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83 | 5 Crucial Mistakes to Avoid When Planning and Running In-Person Events · Women in The Coaching Arena

• 0:00
  Hello
• 0:01
  and
• 0:01
  welcome
• 0:01
  to
• 0:02
  Women
• 0:02
  in
• 0:02
  the
• 0:02
  Coaching
• 0:02
  arena
• 0:03
  podcast.
• 0:04
  I'm
• 0:04
  so
• 0:04
  glad
• 0:04
  you're
• 0:05
  here.
• 0:06
  I'm
• 0:06
  Jo
• 0:06
  Lot,
• 0:07
  a
• 0:07
  business
• 0:07
  mentor
• 0:08
  and
• 0:08
  ICF
• 0:08
  accredited
• 0:09
  coach,
• 0:10
  and
• 0:10
  I
• 0:10
  help
• 0:11
  coaches
• 0:11
  to
• 0:11
  build
• 0:12
  brilliant
• 0:12
  businesses.
• 0:14
  I
• 0:14
  know
• 0:15
  that
• 0:15
  when
• 0:15
  you
• 0:15
  prepare
• 0:16
  to
• 0:16
  enter
• 0:16
  the
• 0:17
  arena,
• 0:17
  there
• 0:17
  is
• 0:18
  fear,
• 0:18
  self
• 0:18
  doubt,
• 0:19
  comparison,
• 0:20
  anxiety,
• 0:21
  uncertainty.
• 0:23
  You
• 0:23
  can
• 0:23
  tend
• 0:24
  to
• 0:24
  armour
• 0:24
  up
• 0:25
  and
• 0:25
  protect
• 0:26
  yourself
• 0:26
  from
• 0:27
  vulnerability.
• 0:28
  In
• 0:29
  this
• 0:29
  podcast,
• 0:30
  I'll
• 0:30
  be
• 0:30
  sharing
• 0:30
  honest,
• 0:31
  not
• 0:31
  hype,
• 0:31
  practical
• 0:32
  and
• 0:32
  emotional
• 0:33
  tools
• 0:33
  to
• 0:34
  support
• 0:34
  you
• 0:34
  to
• 0:34
  make
• 0:35
  the
• 0:35
  difference
• 0:35
  that
• 0:35
  you're
• 0:36
  here
• 0:36
  for.
• 0:36
  Dare
• 0:37
  greatly,
• 0:38
  you
• 0:38
  belong
• 0:39
  in
• 0:39
  this
• 0:39
  arena
• 0:40
  hello.
• 0:41
  Welcome
• 0:41
  to
• 0:41
  the
• 0:42
  83rd
• 0:42
  episode
• 0:43
  of
• 0:43
  Women
• 0:43
  in
• 0:43
  the
• 0:44
  Coaching
• 0:44
  arena.
• 0:44
  I
• 0:45
  am
• 0:45
  so
• 0:45
  glad
• 0:45
  you
• 0:45
  are
• 0:46
  here.
• 0:47
  I've
• 0:47
  been
• 0:47
  promoting
• 0:48
  my
• 0:49
  in
• 0:49
  person
• 0:49
  event,
• 0:50
  dare
• 0:50
  greatly
• 0:51
  in
• 0:51
  the
• 0:51
  coaching
• 0:51
  arena
• 0:52
  at
• 0:52
  the
• 0:52
  moment,
• 0:53
  which
• 0:53
  led
• 0:53
  on
• 0:54
  to
• 0:54
  today's
• 0:55
  episode
• 0:55
  because
• 0:56
  I've
• 0:56
  seen
• 0:57
  lots
• 0:57
  of
• 0:57
  people
• 0:58
  launch
• 0:58
  retreats
• 0:59
  or
• 1:00
  in
• 1:00
  person
• 1:00
  events,
• 1:02
  and
• 1:02
  it's
• 1:02
  actually
• 1:03
  quite
• 1:04
  a
• 1:05
  challenging
• 1:06
  thing
• 1:06
  to
• 1:07
  fill
• 1:08
  an
• 1:08
  in
• 1:09
  person
• 1:09
  event
• 1:10
  because
• 1:10
  it
• 1:10
  requires
• 1:11
  so
• 1:11
  much
• 1:11
  of
• 1:12
  people's
• 1:12
  time
• 1:13
  and
• 1:13
  energy
• 1:14
  and
• 1:14
  money
• 1:15
  to
• 1:15
  get
• 1:16
  there.
• 1:16
  In
• 1:16
  this
• 1:16
  kind
• 1:16
  of
• 1:17
  online
• 1:17
  world
• 1:18
  that
• 1:18
  we
• 1:18
  all
• 1:18
  live
• 1:18
  in
• 1:19
  right
• 1:19
  now,
• 1:20
  it's
• 1:20
  harder
• 1:20
  than
• 1:21
  you
• 1:21
  think
• 1:21
  to
• 1:21
  fill
• 1:22
  an
• 1:22
  in
• 1:22
  person
• 1:23
  event
• 1:23
  retreat
• 1:24
  or
• 1:24
  anything
• 1:25
  like
• 1:25
  that
• 1:25
  that
• 1:25
  you
• 1:25
  might
• 1:25
  be
• 1:26
  considering.
• 1:26
  So
• 1:27
  I
• 1:27
  really
• 1:27
  wanted
• 1:27
  to
• 1:27
  share
• 1:28
  five
• 1:29
  crucial
• 1:29
  mistakes
• 1:30
  and
• 1:31
  yes,
• 1:31
  I've
• 1:31
  made
• 1:31
  them
• 1:31
  all
• 1:32
  to
• 1:33
  avoid
• 1:33
  when
• 1:34
  planning
• 1:34
  and
• 1:35
  running
• 1:35
  in
• 1:35
  person
• 1:35
  events.
• 1:37
  Despite
• 1:37
  what
• 1:38
  I've
• 1:38
  just
• 1:38
  shared,
• 1:39
  running
• 1:39
  in
• 1:40
  person
• 1:40
  events
• 1:41
  is
• 1:41
  an
• 1:41
  incredible
• 1:42
  thing
• 1:42
  for
• 1:42
  your
• 1:43
  business,
• 1:44
  especially
• 1:44
  at
• 1:45
  the
• 1:45
  moment
• 1:45
  when
• 1:46
  people
• 1:46
  really
• 1:47
  do
• 1:47
  want
• 1:47
  real
• 1:48
  life
• 1:48
  connection.
• 1:49
  Yes,
• 1:50
  we've
• 1:50
  become
• 1:50
  a
• 1:50
  bit
• 1:51
  lazy
• 1:51
  with
• 1:51
  getting
• 1:51
  out
• 1:52
  there
• 1:52
  and
• 1:52
  getting
• 1:52
  it,
• 1:53
  but
• 1:53
  I
• 1:53
  do
• 1:53
  think
• 1:54
  we
• 1:54
  all
• 1:55
  are
• 1:55
  really
• 1:55
  starting
• 1:56
  to
• 1:56
  appreciate
• 1:57
  that
• 1:57
  connection
• 1:58
  more.
• 1:58
  So
• 2:00
  I
• 2:00
  do
• 2:00
  want
• 2:00
  to
• 2:01
  help
• 2:01
  you
• 2:01
  to
• 2:02
  plan
• 2:02
  your
• 2:03
  event
• 2:03
  effectively
• 2:04
  today.
• 2:04
  Let's
• 2:05
  talk
• 2:05
  about
• 2:05
  five
• 2:06
  crucial
• 2:06
  mistakes
• 2:07
  to
• 2:07
  avoid
• 2:07
  when
• 2:08
  planning
• 2:08
  and
• 2:09
  running
• 2:09
  in
• 2:09
  person
• 2:10
  events.
• 2:11
  Mistake
• 2:12
  one,
• 2:12
  which
• 2:13
  I
• 2:13
  have
• 2:13
  made
• 2:13
  often,
• 2:14
  is
• 2:14
  not
• 2:15
  allowing
• 2:15
  enough
• 2:16
  planning
• 2:16
  time.
• 2:18
  This
• 2:18
  is
• 2:18
  one
• 2:18
  of
• 2:19
  the
• 2:19
  biggest
• 2:19
  mistakes
• 2:19
  I
• 2:20
  see,
• 2:20
  so
• 2:20
  we
• 2:21
  can
• 2:21
  end
• 2:21
  up
• 2:21
  thinking,
• 2:22
  oh,
• 2:22
  I'd
• 2:23
  really
• 2:23
  like
• 2:23
  to
• 2:23
  host
• 2:24
  an
• 2:24
  in
• 2:24
  person
• 2:24
  event
• 2:25
  at
• 2:25
  Christmas
• 2:26
  without
• 2:26
  really
• 2:27
  realising
• 2:28
  you've
• 2:29
  got
• 2:29
  to
• 2:29
  book
• 2:29
  the
• 2:29
  venue.
• 2:30
  You've
• 2:30
  got
• 2:30
  to
• 2:30
  try
• 2:30
  and
• 2:31
  fill
• 2:31
  the
• 2:31
  thing
• 2:31
  like
• 2:32
  it's
• 2:32
  not
• 2:32
  something
• 2:32
  you
• 2:33
  can
• 2:33
  usually
• 2:33
  whip
• 2:34
  up
• 2:34
  in
• 2:34
  two
• 2:34
  to
• 2:35
  three
• 2:35
  weeks.
• 2:36
  Although
• 2:37
  I
• 2:37
  must
• 2:37
  admit
• 2:38
  I
• 2:38
  did
• 2:38
  whip
• 2:39
  up
• 2:39
  my
• 2:39
  in
• 2:40
  person
• 2:40
  events
• 2:40
  previously
• 2:41
  in
• 2:42
  three
• 2:42
  weeks,
• 2:42
  so
• 2:43
  it's
• 2:43
  not
• 2:43
  impossible,
• 2:44
  but
• 2:44
  it
• 2:44
  was
• 2:45
  very
• 2:45
  stressful
• 2:46
  and
• 2:46
  knowing
• 2:47
  how
• 2:47
  to
• 2:47
  fill
• 2:47
  it,
• 2:48
  hearing
• 2:48
  that
• 2:48
  it
• 2:49
  was
• 2:49
  in
• 2:49
  set
• 2:49
  day
• 2:50
  and
• 2:50
  that
• 2:50
  people
• 2:50
  would
• 2:50
  love
• 2:51
  to
• 2:51
  come,
• 2:51
  but
• 2:51
  they
• 2:51
  had
• 2:51
  something
• 2:52
  in
• 2:52
  and
• 2:53
  all
• 2:53
  of
• 2:53
  those
• 2:53
  things
• 2:54
  did
• 2:54
  really,
• 2:54
  really
• 2:55
  make
• 2:55
  me
• 2:56
  stressed
• 2:57
  with
• 2:57
  that
• 2:57
  last
• 2:57
  minute
• 2:58
  thing.
