125 - Why Do We Teach Leasing, But Not Renewals?
After busy season, it’s time to focus on renewals, but sending an offer and waiting isn’t a sales strategy.
Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ makes the case that resident renewals deserve the same sales training and attention as new leases. He explains how the resident’s experience throughout the year, the value they see in staying, and the quality of renewal conversations can all influence their decision.
Timestamps:
00:00 - Why renewal season deserves a serious conversation
00:56 - Leasing teams learn to sell the first lease. What about the next one?
03:07 -…
The skinny
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