
• 38:06
  on
• 38:07
  this
• 38:07
  one.
• 38:09
  And
• 38:09
  I'm
• 38:09
  torn
• 38:11
  because
• 38:13
  some
• 38:14
  of
• 38:14
  the
• 38:14
  biggest
• 38:16
  advances
• 38:17
  in
• 38:17
  my
• 38:18
  career
• 38:19
  being
• 38:19
  a
• 38:19
  small
• 38:19
  business
• 38:20
  owner
• 38:20
  have
• 38:20
  come
• 38:21
  from
• 38:21
  reading
• 38:21
  things.
• 38:22
  Really
• 38:23
  getting
• 38:23
  your
• 38:23
  arms
• 38:24
  around
• 38:24
  something
• 38:24
  and
• 38:24
  someone
• 38:25
  changes
• 38:25
  the
• 38:25
  way
• 38:26
  that
• 38:26
  you
• 38:26
  think.
• 38:28
  So
• 38:28
  reading
• 38:29
  has
• 38:29
  value.
• 38:32
  But
• 38:32
  I'll
• 38:32
  say
• 38:32
  this
• 38:33
  just
• 38:33
  gingerly.
• 38:36
  There
• 38:36
  are
• 38:37
  a
• 38:37
  lot
• 38:37
  of
• 38:37
  bad
• 38:37
  business
• 38:38
  books
• 38:38
  out
• 38:38
  there,
• 38:41
  and
• 38:41
  sometimes
• 38:42
  you
• 38:42
  never
• 38:42
  really
• 38:42
  know
• 38:43
  unless
• 38:43
  someone
• 38:43
  refers
• 38:44
  you
• 38:44
  to
• 38:44
  a
• 38:44
  business
• 38:45
  book
• 38:46
  or
• 38:46
  you
• 38:46
  start
• 38:47
  a
• 38:47
  business
• 38:47
  book
• 38:47
  and
• 38:48
  it's
• 38:48
  not
• 38:48
  what
• 38:49
  you
• 38:49
  think
• 38:49
  it
• 38:49
  is.
• 38:51
  So
• 38:51
  I'm
• 38:51
  curious,
• 38:52
  what
• 38:52
  is
• 38:53
  your
• 38:53
  favorite
• 38:54
  business
• 38:54
  book?
• 38:55
  What's
• 38:55
  a
• 38:56
  book
• 38:56
  that
• 38:56
  you've
• 38:56
  read
• 38:56
  that
• 38:57
  made
• 38:57
  you
• 38:57
  go,
• 38:57
  oh,
• 38:58
  yes,
• 39:01
  now
• 39:01
  I
• 39:01
  get
• 39:01
  it.
• 39:03
  And
• 39:03
  I'm
• 39:03
  not
• 39:03
  a
• 39:04
  big
• 39:04
  book
• 39:04
  quitter.
• 39:06
  Some
• 39:06
  people
• 39:06
  will
• 39:06
  never
• 39:07
  quit
• 39:07
  a
• 39:07
  business
• 39:08
  or
• 39:08
  a
• 39:08
  book,
• 39:08
  but
• 39:09
  I
• 39:09
  will
• 39:09
  quit
• 39:10
  business
• 39:10
  books.
• 39:10
  And
• 39:11
  here's
• 39:11
  how
• 39:11
  I
• 39:11
  know
• 39:12
  to
• 39:12
  quit
• 39:12
  a
• 39:12
  business
• 39:12
  book.
• 39:13
  I
• 39:14
  quit
• 39:14
  business
• 39:14
  books.
• 39:15
  When
• 39:15
  it
• 39:15
  could
• 39:15
  have
• 39:15
  been
• 39:15
  an
• 39:16
  email,
• 39:17
  someone
• 39:17
  has
• 39:18
  a
• 39:18
  provocative
• 39:18
  point,
• 39:20
  and
• 39:20
  it
• 39:20
  could
• 39:20
  be
• 39:20
  a
• 39:20
  20
• 39:21
  page
• 39:21
  book,
• 39:22
  but
• 39:22
  instead
• 39:22
  it's
• 39:22
  120
• 39:23
  pages
• 39:24
  with
• 39:25
  story
• 39:25
  after
• 39:26
  story
• 39:26
  after
• 39:26
  story
• 39:27
  and
• 39:27
  the
• 39:27
  same
• 39:27
  concept.
• 39:29
  Okay,
• 39:29
  I
• 39:29
  get
• 39:30
  it.
• 39:30
  I
• 39:30
  don't
• 39:31
  need
• 39:31
  the
• 39:31
  ninth
• 39:31
  example
• 39:32
  of
• 39:33
  the
• 39:33
  one
• 39:34
  concept
• 39:34
  that
• 39:34
  you
• 39:34
  made
• 39:35
  a
• 39:35
  book
• 39:35
  out
• 39:35
  of.
• 39:36
  Those
• 39:36
  are
• 39:36
  the
• 39:37
  business
• 39:37
  books
• 39:37
  I
• 39:37
  don't
• 39:37
  like.
• 39:39
  But
• 39:39
  some
• 39:39
  business
• 39:40
  books
• 39:40
  can
• 39:40
  absolutely
• 39:41
  reframe
• 39:41
  the
• 39:42
  way
• 39:42
  that
• 39:42
  you
• 39:42
  run
• 39:43
  your
• 39:43
  business.
• 39:44
  So
• 39:45
  let's
• 39:45
  have
• 39:45
  it.
• 39:46
  What
• 39:46
  is
• 39:46
  your
• 39:46
  favorite
• 39:47
  business
• 39:47
  book?
• 39:48
  What's
• 39:48
  something
• 39:49
  you've
• 39:49
  read
• 39:49
  that
• 39:49
  made
• 39:49
  you
• 39:50
  go,
• 39:50
  yep,
• 39:50
  that
• 39:50
  changed
• 39:51
  things.
• 39:51
  And
• 39:51
  this
• 39:51
  is
• 39:51
  if
• 39:52
  this
• 39:52
  was
• 39:52
  the
• 39:52
  Family
• 39:53
  Feud
• 39:55
  Atomic
• 39:55
  habits.
• 39:57
  Ding.
• 39:58
  Number
• 39:58
  one
• 39:58
  answer
• 39:58
  on
• 39:59
  the
• 39:59
  board.
• 39:59
  Like,
• 39:59
  I
• 39:59
  think
• 40:00
  that
• 40:00
  would
• 40:00
  be
• 40:00
  the
• 40:00
  most
• 40:00
  common
• 40:01
  answer
• 40:02
  from
• 40:02
  everyone.
• 40:03
  So,
• 40:03
  Abby,
• 40:03
  you
• 40:04
  win
• 40:04
  a
• 40:04
  prize.
• 40:05
  Very
• 40:05
  good.
• 40:06
  Atomic
• 40:06
  habits.
• 40:07
  Absolutely.
• 40:08
  The
• 40:08
  number
• 40:08
  one.
• 40:09
  One
• 40:10
  of
• 40:10
  the
• 40:10
  things
• 40:10
  that
• 40:10
  I
• 40:10
  read
• 40:10
  that
• 40:11
  made
• 40:11
  me
• 40:11
  go,
• 40:11
  yeah,
• 40:11
  okay,
• 40:12
  I
• 40:12
  have
• 40:12
  more
• 40:12
  Control
• 40:12
  over
• 40:13
  getting
• 40:13
  stuff
• 40:13
  done
• 40:14
  than
• 40:14
  I
• 40:14
  thought.
