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Ep012: Get more leads using the stages of awareness
When you lead with your offer, you are limiting the number of people who can help. In fact, putting an offer out with a link to purchase it is selling, not marketing. Marketing involves attracting leads, capturing leads, and nurturing leads.
In this episode, I talk about how to make your marketing a lot better by using the stages of awareness. These stages include being unaware, awareness, diagnosis, the real solution, and the “they get it” stage. I share how to move your leads from the unawareness stage all the way through the “they get it” stage.
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