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Why "Forge" Became Broad River's 2026 Word of the Year | Stories from the River #344
This episode on YouTube: https://youtu.be/HJeq7X4Rn4M
Broad River Retail doesn't pick a Word of the Year lightly. It's a signal of where the company is headed and what it expects of its Memory Makers.
In this episode of Stories from the River, Charlie Malouf and Manny Rodrigues explain why FORGE became the 2026 Word of the Year. They walk through how the process has evolved, why more Memory Makers now shape the decision, and what ultimately set Forge apart.
We also reflect on past words, including 2025's Pioneer, and why Forge fits a moment focused less on starting and more on building…
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