Latest / Dishing with Stephanie's Dish / Cookbook Author Sarah Peterson, "Vintage Dish and Tell" and I talk sandwich loaf and the keepers of family recipes
Transcript
- 0:02SPEAKER_01: Hello,
- 0:02SPEAKER_01: everybody,
- 0:03SPEAKER_01: and welcome to the Dishing with Stephanie's Dish podcast,
- 0:05where we talk to people in the food space who are as obsessed
- 0:09about food as we are.
- 0:10SPEAKER_01: And today we're talking to the cookbook author Sarah Peterson.
- 0:13SPEAKER_01: She is the author of Dish and Tell, Recipes from the Heart.
- 0:17SPEAKER_01: I'm going to hold up her book so that you guys can see it.
- 0:20SPEAKER_01: It looks so cute.
- 0:21SPEAKER_01: It's pink.
- 0:22uh sarah i am really excited to talk to you because i don't
- 0:27normally get to know
- 0:29people sort of along the whole journey of them writing a book
- 0:33and then seeing it
- 0:34released into the world but that did happen with you and i yes
- 0:38it did we've known
- 0:39each other a little while or at least i've known you i've
- 0:41followed your career and
- 0:42so it's been really great to have you to to consult with a
- 0:46little bit and you've
- 0:47SPEAKER_00: really been a mentor to me throughout this process well and i think for
- 0:53SPEAKER_01: You coming from the PR world,
- 0:55SPEAKER_01: which was where your background was,
- 0:58SPEAKER_01: and then taking it into a cookbook,
- 1:01SPEAKER_01: I'm seeing so many similarities of how you're approaching things.
- 1:05SPEAKER_01: And I think it's just super smart.
- 1:07SPEAKER_01: And I can't wait to talk to you.
- 1:08SPEAKER_01: So can you just give the viewer,
- 1:11SPEAKER_01: the listener,
- 1:12a little bit of backstory about the book and why you wrote it
- 1:15and why it's special
- 1:16SPEAKER_01: to you?
- 1:17SPEAKER_00: Yes.
- 1:18SPEAKER_00: So about five years ago, maybe more, I started thinking about
- 1:23SPEAKER_00: what I wanted to do with my career.
- 1:24SPEAKER_00: I'd been in PR a long time,
- 1:26SPEAKER_00: telling other people's stories,
- 1:27SPEAKER_00: writing in the voice of other people.
- 1:30SPEAKER_00: I wanted to do something of my own.
- 1:32SPEAKER_00: I had this love of everything vintage.
- 1:35SPEAKER_00: I'm very nostalgic.
- 1:36I love any opportunity to like go back to my grandma's kitchens
- 1:40in my mind and like
- 1:42SPEAKER_00: imagine them and their homes.
- 1:45SPEAKER_00: And so this idea started brewing about
- 1:48SPEAKER_00: you know,
- 1:48what if I blogged about family recipes and shared some of these
- 1:51handwritten recipe
- 1:52SPEAKER_00: cards,
- 1:53SPEAKER_00: recipe boxes,
- 1:54SPEAKER_00: my love of vintage.
- 1:55So I started with Instagram first and I was posting a little
- 1:59bit and then I,
- 2:00SPEAKER_00: that kind of evolved into a blog and that just really grew and grew.
- 2:04And it was just not my own family's recipes,
- 2:07but other people's families too.
- 2:08SPEAKER_00: Like I started to just talk to my friends and my neighbors and
- 2:13SPEAKER_00: Ask them,
- 2:13what are the recipes in their families that have been handed
- 2:15down through the
- 2:16SPEAKER_00: generations that are really close to their hearts?
- 2:19SPEAKER_00: And started to share those stories on the blog.
- 2:21SPEAKER_00: And then thought, well, this could be a book.
- 2:25SPEAKER_00: A book is daunting, as you know, to write.
- 2:28But I had some encouragement from my dad and some other people
- 2:31and just pitched it
- 2:32SPEAKER_00: to the Historical Society.
- 2:34SPEAKER_00: And I'm just so grateful that they decided to publish it.
- 2:37SPEAKER_01: And what we're seeing in terms of trends for cookbooks is
- 2:41SPEAKER_01: is cookbooks that are AI proof.
- 2:45In other words,
- 2:46cookbooks that have a real narrative point of view on a story.
- 2:49SPEAKER_01: And this book seems like it is exactly that and more.
- 2:55SPEAKER_01: Did you feel uncomfortable or were you nervous about being the keeper,
- 3:00SPEAKER_01: the seed keeper,
- 3:01SPEAKER_01: as it were,
- 3:02or the story keeper of these stories and how you would
- 3:04translate them into an
- 3:06SPEAKER_01: actual book?
- 3:07SPEAKER_00: Yes.
- 3:07SPEAKER_00: You mean for other families?
- 3:09SPEAKER_01: Yeah.
- 3:10SPEAKER_00: Absolutely.
- 3:11And I think what gave me maybe a little bit of confidence is
- 3:14that something that I
- 3:15SPEAKER_00: had done in my career as a PR person.
- 3:18SPEAKER_00: And in one particular project for a client,
- 3:22I was tasked with shining the spotlight on small independent
- 3:27restaurants and the
- 3:28SPEAKER_00: special role that they play in their communities.
- 3:30And so I had this chance to really interview them and tell
- 3:33their stories and talk about
- 3:36SPEAKER_00: how they were making a difference in their communities.
- 3:38And so I was thinking about what I wanted to do with recipes
- 3:42and family stories,
- 3:43SPEAKER_00: kind of drawing on that past experience of the storytelling,
- 3:46SPEAKER_00: the type of storytelling I had done for restaurants and,
- 3:50SPEAKER_00: and like small restaurant owners.
- 3:51SPEAKER_00: And I think that helped give me some confidence.
- 3:54SPEAKER_00: I think just seeing the difference it makes in someone's life too,
- 3:58SPEAKER_00: when they see a story printed about them.
- 4:00SPEAKER_00: And I also love to shine the spotlight on like the underdogs.
- 4:03SPEAKER_00: And I feel like
- 4:05home cooks don't get a lot of time in the sun,
- 4:08you know,
- 4:08so I wanted to do that.