• 40:16
  Another
• 40:16
  book
• 40:16
  that
• 40:17
  really
• 40:17
  changed
• 40:17
  the
• 40:17
  way
• 40:18
  that
• 40:18
  I
• 40:18
  think
• 40:18
  and
• 40:18
  you
• 40:18
  hear
• 40:18
  me
• 40:19
  quoted
• 40:19
  all
• 40:19
  the
• 40:19
  time.
• 40:20
  Buy
• 40:20
  Back
• 40:21
  youk
• 40:21
  Time
• 40:21
  by
• 40:21
  Dan
• 40:22
  Martell.
• 40:23
  If
• 40:23
  you've
• 40:23
  not
• 40:24
  read
• 40:24
  Buy
• 40:24
  Back
• 40:25
  youk
• 40:25
  Time
• 40:25
  by
• 40:26
  Dan
• 40:26
  Martell
• 40:26
  and
• 40:27
  you're
• 40:27
  a
• 40:27
  solo
• 40:27
  operator,
• 40:28
  you
• 40:28
  need
• 40:29
  to
• 40:29
  right
• 40:29
  now
• 40:29
  because
• 40:30
  it
• 40:30
  will
• 40:30
  help
• 40:30
  you
• 40:31
  think
• 40:31
  about
• 40:31
  how
• 40:31
  you
• 40:32
  spend
• 40:32
  your
• 40:32
  time,
• 40:33
  where
• 40:33
  you
• 40:33
  invest
• 40:33
  money
• 40:34
  and
• 40:34
  how
• 40:34
  you
• 40:34
  end
• 40:35
  up
• 40:35
  growing
• 40:35
  the
• 40:35
  business
• 40:36
  by
• 40:36
  giving
• 40:36
  you
• 40:37
  more
• 40:37
  time
• 40:37
  to
• 40:38
  do
• 40:38
  what
• 40:38
  only
• 40:38
  you
• 40:39
  can
• 40:39
  do.
• 40:40
  Absolute
• 40:41
  killer.
• 40:42
  Dan
• 40:42
  Martels.
• 40:43
  Buy
• 40:44
  back
• 40:44
  your
• 40:44
  time.
• 40:45
  Okay,
• 40:46
  Nikki,
• 40:46
  then.
• 40:46
  Yeah.
• 40:47
  And
• 40:47
  then
• 40:47
  we
• 40:47
  brought
• 40:47
  him
• 40:47
  to
• 40:47
  the
• 40:47
  conference.
• 40:48
  And
• 40:48
  Nikki
• 40:48
  enjoyed
• 40:49
  it
• 40:49
  that
• 40:49
  we
• 40:49
  brought
• 40:49
  Dan
• 40:50
  Martello
• 40:50
  to
• 40:50
  the
• 40:50
  conference.
• 40:50
  He
• 40:51
  was
• 40:51
  great.
• 40:52
  Okay.
• 40:52
  Doris
• 40:53
  says
• 40:53
  it's
• 40:53
  very
• 40:53
  hard
• 40:54
  for
• 40:54
  me
• 40:54
  to
• 40:54
  choose
• 40:54
  a
• 40:54
  favorite
• 40:55
  book,
• 40:55
  but
• 40:55
  I
• 40:55
  will
• 40:56
  go
• 40:56
  with
• 40:56
  who,
• 40:56
  not
• 40:56
  how
• 40:57
  by
• 40:57
  Dan
• 40:58
  Sullivan
• 40:58
  and
• 40:58
  Benjamin
• 40:59
  Hardy.
• 40:59
  Another
• 40:59
  amazing
• 41:00
  book
• 41:01
  in
• 41:01
  line
• 41:01
  with
• 41:01
  buy
• 41:02
  back
• 41:02
  your
• 41:02
  time.
• 41:03
  Right
• 41:03
  on
• 41:04
  reframing
• 41:05
  how
• 41:05
  we
• 41:05
  think
• 41:05
  about
• 41:06
  getting
• 41:06
  stuff
• 41:06
  done.
• 41:07
  Awesome
• 41:08
  point,
• 41:08
  Doris.
• 41:10
  Who,
• 41:10
  not
• 41:11
  how.
• 41:12
  Absolute
• 41:12
  killer.
• 41:13
  Another
• 41:13
  book
• 41:14
  that
• 41:14
  really
• 41:16
  changed
• 41:16
  the
• 41:16
  way
• 41:16
  that
• 41:16
  I
• 41:17
  run
• 41:17
  my
• 41:17
  finances
• 41:18
  is
• 41:19
  Profit
• 41:19
  first
• 41:20
  by
• 41:20
  Mike
• 41:20
  Michalowicz,
• 41:22
  another
• 41:23
  problem
• 41:24
  solver.
• 41:24
  If
• 41:25
  you're
• 41:25
  running
• 41:25
  a
• 41:25
  small
• 41:25
  business
• 41:26
  and
• 41:26
  you
• 41:26
  get
• 41:26
  money
• 41:27
  from
• 41:27
  a
• 41:27
  client,
• 41:28
  what
• 41:28
  do
• 41:28
  you
• 41:28
  do
• 41:28
  with
• 41:28
  it
• 41:29
  and
• 41:30
  how
• 41:30
  do
• 41:30
  you
• 41:30
  manage
• 41:31
  that
• 41:31
  money
• 41:31
  to
• 41:32
  make
• 41:32
  sure
• 41:33
  your
• 41:33
  family
• 41:33
  gets
• 41:34
  some?
• 41:34
  Your
• 41:34
  taxes
• 41:35
  are
• 41:35
  paid,
• 41:35
  you've
• 41:36
  got
• 41:36
  operating
• 41:36
  expenses,
• 41:37
  you've
• 41:38
  got
• 41:38
  money
• 41:38
  to
• 41:38
  invest.
• 41:39
  How
• 41:40
  do
• 41:40
  you
• 41:40
  do
• 41:40
  that?
• 41:41
  And
• 41:42
  Profit
• 41:42
  first
• 41:42
  was
• 41:43
  a
• 41:43
  really
• 41:44
  simple
• 41:44
  explanation
• 41:45
  on
• 41:46
  how
• 41:46
  to
• 41:46
  handle
• 41:46
  money
• 41:47
  as
• 41:47
  a
• 41:48
  small
• 41:48
  business
• 41:48
  owner.
• 41:49
  And
• 41:50
  Doris
• 41:50
  has
• 41:50
  just
• 41:50
  started
• 41:51
  reading
• 41:51
  Atomic
• 41:52
  Habits.
• 41:52
  It's
• 41:53
  eye
• 41:53
  opening.
• 41:53
  Yeah,
• 41:54
  it
• 41:54
  is
• 41:54
  definitely
• 41:55
  eye
• 41:55
  opening.
• 41:56
  You're
• 41:56
  going
• 41:56
  to
• 41:56
  love
• 41:56
  it.
• 41:57
  The
• 41:57
  last
• 41:57
  book
• 41:58
  I
• 41:58
  would
• 41:58
  mention.
• 41:58
  And
• 41:58
  if
• 41:59
  you've
• 41:59
  got
• 41:59
  one,
• 41:59
  put
• 41:59
  it
• 41:59
  in
• 41:59
  the
• 41:59
  chat
• 42:00
  because
• 42:00
  people
• 42:00
  will
• 42:00
  be
• 42:00
  able
• 42:01
  to
• 42:01
  see
• 42:01
  this
• 42:01
  after
• 42:01
  the
• 42:01
  show.
• 42:02
  But.
• 42:04
  And
• 42:04
  I'll
• 42:04
  share
• 42:04
  it
• 42:04
  if
• 42:05
  you
• 42:05
  get
• 42:05
  it
• 42:05
  up
• 42:05
  here
• 42:05
  in
• 42:06
  time.