• 2:58
  I'm
• 2:58
  way
• 2:59
  better
• 2:59
  now
• 2:59
  at
• 3:00
  planning
• 3:00
  in
• 3:00
  advance
• 3:02
  the
• 3:02
  benefits
• 3:03
  of
• 3:03
  doing
• 3:03
  so
• 3:04
  are
• 3:04
  obviously
• 3:05
  you
• 3:05
  can
• 3:05
  get
• 3:05
  a
• 3:05
  great
• 3:06
  venue
• 3:06
  booked
• 3:06
  up.
• 3:07
  The
• 3:08
  participants
• 3:08
  don't
• 3:09
  have
• 3:09
  inset
• 3:10
  day
• 3:10
  or
• 3:10
  other
• 3:10
  annoying
• 3:11
  things
• 3:11
  that
• 3:11
  are
• 3:12
  clashing
• 3:12
  with
• 3:13
  your
• 3:13
  event.
• 3:14
  Your
• 3:14
  participants
• 3:15
  get
• 3:15
  time
• 3:16
  to
• 3:16
  arrange
• 3:16
  their
• 3:16
  schedules
• 3:17
  and
• 3:17
  travel
• 3:18
  to
• 3:18
  attend.
• 3:19
  I
• 3:20
  had
• 3:20
  someone
• 3:21
  coming
• 3:21
  all
• 3:21
  the
• 3:21
  way
• 3:21
  from
• 3:22
  Spain
• 3:22
  for
• 3:22
  my
• 3:22
  last
• 3:23
  event
• 3:23
  and
• 3:24
  I
• 3:25
  told
• 3:25
  her
• 3:25
  the
• 3:25
  date
• 3:26
  casually,
• 3:26
  but
• 3:27
  I
• 3:27
  hadn't
• 3:27
  actually
• 3:28
  advertised
• 3:28
  the
• 3:28
  event.
• 3:29
  But
• 3:29
  she
• 3:30
  wanted
• 3:30
  to
• 3:30
  obviously
• 3:30
  book
• 3:30
  her
• 3:31
  flights.
• 3:31
  So
• 3:32
  as
• 3:32
  soon
• 3:32
  as
• 3:33
  she
• 3:33
  did
• 3:33
  that
• 3:33
  I
• 3:33
  thought,
• 3:34
  my
• 3:34
  gosh,
• 3:34
  like
• 3:35
  I
• 3:35
  actually
• 3:35
  have
• 3:36
  to
• 3:36
  run
• 3:36
  this
• 3:36
  and
• 3:36
  I
• 3:37
  better
• 3:37
  hurry
• 3:37
  up
• 3:38
  and
• 3:38
  get
• 3:38
  the
• 3:38
  booking
• 3:39
  link
• 3:39
  out
• 3:39
  so
• 3:40
  she
• 3:40
  can
• 3:40
  know
• 3:41
  with
• 3:41
  security
• 3:41
  that
• 3:42
  she
• 3:42
  is
• 3:42
  coming
• 3:42
  for
• 3:43
  a
• 3:43
  purpose.
• 3:44
  People
• 3:44
  really
• 3:44
  do
• 3:45
  value
• 3:45
  that
• 3:46
  time
• 3:46
  to
• 3:46
  plan
• 3:47
  in
• 3:47
  advance.
• 3:48
  And
• 3:49
  finally,
• 3:50
  my
• 3:50
  most
• 3:51
  important
• 3:51
  topic,
• 3:52
  which
• 3:52
  is
• 3:52
  effective
• 3:53
  marketing,
• 3:53
  requires
• 3:54
  a
• 3:54
  lot
• 3:55
  longer
• 3:55
  than
• 3:55
  most
• 3:56
  people
• 3:56
  ever
• 3:57
  think.
• 3:57
  So
• 3:58
  to
• 3:58
  avoid
• 3:58
  this
• 3:59
  mistake,
• 3:59
  plan
• 4:00
  four
• 4:00
  to
• 4:00
  six
• 4:01
  months
• 4:01
  in
• 4:01
  advance
• 4:02
  for
• 4:03
  retreats
• 4:04
  longer
• 4:04
  than
• 4:04
  one
• 4:05
  day
• 4:05
  events.
• 4:07
  For
• 4:07
  international
• 4:08
  or
• 4:08
  week
• 4:08
  long
• 4:08
  events,
• 4:09
  you
• 4:09
  would
• 4:09
  want
• 4:09
  to
• 4:10
  give
• 4:10
  yourself
• 4:10
  even
• 4:11
  longer,
• 4:11
  maybe
• 4:12
  six
• 4:12
  to
• 4:12
  twelve
• 4:12
  months,
• 4:13
  because
• 4:13
  then
• 4:13
  people
• 4:14
  really
• 4:14
  do
• 4:14
  need
• 4:14
  to
• 4:14
  plan
• 4:15
  well
• 4:15
  ahead,
• 4:16
  plan
• 4:16
  their
• 4:16
  holidays
• 4:17
  and
• 4:17
  things
• 4:17
  like
• 4:17
  that.
• 4:18
  And
• 4:19
  for
• 4:19
  a
• 4:19
  day
• 4:19
  event
• 4:20
  I
• 4:20
  would
• 4:20
  suggest
• 4:21
  something
• 4:21
  like
• 4:21
  two
• 4:22
  months
• 4:22
  if
• 4:22
  you
• 4:23
  want
• 4:23
  to
• 4:23
  have
• 4:23
  a
• 4:23
  really
• 4:24
  good
• 4:24
  lead
• 4:25
  in
• 4:25
  and
• 4:26
  pre
• 4:26
  launch
• 4:26
  Runway
• 4:27
  for
• 4:27
  your
• 4:27
  event.
• 4:28
  And
• 4:28
  if
• 4:29
  you're
• 4:29
  wondering
• 4:29
  what
• 4:29
  I
• 4:29
  mean
• 4:29
  by
• 4:30
  pre
• 4:30
  launch
• 4:30
  window,
• 4:31
  I
• 4:31
  mean
• 4:33
  creating
• 4:33
  buzz
• 4:34
  around
• 4:34
  your
• 4:35
  event
• 4:35
  so
• 4:35
  people
• 4:36
  actually
• 4:36
  want
• 4:37
  to
• 4:37
  attend.
• 4:38
  I
• 4:38
  think
• 4:38
  the
• 4:39
  worst
• 4:39
  strategy
• 4:40
  we
• 4:40
  can
• 4:40
  use
• 4:41
  is
• 4:41
  just
• 4:42
  surprise.
• 4:43
  I've
• 4:43
  got
• 4:43
  this
• 4:44
  in
• 4:44
  person
• 4:44
  day
• 4:45
  coming
• 4:45
  up
• 4:45
  in
• 4:45
  however
• 4:46
  many
• 4:46
  weeks.
• 4:47
  Here's
• 4:47
  the
• 4:47
  booking
• 4:48
  link,
• 4:48
  which
• 4:49
  is
• 4:49
  what
• 4:49
  I
• 4:50
  always
• 4:50
  want
• 4:50
  to
• 4:51
  do,
• 4:51
  and
• 4:51
  I
• 4:51
  have
• 4:52
  to
• 4:52
  show
• 4:53
  some
• 4:53
  restraint
• 4:54
  and
• 4:54
  go
• 4:55
  through
• 4:55
  a
• 4:55
  process
• 4:56
  of
• 4:56
  helping
• 4:57
  people
• 4:57
  to
• 4:58
  consider
• 4:58
  the
• 4:58
  event,
• 4:59
  helping
• 4:59
  to
• 4:59
  show
• 5:00
  behind
• 5:00
  the
• 5:00
  scenes,
• 5:01
  helping
• 5:01
  them
• 5:01
  to
• 5:02
  see
• 5:02
  themselves
• 5:03
  at
• 5:03
  your
• 5:03
  event,
• 5:04
  painting
• 5:04
  the
• 5:04
  picture
• 5:05
  of
• 5:05
  the
• 5:05
  type
• 5:05
  of
• 5:05
  person
• 5:06
  who
• 5:06
  might
• 5:06
  like
• 5:06
  to
• 5:07
  come
• 5:07
  to
• 5:07
  the
• 5:07
  event.
• 5:08
  All
• 5:08
  these
• 5:08
  things
• 5:08
  need
• 5:09
  to
• 5:09
  be
• 5:09
  in
• 5:09
  place
• 5:10
  before
• 5:10
  someone
• 5:11
  hits
• 5:11
  buy
• 5:11
  now
• 5:12
  on
• 5:12
  your
• 5:12
  sales
• 5:12
  page.
• 5:14
  Moving
• 5:14
  on
• 5:14
  to
• 5:15
  mistake
• 5:15
  two
• 5:16
  is
• 5:16
  failing
• 5:16
  to
• 5:16
  gauge
• 5:17
  interest
• 5:17
  before
• 5:18
  committing
• 5:18
  to
• 5:19
  your
• 5:19
  venue
• 5:19
  and
• 5:20
  event.
• 5:21
  I
• 5:21
  know
• 5:22
  lots
• 5:22
  of
• 5:22
  coaches
• 5:22
  have
• 5:23
  booked
• 5:23
  retreats,
• 5:24
  even
• 5:25
  two
• 5:25
  night
• 5:26
  retreats,
• 5:26
  three
• 5:26
  night
• 5:27
  retreats
• 5:28
  without
• 5:28
  really
• 5:28
  knowing
• 5:29
  if
• 5:30
  anyone
• 5:30
  was
• 5:31
  going
• 5:31
  to
• 5:31
  come.
• 5:32
  And
• 5:32
  it's
• 5:32
  such
• 5:32
  a
• 5:33
  huge
• 5:33
  risk
• 5:34
  in
• 5:34
  terms
• 5:34
  of
• 5:35
  your
• 5:35
  finances
• 5:36
  as
• 5:36
  well
• 5:36
  as
• 5:36
  your
• 5:36
  emotional
• 5:37
  system,
• 5:39
  and
• 5:39
  it
• 5:39
  really
• 5:40
  can
• 5:40
  lead
• 5:41
  to
• 5:41
  low
• 5:41
  attendance
• 5:42
  or
• 5:42
  having
• 5:43
  to
• 5:43
  cancel
• 5:44
  the
• 5:44
  event.
• 5:44
  I
• 5:45
  know
• 5:45
  several
• 5:46
  people
• 5:46
  who
• 5:46
  have
• 5:46
  been
• 5:47
  through
• 5:47
  this.