- 4:10SPEAKER_00: But yeah,
- 4:10I do think there's a lot of responsibility you carry when
- 4:14you're telling somebody
- 4:14SPEAKER_00: else's story.
- 4:16SPEAKER_00: And it's not something I take lightly.
- 4:19So when I approach a story,
- 4:21I really,
- 4:21you know,
- 4:23lean on my journalistic background.
- 4:25SPEAKER_00: I have a degree in journalism,
- 4:27SPEAKER_00: try to get all the facts straight,
- 4:28SPEAKER_00: run things by people,
- 4:30SPEAKER_00: do fact checking,
- 4:31SPEAKER_00: that kind of thing too.
- 4:33So you assembled all these stories and put them into a book
- 4:37along with your own family stories.
- 4:40SPEAKER_01: And how has the book been received?
- 4:41SPEAKER_01: Because it's really beautiful.
- 4:43SPEAKER_01: It's super charming.
- 4:45SPEAKER_01: There's lots of photos, recipe cards.
- 4:48SPEAKER_01: It's very stylized in a sweet way.
- 4:50SPEAKER_01: Thank you.
- 4:51SPEAKER_00: Thank you.
- 4:53SPEAKER_00: I think it's been received really well.
- 4:55SPEAKER_00: It's fun to see,
- 4:56like I've done a couple of events where people come up and
- 4:58they're just like,
- 4:59SPEAKER_00: oh,
- 4:59SPEAKER_00: this book is just so sweet.
- 5:01It reminds me of my grandma and I can't wait to go look through
- 5:04her recipe box.
- 5:05SPEAKER_00: That's like the biggest compliment I can get.
- 5:07SPEAKER_00: The Star Tribune editor, Nicole, she said, she's the editor of Taste.
- 5:12SPEAKER_00: She said it was like opening the book is like getting a big hug.
- 5:16SPEAKER_00: And I think that's just so sweet too.
- 5:17Like I really wanted people to,
- 5:19of course,
- 5:19love the recipes and the stories.
- 5:21But I think like the imagery of vintage dishes,
- 5:24of recipe boxes,
- 5:26of grandmas in aprons.
- 5:27SPEAKER_00: I mean, that's just like so me and I love all that.
- 5:30SPEAKER_00: And I'm happy that other people seem to really love that as well.
- 5:34I know it's hard to answer this question so soon after having
- 5:38the book come out,
- 5:39but this really does feel like it could continue on and be a
- 5:44series and continue to
- 5:46SPEAKER_01: live on in your Instagram.
- 5:48SPEAKER_01: Could even be like,
- 5:49uh audio you know version or you could do uh television things
- 5:54with it because
- 5:55there's so much historical narrative in there has that occurred
- 5:58to you at all not
- 6:00so much yet i mean i'm trying to figure that all out now like
- 6:04what do i want to do
- 6:05next and um i think like i would love to do more storytelling
- 6:10more sharing of
- 6:11SPEAKER_00: recipes maybe more on mySubstack and my instagram
- 6:15SPEAKER_00: But yeah,
- 6:16SPEAKER_00: I mean,
- 6:16SPEAKER_00: it could,
- 6:17SPEAKER_00: there could be future editions of the book,
- 6:19SPEAKER_00: but that's just so ambitious for me right now,
- 6:21SPEAKER_00: just kind of in the thick of it.
- 6:24SPEAKER_00: Maybe I'll have to tap you for some more knowledge later on.
- 6:27SPEAKER_00: But I mean,
- 6:28I do have like in talking to these families that I interviewed
- 6:31for the book,
- 6:32SPEAKER_00: other stories would come up that there,
- 6:33SPEAKER_00: you know,
- 6:34other recipes and certainly people that I've been meeting and
- 6:36doing events are
- 6:37SPEAKER_00: telling me about their recipes.
- 6:38SPEAKER_00: I had this woman come to see me at
- 6:42SPEAKER_00: a book event at Kowalski's last weekend,
- 6:43SPEAKER_00: and she brought her family cookbook that she had made,
- 6:46SPEAKER_00: you know,
- 6:46SPEAKER_00: just something that she had pieced together,
- 6:48SPEAKER_00: but was sharing with her family.
- 6:49SPEAKER_00: And so it was really sweet.
- 6:51SPEAKER_00: And I love seeing that too.
- 6:52SPEAKER_00: And I think,
- 6:53SPEAKER_00: you know,
- 6:54SPEAKER_00: sharing some of the recipes that other people share with me at events,
- 6:57SPEAKER_00: but also talking about how they're recording their family recipes.
- 7:02SPEAKER_00: Like I think if anything,
- 7:04I'd love to be an inspiration for other people or give people
- 7:06an inspiration to
- 7:08SPEAKER_00: collect those recipes and,
- 7:10show some of the formats that other families are using to share
- 7:13those with,
- 7:13SPEAKER_00: with their extended family.
- 7:15SPEAKER_01: As we talk about the nuts and bolts of making a cookbook,
- 7:18SPEAKER_01: what was the hardest part for you in putting this book together?
- 7:26I think it was,
- 7:27it seemed so massive in the beginning,
- 7:29like the organization of a cookbook.
- 7:32SPEAKER_00: I've learned a lot in the process and like,
- 7:35have a rocking spreadsheet now,
- 7:37but,
- 7:37um,
- 7:38that was very daunting in the beginning.
- 7:40SPEAKER_00: Then I got into the thick of it.
- 7:42And I think toward the end,
- 7:44like the editing,
- 7:45oh my gosh,
- 7:47I,
- 7:48that was really something.
- 7:49SPEAKER_00: Cause you don't know exactly when it's going to hit.
- 7:51SPEAKER_00: Like, when are you going to have to look through this whole thing?
- 7:54SPEAKER_00: Like after,
- 7:55SPEAKER_00: even before it was in layout,
- 7:56like just getting the manuscript and after the editor had done
- 8:00a first pass and
- 8:01SPEAKER_00: then you have to reread it all again.
- 8:03And you just have to like carve out a bunch of time and just
- 8:06get into it.