• 42:06
  The
• 42:07
  other
• 42:07
  book
• 42:07
  that
• 42:07
  I
• 42:08
  absolutely
• 42:08
  love
• 42:09
  is
• 42:09
  the
• 42:09
  Big
• 42:10
  Leap
• 42:11
  by
• 42:11
  Gay
• 42:12
  Hendrix.
• 42:13
  And
• 42:13
  it's
• 42:14
  about
• 42:14
  pushing
• 42:15
  your
• 42:15
  boundaries
• 42:15
  and
• 42:15
  doing
• 42:16
  amazing
• 42:17
  things
• 42:17
  and
• 42:17
  not
• 42:18
  holding
• 42:18
  back.
• 42:19
  Fantastic
• 42:20
  read.
• 42:21
  So
• 42:21
  if
• 42:21
  you've
• 42:22
  not
• 42:22
  read
• 42:22
  the
• 42:22
  Big
• 42:22
  Leap
• 42:23
  by
• 42:23
  Gay
• 42:23
  Hendrix,
• 42:24
  I've
• 42:24
  read
• 42:24
  it
• 42:24
  multiple
• 42:25
  times.
• 42:25
  It's
• 42:26
  one
• 42:26
  of
• 42:26
  those.
• 42:27
  Absolutely
• 42:28
  tremendous.
• 42:28
  So
• 42:29
  to
• 42:29
  answer
• 42:29
  your
• 42:29
  question,
• 42:30
  are
• 42:30
  you
• 42:31
  missing
• 42:31
  anything
• 42:31
  by
• 42:32
  not
• 42:32
  reading
• 42:32
  business
• 42:33
  books?
• 42:34
  And
• 42:34
  I
• 42:34
  hate
• 42:34
  to
• 42:35
  say,
• 42:35
  sometimes
• 42:35
  yes
• 42:36
  and
• 42:36
  sometimes
• 42:36
  no,
• 42:37
  but
• 42:37
  sometimes
• 42:38
  yes,
• 42:38
  sometimes
• 42:39
  no.
• 42:40
  I
• 42:40
  always
• 42:40
  look
• 42:41
  for
• 42:41
  recommendations.
• 42:42
  Like,
• 42:42
  let
• 42:42
  someone
• 42:43
  else
• 42:43
  figure
• 42:43
  out
• 42:43
  if
• 42:43
  that
• 42:43
  book
• 42:44
  is
• 42:44
  good.
• 42:44
  Oh,
• 42:44
  hey,
• 42:45
  you're
• 42:45
  a
• 42:45
  smart
• 42:45
  person.
• 42:45
  You
• 42:46
  suggested
• 42:46
  that
• 42:46
  to
• 42:46
  me.
• 42:47
  Okay,
• 42:47
  I'll
• 42:47
  go
• 42:47
  read
• 42:47
  it.
• 42:48
  It's
• 42:49
  kind
• 42:49
  of
• 42:49
  like
• 42:49
  a
• 42:49
  filtering
• 42:50
  mechanism
• 42:51
  for
• 42:51
  me.
• 42:53
  Second
• 42:53
  question.
• 42:54
  This
• 42:55
  one's
• 42:55
  really
• 42:55
  straightforward.
• 42:57
  I'm
• 42:57
  a
• 42:57
  single
• 42:57
  member
• 42:58
  llc.
• 42:59
  And
• 42:59
  I
• 43:00
  have
• 43:00
  no
• 43:00
  idea
• 43:01
  if
• 43:01
  I
• 43:01
  have
• 43:01
  the
• 43:02
  right
• 43:02
  insurance
• 43:03
  or
• 43:03
  enough
• 43:03
  of
• 43:04
  it.
• 43:05
  Where
• 43:05
  do
• 43:05
  I
• 43:06
  even
• 43:06
  start
• 43:07
  figuring
• 43:07
  out
• 43:07
  if
• 43:08
  I
• 43:08
  have
• 43:08
  the
• 43:08
  coverage
• 43:09
  that
• 43:09
  I
• 43:09
  need?
• 43:12
  Okay,
• 43:15
  this
• 43:15
  one's
• 43:15
  easy.
• 43:17
  Don't
• 43:18
  try
• 43:18
  and
• 43:18
  figure
• 43:18
  it
• 43:18
  out.
• 43:20
  Don't.
• 43:23
  Insurance.
• 43:23
  To
• 43:24
  me,
• 43:24
  as
• 43:24
  a
• 43:24
  small
• 43:25
  business
• 43:25
  owner,
• 43:26
  insurance
• 43:26
  is
• 43:27
  very
• 43:27
  similar
• 43:28
  to
• 43:30
  plumbing
• 43:30
  and
• 43:31
  electrical
• 43:31
  at
• 43:31
  the
• 43:31
  house.
• 43:33
  If
• 43:34
  there's
• 43:34
  a
• 43:34
  plumbing
• 43:34
  issue,
• 43:35
  if
• 43:35
  there's
• 43:35
  an
• 43:36
  electrical
• 43:36
  issue,
• 43:37
  I
• 43:37
  could
• 43:38
  learn
• 43:38
  how
• 43:38
  to
• 43:38
  do
• 43:38
  it.
• 43:39
  Be
• 43:39
  a
• 43:39
  hell
• 43:39
  of
• 43:40
  a
• 43:40
  lot
• 43:40
  cheaper
• 43:40
  if
• 43:40
  I
• 43:40
  learned
• 43:41
  how
• 43:41
  to
• 43:41
  do
• 43:41
  it.
• 43:42
  But
• 43:42
  there's
• 43:42
  a
• 43:42
  problem.
• 43:43
  If
• 43:43
  I
• 43:43
  don't
• 43:44
  do
• 43:44
  it
• 43:44
  right,
• 43:44
  the
• 43:45
  basement
• 43:45
  floods.
• 43:46
  And
• 43:46
  if
• 43:46
  I
• 43:46
  don't
• 43:47
  do
• 43:47
  it
• 43:47
  right,
• 43:47
  I
• 43:47
  could
• 43:47
  electrocute
• 43:48
  myself.
• 43:50
  Those
• 43:50
  are
• 43:50
  risks
• 43:50
  I'm
• 43:50
  not
• 43:50
  willing
• 43:51
  to
• 43:51
  take.
• 43:52
  So
• 43:52
  you
• 43:52
  know
• 43:52
  what?
• 43:53
  I
• 43:53
  call
• 43:53
  a
• 43:53
  number
• 43:54
  and
• 43:54
  a
• 43:54
  guy
• 43:54
  in
• 43:54
  a
• 43:55
  truck
• 43:55
  comes
• 43:55
  and
• 43:56
  boop,
• 43:56
  it's
• 43:56
  done.
• 43:57
  Because
• 43:58
  the
• 43:58
  risk
• 43:58
  is
• 43:59
  way
• 43:59
  too
• 43:59
  big
• 44:01
  to
• 44:01
  me.
• 44:01
  Insurance
• 44:02
  in
• 44:02
  your
• 44:02
  small
• 44:03
  business
• 44:03
  is
• 44:03
  just
• 44:03
  like
• 44:04
  that.
• 44:05
  If
• 44:06
  you
• 44:06
  have
• 44:06
  an
• 44:06
  event
• 44:07
  and
• 44:07
  someone
• 44:07
  slips
• 44:07
  and
• 44:08
  falls
• 44:08
  and
• 44:08
  cracks
• 44:08
  their
• 44:09
  head
• 44:09
  open
• 44:09
  and
• 44:09
  they
• 44:09
  sue
• 44:10
  you
• 44:10
  for
• 44:10
  a
• 44:10
  million
• 44:11
  dollars,
• 44:13
  which
• 44:13
  can
• 44:13
  actually
• 44:14
  happen
• 44:14
  to
• 44:15
  you,
• 44:16
  you're
• 44:17
  out
• 44:17
  of
• 44:17
  business,
• 44:17
  you're
• 44:18
  electrocuted.