• 5:48
  My
• 5:48
  lovely
• 5:48
  yoga
• 5:49
  instructor
• 5:50
  booked
• 5:50
  a
• 5:50
  place
• 5:50
  in
• 5:50
  Spain
• 5:51
  and
• 5:51
  lost
• 5:52
  probably
• 5:52
  5000
• 5:53
  pounds
• 5:54
  because
• 5:54
  she
• 5:55
  couldn't
• 5:55
  get
• 5:55
  enough
• 5:55
  people
• 5:55
  there.
• 5:56
  She
• 5:56
  hadn't
• 5:57
  really
• 5:58
  got
• 5:58
  the
• 5:58
  audience
• 5:59
  at
• 5:59
  the
• 5:59
  time
• 5:59
  and
• 6:00
  the
• 6:00
  interest
• 6:01
  or
• 6:01
  people
• 6:01
  really
• 6:02
  expressing
• 6:02
  interest
• 6:03
  in
• 6:03
  actually
• 6:03
  attending
• 6:04
  prior
• 6:05
  to
• 6:05
  her
• 6:05
  paying
• 6:06
  and
• 6:06
  securing
• 6:06
  that
• 6:07
  venue.
• 6:07
  So
• 6:08
  really
• 6:08
  do
• 6:08
  think
• 6:09
  in
• 6:09
  advance
• 6:09
  before
• 6:10
  you
• 6:10
  pay
• 6:10
  out
• 6:11
  to
• 6:11
  ensure
• 6:11
  that
• 6:11
  you
• 6:11
  have
• 6:12
  got
• 6:12
  the
• 6:12
  audience
• 6:12
  size
• 6:13
  and
• 6:14
  some
• 6:14
  interest
• 6:14
  to
• 6:15
  come
• 6:15
  to
• 6:15
  your
• 6:16
  event.
• 6:17
  The
• 6:17
  best
• 6:18
  ways
• 6:18
  I
• 6:18
  have
• 6:18
  learned
• 6:19
  to
• 6:19
  fill
• 6:20
  an
• 6:20
  event
• 6:20
  is
• 6:21
  to
• 6:21
  firstly
• 6:21
  create
• 6:22
  a
• 6:22
  waitlist.
• 6:23
  It's
• 6:23
  a
• 6:23
  simple
• 6:24
  landing
• 6:25
  page
• 6:25
  where
• 6:25
  people
• 6:26
  can
• 6:27
  express
• 6:27
  their
• 6:28
  interest,
• 6:29
  insert
• 6:29
  their
• 6:30
  email
• 6:30
  address
• 6:31
  without
• 6:31
  committing.
• 6:33
  This
• 6:33
  gives
• 6:33
  you
• 6:34
  an
• 6:34
  idea
• 6:34
  if
• 6:34
  there
• 6:35
  is
• 6:35
  any
• 6:35
  interest
• 6:36
  at
• 6:36
  all
• 6:36
  in
• 6:37
  attending
• 6:37
  your
• 6:37
  event.
• 6:38
  So
• 6:39
  if
• 6:39
  you
• 6:39
  do
• 6:40
  that
• 6:40
  waitlist
• 6:40
  process
• 6:42
  and
• 6:42
  nobody
• 6:43
  signs
• 6:43
  up
• 6:43
  to
• 6:43
  the
• 6:44
  waitlist,
• 6:44
  I
• 6:45
  would
• 6:45
  suggest
• 6:45
  it
• 6:46
  might
• 6:46
  be
• 6:46
  too
• 6:46
  soon
• 6:47
  to
• 6:48
  really
• 6:48
  go
• 6:48
  out
• 6:48
  there
• 6:48
  and
• 6:49
  start
• 6:49
  booking
• 6:49
  venues
• 6:50
  and
• 6:50
  things.
• 6:51
  I
• 6:51
  would
• 6:51
  be
• 6:51
  focusing
• 6:52
  on
• 6:52
  building
• 6:53
  your
• 6:53
  online
• 6:54
  presence,
• 6:55
  building
• 6:55
  your
• 6:55
  audience,
• 6:56
  building
• 6:56
  your
• 6:56
  network,
• 6:57
  and
• 6:57
  then
• 6:58
  going
• 6:58
  again
• 6:58
  when
• 6:58
  you
• 6:59
  have
• 6:59
  greater
• 6:59
  numbers
• 7:00
  who
• 7:00
  are
• 7:01
  interested
• 7:01
  in
• 7:01
  what
• 7:01
  you
• 7:02
  have
• 7:02
  to
• 7:02
  offer.
• 7:03
  My
• 7:04
  second
• 7:05
  way
• 7:05
  of
• 7:05
  overcoming
• 7:06
  this
• 7:06
  mistake
• 7:06
  is
• 7:07
  to
• 7:07
  use
• 7:07
  the
• 7:07
  five
• 7:07
  person
• 7:08
  test.
• 7:09
  Can
• 7:09
  you
• 7:09
  think
• 7:09
  of
• 7:10
  five
• 7:10
  people
• 7:11
  who
• 7:11
  would
• 7:11
  say
• 7:11
  yes
• 7:12
  to
• 7:12
  your
• 7:12
  event
• 7:13
  right
• 7:13
  now?
• 7:15
  If
• 7:15
  not,
• 7:15
  you
• 7:15
  may
• 7:16
  need
• 7:16
  to
• 7:16
  think
• 7:17
  about
• 7:17
  building
• 7:17
  your
• 7:18
  audience
• 7:18
  before
• 7:19
  proceeding.
• 7:20
  I
• 7:20
  suggest
• 7:20
  the
• 7:21
  same
• 7:21
  if
• 7:21
  you
• 7:21
  want
• 7:22
  to
• 7:22
  run
• 7:22
  a
• 7:22
  group
• 7:22
  program.
• 7:23
  If
• 7:23
  you
• 7:24
  have
• 7:24
  absolutely
• 7:25
  no
• 7:25
  interest
• 7:26
  at
• 7:26
  all,
• 7:27
  then
• 7:27
  it
• 7:27
  might
• 7:27
  be
• 7:28
  tricky
• 7:28
  to
• 7:28
  launch
• 7:29
  a
• 7:29
  group
• 7:29
  program.
• 7:29
  It's
• 7:30
  a
• 7:30
  similar
• 7:30
  type
• 7:31
  of
• 7:31
  thing.
• 7:31
  Usually
• 7:32
  stick
• 7:32
  with
• 7:33
  one
• 7:33
  on
• 7:33
  one
• 7:33
  until
• 7:34
  you
• 7:34
  know
• 7:34
  you
• 7:34
  have
• 7:35
  the
• 7:35
  audience
• 7:35
  size
• 7:36
  to
• 7:36
  fill
• 7:37
  a
• 7:37
  group
• 7:37
  or
• 7:38
  an
• 7:38
  event.
• 7:39
  My
• 7:40
  third
• 7:40
  point
• 7:40
  here
• 7:41
  is
• 7:41
  to
• 7:41
  survey
• 7:41
  your
• 7:42
  audience.
• 7:42
  So
• 7:42
  really
• 7:43
  think
• 7:43
  about
• 7:43
  putting
• 7:44
  out
• 7:44
  an
• 7:44
  email
• 7:44
  to
• 7:45
  your
• 7:45
  list
• 7:45
  if
• 7:45
  you
• 7:46
  have
• 7:46
  one,
• 7:46
  or
• 7:47
  a
• 7:47
  social
• 7:47
  media
• 7:47
  post
• 7:48
  if
• 7:48
  you
• 7:48
  haven't
• 7:49
  had
• 7:49
  to
• 7:49
  gauge
• 7:50
  that
• 7:50
  interest
• 7:50
  in
• 7:51
  attending.
• 7:52
  Gauge
• 7:52
  ideas
• 7:53
  for
• 7:53
  topics.
• 7:54
  Try
• 7:54
  and
• 7:54
  engage
• 7:55
  as
• 7:55
  much
• 7:55
  as
• 7:55
  you
• 7:55
  can
• 7:56
  as
• 7:56
  to
• 7:56
  what
• 7:56
  would
• 7:56
  be
• 7:57
  most
• 7:57
  helpful
• 7:58
  in
• 7:58
  your
• 7:58
  event.
• 7:59
  And
• 7:59
  don't
• 8:00
  underestimate
• 8:01
  the
• 8:02
  power
• 8:02
  of
• 8:03
  a
• 8:03
  good
• 8:04
  title
• 8:04
  for
• 8:04
  your
• 8:05
  event,
• 8:05
  like
• 8:06
  exactly
• 8:07
  what
• 8:07
  you
• 8:07
  will
• 8:07
  cover
• 8:08
  and
• 8:08
  exactly
• 8:09
  what
• 8:09
  they
• 8:09
  will
• 8:09
  leave
• 8:09
  with.
• 8:10
  Really
• 8:10
  try
• 8:10
  and
• 8:11
  think
• 8:11
  about
• 8:12
  three
• 8:13
  your
• 8:13
  core
• 8:14
  offer
• 8:14
  promise
• 8:14
  for
• 8:15
  your
• 8:15
  event.
• 8:16
  Mine,
• 8:17
  for
• 8:17
  example,
• 8:17
  is
• 8:18
  to
• 8:18
  plan
• 8:18
  a
• 8:19
  brilliant
• 8:19
  and
• 8:20
  prosperous
• 8:20
  2025
• 8:22
  and
• 8:22
  the
• 8:22
  three
• 8:23
  things
• 8:23
  that
• 8:23
  they
• 8:24
  will
• 8:24
  leave
• 8:25
  with
• 8:25
  from
• 8:25
  your
• 8:25
  events.
• 8:26
  Mine
• 8:27
  is
• 8:27
  going
• 8:27
  to
• 8:27
  be
• 8:28
  a
• 8:28
  vision
• 8:29
  of
• 8:29
  knowing
• 8:29
  exactly
• 8:29
  where
• 8:30
  you're
• 8:30
  getting
• 8:30
  to,
• 8:31
  a
• 8:31
  plan
• 8:32
  of
• 8:32
  exactly
• 8:32
  how
• 8:33
  you're
• 8:33
  going
• 8:33
  to
• 8:33
  get
• 8:33
  there,
• 8:34
  and
• 8:34
  the
• 8:34
  connection
• 8:35
  with
• 8:35
  others
• 8:35
  to
• 8:36
  help
• 8:36
  you
• 8:36
  to
• 8:36
  leave,
• 8:37
  inspired
• 8:37
  and
• 8:38
  motivated
• 8:38
  to
• 8:38
  go
• 8:38
  and
• 8:39
  make
• 8:39
  it
• 8:39
  happen.