- 8:07SPEAKER_00: And I thought that was really hard.
- 8:08SPEAKER_00: It reminded me of being back in college when you're cramming for a final.
- 8:12SPEAKER_01: Yeah.
- 8:12SPEAKER_00: So I didn't like love that.
- 8:16SPEAKER_00: But I mean, it's just part of the process.
- 8:18SPEAKER_01: Yeah, because the manuscript comes back and you don't know when.
- 8:20SPEAKER_01: And then all of a sudden,
- 8:21like your entire life is put on hold for however long it takes
- 8:24you to get through
- 8:25SPEAKER_01: it.
- 8:26SPEAKER_00: And for me, it was like a summer weekend.
- 8:27SPEAKER_00: So like, oh, okay.
- 8:29SPEAKER_00: I guess I'm going to just be doing this for the next two days.
- 8:33SPEAKER_00: Yeah.
- 8:34SPEAKER_01: How did you feel about the photographing of the book?
- 8:36SPEAKER_01: Because that can be a challenging part that stops people.
- 8:40SPEAKER_00: I'm glad you asked about that because as you know,
- 8:44SPEAKER_00: we have the same publisher and it's really like,
- 8:47SPEAKER_00: they were so great.
- 8:48SPEAKER_00: They're like, Sarah, just take photos.
- 8:49SPEAKER_00: Like you're doing on your Instagram.
- 8:52SPEAKER_00: These will be great.
- 8:52SPEAKER_00: We'll make it work.
- 8:53SPEAKER_00: Well,
- 8:55SPEAKER_00: Yes, but I just was like feeling, I'm not a food stylist.
- 8:59SPEAKER_00: You know,
- 8:59SPEAKER_00: I do my thing and I take pictures in the moment when I'm making food,
- 9:03SPEAKER_00: but I'm like,
- 9:04SPEAKER_00: I don't know if these are cookbook worthy.
- 9:06SPEAKER_00: And I do everything on my iPhone.
- 9:08SPEAKER_00: I'm not going to get a fancy camera.
- 9:10SPEAKER_00: So as I got further along in the process,
- 9:12SPEAKER_00: pretty late in the process,
- 9:14SPEAKER_00: I'm like,
- 9:14I just need some help because I want somebody to help me get a
- 9:18really pretty shot
- 9:19SPEAKER_00: for the cover,
- 9:20SPEAKER_00: help me shoot some of the things like
- 9:22meat is so hard to take a pretty picture yeah for sure like a
- 9:25meatball or you know
- 9:26like just oh I was just really struggling and I listened to
- 9:30your podcast and I know
- 9:31that you interviewed Rachel White of Set the Table Photography
- 9:34who happens to be a
- 9:35food stylist as well and I'd been following her on Instagram
- 9:38and really liked her
- 9:39style so I reached out to her after hearing her on your podcast
- 9:44and we met and I
- 9:44just told her what I was doing I said I don't have a lot of
- 9:47money but here's
- 9:49SPEAKER_00: you know, a few shots that I'd like to get.
- 9:50SPEAKER_00: And she also took some headshots of me,
- 9:52but she came to my house for a few days and we just banged out
- 9:55as much as we could.
- 9:57SPEAKER_00: Not even like three full days, like two and a half days.
- 9:59SPEAKER_00: I just was like cooking up a storm.
- 10:02We did headshots and lifestyle shots one morning and then just
- 10:05a bunch of recipes
- 10:07SPEAKER_00: and then like a bunch,
- 10:08SPEAKER_00: a brunch spread one day too.
- 10:10So what that translated to me when looking at the book,
- 10:14we'll call them like some hero shots.
- 10:16SPEAKER_01: Exactly.
- 10:17SPEAKER_00: Exactly.
- 10:18um that were they were it was funny because I couldn't
- 10:24necessarily tell when I was
- 10:26looking at the book but I could see like just from the
- 10:30perspective of the stylized
- 10:33um nature of the background and the more complete um shot like
- 10:40let's see if I can
- 10:41SPEAKER_01: just find one that I can hold up
- 10:44SPEAKER_00: Yeah.
- 10:44SPEAKER_00: A lot of the shots in, you know, the chapter intros.
- 10:49SPEAKER_01: Yeah.
- 10:50SPEAKER_01: It's like that one maybe.
- 10:52SPEAKER_00: Yes.
- 10:53SPEAKER_00: Yes.
- 10:54SPEAKER_01: And I thought maybe that one.
- 10:56SPEAKER_00: I took that one actually.
- 10:58SPEAKER_00: But I think just having Rachel,
- 11:02SPEAKER_00: like in,
- 11:02SPEAKER_00: in the end too,
- 11:03SPEAKER_00: I was like,
- 11:03SPEAKER_00: well,
- 11:04SPEAKER_00: people are going to,
- 11:05is this going to be weird to have a mix of really good
- 11:08professional pictures and,
- 11:10SPEAKER_00: Then my pictures.
- 11:12And then it was really important for me to have pictures that
- 11:15the families submitted.
- 11:16SPEAKER_00: So Candids and Snapshots.
- 11:17SPEAKER_00: And I know you feature a lot of those in your cookbook too.
- 11:20SPEAKER_00: And I think those are so important.
- 11:23SPEAKER_00: I think they all came together.
- 11:25SPEAKER_00: I hope so.
- 11:27SPEAKER_00: Yeah, I did that one too.
- 11:28SPEAKER_00: Oh, see?
- 11:29SPEAKER_00: Look at it.
- 11:30SPEAKER_00: I can't even tell.
- 11:31If you look in the back,
- 11:32we credit which pages are definitely her pictures.
- 11:36SPEAKER_00: But, you know, she did the cover shot.
- 11:38SPEAKER_01: Yeah, and that's this one.
- 11:40mm-hmm yeah no i i knew you had worked with her but when i
- 11:46looked through the book
- 11:47i thought i could tell but i couldn't so good for you helped me
- 11:50do that the dutch
- 11:51SPEAKER_01: pancake yep those are so hard to get because they deflate
- 11:58SPEAKER_00: I know.
- 11:59And the day that we did it,
- 12:00I just made the most gigantic one ever in my largest lodge
- 12:04skillet.