• 44:19
  Ah,
• 44:20
  Pat,
• 44:20
  that
• 44:20
  won't
• 44:21
  happen
• 44:21
  to
• 44:21
  me.
• 44:21
  Baloney.
• 44:23
  Baloney
• 44:24
  has
• 44:25
  a
• 44:25
  first
• 44:25
  name.
• 44:26
  Yes,
• 44:27
  that
• 44:27
  can
• 44:27
  happen
• 44:28
  to
• 44:28
  you.
• 44:29
  So
• 44:29
  get
• 44:29
  insured.
• 44:32
  Errors
• 44:32
  and
• 44:33
  omission
• 44:33
  insurance
• 44:33
  is
• 44:34
  something
• 44:34
  you
• 44:34
  should
• 44:34
  have.
• 44:34
  If
• 44:34
  you're
• 44:35
  selling
• 44:35
  your
• 44:35
  thought,
• 44:36
  you
• 44:36
  definitely
• 44:37
  need
• 44:37
  liability
• 44:37
  insurance
• 44:38
  if
• 44:38
  you're
• 44:38
  bringing
• 44:39
  anyone
• 44:39
  together.
• 44:40
  You
• 44:41
  can
• 44:41
  even
• 44:41
  get
• 44:41
  an
• 44:41
  umbrella
• 44:42
  policy
• 44:42
  that
• 44:42
  just
• 44:43
  says,
• 44:43
  hey,
• 44:43
  I've
• 44:43
  got
• 44:43
  some
• 44:44
  insurance
• 44:44
  just
• 44:44
  in
• 44:45
  case
• 44:45
  stuff
• 44:45
  happens.
• 44:47
  So
• 44:47
  to
• 44:47
  go
• 44:48
  back
• 44:48
  to
• 44:48
  the
• 44:48
  question,
• 44:49
  how
• 44:49
  do
• 44:50
  I
• 44:50
  know
• 44:50
  what
• 44:50
  I
• 44:50
  need?
• 44:51
  Call
• 44:51
  somebody,
• 44:53
  call
• 44:53
  the
• 44:53
  insurance
• 44:54
  agent
• 44:55
  and
• 44:55
  just
• 44:56
  bite
• 44:56
  the
• 44:56
  bullet
• 44:57
  and
• 44:57
  buy
• 44:57
  the
• 44:57
  insurance.
• 44:58
  If
• 44:58
  you
• 44:59
  need
• 44:59
  a
• 44:59
  referral
• 45:00
  for
• 45:00
  an
• 45:01
  insurance
• 45:01
  agent,
• 45:01
  I've
• 45:02
  got
• 45:02
  a
• 45:02
  couple
• 45:02
  that
• 45:02
  I
• 45:02
  trust,
• 45:03
  a
• 45:03
  couple
• 45:03
  that
• 45:03
  I
• 45:03
  use.
• 45:04
  Happy
• 45:05
  to
• 45:05
  refer
• 45:05
  you.
• 45:05
  Just
• 45:06
  send
• 45:06
  me
• 45:06
  a
• 45:06
  message
• 45:06
  and
• 45:06
  I'll
• 45:07
  do
• 45:07
  it.
• 45:08
  But
• 45:08
  don't
• 45:08
  mess
• 45:08
  around
• 45:09
  with
• 45:09
  insurance,
• 45:10
  because,
• 45:11
  yes,
• 45:11
  you
• 45:12
  can
• 45:12
  get
• 45:12
  suede.
• 45:13
  And
• 45:13
  one
• 45:14
  of
• 45:14
  my
• 45:14
  favorite
• 45:14
  things
• 45:15
  that
• 45:15
  happened
• 45:16
  when
• 45:16
  I
• 45:16
  was
• 45:16
  talking
• 45:17
  with
• 45:17
  my
• 45:17
  insurance
• 45:18
  agent
• 45:19
  and
• 45:20
  I
• 45:20
  said,
• 45:20
  do
• 45:20
  I
• 45:20
  have
• 45:21
  enough
• 45:21
  coverage?
• 45:22
  What
• 45:22
  if
• 45:22
  I
• 45:22
  get
• 45:22
  sued?
• 45:24
  Is
• 45:24
  there
• 45:25
  more
• 45:25
  insurance
• 45:25
  that
• 45:26
  I
• 45:26
  like,
• 45:26
  different
• 45:26
  kinds
• 45:27
  of
• 45:27
  insurance?
• 45:28
  And
• 45:29
  she
• 45:29
  said,
• 45:29
  people
• 45:30
  can
• 45:30
  sue
• 45:30
  you
• 45:30
  for
• 45:31
  anything.
• 45:32
  Just
• 45:32
  they
• 45:33
  can
• 45:33
  wake
• 45:33
  up
• 45:33
  one
• 45:33
  day
• 45:34
  and
• 45:34
  decide
• 45:34
  to
• 45:34
  sue
• 45:34
  you.
• 45:35
  And
• 45:36
  your
• 45:36
  defense
• 45:36
  against
• 45:36
  the
• 45:37
  lawsuit
• 45:38
  is,
• 45:38
  how
• 45:38
  much
• 45:39
  money
• 45:39
  do
• 45:39
  you
• 45:39
  have
• 45:39
  to
• 45:39
  pay
• 45:39
  a
• 45:40
  lawyer
• 45:40
  to
• 45:40
  defend
• 45:40
  you?
• 45:43
  It's
• 45:43
  kind
• 45:43
  of
• 45:43
  how
• 45:43
  it
• 45:43
  works
• 45:44
  sometimes.
• 45:46
  So
• 45:46
  don't
• 45:47
  guess
• 45:47
  when
• 45:47
  it
• 45:47
  comes
• 45:47
  to
• 45:47
  insurance.
• 45:48
  That's
• 45:48
  my
• 45:48
  advice.
• 45:49
  Call
• 45:49
  an
• 45:50
  insurance
• 45:50
  person
• 45:50
  that
• 45:51
  you
• 45:51
  trust.
• 45:51
  Get
• 45:51
  a
• 45:51
  referral
• 45:52
  from
• 45:52
  another
• 45:52
  entrepreneur,
• 45:53
  maybe
• 45:54
  in
• 45:54
  the
• 45:54
  small
• 45:54
  business
• 45:54
  owner's
• 45:55
  community
• 45:57
  and
• 45:57
  you
• 45:57
  can
• 45:57
  get
• 45:57
  it
• 45:57
  hooked
• 45:58
  up
• 45:58
  the
• 45:58
  right
• 45:58
  way.
• 46:00
  One
• 46:00
  more
• 46:00
  story
• 46:00
  before
• 46:01
  we
• 46:01
  get
• 46:01
  out
• 46:01
  of
• 46:01
  here.
• 46:01
  Today
• 46:02
  we've
• 46:02
  got
• 46:02
  some
• 46:02
  weird
• 46:03
  science.
• 46:05
  Scientists
• 46:05
  in
• 46:06
  China
• 46:07
  are
• 46:07
  using
• 46:08
  gene
• 46:08
  splicing
• 46:09
  technology
• 46:10
  for
• 46:11
  something
• 46:11
  that
• 46:11
  didn't
• 46:12
  need
• 46:12
  to
• 46:12
  be
• 46:13
  gene
• 46:13
  spliced.
• 46:14
  And
• 46:14
  what
• 46:14
  they
• 46:15
  did
• 46:15
  with
• 46:15
  it
• 46:16
  is
• 46:16
  weird.