• 8:40
  By
• 8:41
  doing
• 8:41
  these
• 8:41
  steps,
• 8:42
  you
• 8:42
  can
• 8:42
  either
• 8:43
  proceed
• 8:43
  with
• 8:44
  your
• 8:44
  event
• 8:44
  with
• 8:44
  confidence
• 8:45
  or
• 8:46
  realize
• 8:46
  that
• 8:47
  you
• 8:47
  may
• 8:47
  need
• 8:47
  to
• 8:47
  build
• 8:48
  a
• 8:48
  bit
• 8:48
  more
• 8:48
  buzz
• 8:48
  before
• 8:49
  launching
• 8:50
  your
• 8:50
  event.
• 8:51
  Mistake
• 8:51
  three,
• 8:52
  which
• 8:52
  I
• 8:52
  touched
• 8:52
  on
• 8:53
  earlier,
• 8:53
  is
• 8:53
  taking
• 8:54
  on
• 8:54
  too
• 8:54
  much
• 8:54
  financial
• 8:55
  risk.
• 8:56
  Like
• 8:56
  I
• 8:56
  mentioned
• 8:57
  about
• 8:57
  my
• 8:57
  yoga
• 8:57
  instructor
• 8:58
  losing
• 8:58
  at
• 8:59
  least
• 8:59
  5000
• 8:59
  pounds
• 9:00
  on
• 9:00
  the
• 9:00
  venue
• 9:00
  she
• 9:01
  had
• 9:01
  booked.
• 9:01
  I
• 9:02
  know
• 9:02
  many
• 9:02
  other
• 9:02
  people
• 9:03
  who
• 9:03
  have
• 9:03
  also
• 9:04
  lost
• 9:04
  a
• 9:04
  lot
• 9:04
  of
• 9:04
  money
• 9:05
  because
• 9:05
  they
• 9:05
  took
• 9:05
  on
• 9:06
  too
• 9:06
  much
• 9:06
  financial
• 9:07
  risk
• 9:07
  without
• 9:08
  really
• 9:08
  gauging
• 9:09
  that
• 9:09
  interest
• 9:09
  and
• 9:09
  having
• 9:10
  anyone
• 9:11
  indicate
• 9:11
  that
• 9:11
  they
• 9:12
  are
• 9:12
  interested
• 9:12
  in
• 9:13
  your
• 9:13
  event.
• 9:14
  How
• 9:14
  to
• 9:14
  avoid
• 9:15
  this
• 9:15
  mistake
• 9:16
  is
• 9:16
  firstly,
• 9:16
  don't
• 9:17
  pay
• 9:17
  out
• 9:17
  of
• 9:17
  your
• 9:17
  own
• 9:18
  pocket.
• 9:18
  See
• 9:19
  if
• 9:19
  you
• 9:19
  can
• 9:19
  find
• 9:19
  a
• 9:20
  venue
• 9:20
  that
• 9:20
  will
• 9:20
  hold
• 9:20
  your
• 9:21
  spot
• 9:21
  while
• 9:21
  you
• 9:21
  pre
• 9:22
  sell
• 9:22
  your
• 9:22
  tickets.
• 9:23
  Many
• 9:24
  venues
• 9:24
  will
• 9:24
  do
• 9:25
  that
• 9:25
  and
• 9:25
  they'll
• 9:25
  come
• 9:26
  back
• 9:26
  to
• 9:26
  you
• 9:26
  if
• 9:27
  someone
• 9:27
  else
• 9:27
  starts
• 9:27
  to
• 9:27
  inquire
• 9:28
  for
• 9:28
  that
• 9:28
  date,
• 9:29
  for
• 9:29
  example.
• 9:30
  So
• 9:31
  do
• 9:31
  ask.
• 9:31
  If
• 9:31
  you
• 9:31
  don't
• 9:32
  ask,
• 9:32
  you
• 9:32
  don't
• 9:32
  get
• 9:33
  use
• 9:34
  pre
• 9:34
  sales
• 9:35
  so
• 9:35
  you
• 9:35
  can
• 9:35
  start
• 9:35
  selling
• 9:36
  your
• 9:36
  tickets
• 9:36
  early
• 9:37
  and
• 9:37
  using
• 9:38
  these
• 9:38
  funds
• 9:38
  to
• 9:38
  cover
• 9:39
  initial
• 9:39
  costs.
• 9:40
  There
• 9:40
  are
• 9:41
  lots
• 9:41
  of
• 9:41
  different
• 9:41
  ways
• 9:41
  you
• 9:42
  can
• 9:42
  do
• 9:42
  this.
• 9:42
  I've
• 9:43
  just
• 9:43
  done
• 9:43
  the
• 9:43
  waitlist
• 9:43
  way
• 9:44
  where
• 9:44
  people
• 9:45
  aren't
• 9:45
  paying
• 9:45
  me
• 9:46
  in
• 9:46
  advance,
• 9:47
  but
• 9:47
  you
• 9:47
  could
• 9:48
  go
• 9:48
  out
• 9:48
  there
• 9:48
  and
• 9:49
  go,
• 9:49
  you're
• 9:49
  going
• 9:49
  to
• 9:50
  get
• 9:50
  a
• 9:50
  20%
• 9:51
  off
• 9:51
  my
• 9:51
  event
• 9:52
  if
• 9:52
  you
• 9:52
  buy.
• 9:52
  Now.
• 9:53
  That's
• 9:53
  a
• 9:53
  way
• 9:54
  of
• 9:54
  really
• 9:54
  pre
• 9:54
  selling
• 9:55
  using
• 9:56
  a
• 9:56
  24
• 9:57
  hours
• 9:57
  window.
• 9:57
  I've
• 9:58
  seen
• 9:58
  someone
• 9:58
  be
• 9:58
  super
• 9:59
  successful
• 9:59
  with,
• 10:00
  obviously
• 10:00
  as
• 10:00
  long
• 10:00
  as
• 10:01
  you've
• 10:01
  done
• 10:01
  enough
• 10:01
  buzz
• 10:02
  to
• 10:02
  lead
• 10:02
  up
• 10:02
  to
• 10:03
  that
• 10:03
  24
• 10:03
  hours
• 10:04
  so
• 10:04
  people
• 10:04
  are
• 10:04
  looking
• 10:05
  and
• 10:05
  waiting
• 10:05
  for
• 10:05
  that
• 10:06
  date.
• 10:06
  Otherwise
• 10:07
  you
• 10:07
  can
• 10:07
  do
• 10:07
  a
• 10:07
  week
• 10:08
  window
• 10:08
  buy
• 10:08
  by
• 10:09
  this
• 10:09
  date
• 10:09
  and
• 10:09
  you'll
• 10:09
  get
• 10:10
  a
• 10:10
  certain
• 10:10
  amount
• 10:10
  off.
• 10:11
  Those
• 10:11
  pre
• 10:11
  sales
• 10:12
  can
• 10:12
  really
• 10:13
  allow
• 10:13
  you
• 10:14
  to
• 10:14
  fund
• 10:14
  that
• 10:14
  venue
• 10:15
  in
• 10:15
  advance.
• 10:15
  If
• 10:16
  you
• 10:16
  need
• 10:16
  to
• 10:17
  be
• 10:18
  smart
• 10:18
  about
• 10:18
  deposits,
• 10:19
  think
• 10:19
  about
• 10:20
  payment
• 10:20
  terms
• 10:21
  that
• 10:21
  align
• 10:22
  with
• 10:22
  your
• 10:22
  sales
• 10:22
  timeline.
• 10:24
  Venues
• 10:25
  will
• 10:25
  have
• 10:25
  negotiating
• 10:26
  room.
• 10:27
  You
• 10:27
  don't
• 10:27
  always
• 10:27
  need
• 10:28
  to
• 10:28
  pay
• 10:28
  so
• 10:29
  much
• 10:29
  upfront.
• 10:30
  Next
• 10:31
  up,
• 10:31
  set
• 10:32
  realistic
• 10:32
  pricing.
• 10:33
  Factor
• 10:33
  in
• 10:34
  all
• 10:34
  of
• 10:34
  your
• 10:34
  costs,
• 10:35
  including
• 10:35
  a
• 10:35
  buffer
• 10:36
  for
• 10:36
  unexpected
• 10:37
  expenses.
• 10:38
  I
• 10:38
  run
• 10:39
  mine
• 10:39
  at
• 10:39
  a
• 10:40
  very
• 10:40
  low
• 10:41
  profit
• 10:41
  margin,
• 10:42
  essentially
• 10:43
  because
• 10:43
  I
• 10:44
  just
• 10:44
  really
• 10:44
  want
• 10:45
  to
• 10:45
  see
• 10:45
  people
• 10:45
  in
• 10:45
  person
• 10:46
  and
• 10:46
  it's
• 10:46
  something
• 10:46
  I
• 10:47
  really
• 10:47
  want
• 10:47
  to
• 10:47
  do.
• 10:48
  It's
• 10:48
  also
• 10:48
  a
• 10:49
  great
• 10:49
  way
• 10:49
  of
• 10:49
  people
• 10:50
  getting
• 10:50
  to
• 10:50
  know
• 10:51
  me
• 10:51
  and
• 10:51
  experience
• 10:52
  me
• 10:52
  and
• 10:52
  then
• 10:53
  signing
• 10:53
  up
• 10:53
  to
• 10:53
  my
• 10:54
  mentorship
• 10:54
  program.
• 10:55
  I
• 10:55
  often
• 10:55
  think
• 10:56
  about
• 10:56
  the
• 10:56
  profit
• 10:57
  coming
• 10:57
  after
• 10:57
  the
• 10:58
  event
• 10:58
  rather
• 10:59
  than
• 10:59
  the
• 11:00
  event
• 11:00
  being
• 11:00
  your
• 11:01
  profit
• 11:01
  generator,
• 11:02
  but
• 11:03
  it
• 11:03
  can
• 11:03
  be.
• 11:04
  Don't
• 11:04
  get
• 11:04
  me
• 11:04
  wrong,
• 11:05
  there
• 11:05
  are
• 11:05
  different
• 11:05
  strategies,
• 11:06
  but
• 11:06
  just
• 11:07
  really
• 11:07
  think
• 11:07
  about
• 11:08
  your
• 11:08
  costs
• 11:08
  if
• 11:08
  you
• 11:09
  intend
• 11:09
  to
• 11:09
  buy
• 11:10
  them.
• 11:10
  Gifts,
• 11:11
  do
• 11:12
  teas
• 11:12
  and
• 11:12
  coffees,
• 11:13
  lunches,
• 11:14
  it
• 11:14
  all
• 11:14
  really
• 11:15
  does
• 11:15
  creep
• 11:15
  up
• 11:16
  for
• 11:16
  me.
• 11:16
  For
• 11:17
  example,
• 11:17
  I
• 11:17
  now
• 11:18
  have
• 11:18
  to
• 11:18
  pay
• 11:18
  20%
• 11:19
  VAT
• 11:19
  on
• 11:20
  all
• 11:20
  of
• 11:20
  my
• 11:20
  tickets.
