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The Social Media Marketing Masterclass with Zaria Parvez, Head of Social at DoorDash, ex-Duolingo | Ep. 362

What happens when a green owl, a handful of improv rules, and zero fear collide? You get Duolingo, the internet’s most unhinged, hilarious, and effective brand.

Zaria Parvez is the creative force behind that chaos. As Duolingo’s first-ever social media hire, she helped grow the brand from 50,000 to over 16 million followers, turning a dusty owl costume in the office into one of the most recognizable (and meme-worthy) characters on the planet.

She opens up about how she built a culture of creativity rooted in improv, boldness, and trust. She shares how her team turned social media into the…

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