- 12:05SPEAKER_00: And it worked.
- 12:06SPEAKER_00: And I was like screaming in excitement that it came out so beautiful.
- 12:10And then it did deflate,
- 12:10but we made it look pretty with berries and powdered sugar.
- 12:13SPEAKER_00: I did that one too.
- 12:15SPEAKER_00: That one, ham balls.
- 12:16But like she did these really pretty pictures of my recipe card
- 12:20and recipe boxes.
- 12:22SPEAKER_00: And she took pictures of me with my grandma's dishes.
- 12:24So she got a lot of shots too that obviously I couldn't take
- 12:27because I was in them.
- 12:28SPEAKER_00: It was really nice.
- 12:30And I've been using her photos like crazy in all of my
- 12:33Instagram and marketing efforts.
- 12:35SPEAKER_00: So I'm just so grateful that I had her.
- 12:37SPEAKER_00: I wish I could have hired her for the whole thing.
- 12:39SPEAKER_00: But I think too,
- 12:40SPEAKER_00: when you're making a cookbook,
- 12:42SPEAKER_00: I don't know about you,
- 12:43but I like to eat what I make and I'm like photographing it in
- 12:49the moment.
- 12:50SPEAKER_00: And I do like those kinds of pictures too.
- 12:52SPEAKER_00: So I'm really glad I have a mix.
- 12:55SPEAKER_01: I feel like for me,
- 12:58SPEAKER_01: If I'm not living that life or I'm not like that is the life I live.
- 13:04SPEAKER_01: So the intention is that it's happening in real time.
- 13:07SPEAKER_01: I'm I felt like this making this thing today when I made it.
- 13:11SPEAKER_01: This is what it looked like.
- 13:12SPEAKER_01: This is how I ate it.
- 13:13SPEAKER_01: This is how the dishes I served it in.
- 13:16SPEAKER_01: To me, that's what makes this food life fun.
- 13:19SPEAKER_01: So when it becomes like a complete chore or a list or a job,
- 13:24SPEAKER_01: that's when I find I don't like it as much.
- 13:27SPEAKER_00: Right.
- 13:27SPEAKER_00: And I do think that people resonate to real life pictures.
- 13:31SPEAKER_00: Yeah.
- 13:32SPEAKER_01: We're lucky in that way.
- 13:33Cause if we would have been doing this during the fussy
- 13:36Instagram first coming
- 13:37SPEAKER_01: alive and everything being blown out,
- 13:39SPEAKER_01: white,
- 13:40SPEAKER_01: beautiful shots.
- 13:42SPEAKER_00: I don't know that we have to do that.
- 13:43SPEAKER_00: And especially with AI now you want things to look a little imperfect.
- 13:47Tell me about,
- 13:48um,
- 13:49how you scheduled your book tour and how you worked with your,
- 13:53uh,
- 13:55publishing company because I feel like you're approaching it
- 13:59very methodically from
- 14:01SPEAKER_01: a publicist standpoint.
- 14:03SPEAKER_01: And I think that's helpful for cookbook writers.
- 14:06SPEAKER_00: Well, I'm glad it appears so.
- 14:09SPEAKER_00: Cause that is, that's been like a big surprise, like book tour.
- 14:13SPEAKER_00: Okay.
- 14:14SPEAKER_00: I,
- 14:14SPEAKER_00: you know,
- 14:15I didn't really know what to expect and I've seen everything
- 14:17you've done and you've
- 14:17SPEAKER_00: done a phenomenal job.
- 14:19And I'm like,
- 14:20if I can do a fraction of what Stephanie does,
- 14:22that would be great.
- 14:23SPEAKER_00: So really right now,
- 14:25SPEAKER_00: I'm in the thick of it.
- 14:26SPEAKER_00: The book came out in February,
- 14:28but it was a little bit slow in getting events because I had a
- 14:31vacation and some
- 14:32SPEAKER_00: other things planned.
- 14:34SPEAKER_00: But then now coming into April, I've got a lot more going on.
- 14:37And I've just been fielding requests from that have come
- 14:41through the publisher or
- 14:42SPEAKER_00: through my website.
- 14:44SPEAKER_00: And I haven't said no to a lot.
- 14:47Although,
- 14:49you know,
- 14:49like there's things that come up like speaking opportunities.
- 14:52SPEAKER_00: And I don't know that I'm there yet to do that kind of thing.
- 14:55SPEAKER_00: So I'm just doing a mix of like traditional book signings.
- 15:00SPEAKER_00: The independent bookstores, I absolutely love.
- 15:03SPEAKER_00: I had a really sweet event in Nuwam at a bookstore called Luca.
- 15:07SPEAKER_00: It was like seriously the set of the Gilmore Girls.
- 15:09SPEAKER_00: It was so cute.
- 15:10SPEAKER_00: That bookstore is amazing.
- 15:13SPEAKER_00: And they had a dish and tell event where
- 15:15SPEAKER_00: we talked about this,
- 15:16like how fun would it be to have people bring a recipe from
- 15:19their recipe box and we
- 15:20SPEAKER_00: do a little recipe card swap.
- 15:22SPEAKER_00: So we did that.
- 15:23And then they also made some of the dishes from the cookbook
- 15:26and we had like a
- 15:26SPEAKER_00: potluck style event.
- 15:28SPEAKER_00: So that was really sweet.
- 15:30So I think,
- 15:30you know,
- 15:31some of these events that come up are people that request them.
- 15:33SPEAKER_00: Yeah,
- 15:33SPEAKER_00: I do put on my PR hat and I'm like,
- 15:35SPEAKER_00: well,
- 15:35SPEAKER_00: how can we make this extra special and make it more of an experience?
- 15:40SPEAKER_00: And so I've been bringing, I've been hauling my grandma's
- 15:44china teacups to all these events filled with flowers i gave
- 15:47you one like so yeah
- 15:48like places i use doilies made by my aunt genie um i bring
- 15:53pictures of the women in
- 15:55my family that i call the keepers that have been the keepers of
- 15:57our food traditions
- 15:59so i sort of have this traveling road show a kid yeah but in
- 16:04terms of the events
- 16:05that i'm doing i've just whatever comes my way i'm kind of
- 16:10doing i am not like
- 16:11SPEAKER_00: seeking out things i will say though i do love
- 16:14SPEAKER_00: The independent bookstores are really fun.