• 11:21
  So
• 11:21
  that's
• 11:21
  really
• 11:21
  boosted
• 11:22
  the
• 11:22
  price
• 11:22
  this
• 11:22
  year.
• 11:23
  And
• 11:23
  then
• 11:23
  obviously
• 11:24
  I
• 11:24
  need
• 11:24
  to
• 11:24
  pay
• 11:24
  tax
• 11:25
  on
• 11:25
  all
• 11:25
  of
• 11:25
  the
• 11:25
  earnings
• 11:26
  as
• 11:26
  well
• 11:26
  as
• 11:27
  well
• 11:27
  as
• 11:27
  all
• 11:27
  of
• 11:27
  the
• 11:27
  gifts
• 11:28
  and
• 11:28
  different
• 11:28
  things
• 11:28
  I
• 11:29
  buy.
• 11:30
  So
• 11:30
  yeah,
• 11:30
  really
• 11:31
  do
• 11:31
  think
• 11:31
  about
• 11:31
  that
• 11:32
  to
• 11:32
  ensure
• 11:32
  that
• 11:32
  you
• 11:32
  are
• 11:33
  not
• 11:33
  out
• 11:33
  of
• 11:33
  pocket.
• 11:34
  And
• 11:35
  finally,
• 11:35
  on
• 11:35
  this
• 11:36
  one,
• 11:36
  consider
• 11:36
  a
• 11:36
  payment
• 11:37
  plan.
• 11:37
  It
• 11:38
  can
• 11:38
  really
• 11:38
  help
• 11:38
  for
• 11:39
  people
• 11:39
  to
• 11:39
  spread
• 11:40
  that
• 11:40
  payment
• 11:40
  over
• 11:41
  a
• 11:41
  longer
• 11:41
  period.
• 11:41
  So
• 11:42
  again,
• 11:42
  back
• 11:43
  to
• 11:43
  the
• 11:43
  benefit
• 11:44
  of
• 11:44
  arranging
• 11:45
  your
• 11:45
  events
• 11:45
  so
• 11:46
  far
• 11:46
  in
• 11:46
  advance
• 11:47
  that
• 11:47
  people
• 11:48
  can
• 11:48
  pay
• 11:48
  even
• 11:49
  a
• 11:49
  twelve
• 11:49
  month
• 11:49
  payment
• 11:50
  plan.
• 11:50
  I
• 11:51
  went
• 11:51
  to
• 11:51
  an
• 11:52
  event
• 11:52
  recently
• 11:53
  called
• 11:53
  Summer
• 11:54
  Camp
• 11:54
  with
• 11:54
  the
• 11:54
  Happy
• 11:55
  Startup
• 11:56
  membership
• 11:56
  that
• 11:57
  I
• 11:57
  was
• 11:57
  part
• 11:57
  of
• 11:58
  and
• 11:58
  they
• 11:59
  literally
• 12:00
  are
• 12:00
  already
• 12:00
  pre
• 12:00
  selling
• 12:01
  their
• 12:01
  event
• 12:01
  for
• 12:02
  twelve
• 12:02
  months
• 12:02
  time.
• 12:03
  If
• 12:03
  you
• 12:03
  buy
• 12:03
  now,
• 12:03
  you
• 12:04
  get
• 12:04
  a
• 12:04
  certain
• 12:04
  amount
• 12:04
  off
• 12:05
  and
• 12:05
  you
• 12:05
  get
• 12:06
  to
• 12:06
  recoup
• 12:07
  the
• 12:07
  payment
• 12:07
  plan
• 12:08
  for
• 12:08
  no
• 12:09
  extra
• 12:09
  cost.
• 12:10
  The
• 12:10
  earlier
• 12:10
  you
• 12:10
  plan,
• 12:11
  the
• 12:11
  more
• 12:12
  secure
• 12:12
  you
• 12:12
  will
• 12:13
  be
• 12:13
  in
• 12:13
  going
• 12:13
  into
• 12:14
  your
• 12:14
  event.
• 12:15
  Mistake
• 12:16
  four
• 12:16
  is
• 12:17
  poor
• 12:17
  itinerary
• 12:18
  planning.
• 12:18
  Whether
• 12:19
  you
• 12:19
  are
• 12:19
  running
• 12:19
  a
• 12:20
  work
• 12:20
  focused
• 12:20
  retreat
• 12:21
  or
• 12:21
  a
• 12:21
  more
• 12:22
  relaxed
• 12:22
  gathering,
• 12:23
  really
• 12:23
  thinking
• 12:24
  about
• 12:24
  what
• 12:24
  people
• 12:25
  are
• 12:25
  going
• 12:25
  to
• 12:25
  leave
• 12:26
  with
• 12:27
  and
• 12:27
  your
• 12:28
  offer
• 12:28
  promise
• 12:28
  for
• 12:28
  your
• 12:29
  event
• 12:29
  is
• 12:30
  really
• 12:30
  important.
• 12:31
  Here
• 12:32
  are
• 12:32
  two
• 12:32
  common
• 12:32
  mistakes
• 12:33
  to
• 12:33
  avoid
• 12:33
  on
• 12:34
  this
• 12:34
  one.
• 12:35
  The
• 12:35
  first
• 12:35
  one,
• 12:36
  which
• 12:36
  I
• 12:36
  know
• 12:36
  all
• 12:37
  too
• 12:37
  well,
• 12:37
  is
• 12:38
  over
• 12:38
  scheduling.
• 12:39
  We
• 12:39
  really
• 12:40
  can
• 12:40
  want
• 12:41
  to
• 12:41
  give
• 12:41
  so
• 12:41
  much
• 12:42
  value
• 12:42
  that
• 12:42
  we
• 12:43
  pack
• 12:43
  the
• 12:43
  day
• 12:44
  with
• 12:44
  so
• 12:45
  much
• 12:45
  content
• 12:46
  that
• 12:46
  there
• 12:46
  is
• 12:47
  actually
• 12:47
  limited
• 12:48
  time
• 12:48
  to
• 12:48
  discuss,
• 12:49
  to
• 12:49
  connect,
• 12:50
  to
• 12:50
  chat
• 12:51
  and
• 12:52
  that's
• 12:52
  what
• 12:52
  people
• 12:52
  are
• 12:52
  coming
• 12:53
  for.
• 12:54
  Information
• 12:54
  is
• 12:55
  everywhere.
• 12:56
  What's
• 12:56
  really
• 12:57
  tricky
• 12:57
  is
• 12:58
  implementation
• 12:58
  time
• 12:59
  thinking
• 13:00
  time
• 13:00
  one
• 13:01
  thing
• 13:01
  I
• 13:01
  did
• 13:02
  at
• 13:02
  my
• 13:02
  last
• 13:02
  event,
• 13:03
  which
• 13:03
  worked
• 13:03
  really
• 13:03
  well,
• 13:04
  is
• 13:04
  to
• 13:05
  allow
• 13:05
  five
• 13:06
  to
• 13:06
  ten
• 13:06
  minutes
• 13:07
  for
• 13:07
  people
• 13:07
  to
• 13:07
  actually
• 13:08
  contact
• 13:09
  somebody
• 13:09
  that
• 13:10
  they
• 13:10
  used
• 13:10
  to
• 13:10
  know,
• 13:11
  just
• 13:11
  to
• 13:11
  check
• 13:12
  in
• 13:12
  and
• 13:12
  see
• 13:12
  how
• 13:12
  they
• 13:13
  were
• 13:13
  by
• 13:14
  actually
• 13:14
  creating
• 13:15
  that
• 13:15
  space
• 13:15
  there
• 13:15
  and
• 13:16
  then
• 13:16
  for
• 13:16
  them
• 13:16
  to
• 13:16
  do
• 13:17
  the
• 13:17
  task.
• 13:18
  They
• 13:18
  don't
• 13:18
  leave
• 13:19
  with
• 13:19
  a
• 13:19
  long
• 13:19
  to
• 13:19
  do
• 13:19
  list,
• 13:20
  they
• 13:20
  actually
• 13:21
  implement
• 13:22
  and
• 13:22
  have
• 13:22
  that
• 13:22
  time
• 13:23
  to
• 13:23
  plan
• 13:24
  and
• 13:24
  do
• 13:24
  things
• 13:24
  there
• 13:25
  and
• 13:25
  then
• 13:25
  at
• 13:26
  your
• 13:26
  event.
• 13:27
  That
• 13:27
  was
• 13:28
  probably
• 13:28
  one
• 13:28
  of
• 13:28
  the
• 13:29
  most
• 13:29
  talked
• 13:30
  about
• 13:30
  things
• 13:30
  afterwards
• 13:31
  because
• 13:31
  then
• 13:32
  people
• 13:32
  were
• 13:33
  getting
• 13:33
  connections
• 13:34
  with
• 13:34
  someone
• 13:35
  from
• 13:35
  my
• 13:35
  event.
• 13:36
  Every
• 13:36
  time
• 13:36
  they
• 13:37
  see
• 13:37
  that
• 13:37
  person's
• 13:37
  name
• 13:37
  from
• 13:38
  now
• 13:38
  on
• 13:38
  they'll
• 13:38
  think
• 13:39
  about
• 13:39
  that
• 13:39
  event
• 13:41
  and
• 13:41
  the
• 13:41
  second
• 13:42
  one
• 13:42
  is
• 13:42
  the
• 13:42
  complete
• 13:43
  opposite.
• 13:43
  Under
• 13:44
  scheduling,
• 13:44
  not
• 13:45
  providing
• 13:45
  enough
• 13:46
  structured
• 13:46
  content
• 13:47
  can
• 13:47
  leave
• 13:47
  participants
• 13:48
  feeling
• 13:48
  like
• 13:48
  they
• 13:49
  didn't
• 13:49
  get
• 13:49
  value
• 13:49
  for
• 13:49
  for
• 13:50
  their
• 13:50
  investment.
• 13:51
  I
• 13:51
  have
• 13:51
  also
• 13:52
  attended
• 13:52
  in
• 13:52
  person
• 13:53
  things
• 13:53
  before
• 13:54
  where
• 13:54
  there
• 13:54
  hasn't
• 13:55
  been
• 13:55
  any
• 13:55
  structure
• 13:56
  and
• 13:57
  my
• 13:57
  time
• 13:57
  is
• 13:58
  so
• 13:58
  precious
• 13:58
  now.
• 13:59
  I
• 13:59
  did
• 13:59
  leave
• 14:00
  thinking,
• 14:01
  God,
• 14:01
  like
• 14:01
  that's
• 14:02
  a
• 14:02
  whole
• 14:02
  day
• 14:02
  gone
• 14:03
  and
• 14:03
  I
• 14:03
  didn't
• 14:04
  leave
• 14:04
  with
• 14:04
  anything
• 14:04
  valuable.
