Letting Customer Behavior Guide Distribution Strategies | Lauren Barker | Uresta
Lauren Barker is the CEO and Co-founder of Uresta, the first self-managed, FDA-cleared bladder support device for stress urinary incontinence. With nearly a decade in finance before joining Uresta, Lauren brought the analytical skills to identify a massive market gap and the vision to build a solution that prioritizes women's quality of life over symptom management.
She personally reads every customer review, using those insights to shape product development and build Uresta's highly engaged community. Under her leadership, Uresta has become an eight-figure business serving over 30,000 women…
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