- 16:16SPEAKER_00: And then this week I have an event at Ficker's up in Duluth,
- 16:19SPEAKER_00: which is my home,
- 16:22SPEAKER_00: Duluth and Cloquet.
- 16:23So that will be really exciting to do something like that where
- 16:26they're making the
- 16:27SPEAKER_00: food and I just come in and speak and mingle with people.
- 16:31SPEAKER_00: That will be nice.
- 16:34SPEAKER_01: We have a Taste Buds with Stephanie episode coming up with you.
- 16:39SPEAKER_01: I know Michelle...
- 16:42SPEAKER_01: is editing it right now.
- 16:43SPEAKER_01: And it is where we made sandwich loaf.
- 16:47And you have the recipe and the techniques for sandwich loaf in
- 16:52your book.
- 16:53Can you just talk a little bit about why sandwich loaf is
- 16:55important to you?
- 16:58SPEAKER_00: I would love to talk about sandwich loaf.
- 17:00SPEAKER_01: It is the funnest thing I've done.
- 17:03SPEAKER_00: Sandwich loaf is something that I just love it so much.
- 17:08And for people who don't know what it is,
- 17:09it's basically a layered sandwich that
- 17:12that comes in a loaf it looks really pretty like almost like a
- 17:15wedding cake and
- 17:16then you slice it so it's like layers it's it's bread with
- 17:20layers of tuna salad egg
- 17:22salad chicken salad pimento cheese whatever you want to put on
- 17:25the inside and then
- 17:25it's all encased in cream cheese and decorated with you can
- 17:29decorate it with like
- 17:30piped cream cheese that's tinted so it truly does look like a
- 17:34pretty cake or my
- 17:36SPEAKER_00: friend Tony and I like to do it with vegetables and
- 17:39SPEAKER_00: and herbs and just make little flowers and whimsical butterflies.
- 17:42SPEAKER_00: So my passion for sandwich loaf started when I was probably growing up.
- 17:46SPEAKER_00: It just showed up at like wedding showers, baby showers, graduations.
- 17:51SPEAKER_00: And I always loved it.
- 17:53SPEAKER_00: I mean, I loved how it tasted.
- 17:54SPEAKER_00: I was just kind of enamored by how charming it is.
- 17:58SPEAKER_00: And then
- 17:59My friend Tony had it at her wedding and we just,
- 18:02we share a bond over sandwich loaf.
- 18:04SPEAKER_00: And part of it,
- 18:04she has an aunt that works at the Super One Deli up in Colquay
- 18:08and made these
- 18:08SPEAKER_00: things.
- 18:09SPEAKER_00: And that's how we'd get them growing up.
- 18:11SPEAKER_00: They're always ordered from the deli.
- 18:12SPEAKER_00: We didn't make them.
- 18:14SPEAKER_00: But Tony and I were like, we should make one of these.
- 18:17SPEAKER_00: You know, we can buy the, it's called Pullman bread.
- 18:20SPEAKER_00: It's that long rectangular bread.
- 18:22She's like,
- 18:23we can just order that from the deli and make our own sandwich
- 18:25loaf.
- 18:25SPEAKER_00: And wouldn't this be fun?
- 18:26SPEAKER_00: And I think we were probably influenced by
- 18:29SPEAKER_00: Instagram, seeing other kinds of decorated cakes.
- 18:33SPEAKER_01: Yeah.
- 18:34SPEAKER_00: Asher breads where people are doing like fun, fun scenes.
- 18:37SPEAKER_00: So we just started doing it a few years ago around Mother's Day.
- 18:41SPEAKER_00: We've done it at her house.
- 18:42SPEAKER_00: We've done it at my house, my parents' house.
- 18:44And we'd share it with ladies in our life that we know would
- 18:47appreciate it.
- 18:48SPEAKER_00: And we got such a great response.
- 18:50SPEAKER_00: People that know Sandwich Loaf love it.
- 18:53SPEAKER_00: And they're just so excited to get it.
- 18:55SPEAKER_00: So
- 18:56SPEAKER_00: We make like the big ones,
- 18:57SPEAKER_00: then we'd cut them up and do little smaller ones,
- 18:59SPEAKER_00: decorate them really cute and hand them out around town.
- 19:04SPEAKER_01: It was so fun to make that with you.
- 19:08SPEAKER_01: I had seen sandwich loaf,
- 19:10SPEAKER_01: but when Michelle,
- 19:12SPEAKER_01: my producer,
- 19:12SPEAKER_01: was like,
- 19:13SPEAKER_01: hey,
- 19:13SPEAKER_01: she wants to make a sandwich loaf.
- 19:15SPEAKER_01: I was like, yeah, we can make whatever she wants to make.
- 19:17And then when I got there,
- 19:19I was like,
- 19:20oh,
- 19:20yeah,
- 19:21like this is how we do it.
- 19:23SPEAKER_01: And just making the pimento cheese.
- 19:26SPEAKER_01: And, you know, do you put tuna in?
- 19:28SPEAKER_01: Because some people feel weird about fish.
- 19:30SPEAKER_01: And then we had this, do you have a salmon loaf?
- 19:32SPEAKER_01: Like, do you have egg salad?
- 19:34SPEAKER_01: Just such a blast making that.
- 19:36And I can't wait for us to show people what that's like on
- 19:39television this weekend.
- 19:40SPEAKER_01: It'll air Saturday at 8.30 a.m.
- 19:43It will launch on Instagram,
- 19:45or excuse me,
- 19:45it will launch on YouTube on Thursdays.
- 19:48SPEAKER_01: And then it lives into perpetuity and I'm sure they'll air it again.
- 19:51SPEAKER_01: So it's nicely timed for your book.
- 19:53SPEAKER_01: Thank goodness.
- 19:55SPEAKER_00: And it's sandwich loaf season.
- 19:56SPEAKER_00: I mean, in my world.