• 14:05
  So
• 14:06
  I
• 14:06
  do
• 14:06
  think
• 14:06
  some
• 14:07
  structure
• 14:07
  is
• 14:08
  really,
• 14:08
  really
• 14:08
  important.
• 14:10
  Whilst
• 14:10
  obviously
• 14:11
  allowing
• 14:11
  people
• 14:12
  to
• 14:12
  connect
• 14:12
  as
• 14:12
  well.
• 14:13
  It's
• 14:13
  a
• 14:13
  delicate
• 14:13
  balance.
• 14:14
  I
• 14:14
  will
• 14:15
  maybe
• 14:15
  record
• 14:15
  another
• 14:16
  episode
• 14:17
  on
• 14:17
  actually
• 14:17
  arranging
• 14:18
  brilliant
• 14:19
  in
• 14:19
  person
• 14:20
  events
• 14:20
  because
• 14:20
  I
• 14:20
  know
• 14:20
  this
• 14:21
  one's
• 14:21
  a
• 14:21
  bit
• 14:21
  more
• 14:22
  marketing
• 14:23
  rather
• 14:23
  than
• 14:23
  the
• 14:24
  nitty
• 14:24
  gritty
• 14:24
  of
• 14:24
  how
• 14:25
  to
• 14:25
  ensure
• 14:26
  that
• 14:26
  people
• 14:26
  leave
• 14:27
  your
• 14:27
  event
• 14:27
  having
• 14:27
  an
• 14:27
  amazing
• 14:28
  time.
• 14:29
  To
• 14:30
  strike
• 14:30
  the
• 14:30
  right
• 14:30
  balance
• 14:31
  with
• 14:31
  this
• 14:31
  one,
• 14:31
  think
• 14:32
  about
• 14:32
  the
• 14:32
  primary
• 14:33
  purpose
• 14:33
  of
• 14:33
  your
• 14:34
  event.
• 14:35
  There
• 14:35
  is
• 14:35
  a
• 14:35
  brilliant
• 14:36
  book
• 14:36
  called
• 14:36
  the
• 14:37
  Art
• 14:37
  of
• 14:37
  Gathering
• 14:38
  which
• 14:38
  really
• 14:38
  talks
• 14:39
  about
• 14:39
  the
• 14:39
  fact
• 14:40
  that
• 14:40
  most
• 14:40
  people
• 14:41
  have
• 14:41
  gatherings
• 14:41
  or
• 14:42
  meetings
• 14:43
  without
• 14:43
  a
• 14:43
  really
• 14:43
  clear
• 14:44
  purpose
• 14:44
  in
• 14:45
  mind,
• 14:45
  that
• 14:45
  book
• 14:46
  would
• 14:46
  be
• 14:46
  well
• 14:46
  worth
• 14:47
  a
• 14:47
  read.
• 14:47
  It's
• 14:48
  called
• 14:48
  the
• 14:48
  Art
• 14:48
  of
• 14:49
  gathering
• 14:49
  by
• 14:49
  Priya
• 14:50
  Parker.
• 14:51
  Always
• 14:52
  leave
• 14:52
  more
• 14:52
  time
• 14:53
  than
• 14:53
  you
• 14:53
  think
• 14:53
  for
• 14:53
  discussions
• 14:54
  and
• 14:54
  Q
• 14:55
  and
• 14:55
  A.
• 14:56
  You
• 14:56
  will
• 14:56
  always
• 14:57
  overrun.
• 14:58
  In
• 14:58
  my
• 14:58
  experience,
• 14:59
  build
• 15:00
  in
• 15:00
  that
• 15:00
  buffer
• 15:00
  time
• 15:01
  for
• 15:01
  unexpected
• 15:02
  developments
• 15:03
  or
• 15:03
  long
• 15:03
  lunches
• 15:04
  or
• 15:05
  things
• 15:05
  that
• 15:05
  will
• 15:05
  just
• 15:06
  happen
• 15:06
  at
• 15:06
  the
• 15:07
  time.
• 15:08
  And
• 15:08
  for
• 15:08
  longer
• 15:08
  events,
• 15:09
  you
• 15:09
  might
• 15:09
  want
• 15:09
  to
• 15:09
  include
• 15:10
  more
• 15:10
  free
• 15:11
  time
• 15:11
  for
• 15:11
  people
• 15:11
  to
• 15:12
  really
• 15:12
  reflect
• 15:12
  and
• 15:13
  connect
• 15:13
  informally.
• 15:14
  The
• 15:14
  event
• 15:15
  I
• 15:15
  went
• 15:15
  to
• 15:16
  was
• 15:16
  really
• 15:17
  packed
• 15:17
  out
• 15:17
  agenda
• 15:18
  wise,
• 15:19
  but
• 15:19
  they
• 15:19
  did
• 15:19
  make
• 15:20
  it
• 15:20
  really
• 15:20
  clear
• 15:21
  that
• 15:21
  they
• 15:21
  didn't
• 15:22
  expect
• 15:22
  people
• 15:22
  to
• 15:23
  be
• 15:23
  at
• 15:23
  all
• 15:23
  the
• 15:24
  sessions
• 15:24
  and
• 15:24
  that
• 15:25
  sitting,
• 15:26
  connecting
• 15:27
  and
• 15:27
  chatting
• 15:27
  with
• 15:27
  others
• 15:28
  is
• 15:28
  as
• 15:29
  valuable
• 15:30
  as
• 15:30
  coming
• 15:31
  to
• 15:31
  the
• 15:31
  sessions.
• 15:33
  Okay,
• 15:33
  we
• 15:33
  are
• 15:34
  getting
• 15:34
  there.
• 15:34
  Mistake
• 15:34
  number
• 15:35
  five
• 15:35
  is
• 15:35
  inadequate
• 15:36
  marketing
• 15:37
  and
• 15:37
  pre
• 15:37
  event
• 15:38
  engagement.
• 15:39
  The
• 15:39
  final
• 15:39
  mistake
• 15:40
  we'll
• 15:40
  talk
• 15:40
  about
• 15:41
  is
• 15:41
  not
• 15:41
  putting
• 15:42
  enough
• 15:42
  effort
• 15:42
  into
• 15:43
  your
• 15:43
  marketing
• 15:43
  and
• 15:44
  pre
• 15:44
  launched
• 15:45
  most
• 15:46
  people
• 15:46
  I
• 15:46
  know
• 15:47
  really
• 15:47
  underestimate
• 15:48
  this
• 15:48
  part,
• 15:48
  like
• 15:49
  and
• 15:49
  they
• 15:49
  want
• 15:49
  to
• 15:50
  think
• 15:50
  about
• 15:50
  the
• 15:50
  day
• 15:51
  and
• 15:51
  how
• 15:51
  exciting
• 15:51
  it's
• 15:52
  going
• 15:52
  to
• 15:52
  be.
• 15:52
  But
• 15:53
  to
• 15:53
  be
• 15:53
  honest,
• 15:53
  I
• 15:53
  would
• 15:53
  be
• 15:54
  spending
• 15:54
  80%
• 15:55
  of
• 15:55
  your
• 15:55
  time
• 15:56
  marketing
• 15:56
  the
• 15:57
  event
• 15:57
  and
• 15:58
  then
• 15:58
  20%
• 15:58
  of
• 15:59
  your
• 15:59
  time
• 16:00
  actually
• 16:00
  planning
• 16:01
  for
• 16:01
  an
• 16:01
  amazing
• 16:01
  day.
• 16:02
  Because
• 16:02
  the
• 16:03
  marketing
• 16:03
  and
• 16:03
  filling
• 16:03
  your
• 16:04
  event
• 16:04
  takes
• 16:04
  a
• 16:05
  lot
• 16:05
  more
• 16:05
  time
• 16:06
  than
• 16:06
  you
• 16:06
  think.
• 16:08
  So
• 16:08
  to
• 16:08
  avoid
• 16:09
  this
• 16:09
  mistake,
• 16:09
  start
• 16:10
  marketing
• 16:10
  early.
• 16:11
  As
• 16:11
  soon
• 16:11
  as
• 16:11
  you
• 16:12
  have
• 16:12
  your
• 16:12
  key
• 16:12
  date
• 16:13
  confirmed,
• 16:13
  start
• 16:13
  gaining
• 16:14
  interest,
• 16:14
  gaining
• 16:15
  discussions,
• 16:16
  gaining
• 16:16
  interaction
• 16:17
  in
• 16:17
  any
• 16:18
  way.
• 16:18
  Micro
• 16:19
  commitments
• 16:20
  can
• 16:20
  really,
• 16:20
  really
• 16:20
  help.
• 16:21
  If
• 16:21
  people
• 16:21
  have,
• 16:22
  for
• 16:22
  example,
• 16:23
  voted
• 16:23
  on
• 16:23
  a
• 16:24
  poll
• 16:24
  on
• 16:24
  your
• 16:24
  event
• 16:25
  name,
• 16:25
  they
• 16:25
  will
• 16:26
  be
• 16:26
  far
• 16:26
  more
• 16:26
  likely
• 16:27
  to
• 16:27
  come
• 16:27
  to
• 16:27
  your
• 16:27
  events.
• 16:28
  Try
• 16:29
  and
• 16:29
  take
• 16:29
  people
• 16:29
  along
• 16:30
  with
• 16:30
  you
• 16:31
  on
• 16:31
  your
• 16:31
  journey
• 16:31
  to
• 16:32
  arranging
• 16:32
  your
• 16:33
  event.
• 16:34
  Use
• 16:34
  multiple
• 16:35
  channels,
• 16:35
  so
• 16:35
  don't
• 16:36
  rely
• 16:36
  solely
• 16:36
  on
• 16:37
  social
• 16:37
  media.
• 16:38
  Think
• 16:38
  about
• 16:38
  other
• 16:39
  ways
• 16:39
  of
• 16:39
  connecting
• 16:40
  with
• 16:40
  your
• 16:40
  ideal
• 16:41
  clients.
• 16:41
  Create
• 16:42
  a
• 16:42
  content
• 16:42
  strategy.