• 46:19
  I'll
• 46:19
  share
• 46:19
  in
• 46:19
  a
• 46:19
  minute,
• 46:20
  but
• 46:21
  before
• 46:21
  we
• 46:21
  do
• 46:21
  that,
• 46:21
  we
• 46:21
  got
• 46:22
  to
• 46:22
  talk
• 46:22
  about
• 46:22
  the
• 46:22
  new
• 46:22
  AI
• 46:23
  installation
• 46:23
  group.
• 46:23
  Okay,
• 46:24
  this
• 46:24
  mastermind
• 46:25
  is
• 46:25
  coming
• 46:25
  together.
• 46:26
  One
• 46:27
  week
• 46:27
  from
• 46:28
  today,
• 46:28
  the
• 46:29
  AI
• 46:29
  Mastermind
• 46:30
  AI
• 46:31
  installation
• 46:31
  group
• 46:31
  kicks
• 46:32
  off.
• 46:33
  As
• 46:33
  you
• 46:33
  hear
• 46:33
  me
• 46:33
  talk
• 46:33
  about
• 46:33
  on
• 46:34
  the
• 46:34
  show
• 46:34
  every
• 46:34
  single
• 46:34
  day,
• 46:35
  AI
• 46:36
  is
• 46:36
  the
• 46:36
  biggest
• 46:36
  change
• 46:36
  that
• 46:36
  we're
• 46:37
  going
• 46:37
  to
• 46:37
  have
• 46:37
  in
• 46:37
  our
• 46:37
  business
• 46:38
  in
• 46:38
  a
• 46:38
  long,
• 46:38
  long,
• 46:39
  long,
• 46:39
  long
• 46:39
  time.
• 46:40
  And
• 46:40
  we're
• 46:40
  at
• 46:40
  a
• 46:41
  moment
• 46:41
  right
• 46:41
  now
• 46:42
  where
• 46:42
  the
• 46:42
  smart
• 46:43
  A
• 46:43
  players
• 46:44
  know
• 46:45
  that
• 46:45
  something
• 46:45
  has
• 46:46
  to
• 46:46
  be
• 46:46
  done.
• 46:47
  They
• 46:47
  know
• 46:47
  they
• 46:48
  need
• 46:48
  to
• 46:48
  get
• 46:48
  this
• 46:49
  technology
• 46:49
  installed
• 46:50
  in
• 46:50
  their
• 46:50
  business.
• 46:51
  They
• 46:51
  know
• 46:52
  they
• 46:52
  need
• 46:52
  to
• 46:52
  move
• 46:53
  faster
• 46:53
  and
• 46:53
  build
• 46:53
  better
• 46:54
  solutions
• 46:54
  for
• 46:54
  their
• 46:55
  clients.
• 46:56
  But
• 46:56
  they
• 46:56
  don't
• 46:57
  know
• 46:57
  where
• 46:57
  to
• 46:57
  start.
• 46:58
  They
• 46:58
  don't
• 46:58
  know
• 46:58
  what
• 46:59
  tools
• 46:59
  to
• 46:59
  use
• 47:00
  and
• 47:01
  they
• 47:01
  need
• 47:01
  help.
• 47:03
  That's
• 47:03
  what
• 47:04
  the
• 47:04
  mastermind
• 47:04
  is
• 47:04
  for.
• 47:06
  I'm
• 47:06
  going
• 47:06
  to
• 47:06
  bring
• 47:07
  people
• 47:07
  together
• 47:08
  and
• 47:08
  we're
• 47:08
  going
• 47:08
  to
• 47:08
  have
• 47:09
  two
• 47:09
  meetings
• 47:09
  a
• 47:09
  month.
• 47:10
  One
• 47:11
  meeting
• 47:11
  is
• 47:11
  a
• 47:11
  mastermind
• 47:12
  where
• 47:12
  I'm
• 47:12
  going
• 47:12
  to
• 47:12
  teach
• 47:13
  what's
• 47:13
  going
• 47:13
  on
• 47:14
  and
• 47:14
  help
• 47:14
  you
• 47:14
  install
• 47:15
  some
• 47:15
  of
• 47:15
  the
• 47:15
  automations
• 47:16
  and
• 47:16
  scheduled
• 47:17
  tasks
• 47:17
  that
• 47:17
  you
• 47:18
  need
• 47:18
  so
• 47:18
  you
• 47:19
  can
• 47:19
  move
• 47:19
  faster.
• 47:21
  Then
• 47:21
  the
• 47:21
  other
• 47:22
  meeting
• 47:22
  is
• 47:22
  going
• 47:22
  to
• 47:22
  be
• 47:22
  a
• 47:22
  private
• 47:23
  AI
• 47:24
  idea
• 47:24
  slam
• 47:25
  where
• 47:25
  all
• 47:26
  of
• 47:26
  the
• 47:26
  mastermind
• 47:26
  participants
• 47:27
  come
• 47:27
  together
• 47:28
  and
• 47:28
  we
• 47:28
  just
• 47:28
  talk
• 47:29
  about
• 47:29
  what's
• 47:29
  working,
• 47:30
  talk
• 47:30
  about
• 47:31
  what's
• 47:31
  not
• 47:31
  working.
• 47:32
  We
• 47:32
  do
• 47:32
  show
• 47:32
  and
• 47:32
  tell
• 47:33
  on
• 47:33
  the
• 47:33
  things
• 47:33
  we
• 47:34
  figured
• 47:34
  out
• 47:34
  and
• 47:35
  the
• 47:35
  things
• 47:35
  that
• 47:35
  we
• 47:35
  haven't
• 47:36
  figured
• 47:36
  out
• 47:36
  yet
• 47:37
  so
• 47:37
  we
• 47:37
  can
• 47:38
  stop
• 47:38
  guessing.
• 47:39
  We
• 47:40
  need
• 47:40
  to
• 47:40
  unlock
• 47:40
  this
• 47:40
  productivity
• 47:41
  and
• 47:41
  we
• 47:41
  need
• 47:41
  it
• 47:41
  right
• 47:42
  away.
• 47:42
  And
• 47:42
  growing
• 47:43
  together,
• 47:43
  as
• 47:44
  you
• 47:44
  know,
• 47:44
  is
• 47:44
  my
• 47:44
  jam.
• 47:45
  Don't
• 47:45
  grow
• 47:45
  it
• 47:45
  alone.
• 47:46
  On
• 47:47
  top
• 47:47
  of
• 47:47
  the
• 47:47
  two
• 47:47
  meetings
• 47:47
  a
• 47:48
  month,
• 47:48
  I'm
• 47:48
  going
• 47:48
  to
• 47:48
  write
• 47:48
  a
• 47:48
  new
• 47:49
  AI
• 47:49
  trends
• 47:50
  letter
• 47:50
  where
• 47:50
  I
• 47:51
  scour
• 47:51
  the
• 47:51
  web
• 47:52
  for
• 47:52
  all
• 47:52
  of
• 47:52
  the
• 47:53
  AI
• 47:53
  news
• 47:53
  and
• 47:53
  I
• 47:54
  sort
• 47:54
  it
• 47:54
  by
• 47:54
  important
• 47:55
  and
• 47:55
  not
• 47:55
  important
• 47:57
  because
• 47:57
  there's
• 47:57
  going
• 47:57
  to
• 47:57
  be
• 47:58
  a
• 47:58
  ton
• 47:58
  of
• 47:58
  AI
• 47:58
  news
• 47:59
  you
• 47:59
  don't
• 47:59
  need
• 47:59
  to
• 47:59
  pay
• 48:00
  attention
• 48:00
  to.
