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Why Side CEO Guy Gal Believes Real Estate Will Always Come Back to Local Brokerages

In this episode of NOISE vs. SIGNAL by Inman, Tom Bohn sits down with Side CEO Guy Gal at Inman Connect San Diego to discuss his view that the future of real estate belongs to local, independent brokerages.

Gal makes the case that real estate works best at the community level and explains why he remains skeptical of the industry’s current push toward consolidation. He also shares how Side is helping teams build companies under their own brands and where he sees AI fitting into the next phase of the industry.

The episode closes with NOISE vs. SIGNAL, where Gal weighs in on the future of NAR…

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