• 16:43
  Share
• 16:44
  behind
• 16:44
  the
• 16:44
  scenes
• 16:45
  planning
• 16:45
  testimonials
• 16:46
  from
• 16:47
  previous
• 16:47
  events
• 16:47
  if
• 16:47
  you've
• 16:48
  run
• 16:48
  any,
• 16:49
  and
• 16:49
  make
• 16:50
  sure
• 16:50
  you
• 16:50
  have
• 16:51
  all
• 16:51
  of
• 16:51
  those
• 16:51
  things
• 16:52
  scheduled,
• 16:52
  because
• 16:53
  it
• 16:53
  takes
• 16:53
  a
• 16:53
  lot
• 16:54
  more
• 16:54
  than
• 16:54
  you
• 16:54
  think
• 16:55
  and
• 16:55
  planning
• 16:55
  in
• 16:56
  advance
• 16:56
  and
• 16:56
  scheduling
• 16:57
  your
• 16:57
  entire
• 16:59
  launch
• 16:59
  in
• 16:59
  advance
• 17:00
  will
• 17:00
  just
• 17:00
  free
• 17:01
  up
• 17:01
  so
• 17:01
  much
• 17:02
  headspace.
• 17:03
  I,
• 17:03
  for
• 17:03
  example,
• 17:04
  have
• 17:04
  all
• 17:04
  of
• 17:04
  my
• 17:04
  social
• 17:05
  media
• 17:05
  and
• 17:06
  all
• 17:06
  of
• 17:06
  my
• 17:06
  emails
• 17:07
  planned
• 17:08
  and
• 17:08
  all
• 17:08
  scheduled,
• 17:09
  so
• 17:09
  I
• 17:09
  literally
• 17:10
  can
• 17:10
  completely
• 17:11
  forget
• 17:11
  about
• 17:11
  my
• 17:11
  day,
• 17:12
  other
• 17:12
  than
• 17:13
  obviously
• 17:13
  planning
• 17:14
  the
• 17:14
  day
• 17:14
  and
• 17:15
  showing
• 17:15
  up
• 17:15
  and
• 17:15
  ensuring
• 17:16
  everyone
• 17:16
  has
• 17:16
  an
• 17:16
  amazing
• 17:17
  time.
• 17:18
  Leverage
• 17:19
  your
• 17:19
  network
• 17:20
  again,
• 17:20
  don't
• 17:20
  rely
• 17:21
  on
• 17:21
  social
• 17:21
  media.
• 17:22
  Really
• 17:22
  think
• 17:22
  about
• 17:22
  the
• 17:22
  people
• 17:23
  you
• 17:23
  know
• 17:23
  and
• 17:23
  ask
• 17:24
  them
• 17:24
  to
• 17:24
  spread
• 17:24
  the
• 17:24
  word.
• 17:26
  Engage
• 17:26
  your
• 17:27
  participants
• 17:27
  before
• 17:28
  the
• 17:28
  event.
• 17:28
  For
• 17:29
  example,
• 17:29
  in
• 17:29
  my
• 17:29
  waitlist,
• 17:30
  I
• 17:30
  ask
• 17:30
  three
• 17:31
  questions,
• 17:31
  where
• 17:31
  are
• 17:31
  they
• 17:32
  now?
• 17:32
  Where
• 17:32
  do
• 17:32
  they
• 17:32
  want
• 17:33
  to
• 17:33
  get
• 17:33
  to
• 17:33
  and
• 17:34
  how
• 17:34
  do
• 17:34
  they
• 17:34
  want
• 17:34
  to
• 17:34
  leave
• 17:35
  the
• 17:35
  day
• 17:35
  feeling?
• 17:36
  So
• 17:36
  you
• 17:36
  gain
• 17:36
  that
• 17:37
  interaction
• 17:37
  with
• 17:37
  people
• 17:38
  before
• 17:38
  they
• 17:38
  come
• 17:38
  to
• 17:39
  your
• 17:39
  event.
• 17:39
  And
• 17:40
  also,
• 17:40
  again,
• 17:41
  it's
• 17:41
  another
• 17:41
  micro
• 17:42
  commitment.
• 17:42
  When
• 17:43
  you've
• 17:43
  had
• 17:43
  some
• 17:43
  conversation
• 17:44
  with
• 17:44
  someone,
• 17:45
  they're
• 17:45
  more
• 17:45
  likely
• 17:45
  to
• 17:46
  now
• 17:46
  purchase
• 17:46
  a
• 17:46
  ticket
• 17:47
  for
• 17:47
  my
• 17:47
  event.
• 17:48
  It
• 17:49
  also
• 17:49
  clearly
• 17:50
  helps
• 17:50
  you
• 17:50
  to
• 17:50
  arrange
• 17:51
  the
• 17:51
  most
• 17:51
  amazing
• 17:52
  day
• 17:52
  and
• 17:52
  ensure
• 17:53
  that
• 17:53
  your
• 17:53
  language
• 17:54
  you're
• 17:54
  using
• 17:54
  on
• 17:54
  your
• 17:55
  sign
• 17:55
  up
• 17:55
  page.
• 17:55
  And
• 17:56
  while
• 17:56
  you
• 17:56
  plan
• 17:56
  your
• 17:57
  day
• 17:57
  is
• 17:57
  exactly
• 17:58
  what
• 17:58
  people
• 17:58
  are
• 17:58
  wanting
• 17:59
  when
• 17:59
  they
• 17:59
  are
• 17:59
  coming
• 18:00
  to
• 18:00
  your
• 18:00
  event.
• 18:01
  You
• 18:02
  can
• 18:02
  also
• 18:02
  host
• 18:03
  a
• 18:03
  virtual
• 18:04
  meetup
• 18:04
  beforehand.
• 18:05
  I
• 18:06
  went
• 18:06
  to
• 18:06
  one
• 18:07
  for
• 18:07
  the
• 18:07
  happy
• 18:07
  startup
• 18:08
  festival
• 18:09
  that
• 18:09
  I
• 18:09
  just
• 18:09
  talked
• 18:09
  about.
• 18:10
  They
• 18:10
  did
• 18:10
  an
• 18:10
  online
• 18:11
  thing
• 18:11
  a
• 18:11
  week
• 18:11
  or
• 18:12
  so
• 18:12
  before
• 18:12
  you
• 18:13
  knew
• 18:13
  you
• 18:13
  were
• 18:13
  going
• 18:13
  to
• 18:13
  show
• 18:14
  up
• 18:14
  and
• 18:14
  at
• 18:14
  least
• 18:14
  know
• 18:14
  one
• 18:15
  person
• 18:15
  there
• 18:15
  because
• 18:16
  they
• 18:16
  did
• 18:16
  breakout
• 18:17
  rooms
• 18:17
  to
• 18:17
  ensure
• 18:18
  that
• 18:18
  you
• 18:18
  connected.
• 18:19
  So
• 18:19
  it's
• 18:20
  a
• 18:20
  great
• 18:20
  idea.
• 18:22
  Early
• 18:22
  bird
• 18:22
  pricing
• 18:23
  to
• 18:23
  create
• 18:23
  urgency
• 18:24
  can
• 18:24
  really
• 18:25
  help.
• 18:25
  Mine
• 18:25
  is
• 18:26
  a
• 18:26
  special
• 18:26
  price
• 18:27
  for
• 18:27
  those
• 18:27
  in
• 18:27
  the
• 18:27
  waitlist
• 18:27
  only
• 18:29
  and
• 18:29
  do
• 18:29
  send
• 18:29
  regular
• 18:30
  updates
• 18:31
  even
• 18:31
  when
• 18:31
  people
• 18:32
  are
• 18:32
  on
• 18:32
  your
• 18:32
  waitlist.
• 18:33
  Especially
• 18:33
  if
• 18:33
  there's
• 18:33
  a
• 18:34
  long
• 18:34
  lead
• 18:34
  in
• 18:35
  the
• 18:35
  because
• 18:35
  people
• 18:36
  will
• 18:36
  want
• 18:36
  to
• 18:36
  be
• 18:36
  reminded
• 18:37
  and
• 18:37
  keep
• 18:37
  thinking
• 18:38
  about
• 18:38
  your
• 18:38
  event
• 18:39
  in
• 18:39
  order
• 18:39
  to
• 18:39
  want
• 18:39
  to
• 18:40
  come
• 18:40
  to
• 18:40
  it.
• 18:42
  Please
• 18:42
  don't
• 18:43
  underestimate
• 18:43
  the
• 18:44
  marketing
• 18:44
  required
• 18:45
  to
• 18:45
  fill
• 18:46
  an
• 18:46
  event.
• 18:47
  It's
• 18:47
  not
• 18:47
  just
• 18:47
  social
• 18:48
  media.
• 18:49
  And
• 18:49
  the
• 18:49
  longer
• 18:50
  your
• 18:50
  event,
• 18:50
  the
• 18:51
  longer
• 18:51
  you
• 18:51
  will
• 18:52
  need
• 18:52
  to
• 18:52
  market
• 18:53
  it.
• 18:53
  For
• 18:53
  example,
• 18:54
  if
• 18:54
  it's
• 18:54
  a
• 18:54
  three
• 18:55
  day
• 18:55
  event,
• 18:56
  you
• 18:56
  will
• 18:56
  probably
• 18:56
  need
• 18:57
  to
• 18:57
  market
• 18:57
  it
• 18:57
  for
• 18:58
  a
• 18:58
  lot
• 18:58
  longer
• 18:58
  than
• 18:59
  a
• 18:59
  one
• 18:59
  day
• 18:59
  in
• 19:00
  person
• 19:00
  event.
• 19:01
  Also,
• 19:01
  think
• 19:01
  about
• 19:02
  whether
• 19:02
  your
• 19:02
  audience
• 19:03
  size
• 19:03
  is
• 19:04
  really
• 19:04
  big
• 19:04
  enough
• 19:04
  to
• 19:05
  manage
• 19:05
  to
• 19:06
  fill
• 19:06
  an
• 19:06
  event.
• 19:07
  Like,
• 19:07
  I've
• 19:08
  finally
• 19:08
  got
• 19:08
  the
• 19:08
  confidence
• 19:09
  for
• 19:09
  the
• 19:09
  one
• 19:09
  day
• 19:10
  ones,
• 19:10
  but
• 19:10
  if
• 19:10
  I
• 19:10
  was
• 19:11
  arranging
• 19:11
  a
• 19:11
  three
• 19:12
  day
• 19:12
  one,
• 19:12
  I
• 19:13
  would
• 19:13
  be
• 19:13
  super
• 19:14
  nervous
• 19:14
  because
• 19:14
  it's
• 19:14
  a
• 19:15
  big
• 19:15
  commitment
• 19:15
  for
• 19:15
  people
• 19:16
  and
• 19:17
  I
• 19:17
  do
• 19:17
  have
• 19:17
  now
• 19:18
  a
• 19:18
  big
• 19:18
  email
• 19:19
  list
• 19:19
  and
• 19:19
  a
• 19:20
  big
• 19:20
  LinkedIn
• 19:20
  following
• 19:21
  and
• 19:21
  I've
• 19:21
  obviously
• 19:22
  got
• 19:22
  a
• 19:22
  podcast
• 19:22
  as
• 19:23
  well.