• 48:00
  But
• 48:01
  every
• 48:01
  once
• 48:01
  in
• 48:01
  a
• 48:01
  while
• 48:01
  there
• 48:02
  will
• 48:02
  be
• 48:02
  a
• 48:02
  story
• 48:02
  where
• 48:02
  I'm
• 48:03
  going,
• 48:03
  hey,
• 48:03
  this
• 48:03
  thing,
• 48:04
  you
• 48:04
  need
• 48:04
  to
• 48:04
  know
• 48:05
  about
• 48:05
  this
• 48:05
  thing.
• 48:06
  So
• 48:06
  I
• 48:06
  will
• 48:06
  help
• 48:07
  sort
• 48:07
  all
• 48:08
  of
• 48:08
  the
• 48:08
  information
• 48:08
  that
• 48:09
  you
• 48:09
  need
• 48:09
  and
• 48:09
  then
• 48:09
  of
• 48:09
  course,
• 48:11
  private
• 48:11
  connection
• 48:12
  when
• 48:12
  you
• 48:12
  need
• 48:12
  it,
• 48:13
  email,
• 48:14
  text,
• 48:14
  whatever
• 48:15
  you
• 48:15
  need.
• 48:15
  When
• 48:15
  you
• 48:15
  get
• 48:16
  stuck,
• 48:16
  let
• 48:16
  me
• 48:16
  know
• 48:17
  and
• 48:17
  I'll
• 48:17
  get
• 48:17
  back
• 48:17
  to
• 48:17
  you.
• 48:18
  This
• 48:18
  is
• 48:19
  not
• 48:19
  a
• 48:20
  forever
• 48:20
  program.
• 48:21
  This
• 48:22
  is
• 48:22
  a
• 48:22
  six
• 48:22
  month
• 48:23
  program.
• 48:24
  And
• 48:24
  it
• 48:24
  starts
• 48:24
  on
• 48:25
  Wednesday.
• 48:26
  And
• 48:26
  it's
• 48:26
  happening
• 48:27
  right
• 48:27
  now
• 48:27
  because
• 48:27
  the
• 48:28
  transformation's
• 48:28
  happening
• 48:29
  right
• 48:29
  now.
• 48:30
  And
• 48:31
  if
• 48:31
  you
• 48:31
  say
• 48:31
  pat,
• 48:32
  I
• 48:32
  can't
• 48:32
  start
• 48:33
  on
• 48:33
  Wednesday,
• 48:33
  but
• 48:33
  I
• 48:34
  could
• 48:34
  start
• 48:34
  in
• 48:34
  April.
• 48:35
  That's
• 48:35
  fine.
• 48:35
  We'll
• 48:36
  work
• 48:36
  together
• 48:36
  for
• 48:36
  six
• 48:37
  months.
• 48:38
  It's
• 48:38
  not
• 48:39
  next
• 48:39
  Wednesday
• 48:39
  or
• 48:40
  nothing.
• 48:41
  I'm
• 48:41
  going
• 48:41
  to
• 48:41
  continue
• 48:41
  doing
• 48:42
  the
• 48:42
  AI
• 48:42
  Mastermind
• 48:43
  because
• 48:43
  I
• 48:43
  know
• 48:43
  how
• 48:43
  important
• 48:44
  it
• 48:44
  is.
• 48:45
  So
• 48:45
  if
• 48:45
  you
• 48:45
  want
• 48:45
  to
• 48:45
  learn
• 48:46
  more,
• 48:46
  you
• 48:46
  can
• 48:46
  click
• 48:46
  the
• 48:46
  QR
• 48:47
  code
• 48:47
  and
• 48:47
  you
• 48:48
  can
• 48:48
  check
• 48:48
  out
• 48:48
  the
• 48:49
  new
• 48:49
  AI
• 48:50
  installation,
• 48:51
  Mastermind,
• 48:52
  that
• 48:52
  is
• 48:52
  going
• 48:52
  on
• 48:53
  one
• 48:53
  week
• 48:54
  from
• 48:54
  today,
• 48:54
  which
• 48:55
  I
• 48:55
  can't
• 48:55
  believe
• 48:55
  it's
• 48:56
  one
• 48:56
  week
• 48:56
  from
• 48:57
  today.
• 48:57
  Boy,
• 48:57
  I'm
• 48:58
  excited
• 48:58
  for
• 48:58
  that.
• 48:59
  Okay,
• 49:01
  scientists
• 49:02
  in
• 49:02
  China
• 49:02
  are
• 49:03
  doing
• 49:03
  weird
• 49:03
  things.
• 49:05
  They
• 49:05
  just.
• 49:06
  Just.
• 49:07
  They're
• 49:08
  solving
• 49:08
  a
• 49:08
  problem
• 49:09
  that
• 49:09
  I
• 49:09
  didn't
• 49:09
  think
• 49:10
  needed
• 49:10
  to
• 49:10
  be
• 49:10
  solved.
• 49:13
  So
• 49:13
  they're
• 49:13
  doing
• 49:14
  some
• 49:14
  gene
• 49:14
  editing
• 49:15
  on
• 49:15
  tomatoes.
• 49:17
  Okay,
• 49:18
  cancer's
• 49:18
  a
• 49:18
  thing.
• 49:18
  How
• 49:19
  about
• 49:19
  we,
• 49:19
  like,
• 49:19
  get
• 49:20
  after.
• 49:20
  No,
• 49:20
  no,
• 49:20
  no,
• 49:21
  no.
• 49:21
  Not
• 49:21
  cancer.
• 49:23
  Tomatoes.
• 49:25
  Okay,
• 49:26
  so
• 49:26
  you're
• 49:27
  gonna
• 49:28
  edit
• 49:28
  tomatoes
• 49:29
  to
• 49:30
  come
• 49:30
  up
• 49:30
  with
• 49:30
  some
• 49:31
  life
• 49:31
  saving
• 49:31
  medicine
• 49:33
  that's
• 49:33
  gonna
• 49:34
  help
• 49:34
  people,
• 49:34
  right?
• 49:35
  Oh,
• 49:35
  no,
• 49:35
  no,
• 49:35
  no,
• 49:36
  no.
• 49:37
  Why
• 49:37
  would
• 49:37
  we
• 49:37
  do
• 49:37
  that?
• 49:38
  No,
• 49:40
  we're
• 49:40
  going
• 49:41
  to
• 49:41
  edit
• 49:41
  tomatoes
• 49:43
  because
• 49:43
  when
• 49:43
  we
• 49:43
  ship
• 49:44
  tomatoes,
• 49:45
  they
• 49:45
  lose
• 49:45
  their
• 49:46
  smell.
• 49:52
  Really,
• 49:52
  bro?
• 49:53
  Really?
• 49:55
  Scientists.
• 49:55
  It
• 49:56
  gets
• 49:56
  worse.
• 49:56
  You
• 49:56
  think
• 49:57
  that's
• 49:57
  bad?
• 49:57
  That
• 49:58
  they're
• 49:58
  using
• 49:58
  this
• 49:58
  CRISPR
• 49:59
  gene
• 49:59
  editing
• 50:00
  technology
• 50:01
  to
• 50:01
  make
• 50:02
  tomatoes
• 50:03
  smell
• 50:03
  more?
• 50:05
  That's
• 50:05
  not
• 50:06
  why
• 50:06
  this
• 50:06
  story
• 50:06
  is
• 50:07
  bonus
• 50:07
  weird.
• 50:10
  They're
• 50:11
  editing
• 50:11
  tomatoes
• 50:13
  to
• 50:13
  smell
• 50:14
  more.