- 19:57So I'll be up in Duluth around Mother's Day and my friend Tony
- 20:00and I are planning
- 20:01SPEAKER_00: to get together and make some.
- 20:03SPEAKER_00: And it's just such a pretty spring thing.
- 20:05And I think it would be great if people started serving them
- 20:07again at showers.
- 20:08SPEAKER_00: Yes.
- 20:09SPEAKER_01: Yes.
- 20:11SPEAKER_00: Beautiful food item and it's, it's tasty.
- 20:14SPEAKER_00: You can customize it how you want, you know, you can,
- 20:17Make more than one if somebody doesn't like tuna or if you want
- 20:20to add some other salad.
- 20:22SPEAKER_00: Yeah, I think it's going to be great.
- 20:24SPEAKER_00: And it would be a fun group activity, wouldn't it, with your girlfriends?
- 20:27SPEAKER_00: Yes.
- 20:28SPEAKER_00: I love it because we just have fun decorating them together.
- 20:32SPEAKER_01: I also think it's a good multi-generational thing,
- 20:34SPEAKER_01: like for Mother's Day,
- 20:36SPEAKER_01: where,
- 20:36SPEAKER_01: you know,
- 20:37SPEAKER_01: you can have the kids,
- 20:38SPEAKER_01: the grandkids.
- 20:39SPEAKER_01: Really,
- 20:40SPEAKER_01: everyone can sort of get involved if they're,
- 20:43SPEAKER_01: you know,
- 20:43SPEAKER_01: I guess they have to be 10 or older probably unless they're
- 20:46SPEAKER_01: I mean, you see these little kids on Instagram making gourmet meals now.
- 20:49SPEAKER_01: I don't know how that works.
- 20:50SPEAKER_00: But you could make a peanut butter and jelly one.
- 20:53SPEAKER_00: Like, you could really modify the ingredients.
- 20:55SPEAKER_00: I mean,
- 20:55SPEAKER_00: that's not the way that I grew up with it,
- 20:57SPEAKER_00: but it'd be fun to see what people do with it.
- 21:00SPEAKER_01: Yeah, and you could think you could frost it with peanut butter.
- 21:02SPEAKER_01: Like, that'd be pretty easy to do, actually.
- 21:05SPEAKER_00: Yeah.
- 21:05SPEAKER_01: Or just frosting in and of itself and then have,
- 21:08SPEAKER_01: like,
- 21:08SPEAKER_01: a sweet with jam and kind of that would be really good,
- 21:13SPEAKER_01: too.
- 21:13SPEAKER_01: Or, like, a cream cheese buttercream.
- 21:16SPEAKER_00: For sure.
- 21:17SPEAKER_00: And I just think it's so pretty when you cut into it too.
- 21:20SPEAKER_00: Like it's pretty on its own when it's decorated in its loaf form.
- 21:24SPEAKER_00: But when you slice into it,
- 21:26SPEAKER_00: the picture of,
- 21:27SPEAKER_00: you know,
- 21:27SPEAKER_00: just how it looks when it's on the plate,
- 21:30SPEAKER_00: I think is really pretty.
- 21:33SPEAKER_01: I'm just going to see if I can find it here so I can show it.
- 21:36SPEAKER_00: Yeah, here's the, it looks kind of funny on the camera there.
- 21:39SPEAKER_00: Can you see it?
- 21:41SPEAKER_01: Pull back a little bit.
- 21:43SPEAKER_01: Yes, now I can.
- 21:44SPEAKER_01: Yep, it looks great.
- 21:45SPEAKER_00: That's like,
- 21:47SPEAKER_00: In its full complete form.
- 21:49SPEAKER_00: And then here it is sliced.
- 21:51SPEAKER_00: So cute.
- 21:52SPEAKER_00: And I like to put it on little vintage luncheon plates that,
- 21:56SPEAKER_00: you know,
- 21:56SPEAKER_00: the kind our grandmas and our moms used years ago.
- 21:59SPEAKER_00: And they have the little invitation for the coffee mug.
- 22:02SPEAKER_01: We just had Easter yesterday.
- 22:03SPEAKER_01: And my mother-in-law is 94, I think, and came for Easter dinner.
- 22:09SPEAKER_01: And over the years,
- 22:10SPEAKER_01: she keeps giving me,
- 22:11SPEAKER_01: you know,
- 22:12SPEAKER_01: dishes and things that she's offloading,
- 22:15SPEAKER_01: as it were.
- 22:16SPEAKER_01: But I kept I've kept stuff.
- 22:18And we used to have Easter all the time in Nebraska with her at
- 22:21her house there.
- 22:23SPEAKER_01: So I made the Easter spread.
- 22:24SPEAKER_01: I used her tablecloth.
- 22:26SPEAKER_01: I used her silverware forks.
- 22:30I used these little paper mache bunnies that she used to put on
- 22:33the table that I still kept.
- 22:35And it was so sweet to see her come to the house yesterday and
- 22:39sit down and like
- 22:41recognize all this stuff that we had when Ellie was little and
- 22:44we would have Easter
- 22:45SPEAKER_01: with her.
- 22:46SPEAKER_01: It was, I was so glad I kept it all.
- 22:48SPEAKER_01: You know, it's kind of a pain, but I'm so glad I did.
- 22:51SPEAKER_00: Oh, and you'll have that to enjoy for years.
- 22:53SPEAKER_00: And what a great memory.
- 22:54SPEAKER_00: I mean, and I bet Dolores was just tickled.
- 22:56SPEAKER_01: She was, she really, she, she really was.
- 22:59SPEAKER_01: And the funny thing I said, well, you know, that's your tablecloth.
- 23:02SPEAKER_01: And she said, well, where are the napkins?
- 23:04And I didn't really remember that there were napkins because
- 23:07they were in a closet
- 23:08SPEAKER_01: and probably in a box and I didn't unearth them.
- 23:11SPEAKER_01: So I was like, oh, I have the napkins.
- 23:13SPEAKER_01: I just didn't get them out.
- 23:14SPEAKER_01: Like,
- 23:16SPEAKER_01: You know, where are the napkins?
- 23:17SPEAKER_01: All right.
- 23:18SPEAKER_01: So we are going to feature you on the Taste Buds episode.