• 19:23
  Thank
• 19:23
  you
• 19:23
  for
• 19:23
  listening,
• 19:24
  but
• 19:25
  I
• 19:25
  would
• 19:25
  still
• 19:25
  be
• 19:25
  really
• 19:26
  nervous
• 19:26
  about
• 19:27
  a
• 19:27
  sort
• 19:27
  of
• 19:28
  three
• 19:28
  day
• 19:28
  or
• 19:29
  week
• 19:29
  long
• 19:29
  in
• 19:29
  person
• 19:30
  event
• 19:30
  because
• 19:31
  that
• 19:31
  does
• 19:31
  take
• 19:31
  a
• 19:32
  lot
• 19:32
  of
• 19:32
  commitment
• 19:33
  for
• 19:33
  people
• 19:33
  to
• 19:33
  really,
• 19:34
  really
• 19:34
  know
• 19:35
  you,
• 19:35
  like
• 19:35
  you,
• 19:35
  and
• 19:35
  trust
• 19:36
  you
• 19:36
  enough
• 19:37
  to
• 19:37
  give
• 19:37
  out
• 19:38
  their
• 19:38
  precious
• 19:38
  holiday
• 19:39
  time
• 19:39
  to
• 19:39
  spend
• 19:39
  it
• 19:39
  with
• 19:40
  you.
• 19:41
  I
• 19:41
  know
• 19:42
  that
• 19:42
  last
• 19:42
  time
• 19:43
  people
• 19:43
  were
• 19:43
  like,
• 19:43
  we
• 19:44
  need
• 19:44
  a
• 19:44
  retreat.
• 19:45
  But
• 19:45
  also
• 19:46
  I
• 19:46
  also
• 19:46
  think,
• 19:47
  really
• 19:47
  think
• 19:48
  about
• 19:48
  the
• 19:48
  time
• 19:48
  this
• 19:49
  takes
• 19:49
  in
• 19:49
  your
• 19:49
  business.
• 19:50
  It's
• 19:50
  not
• 19:51
  really
• 19:51
  something
• 19:51
  I'm
• 19:52
  particularly
• 19:52
  keen
• 19:53
  on
• 19:53
  running
• 19:54
  because
• 19:54
  I
• 19:54
  know
• 19:55
  that
• 19:55
  I
• 19:55
  will
• 19:55
  book
• 19:55
  a
• 19:55
  three
• 19:56
  day
• 19:56
  event,
• 19:56
  for
• 19:56
  example,
• 19:57
  and
• 19:57
  then
• 19:58
  feel
• 19:58
  overwhelmed
• 19:59
  about
• 19:59
  the
• 20:00
  time
• 20:00
  that
• 20:00
  it's
• 20:00
  going
• 20:00
  to
• 20:01
  take
• 20:01
  me
• 20:01
  away
• 20:01
  from
• 20:02
  my
• 20:02
  day
• 20:02
  to
• 20:02
  day
• 20:02
  business
• 20:03
  stuff.
• 20:04
  Think
• 20:04
  about
• 20:04
  your
• 20:04
  priorities.
• 20:05
  You
• 20:05
  can't
• 20:05
  do
• 20:06
  everything.
• 20:07
  I
• 20:07
  know
• 20:07
  it's
• 20:07
  exciting,
• 20:08
  but
• 20:09
  really,
• 20:09
  really
• 20:09
  think
• 20:09
  about
• 20:10
  these
• 20:10
  things
• 20:10
  in
• 20:11
  advance.
• 20:11
  So
• 20:12
  there
• 20:12
  you
• 20:12
  have
• 20:12
  it.
• 20:13
  The
• 20:13
  five
• 20:13
  crucial
• 20:13
  mistakes
• 20:14
  to
• 20:14
  avoid
• 20:14
  when
• 20:15
  planning
• 20:15
  and
• 20:15
  running
• 20:16
  in
• 20:16
  person
• 20:16
  events.
• 20:17
  First
• 20:18
  we
• 20:18
  talked
• 20:18
  about
• 20:18
  not
• 20:18
  allowing
• 20:19
  enough
• 20:19
  planning
• 20:20
  time,
• 20:20
  then
• 20:21
  failing
• 20:21
  to
• 20:21
  gauge
• 20:22
  interest
• 20:22
  before
• 20:23
  committing.
• 20:24
  Next
• 20:24
  up
• 20:25
  was
• 20:25
  taking
• 20:25
  on
• 20:25
  too
• 20:26
  much
• 20:26
  financial
• 20:26
  risk.
• 20:27
  Then
• 20:28
  we
• 20:28
  talked
• 20:28
  about
• 20:28
  poor
• 20:29
  itinerary
• 20:29
  planning
• 20:30
  and
• 20:30
  finally
• 20:31
  inadequate
• 20:32
  marketing
• 20:32
  and
• 20:32
  pre
• 20:32
  event
• 20:33
  engagement.
• 20:34
  I
• 20:35
  hope
• 20:35
  it
• 20:35
  was
• 20:36
  super
• 20:36
  helpful,
• 20:37
  especially
• 20:37
  if
• 20:37
  you
• 20:37
  are
• 20:37
  thinking
• 20:38
  about
• 20:38
  this
• 20:38
  right
• 20:39
  now
• 20:39
  and
• 20:40
  every
• 20:41
  element
• 20:41
  is
• 20:42
  a
• 20:42
  learning
• 20:42
  experience.
• 20:43
  Just
• 20:43
  know
• 20:44
  that
• 20:44
  you
• 20:45
  will
• 20:45
  do
• 20:45
  it
• 20:45
  and
• 20:45
  you
• 20:46
  will
• 20:46
  learn.
• 20:46
  That's
• 20:46
  how
• 20:47
  I've
• 20:47
  learned
• 20:47
  these
• 20:47
  lessons
• 20:48
  from
• 20:48
  throwing
• 20:48
  my
• 20:49
  first
• 20:49
  event
• 20:50
  with
• 20:50
  two
• 20:50
  and
• 20:50
  a
• 20:50
  half
• 20:51
  weeks
• 20:51
  notice
• 20:52
  and
• 20:52
  then
• 20:52
  scrambling
• 20:53
  around
• 20:53
  frantically
• 20:54
  panicking
• 20:54
  that
• 20:55
  no
• 20:55
  one
• 20:55
  was
• 20:55
  coming.
• 20:56
  I
• 20:56
  have
• 20:56
  learned
• 20:56
  all
• 20:57
  of
• 20:57
  these
• 20:57
  mistakes
• 20:57
  from
• 20:58
  genuine
• 20:59
  real
• 20:59
  life
• 21:00
  practice.
• 21:00
  So
• 21:01
  go
• 21:01
  easy
• 21:01
  on
• 21:02
  yourself
• 21:02
  if
• 21:02
  you've
• 21:03
  made
• 21:03
  any
• 21:03
  of
• 21:03
  these
• 21:03
  mistakes,
• 21:04
  or
• 21:04
  if
• 21:05
  you're
• 21:05
  in
• 21:05
  the
• 21:05
  process
• 21:05
  of
• 21:06
  making
• 21:06
  these
• 21:06
  mistakes
• 21:07
  and
• 21:07
  you've
• 21:07
  booked
• 21:07
  an
• 21:08
  event
• 21:08
  and
• 21:08
  now
• 21:08
  you're
• 21:08
  thinking,
• 21:09
  oh,
• 21:09
  what
• 21:10
  if
• 21:10
  nobody
• 21:10
  comes?
• 21:11
  So
• 21:11
  I
• 21:12
  see
• 21:12
  you.
• 21:12
  I
• 21:12
  feel
• 21:13
  you.
• 21:13
  You
• 21:13
  will
• 21:13
  either
• 21:14
  win
• 21:14
  or
• 21:14
  you
• 21:14
  will
• 21:15
  learn.
• 21:15
  Until
• 21:16
  next
• 21:16
  time,
• 21:17
  trust
• 21:17
  yourself,
• 21:18
  believe
• 21:18
  in
• 21:18
  yourself
• 21:19
  and
• 21:19
  be
• 21:19
  the
• 21:19
  wise
• 21:19
  gardener
• 21:20
  who
• 21:20
  keeps
• 21:20
  on
• 21:21
  watering
• 21:21
  the
• 21:21
  seeds.
• 21:22
  Thank
• 21:23
  you
• 21:23
  so
• 21:23
  much
• 21:23
  for
• 21:23
  listening
• 21:24
  to
• 21:24
  this
• 21:24
  episode
• 21:25
  of
• 21:25
  Women
• 21:25
  in
• 21:25
  the
• 21:25
  coaching
• 21:26
  arena.
• 21:27
  I
• 21:27
  have
• 21:28
  a
• 21:28
  mass
• 21:28
  of
• 21:28
  free
• 21:29
  resources
• 21:29
  on
• 21:30
  my
• 21:30
  website,
• 21:31
  joannalottcoaching.com.
• 21:33
  that's
• 21:34
  Joanna
• 21:34
  with
• 21:35
  an
• 21:35
  a
• 21:35
  and
• 21:35
  lot
• 21:36
  with
• 21:36
  two
• 21:36
  t's,
• 21:37
  joannalotcoaching.com
• 21:40
  and
• 21:40
  I'll
• 21:40
  also
• 21:40
  put
• 21:41
  links
• 21:41
  in
• 21:41
  the
• 21:41
  show
• 21:41
  notes
• 21:42
  below.
• 21:43
  Let
• 21:44
  me
• 21:44
  know
• 21:44
  if
• 21:44
  you
• 21:44
  found
• 21:45
  this
• 21:45
  episode
• 21:45
  useful,
• 21:46
  share
• 21:46
  it
• 21:46
  with
• 21:47
  a
• 21:47
  friend
• 21:47
  and
• 21:48
  leave
• 21:48
  me
• 21:48
  a
• 21:48
  review
• 21:49
  and
• 21:49
  I
• 21:49
  will
• 21:49
  personally
• 21:50
  thank
• 21:50
  you
• 21:50
  for
• 21:51
  that.
• 21:52
  Remember
• 21:53
  to
• 21:53
  trust
• 21:53
  yourself,
• 21:54
  believe
• 21:54
  in
• 21:54
  yourself
• 21:55
  and
• 21:55
  be
• 21:55
  the
• 21:55
  wise
• 21:56
  gardener
• 21:56
  who
• 21:57
  keeps
• 21:57
  on
• 21:57
  watering
• 21:58
  the
• 21:58
  seed.
• 21:58
  Get
• 21:59
  into
• 21:59
  the
• 21:59
  arena,
• 22:00
  dare
• 22:00
  greatly,
• 22:01
  and
• 22:01
  try.