• 50:16
  And
• 50:16
  while
• 50:16
  they
• 50:16
  were
• 50:17
  in
• 50:17
  there,
• 50:17
  whatever
• 50:18
  in
• 50:18
  there
• 50:18
  is
• 50:19
  in
• 50:19
  CRISPR
• 50:19
  gene
• 50:20
  editing,
• 50:20
  they
• 50:21
  thought,
• 50:21
  you
• 50:21
  know
• 50:21
  what
• 50:21
  would
• 50:21
  be
• 50:22
  fun?
• 50:24
  Let's
• 50:24
  make
• 50:24
  the
• 50:24
  tomatoes
• 50:25
  smell
• 50:25
  like
• 50:25
  movie
• 50:26
  popcorn.
• 50:26
  And
• 50:27
  they
• 50:27
  did.
• 50:29
  And
• 50:29
  they
• 50:30
  did
• 50:33
  what?
• 50:35
  Forget
• 50:36
  all
• 50:36
  those
• 50:36
  world
• 50:37
  changing,
• 50:37
  life
• 50:37
  saving
• 50:38
  things.
• 50:39
  Let's
• 50:40
  play
• 50:40
  with
• 50:40
  tomatoes
• 50:43
  and
• 50:43
  make
• 50:43
  them
• 50:43
  smell
• 50:44
  like
• 50:44
  movie
• 50:44
  popcorn.
• 50:47
  And
• 50:48
  there's
• 50:48
  only
• 50:48
  one
• 50:48
  way
• 50:49
  that
• 50:49
  that
• 50:49
  happened,
• 50:50
  right?
• 50:51
  I
• 50:51
  mean,
• 50:51
  you
• 50:51
  know,
• 50:53
  all
• 50:54
  right,
• 50:54
  so
• 50:57
  what
• 50:57
  if
• 50:57
  we
• 50:57
  made
• 50:58
  them
• 50:58
  smell
• 50:58
  like
• 50:58
  movie
• 50:58
  popcorn,
• 50:59
  bro?
• 51:00
  Like,
• 51:00
  that's
• 51:00
  what
• 51:00
  happened.
• 51:01
  However
• 51:01
  you
• 51:01
  say
• 51:02
  that
• 51:02
  in
• 51:02
  Chinese,
• 51:03
  that's
• 51:03
  what
• 51:03
  they
• 51:03
  were
• 51:04
  doing.
• 51:05
  I'm
• 51:05
  guaranteed
• 51:05
  that's
• 51:06
  what
• 51:06
  it
• 51:06
  was.
• 51:07
  The
• 51:07
  stoners
• 51:08
  have
• 51:08
  the
• 51:08
  crisper.
• 51:10
  That's
• 51:10
  what's
• 51:11
  going
• 51:11
  on.
• 51:12
  Tomatoes
• 51:13
  now
• 51:13
  smell
• 51:14
  like
• 51:14
  movie
• 51:15
  popcorn.
• 51:17
  Seems
• 51:17
  like
• 51:17
  a
• 51:17
  bad
• 51:17
  allocation
• 51:18
  of
• 51:18
  resources,
• 51:19
  but
• 51:19
  hey,
• 51:19
  bro,
• 51:21
  you
• 51:21
  do
• 51:21
  you.
• 51:22
  All
• 51:22
  right,
• 51:23
  we
• 51:23
  got
• 51:23
  to
• 51:23
  get
• 51:23
  out
• 51:23
  of
• 51:23
  here.
• 51:23
  But
• 51:23
  we
• 51:24
  had
• 51:24
  something
• 51:24
  really
• 51:24
  fun
• 51:24
  happen
• 51:26
  here.
• 51:26
  We'll
• 51:26
  share
• 51:27
  this
• 51:27
  one.
• 51:27
  We
• 51:27
  had
• 51:28
  something
• 51:28
  really
• 51:28
  fun
• 51:28
  happen
• 51:29
  right
• 51:30
  before
• 51:30
  we
• 51:30
  went
• 51:30
  on
• 51:30
  the
• 51:31
  air.
• 51:32
  Right
• 51:33
  before
• 51:33
  we
• 51:33
  went
• 51:33
  on
• 51:33
  the
• 51:33
  air,
• 51:34
  we
• 51:34
  got
• 51:34
  a
• 51:34
  new
• 51:34
  member
• 51:35
  of
• 51:35
  the
• 51:36
  small
• 51:36
  business
• 51:36
  owners
• 51:36
  community.
• 51:37
  Peter
• 51:38
  klein.
• 51:38
  Joined
• 51:39
  like
• 51:39
  10:59am
• 51:41
  I
• 51:41
  got
• 51:41
  the
• 51:42
  message.
• 51:42
  Hey,
• 51:42
  Peter
• 51:42
  joined
• 51:43
  the
• 51:43
  community.
• 51:43
  Awesome.
• 51:44
  Carrie's
• 51:44
  already
• 51:44
  A
• 51:45
  member.
• 51:45
  Peter's
• 51:46
  now
• 51:46
  a
• 51:46
  member
• 51:46
  as
• 51:46
  well.
• 51:48
  Carries
• 51:49
  Peter's
• 51:49
  husband
• 51:50
  or
• 51:50
  wife.
• 51:51
  You
• 51:51
  know
• 51:51
  what
• 51:51
  I
• 51:51
  meant.
• 51:51
  They're
• 51:52
  married.
• 51:52
  Anyway,
• 51:53
  Peter
• 51:53
  joined
• 51:53
  this
• 51:53
  morning.
• 51:54
  So,
• 51:54
  Peter,
• 51:54
  welcome
• 51:54
  to
• 51:54
  the
• 51:54
  group.
• 51:55
  Now,
• 51:55
  if
• 51:55
  you're
• 51:56
  thinking,
• 51:56
  you
• 51:56
  know
• 51:56
  the
• 51:57
  stuff
• 51:57
  on
• 51:57
  this
• 51:57
  show
• 51:57
  and
• 51:58
  the
• 51:58
  things
• 51:58
  you
• 51:58
  talk
• 51:58
  about,
• 51:58
  I
• 51:59
  wish
• 51:59
  I
• 51:59
  had
• 51:59
  more
• 51:59
  of
• 51:59
  this
• 52:00
  in
• 52:00
  my
• 52:00
  life.
• 52:00
  Well,
• 52:00
  you
• 52:00
  could
• 52:01
  if
• 52:01
  you
• 52:01
  were
• 52:01
  a
• 52:01
  member
• 52:01
  of
• 52:01
  the
• 52:02
  small
• 52:02
  business
• 52:02
  owners
• 52:02
  community.
• 52:03
  And
• 52:03
  the
• 52:04
  way
• 52:04
  that
• 52:04
  we're
• 52:04
  expressing
• 52:05
  what
• 52:05
  the
• 52:05
  value
• 52:05
  of
• 52:05
  the
• 52:06
  group
• 52:06
  is
• 52:06
  now
• 52:06
  is
• 52:07
  this.
• 52:08
  How
• 52:08
  much
• 52:08
  is
• 52:09
  it
• 52:09
  costing
• 52:09
  you
• 52:09
  to
• 52:09
  run
• 52:10
  your
• 52:10
  business
• 52:10
  on
• 52:10
  your
• 52:10
  own?
• 52:11
  This
• 52:11
  is
• 52:12
  like
• 52:12
  a
• 52:12
  three
• 52:12
  question
• 52:13
  quiz
• 52:13
  that'll
• 52:14
  show
• 52:14
  you
• 52:15
  what's
• 52:15
  the
• 52:15
  return
• 52:15
  out
• 52:16
  of
• 52:16
  investment
• 52:17
  if
• 52:17
  you
• 52:17
  get
• 52:17
  people
• 52:18
  around
• 52:18
  you
• 52:18
  to
• 52:18
  help
• 52:18
  you
• 52:19
  make
• 52:19
  better
• 52:19
  decisions.