- 23:22It's a decades episode where we had to think of recipes that
- 23:27were important to us
- 23:28SPEAKER_01: like through the decades.
- 23:30SPEAKER_01: So sandwich loaf was one.
- 23:32Then I did a chicken Marbella,
- 23:35which I don't know if you did any dinner parties in the 80s.
- 23:38But if you did,
- 23:39that was what everybody made into like probably the early 90s,
- 23:43too.
- 23:44SPEAKER_00: I can't wait to try that.
- 23:46SPEAKER_00: I have not had that dish.
- 23:47SPEAKER_01: It is the simplest thing to make.
- 23:50SPEAKER_01: And it has a power punch of flavor.
- 23:52SPEAKER_01: I always double the sauce just because I like it really saucy.
- 23:59SPEAKER_01: But it sounds gross.
- 24:01SPEAKER_01: And my producer was like, oh, wait, we're putting prunes in this.
- 24:04SPEAKER_01: I was like, yeah, you just got to trust me.
- 24:06SPEAKER_01: It's going to be really great.
- 24:07SPEAKER_01: And then by the time it's all done,
- 24:09SPEAKER_01: you have this really delicious sauce and the cooked chicken and
- 24:12And you can just throw it in one big pan or one big pot and
- 24:15then serve it right from the pot.
- 24:17SPEAKER_01: So it's an easy dinner party.
- 24:19SPEAKER_00: Yeah, that sounds really good.
- 24:22SPEAKER_01: Do you have any like 80s or 90s dishes that you not actual dishes,
- 24:27SPEAKER_01: but things to make that you're like,
- 24:28SPEAKER_01: oh,
- 24:29SPEAKER_01: if I had to do a decade's theme,
- 24:30SPEAKER_01: what would you make?
- 24:32SPEAKER_00: You know.
- 24:33SPEAKER_00: Let's see.
- 24:34So the eighties,
- 24:34I wasn't cooking too much,
- 24:36but you're so much younger than me.
- 24:38SPEAKER_00: I'm not so much younger,
- 24:40SPEAKER_00: but I was in that time of life where it was like high school,
- 24:44SPEAKER_00: not doing a lot of entertaining or anything.
- 24:47SPEAKER_00: Um,
- 24:48SPEAKER_00: I can't think of,
- 24:49SPEAKER_00: I don't know if this is,
- 24:51SPEAKER_00: I mean,
- 24:51SPEAKER_00: we love Dorito,
- 24:52SPEAKER_00: the taco salad with Doritos.
- 24:53I don't know if that's eighties or nineties,
- 24:55but like,
- 24:56no,
- 24:56it's,
- 24:57I think it's nineties.
- 24:58SPEAKER_01: And we actually talked about taco salads.
- 25:00SPEAKER_01: Um,
- 25:01SPEAKER_01: Um,
- 25:01SPEAKER_01: when we were trying to think about like,
- 25:03SPEAKER_01: what would be,
- 25:05SPEAKER_01: we,
- 25:05SPEAKER_01: I couldn't think of anything of the nineties.
- 25:07SPEAKER_01: And then my producer,
- 25:08SPEAKER_01: Michelle,
- 25:09like came up with a bunch of stuff and taco salad was actually
- 25:12also mud pie.
- 25:13SPEAKER_01: Yes.
- 25:15So we ended up making a mud pie bar that was actually a recipe
- 25:20that my step-mom
- 25:21SPEAKER_01: had,
- 25:22but like people were eating a lot of mud pie apparently in the
- 25:25nineties and
- 25:25SPEAKER_01: chocolate lava cakes.
- 25:27SPEAKER_00: Oh, my gosh.
- 25:28SPEAKER_00: And chocolate lava cakes.
- 25:29SPEAKER_00: They're back.
- 25:30SPEAKER_00: I mean, I see they are back.
- 25:32SPEAKER_00: And my daughter, Lucy, is a big fan.
- 25:34SPEAKER_00: So anytime we're out to eat, she's got to get a chocolate lava cake.
- 25:36SPEAKER_01: Have you ever made one?
- 25:38SPEAKER_00: No.
- 25:38SPEAKER_00: Have you?
- 25:40SPEAKER_01: I have attempted it like three different times and it never works.
- 25:43SPEAKER_01: I always get a delicious brownie,
- 25:46but like getting that molten lava piece in the middle have not
- 25:50succeeded yet.
- 25:51So I didn't want to do that on camera because I was like,
- 25:53oh,
- 25:53I just don't know.
- 25:56SPEAKER_00: So yeah,
- 25:57SPEAKER_00: in 90s dishes,
- 25:57I was just thinking of one thing that my mom has made
- 26:02throughout my life and is in
- 26:04SPEAKER_00: the cookbook are Italian shells.
- 26:06SPEAKER_00: So the big pasta shells.
- 26:07SPEAKER_00: Yes.
- 26:07SPEAKER_00: We ate them a lot in the 90s.
- 26:08SPEAKER_00: We probably ate them before that and definitely after.
- 26:11SPEAKER_00: But just the big pasta shells loaded with Italian sausage,
- 26:15SPEAKER_00: some torn up bread,
- 26:17an egg base in there and some pasta sauce and cheese and then
- 26:22smothered with more
- 26:23SPEAKER_00: sauce and cheese.
- 26:24SPEAKER_00: That was like
- 26:26SPEAKER_00: at every big occasion in my life.
- 26:28SPEAKER_00: I love it.
- 26:30SPEAKER_00: So delicious.
- 26:31SPEAKER_01: Well, Sarah, congratulations on the book.
- 26:34SPEAKER_01: I'm happy to be on this journey with you.
- 26:37SPEAKER_01: And I'm real proud of you.
- 26:39SPEAKER_01: I think the book is beautiful and I'm glad you're having so much success.
- 26:42And I can't wait till people see us make sandwich loaf on taste
- 26:45buds this weekend.
- 26:47SPEAKER_00: Well, thank you.
- 26:47SPEAKER_00: And I just have to thank you for everything, Stephanie.
