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Retail Christmas Strategy: Why August Decides December
The retailers who have a brilliant Christmas are not the ones working hardest in December.
Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly.
It is the middle of August, and I know that for a lot of you the word "Christmas" right now produces a small internal flinch. But here is the uncomfortable thing about peak season: by the time December arrives, almost every decision that will determine how it goes has already been made. The buying, the sales plan, the staffing, the storage, the marketing calendar. Every one of those is a retail management decision, and…
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