• 52:20
  Because
• 52:21
  today
• 52:21
  you
• 52:21
  got
• 52:21
  to
• 52:22
  make
• 52:22
  a
• 52:22
  better
• 52:22
  decision.
• 52:23
  You
• 52:23
  need
• 52:23
  to
• 52:23
  find
• 52:23
  an
• 52:24
  insurance
• 52:24
  agent
• 52:24
  or
• 52:25
  you
• 52:25
  need
• 52:25
  to
• 52:25
  price
• 52:25
  your
• 52:26
  product
• 52:26
  or
• 52:26
  you
• 52:26
  need
• 52:27
  to
• 52:27
  handle
• 52:27
  an
• 52:28
  angry
• 52:28
  client
• 52:28
  or
• 52:29
  buy
• 52:29
  a
• 52:29
  CRM
• 52:30
  or
• 52:30
  whatever
• 52:30
  it
• 52:30
  is.
• 52:31
  What
• 52:32
  if
• 52:32
  you
• 52:32
  had
• 52:32
  a
• 52:32
  group
• 52:32
  of
• 52:32
  people
• 52:33
  standing
• 52:33
  by
• 52:34
  ready
• 52:34
  to
• 52:34
  help
• 52:34
  you
• 52:34
  make
• 52:34
  the
• 52:35
  decision
• 52:35
  based
• 52:35
  on
• 52:35
  their
• 52:35
  experience
• 52:36
  and
• 52:36
  what
• 52:37
  they've
• 52:37
  already
• 52:37
  done?
• 52:39
  Find
• 52:39
  out
• 52:40
  the
• 52:40
  ROI
• 52:41
  on
• 52:41
  the
• 52:41
  SBOC
• 52:42
  and
• 52:42
  join
• 52:43
  just
• 52:43
  like
• 52:43
  our
• 52:43
  friend
• 52:44
  Peter.
• 52:44
  It's
• 52:45
  $9
• 52:45
  a
• 52:45
  month,
• 52:46
  so
• 52:47
  check
• 52:47
  it
• 52:47
  out
• 52:47
  when
• 52:47
  you
• 52:47
  can.
• 52:48
  We
• 52:48
  would
• 52:48
  love
• 52:48
  to
• 52:49
  have
• 52:49
  you
• 52:49
  join
• 52:50
  our
• 52:50
  group
• 52:50
  of
• 52:51
  entrepreneurs.
• 52:52
  I'm
• 52:52
  Pat
• 52:53
  Miller,
• 52:53
  founder
• 52:53
  of
• 52:54
  the
• 52:54
  sboc.
• 52:55
  I'm
• 52:55
  also
• 52:55
  the
• 52:55
  Fridays
• 52:56
  off
• 52:56
  guy.
• 52:56
  So
• 52:56
  proud
• 52:57
  to
• 52:57
  be
• 52:57
  partnered
• 52:57
  with
• 52:57
  Genhead.
• 52:58
  High
• 52:58
  five,
• 52:58
  Genhead,
• 52:59
  for
• 52:59
  being
• 52:59
  awesome.
• 53:00
  Thank
• 53:00
  you
• 53:00
  for
• 53:00
  being
• 53:00
  our
• 53:00
  sponsor
• 53:01
  of
• 53:01
  the
• 53:01
  show.
• 53:02
  And
• 53:02
  don't
• 53:02
  forget
• 53:03
  to
• 53:03
  like
• 53:04
  subscribe
• 53:05
  and
• 53:05
  share
• 53:07
  the
• 53:07
  show.
• 53:08
  When
• 53:08
  you
• 53:08
  like
• 53:08
  the
• 53:08
  show,
• 53:09
  that
• 53:09
  makes
• 53:09
  me
• 53:09
  feel
• 53:09
  good.
• 53:10
  When
• 53:10
  you
• 53:10
  subscribe,
• 53:10
  that
• 53:11
  means
• 53:11
  you
• 53:11
  won't
• 53:11
  miss
• 53:11
  Tomorrow's
• 53:12
  episode
• 53:12
  at
• 53:12
  11am
• 53:13
  Central.
• 53:14
  When
• 53:14
  you
• 53:14
  share
• 53:14
  the
• 53:15
  show,
• 53:15
  it's
• 53:15
  like
• 53:15
  you're
• 53:16
  referring
• 53:16
  it
• 53:16
  to
• 53:16
  another
• 53:17
  entrepreneur.
• 53:18
  Hey,
• 53:18
  I
• 53:18
  watched
• 53:18
  this
• 53:19
  show
• 53:19
  and
• 53:19
  it
• 53:19
  didn't
• 53:20
  completely
• 53:20
  suck.
• 53:21
  You
• 53:21
  should
• 53:21
  check
• 53:21
  it
• 53:21
  out.
• 53:21
  Maybe
• 53:22
  you'd
• 53:22
  say
• 53:22
  something
• 53:22
  nicer
• 53:23
  than
• 53:23
  that,
• 53:23
  but
• 53:23
  you
• 53:23
  know
• 53:23
  what
• 53:23
  I
• 53:24
  mean,
• 53:25
  it's
• 53:25
  not
• 53:25
  total
• 53:26
  crap.
• 53:27
  So
• 53:27
  here,
• 53:29
  maybe
• 53:29
  we'll
• 53:30
  use
• 53:30
  AI
• 53:30
  to
• 53:30
  write
• 53:31
  a
• 53:31
  better
• 53:31
  referral.
• 53:32
  It's
• 53:33
  not
• 53:33
  100%
• 53:34
  embarrassing.
• 53:34
  I
• 53:34
  mean,
• 53:34
  he
• 53:35
  did
• 53:35
  put
• 53:35
  a
• 53:35
  napkin
• 53:36
  on
• 53:36
  his
• 53:36
  head,
• 53:37
  but
• 53:37
  otherwise
• 53:38
  it's
• 53:38
  here,
• 53:39
  friend.
• 53:40
  It's
• 53:40
  not
• 53:41
  horrible.
• 53:43
  But
• 53:43
  if
• 53:43
  you
• 53:43
  do
• 53:43
  that,
• 53:44
  that
• 53:44
  will
• 53:44
  help
• 53:44
  us
• 53:44
  grow
• 53:44
  the
• 53:45
  show,
• 53:45
  which
• 53:45
  I
• 53:45
  would
• 53:45
  really
• 53:46
  appreciate
• 53:46
  it.
• 53:47
  We're
• 53:47
  the
• 53:47
  new
• 53:47
  daily
• 53:47
  habit
• 53:48
  for
• 53:48
  small
• 53:48
  business
• 53:49
  owners.
• 53:49
  I'll
• 53:49
  talk
• 53:49
  to
• 53:49
  you
• 53:49
  tomorrow
• 53:50
  at
• 53:50
  noon
• 53:51
  Eastern,
• 53:51
  11am
• 53:52
  Central.
• 53:52
  I'm
• 53:52
  Pat
• 53:52
  Miller,
• 53:53
  the
• 53:53
  Fridays
• 53:53
  off
• 53:53
  guy,
• 53:54
  founder
• 53:54
  of
• 53:54
  the
• 53:54
  sboc.
• 53:55
  Thanks
• 53:55
  for
• 53:56
  playing
• 53:56
  along
• 53:56
  with
• 53:56
  us
• 53:56
  today.
• 53:57
  We'll
• 53:57
  see
• 53:57
  you
• 53:58
  right
• 53:58
  here
• 53:58
  tomorrow.
• 53:59
  Take
• 53:59
  care.