- 26:49SPEAKER_00: It's been so fun to watch your career and how you've evolved and
- 26:53and done all these amazing things with your radio show with
- 26:56your books all your
- 26:57books and the tv show too it's been really fun to follow along
- 27:02I uh I had people
- 27:03that helped me along the way so I feel like it's my obligation
- 27:07but also my joy to
- 27:08help other people because you know I there are things about
- 27:13being a freelance
- 27:14creator and freelance writer and cookbook writer that no one
- 27:18can answer for you
- 27:19SPEAKER_01: unless they've done it and
- 27:21SPEAKER_01: you know,
- 27:22that first person that told you like how much they made and how
- 27:25long it took and
- 27:27SPEAKER_01: what to expect for food costs.
- 27:30SPEAKER_01: And like,
- 27:30those were really valuable lessons that I was so glad that I
- 27:34learned and that
- 27:35SPEAKER_01: people gave me the real deal,
- 27:37SPEAKER_01: because I think that is part of,
- 27:39SPEAKER_01: you know,
- 27:40SPEAKER_01: some people write books for fame and fortune.
- 27:42SPEAKER_01: Some people write them to document a historical time in their life or,
- 27:47SPEAKER_01: something that's important to them.
- 27:49SPEAKER_01: And then some people just do it because they think it's fun,
- 27:51SPEAKER_01: but all of it and getting,
- 27:53SPEAKER_01: you know,
- 27:53the historical background about what it's going to cost and how
- 27:56long it's going to
- 27:57SPEAKER_01: take.
- 27:57It's important information,
- 27:59I think,
- 27:59to learn before you set out on the journey.
- 28:01SPEAKER_00: Right.
- 28:02And you're doing such a great service to find that information
- 28:05and share it with the world.
- 28:07SPEAKER_00: Yeah.
- 28:07SPEAKER_01: And I think your story about the food stylist too,
- 28:10SPEAKER_01: like people,
- 28:11SPEAKER_01: you don't have to have a food stylist do the whole book.
- 28:13Like you could have 10 shots or hero shots or the beginning of
- 28:17chapter shots.
- 28:18SPEAKER_01: That's a great way to do that.
- 28:20SPEAKER_00: And just like spending that time with Rachel too,
- 28:22SPEAKER_00: for those two or three days,
- 28:24SPEAKER_00: like I just learned so much.
- 28:25So I've taken some of that experience and been able to
- 28:29piggyback on that and some
- 28:30SPEAKER_00: of the photography and things that I'm doing now.
- 28:33SPEAKER_01: Yeah, she's really good at it.
- 28:34SPEAKER_01: So I'm glad that Rachel was a resource for you.
- 28:37SPEAKER_01: Her podcast,
- 28:38SPEAKER_01: you can find it in the archives too,
- 28:40SPEAKER_01: of Dishing with Stephanie's Dish,
- 28:42SPEAKER_01: because it's in there and it's a good one to listen to.
- 28:44SPEAKER_00: So
- 28:45SPEAKER_01: Sarah, thanks for being with me today.
- 28:47SPEAKER_01: Congratulations on the book.
- 28:49SPEAKER_01: It is Dish and Tell.
- 28:51SPEAKER_01: And where can people get the book and how do you want them to follow you?
- 28:55So they can find the book at,
- 28:56you know,
- 28:57online through the major retailers.
- 28:59SPEAKER_00: And then if you're in the Twin Cities,
- 29:01SPEAKER_00: it's at like Kowalski's and a lot of independent bookstores.
- 29:03SPEAKER_00: It's even at Barnes and Noble.
- 29:05I went by and visited it this weekend at the Barnes and Noble
- 29:08in Roseville.
- 29:08SPEAKER_00: I've been going around and seeing my book at different places.
- 29:10SPEAKER_00: So exciting.
- 29:12SPEAKER_00: And people can follow me.
- 29:13SPEAKER_00: My website is vintage dish and tell.com.
- 29:17SPEAKER_00: My social media handles are the same vintage dish and tell.
- 29:20SPEAKER_00: And then I have a Substack too,
- 29:22SPEAKER_00: which if you can't find,
- 29:23SPEAKER_00: just go to my website and you'll be able to link to it.
- 29:26Has anyone told you that when you see your book in the wild,
- 29:28you're supposed to sign them?
- 29:32SPEAKER_00: No.
- 29:33SPEAKER_00: I've thought about that.
- 29:34SPEAKER_00: Do you like, do you talk to the bookstore manager or the
- 29:38SPEAKER_01: Sometimes I wouldn't at a Barnes and Noble.
- 29:40SPEAKER_01: I'd probably just do it,
- 29:42but there's a real rationale behind it because booksellers can
- 29:46return books that
- 29:47SPEAKER_01: don't sell.
- 29:48SPEAKER_01: They can't return books that are signed.
- 29:51SPEAKER_00: I'm going to go sign every one I can find.
- 29:52SPEAKER_00: Yeah.
- 29:53I,
- 29:53whenever I'm out and about,
- 29:54and if it's a small store,
- 29:55I will tell them.
- 29:57SPEAKER_01: Okay.
- 29:57But if I see it,
- 29:59I'm,
- 29:59I'll just,
- 30:00I go to the bookseller and I'm like,
- 30:01Hey,
- 30:01I'm here.
- 30:02SPEAKER_01: And my book is here.
- 30:02SPEAKER_01: Do you mind if I sign a couple?
- 30:04SPEAKER_01: A lot of them have stickers and they'll put, you know, signed edition.
- 30:07But if I'm at like Barnes and Noble,
- 30:09I just sit there with my pen and sign them all.
- 30:11SPEAKER_00: Oh, that's great.
- 30:11SPEAKER_00: Yeah.
- 30:12SPEAKER_01: So make sure you sign them.
- 30:13SPEAKER_00: Thanks for that hot tip.
- 30:14SPEAKER_00: Yeah.
- 30:14SPEAKER_01: Hot tip.
- 30:15SPEAKER_01: Hot tip.
- 30:16SPEAKER_01: All right, Sarah, thanks for joining me today.
- 30:18SPEAKER_00: Thank you.
- 30:19SPEAKER_01: Okay.
- 30:19SPEAKER_01: Bye-bye.